sample resume for entry level marketing position

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11 Entry-Level Resume Examples That Landed Jobs in 2024

Entry-Level Accounting

Best for senior and mid-level candidates

There’s plenty of room in our elegant resume template to add your professional experience while impressing recruiters with a sleek design.

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• Entry-Level Resumes A-L
• Entry-Level Resumes M-Z
• Writing Your Resume

Writing a resume for an entry-level anything can be stressful—luckily, Michael had a pretty good idea of how to spin college and internship experiences in his favor. But how should he showcase his skills on paper and build a resume that would lead him toward a bright future?

A bit nervous, but excited to take on the challenge of landing an entry-level accounting job, Michael reviewed some resume tips while researching his next steps. He loved the idea of including a “Projects” section to really highlight his ambition and investment in learning more about his field. And boy, was he excited when he landed that start date!

If you’re eager to build your own success story, read on for more advice and entry-level resume examples to go with your AI cover letter !

Entry-Level Accounting Resume

or download as PDF

Why this resume works

• Highlight your numeracy and research skills and familiarity with accounting tools, such as QuickBooks and Excel.

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Entry-Level Data Analyst Resume Example

• These projects don’t have to be huge open-source types with thousands of users. Did you ever build a project to scratch your own itch? Then talk about it!
• Need more room? These story-telling details are a perfect storm for an effective entry-level cover letter .
• If you’ve had the chance to have an internship experience, then be sure to quantify the impact of that work on your entry-level data analyst resume. Did you save time? Increase revenue? Improve customer satisfaction? Any way to quantify your results will  improve the quality of your resume .

Entry-Level Engineer Resume

• Starting your engineering career is a classic catch-22. When you’re trying to get your first engineering job, employers say you need experience. But to get engineering experience, you have to get your first engineering job. Cue endless cycle.
• But although employers “require” you to have experience, what they really want is for you to have the skills to complete the job.  More often than not, all you need is a degree and some soft skills  like organization and project management in your  resume’s skills section .
• Tailor it to match the  job description’s  keywords, including them in a few of your work experience bullet points and your  resume objective  (if you decide to use an objective).
• Lastly, if you’re freshly out of school, you can leverage any projects you worked on that apply to the listed requirements. They’re an excellent way to show your skills and initiative in place of work history. 

Entry-Level Healthcare Resume

• Starting off with the  right resume template  and  formatting your resume properly  can save you oodles of time and set you in the right direction as you begin writing your entry-level healthcare resume.
• Work in the form of internships, volunteering, projects, and surprisingly, even relevant  interests and hobbies can be included on your resume .

Entry-Level HR Resume

• Think about an internship, school project, or even coursework that polished a proficiency relevant to the role. See how James gives his entry level HR resume a clever twist by pointing to his successful “Navigating Workplace Harmony” project presentation and research for the “HR Trends in Modern Workplace” project.

Entry-Level Marketing Resume

• As a marketer, you know that the most important metric you ultimately need to drive is revenue. If you’ve had a marketing internship when applying for your first full-time role, you should focus on how your marketing efforts impacted the bottom line.
• Volunteering for a local business or charity to help them with marketing is a great way to get some preliminary marketing experience under your belt. You can then leverage this experience into landing your first full-time marketing role. 
• In the  resume skills section  of your entry-level marketing analyst resume be sure to state all of the channels (both paid and organic) that you’re comfortable with. Since you’re looking for an entry-level role, this list doesn’t need to be exhaustive! It’s okay if that’s one to two channels when you start your career.

Entry-Level Nurse Resume

• Vividly show your achievements in your entry-level nurse resume as an educator and highlight your voluntary roles to benefit disadvantaged groups.

Entry-Level Phlebotomy Resume

• When well-aligned with the hiring company’s needs and goals, a career objective does wonders. It parades your ambition and commitment—some real heavyweights that could set you apart from the competition, regardless of your low experience level.

Entry-Level Recruiter Resume

• Lead with your strengths on your entry-level recruiter resume. More often than not, this will be your education.
• As you progress in your career, your education section will take up less and less space on your resume, but right now, it’ll consume a sizable amount of real estate. Starting with a  resume outline  can help you fill in some of these important details. 
• These statements can, however, set your resume apart from the crowd when customized to the target job:
• Great objectives (for entry-level) and summaries (for 10+ years of experience) mention the business by name, use power-packed, concise language, and sprinkle some metrics describing previous job achievements.

Entry-Level Sales Resume

• Having a job, regardless of what it is, demonstrates responsibility—one of the most in-demand skills for entry-level candidates.
• With that said, you should still try to make your experience as relevant as possible to the sales role you’re applying for. For example, to be successful in sales, you need effective time management skills. Thankfully, almost all jobs require the ability to manage time, so it’s an inherently universal and valuable skill!

Entry-Level Software Developer Resume

• Listing one to two programming languages you know really well is much wiser than mentioning four to five languages you have novice familiarity with. You’ll end up looking foolish—or worse, dishonest during the interview!
• If you include a  skill on your resume , you should be comfortable answering interview questions about it.

Related resume guides

• College Graduate
• Grad School
• Administrative Assistant

Writing Your Entry-Level Resume

There’s no silver bullet when it comes to  resume templates . You can use nearly any template and make an effective entry-level resume. Just be sure to follow a few rules:

• Make sure your resume is readable. Make the job of the person reviewing your resume as easy as possible.
• Keep your resume to one page. Your resume should only stretch to two pages when you have five or more years of experience.
• The resume sections you need: work experience, skills, education, and contact info. The rest are optional.
• Please, please, avoid spelling and grammar errors. Triple-check your resume; then, have a friend read it.

All of these rules are in service of one goal: make it as easy as possible for the person reviewing your resume to come away convinced that you deserve an interview for the role you’re applying to.

Stretching your resume to two pages or inserting big blocks of text goes directly against this goal.

Insert plenty of white space, avoid really small font, and use big headings.

Resume summary or sesume objective?

Have you ever opened a book or article because the title was compelling just to read the introduction to be disappointed?

Think of the  resume summary  or  resume objective  as the introduction paragraph to your resume.

Before we dive into how to make an effective summary or objective, let’s get some definitions out of the way:

• Resume summary: Used for experienced professionals to recap some of their career highlights.
• Resume objective: A short statement of a candidate’s key skills or qualifications as well as why they’re a good fit for a specific job.

As you can imagine, a resume objective is more suitable for an entry-level candidate.

Keep in mind that, unlike an introduction for a book, a resume objective is not required for your resume.

In fact, 95 percent of entry-level resumes should omit a resume objective!

Why? Because most resume objectives don’t increase a candidate’s chances of getting an interview.

To ensure you write a resume objective in the top five percent of applicants, follow these rules:

• Customize it for each job you apply to.
• Don’t be afraid to be personal about why you’re interested in the role or career you’re applying to.
• Keep it to two to three sentences. Any more and it will be ignored by the hiring manager.
• State your top one to two qualifications for the role you’re applying for.

I know, this seems like a lot to fit in two to three sentences. To help give you some inspiration, here are a few examples of effective entry-level resume objectives.

Entry-level resume objective examples

• “Prospective data analyst who strives to pose and answer questions with quantitative-driven insights. Through the development of personal projects I’ve learned the importance of having an iterative, hypothesis-oriented approach to analysis and I’m excited to leverage that approach at Acme Corp as a data analyst.”
• “Recent computer science graduate with a passion for developing scalable web applications and working across the full stack. I’ve built two web apps from the ground up using React, Node, and PostgreSQL.”
• “Retail sales associate with experience working directly with customers to ensure their satisfaction. Looking for an opportunity to work for a KPI-focused organization where I can grow like Acme Corp.”
• “Recent marketing graduate with a passion for developing scale-able acquisition strategies through paid acquisition and SEO. I have experience creating and improving campaigns in the context of a big team and I worked independently to help local organizations start and grow their user acquisition.”

Make any experience relevant

What on earth are you supposed to include on your entry-level resume when you don’t yet have relevant experience?

The answer, frankly, is anything that you can make seem relevant to the role you’re applying for.

I’m a firm believer that any work experience has skills that are transferable to other jobs.

Hiring managers understand that early in your career you may not have a ton of relevant industry experience to draw on.

That’s okay! Having a job, whether that’s a part-time summer job or an entirely unrelated full-time position demonstrates responsibility.

So don’t be hesitant to include any employment you’ve had in the past. Own it!

Still, there is another way to demonstrate to prospective employers that you’re qualified to do the entry-level job you’re applying to: projects.

These can be projects you did as part of a class or projects you undertook to satiate your own curiosity. Projects demonstrate a few things to employers:

• You have a real interest in the industry you’re seeking employment in.
• You take initiative (a very desirable trait for entry-level candidates).
• A level of expertise in your field.

Projects can truly be anything. To give you a better sense of that, here are some project ideas for different entry-level positions:

Project ideas for entry-level resumes

• Did you build a social media following for a club or organization you were part of or implement a successful SEO initiative?
• As part of a class, did you build out a comprehensive case study or hiring process for a real or fictional company? Talk about it.
• Did you build a web app to help your friends decide on which movie to watch next? What kind of programs have you developed in class?
• Can you do a deep dive on a company you’re interested in and build a presentation around a new market they can expand into or a new product offering they can develop?
• Can you try to join a hackathon and shape the vision of a product to build? Can you choose your favorite consumer web app and detail any changes you’d make?
• Pose a question you’ve always wanted to answer; then collect and analyze data to answer that question and put it in a blog post.

Which skills should you include?

When it comes to the skills to include on your entry-level resume, it’s better to include a few skills you know very well than a laundry list of skills you kind of know.

Put yourself in the shoes of the hiring manager. Isn’t it a little suspicious for an entry-level candidate to be an expert in 10+ skills?

You should include your relevant skills in a dedicated  “skills” section on your resume  and also include the context in which you used those skills in a work experience or project.

How do you know what skills to list for a given job?

• If you’re looking for a technical role, be sure to include programming languages or relevant technologies.
• Read the job description of the job you’re applying to.
• If so, list those skills!
• If not, are there skills mentioned in the job description you have that weren’t on your list?

It’s important to customize the skills that you include on your resume for each job you’re applying to because before a human reads your resume, an automated system called an Applicant Tracking System (ATS) will read it.

The ATS is checking whether or not your resume contains certain keywords mentioned in the job description. So it’s worth the time to customize your skills section for each entry-level role you’re applying to!

• We’ll show you how, step-by-step • Real, practical tips and tools • 100% free

Entry-level Marketing Resume (The Best Resume Guide With Samples, Tips, and Templates)

Marketers play a major role in driving company growth, creating revenue, and shaping the market. There is a global demand for marketing professionals which means there are many available opportunities, even for entry-level candidates.

All resume examples in this guide

Entry-level Marketing Resume Example

James Beltran ‍ Digital Marketing Graduate

283-947-993 [email protected] Weed, CA linkedin.com/in/jamesbeltran

Professional summary

A 4.0 GPA digital marketing graduate looking for an entry-level marketing position at a top agency like Speedex Marketing. Hardworking and motivated to gain experience in social media and content marketing. Currently managing my personal Instagram with 10k+ followers and increased Terny Jewelry's Facebook page followers by 20% after working with them for three months.

Bachelor's degree in Marketing Management University of Pennsylvania, PA 2016

Relevant coursework

• Brand management
• Retail marketing strategy
• Marketing analytics
• Digital leadership and digital strategy
• Strategic self-marketing and personal branding
• Brand-building strategies
• Account Management
• Retail Marketing
• Project Management
• Excellent customer service
• Strong communication skills
• Interpersonal skills
• Team player

Work experience

Social Media Marketing Intern Lafont Marketing June 2015-December 2015

• Assisted the marketing manager with creating strategies for social media campaigns for 3 different clients.
• Collaborated with the marketing team to develop new concepts to deliver targeted content based on relevant topics for our clients in the real estate industry.
• Responded to messages sent to all 5 of our social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

Volunteer Project Fame Ltd August 2014-December 2014

• Created 4 blog posts each month detailing the weekly company events to encourage more people to attend and increased the attendance rate by 12%.
• Created promotional videos and posters and posted them on all 3 social media accounts to inform the people about all upcoming events.
• Monitored communication on websites and blogs and reported any complaints by our clients to the marketing managers.

‍ Certifications

Digital Marketing Tools and Techniques (Coursera)

Marketing Channel Governance(Coursera)

French : DELF (65% overall score)

Marketing is a broad field that gives you a chance to specialize in the area of your choice after graduating. However, even with this wide field of possibilities, you need an entry-level marketing resume that sets you apart from the other candidates.

Creating an exceptional resume can be a daunting task, especially when you're starting out your career. This is why we've created this guide to assist you with crafting a resume that will allow you to get your next marketing job.

Here are some of the details you'll find in this resume.

• How to add your educational qualifications to your resume.
• An entry-level marketing resume sample that's easy to follow.
• The right skills for an entry-level marketer.
• Tips to enhance your marketing resume.

Salary Range for Marketers

The average entry-level marketing salary is $41,000. The typical range is between $37,000 and $50,000, depending on your educational qualifications, professional experience, and skills.

How To Create a Resume for Entry-level Marketing

The reality is that most hiring managers want a candidate with experience, but that doesn't mean you cannot get a good position. If you're an entry-level marketer, a few things can help you write a resume that gets the hiring manager's attention. Let's look at these factors you should consider as you write your resume.

The layout for this resume

When you're writing your entry-level resume, the first thing you should consider is the layout or design . Marketers are creative and would want to showcase this in their resumes. While this is okay, be careful not to use an overly complex design that takes away from your qualifications. You can use our professional resume templates , which have unique designs and present your qualifications properly.

Best resume format for an entry-level marketer

The format you choose for your resume also matters, so ensure that it's the right one. There are three different formats you can choose from.

• The first one is the reverse-chronological format . This format focuses on experience and is perfect for candidates who have many years of experience in marketing.
• The second one is the functional resume format , perfect for recent graduates and career changers. This is because it focuses on your skills and educational qualifications.
• The third one is the combination resume format. This is also known as the hybrid resume because it combines the best features of the reverse-chronological and functional resume formats.

The structure of your entry-level marketing resume should have the following sections:

• A header section
• Professional objective
• Education section
• Skills section
• Work experience section
• Additional qualifications(Computer skills and certifications, languages, interests, and awards/honors)

Start with the Header Section

This is the first section of your resume. It contains your personal information, which must be accurate. It includes:

• Your full name
• Phone number
• Professional email address
• A link to your LinkedIn profile.

A good header

Marketing Graduate

848-004-374

linkedin.com/in/melodymarks

A bad header

1818 Colony Street

House number 88

Date of birth 02/09/1998

Photo or No Photo?

You've probably heard different views about having a photo on your resume, but most recruiters advise against it. That's because it increases the chances of discrimination and unconscious bias . There are a few instances where the recruiter will ask you to add the photo to your resume. If they do, ensure that it's a professional passport-size photo .

Education: Include Your Academic Qualifications

As an entry-level marketer, your educational background is critical . Since you don't have experience, you'll use this section to show the recruiter the specific courses that have prepared you for the position.

When you're listing your education, include the following details:

• The name of the degree/diploma
• The name of the school
• The year of graduation/ expected date of graduation

Under these details, add a few relevant courses that have prepared you for the position . This will allow the recruiter to see the areas you're well-versed in and help set you apart from the other candidates.

Correct example

Texas A&M University

• Brand communication
• Advertising account management
• Marketing Strategy

Bachelor's Degree in Marketing

The University of Texas in Austin

• Public relations
• Retail and sales management
• Product management

Relevant Skills for an Entry-level Marketer

Most entry-level marketing positions will have specific requirements on the skills the hiring manager is looking for. Always check the job description to find some of these skills and include them in your resume.

The skills section should have the right blend of hard and soft skills. Hard skills require training/teaching and take time to learn, which can be done at school or through on-the-job training. Soft skills are character traits that allow you to relate well with people and don't need time to learn.

Presenting these skills using bullet points makes it easy for the hiring manager to scan them on applicant tracking systems. You can also use this section to showcase the transferable skills you have from volunteering or working at internships that will be useful in the position.

Let's look at the skills that will help your entry-level resume stand out.

Hard skills

• SEO strategy
• Google analytics
• Social media marketing
• Online marketing
• Market research
• Search Engine Marketing
• Facebook Paid Ads
• Product development

Soft skills

• Excellent writing skills
• Multi-tasking skills
• Communication skills
• Organization skills
• Analytical skills
• Problem-solving skills
• Decision-making skills
• Time management

Experience: (And How to Showcase it in Your Resume)

The experience section is not very critical for entry-level positions. However, if you've worked before and gained some marketing experience, even through volunteering, you should add it here. You can also add internship experiences but don't leave this section out.

Include the name of the workplace, your job title, and the period you've been at each place . You also need to add three to five job duties and quantify the results with figures and facts to show the recruiter what you can do.

Also, use the job description to find keywords and action verbs that will optimize your resume . This ensures that the ATS systems don't filter out your resume.

Marketing Intern

January 2018-July 2018

• Assisted the marketing manager in designing effective marketing strategies for advertising to encourage more significant sales deals, which increased the revenue by 25%.
• Optimized marketing campaigns by monitoring metrics of systems, including redirects, click and bounce rates, and general page interaction information.
• Increased the company's brand awareness by 30% by writing material for relevant blogs, conferences, and offline and online events.

Incorrect example

February 2017-August 2017

• Arranged before and after activities at trade shows.
• Used software tools for analytics-related purposes.
• Wrote material for the company's annual report.

Professional Objective for an Entry-level Marketer

The resume objective is a short paragraph that introduces your resume. It highlights your career goals and how they align with the company goals and also expresses your interest in the position. This section comes right after the header section of your resume.

Additional Sections for Your Resume

An additional section is essential for an entry-level candidate. This section highlights the skills and extra qualifications you don't want the recruiter to miss . You can check out our resume examples to see how you can incorporate this section into your resume.

This is also a great way to set yourself apart from the other candidates to prospective employers. Here are some sections you should consider for your entry-level marketing resume.

Computing Skills & Certifications

Certifications are vital for an entry-level position. It shows hiring managers you have additional training that will come in handy . Some of the certifications that will help your resume stand out include:

• Google Analytics IQ Certification
• HubSpot Content Marketing Certification
• YouTube Certification

If you're a bilingual candidate, you have a higher chance of getting the marketing job than your competitors, so you don't want the recruiter to miss this qualification. List your language skills here using the official language reference as follows :

• DELF for French(with a score of 60 points and above)
• SIELE for Spanish
• Goethe Zertifikat for German(with a score of 36 points and above)

The interests give the hiring manager insight into what you love doing outside of work. However, you should research the company you want to work for and determine their culture before adding your interests. Some companies are more laid back than others and don't mind if you're playful with this section. Also, avoid including job duties as hobbies/interests such as social media management or creating/attending events to represent the brand.

Tips to Enhance Your Resume

• Optimize your marketing resume with the right keywords and action verbs.
• Tailor your resume to match the job description, and don't use one resume for multiple applications.
• Keep your resume short and let it be one page long.
• Tailor the job title and optimize it with the right keywords.
• Quantify your achievements with facts and figures to ensure your resume stands out.
• Use a simple design/layout for your resume.
• Always proofread your resume to ensure there are no mistakes.

Summary: Writing a Perfect Resume for Entry-level Marketing Jobs

• Start your resume with a header and ensure all the details are accurate.
• Use a professional email address on your resume.
• Always include a work experience section on your entry-level resume and add internships and volunteering experiences.
• Include more information on the relevant coursework that prepared you for the position in the education section.
• Under the skills section, separate the hard and soft skills and list them using bullet points.

Write a Proper Cover Letter for Your Resume

A cover letter complements your resume and completes your application. The only time you won't send a cover letter is if the recruiter doesn't need one. It further describes your qualifications and allows you to showcase your writing skills and personality, which are both important in marketing. Check out our cover letter examples which will give you some great tips.

Frequently Asked Questions

According to Glassdoor , companies hiring for marketing coordinator jobs include:

• NBCUniversal
• Marriott International
• Walt Disney Company
• Email marketing
• Content marketing
• Event marketing
• PR/Communications

Create your resume with the best templates

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Create your resume in 15 minutes

Our free collection of expertly designed cover letter templates will help you stand out from the crowd and get one step closer to your dream job.

Sample letters to download

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Advice for getting a job, instructions.

Marketing Resume Examples and Templates for 2024

Marketing Resume Templates and Examples (Download in App)

• Most Popular Marketing Resumes
• Social Media Marketing
• Marketing Specialist
• Product Marketing
• Marketing Analyst
• Digital Marketing Manager
• Product Marketing Manager
• Marketing Manager
• Resume Text Examples

How To Write a Marketing Resume

• Entry-Level
• Senior-Level

Most Popular Resume Templates and Examples (Download in App)

Social media marketing resume example.

Marketing Specialist Resume Example

Product Marketing Resume Example

Marketing Analyst Resume Example

Digital Marketing Manager Resume Example

Product Marketing Manager Resume Example

Marketing Manager Resume Example

Marketing Text-Only Resume Templates and Examples

Mina Sayed (123) 456-7890 [email protected] LinkedIn | Portfolio Miami, FL 12345

A social media marketing coordinator with three years of experience specializing in brand messaging, content writing, data analytics, and Hootsuite. A proven track record of developing marketing strategies and executing social media campaigns to drive brand exposure across target audiences.

Professional Experience

Social Media Marketing Coordinator, Rise Marketing Inc., Miami, FL June 2022 – present

• Oversee all aspects of social media marketing for a premiere technology start-up, manage Facebook, LinkedIn, and Twitter accounts, and improve followership by over 400% across all social media platforms
• Coordinate with the marketing team and senior leadership to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
• Support marketing initiatives for the launch of a new software product, coordinate social media campaigns, and raise awareness of online launch events

Social Media Marketing Intern, University of Florida, Gainesville, FL September 2021 – June 2022

• Managed social media editorial calendars and platforms in coordination with a team of students and three faculty advisors, including LinkedIn, Twitter, and Facebook
• Spearheaded a Twitter campaign to raise awareness of student cultural organizations and events and collaborated with the team to overhaul social media strategy, resulting in a 200% increase in engagement
• Brand messaging
• Content writing
• Data analytics
• Marketing strategy
• Social media marketing

Certifications

• Certified Social Media Manager (CSMM), 2022

Bachelor of Science (B.S.) Marketing University of Florida, Gainesville, FL September 2017 – June 2021

Aliya Jackson (123) 456-7890 [email protected] LinkedIn | Portfolio San Diego, FL 12345

A Senior Digital Marketing Specialist with eight years of experience specializing in SEO marketing, social media advertising, and content marketing. A strong history of building successful brands and expanding online presence. Adept at developing strategies to drive community engagement and market penetration.

Digital Marketing Strategist, Skyline Marketing Inc., San Diego, CA October 2018 – Present

• Manage all online marketing for a portfolio of 12 client accounts valued at $100K-$300K, define digital marketing strategy, and align brand messaging with target audiences across a variety of industries, including technology, fitness, travel and hospitality, and healthcare
• Collaborate with marketing teams to develop visual materials, content, and website designs
• Enhance social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average

Digital Marketing Coordinator, West Beach Fitness, San Diego, CA June 2015 – October 2018

• Defined digital marketing strategy for a new fitness center and developed range of marketing materials, including brochures, articles, press releases, newsletters, and videos
• Established and managed social media presence on Facebook, Twitter, and Instagram, developed a series of YouTube fitness videos, and generated a 35% increase in community engagement across all accounts
• Drove SEO marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
• Digital Marketing Strategy
• SEO Marketing
• Lead Nurturing
• Content Marketing
• Certified Web Professional – Web Developer, IWA, 2016
• Certified Digital Designer (CDD), ADA, 2015

Bachelor of Science (B.S.) Marketing University of San Diego, San Diego, CA September 2011 – June 2015

Joseph Corbin (123) 456-7890 [email protected] LinkedIn | Portfolio Seattle, WA 12345

A Marketing Manager with 10+ years of experience defining brand messaging and leading campaigns for enterprise organizations. A proven track record of identifying opportunities to enhance digital marketing efforts and grow brand awareness across core demographics. Adept at building and leading diverse marketing teams.

Marketing Manager, West Coast Airlines, Seattle, WA July 2016 – Present

• Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200M, oversee the redesign of landing page, and increase sales conversions by 42%
• Manage and build a 20-person marketing team, oversee an annual budget of $30M, lead paid, social, and digital marketing initiatives, and achieve a 150% ROI on average for marketing campaigns
• Analyze KPIs, market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

Marketing Manager, White Tiger Consulting, Seattle, WA June 2013 – July 2016

• Managed a team of 15 marketing specialists, social media coordinators, and graphic designers to enhance visual marketing and brand identity for a $1.5M client portfolio
• Led initiatives to unify visual marketing and brand messaging across all platforms, coordinated with key stakeholders to define marketing strategy, and increased web traffic by up to 300% for clients
• Analyzed Google Analytics to evaluate online presence and define SEO marketing strategy, delivered presentations to clients, and identified opportunities to enhance web page performance
• Marketing Strategy
• Cross-Functional Leadership
• Brand Messaging
• Project Management

Bachelor of Science (B.S.) Marketing University of Washington, Seattle, WA September 2009 – June 2013

To craft an accomplishment-driven marketing resume, emphasize career achievements rather than day-to-day job responsibilities. As you build your resume, reflect on your value to your clients, teams, and organizations. Also, evaluate your long-term goals and determine whether your content aligns with your career objectives.

For example, if you’re a marketing manager transitioning to a director of corporate communications, heavily emphasize your public relations experience. If you’re pursuing a career in digital marketing, you’d highlight your versatility and advanced knowledge of search engine optimization (SEO), social media, and brand messaging. We’ll provide valuable insights to help you translate your career experience into a powerful marketing document.

1. Write a dynamic profile summarizing your marketing qualifications

It’s important to grab the hiring manager’s attention as early as possible on your resume. Crafting a strong professional profile lets you draw attention to your most relevant qualifications at the top of your document. Start by including your title, years of experience , and three to four specializations that align with the job posting in the first sentence. In the following sentences, provide industry-specific details to demonstrate your area of marketing expertise. This will help you make a solid first impression on prospective employers.

Senior-Level Profile Example

Entry-level profile example.

A social media marketing coordinator with three years of experience specializing in brand messaging, content writing, data analytics, and HootSuite. A proven track record of developing marketing strategies and executing social media campaigns to drive brand exposure across target audiences.

2. Add your marketing experience with compelling examples

As a marketing professional, craft bullet points to showcase your most compelling achievements within your industry. Hard numbers, metrics, and monetary figures should be incorporated wherever possible to establish a sense of scope for your accomplishments. The most important aspect of the resume-building process is drawing attention to the bottom-line value you bring to your clients, teams, and organizations. Even if you can’t quantify an accomplishment using data, you can still highlight the positive impact of your contributions. This makes all the difference in generating interviews during the job search.

Senior-Level Professional Experience Example

Marketing Manager, West Coast Airlines, Seattle, WA July 2016 – present

• Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversee the redesign of the landing page, and increase sales conversions by 42%
• Manage and build a 20-person marketing team, oversee an annual budget of $30 million, lead paid, social, and digital marketing initiatives, and achieve a 150% return on investment (ROI) on average for marketing campaigns
• Analyze key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

Entry-Level Professional Experience Example

Social Media Marketing Coordinator, Rise Marketing Inc., Miami, FL June 2020 – present

3. Include education and certifications relevant to marketing

Certifications are especially important for professionals within the marketing industry. You can pursue a wide range of certifications, so focus on credentials that further emphasize your expertise within your specific type of marketing. Digital marketing managers will value certifications that emphasize their knowledge of SEO and content marketing. If you’re focused on product marketing, prioritize a Professional Certified Marketer (PCM) credential.

• [Degree Name]
• [School Name], [City, State Abbreviation] [Dates Enrolled]
• Bachelor of Science (B.S.) Graphic Design
• Temple University, Philadelphia, PA September 2012 – June 2016
• [Certification Name], [Awarding Organization], [Completion Year]
• Certified Web Professional – Web Developer, IWA, 2018
• Certified Digital Designer (CDD), ADA, 2017

4. List key skills and proficiencies for marketing

Most organizations rely on Applicant Tracking Systems (ATS) to identify qualified candidates for job openings. To ensure ATS compliance, incorporate keywords that match the job description. However, it’s also important to understand that hiring managers want tangible examples of you using your marketing skills throughout your career. Rather than simply listing SEO marketing in your skills section, craft a bullet point detailing a specific campaign you managed and describing the results. Below are potential keywords you may encounter during the job search:

How To Pick the Best Marketing Resume Template

Selecting a template for marketing resumes can be more complicated than in other industries. It’s best to have a straightforward template that organizes your content effectively. But you may also want to prioritize the aesthetic presentation of your template as a way of illustrating your personal brand as a marketing professional. The key is to achieve a healthy balance rather than have flashy colors and bulky graphics overshadow your career achievements.

Frequently Asked Questions: Marketing Resume Examples and Advice

What are common action verbs for marketing resumes -.

It’s easy to run out of action verbs during the resume-building process. Often, a limited number of verbs can describe your career achievements accurately. Marketing positions often involve much content writing, and using the same verbs repeatedly may create a negative image of your writing capabilities. We’ve compiled a list of action verbs you can use to craft your bullet points:

How do you align your resume with a job description? -

According to the Bureau of Labor Statistics , marketing jobs are expected to experience a 10% increase in growth from 2021 to 2031. This is a $1 billion industry within the U.S ., and there’s a growing need for marketing professionals who can leverage data and develop strategies to reach target audiences. Despite the positive outlook, you must align your resume with the job description to secure the most lucrative opportunities.

For example, if a company is looking for a digital marketing manager with a strong background in content writing and SEO, highlight your experience creating quality web copy to improve user engagement, time-on-page, and web traffic. If an organization is seeking an expert in growth marketing, you could illustrate how you utilized multi-channel marketing to improve conversion rates. By tailoring your resume to the job description, you’ll significantly increase your odds of landing the interview.

What is the best marketing resume format? -

Marketing resumes should always use a reverse chronological format. This ensures that your most recent and relevant experience is featured at the top of your resume. Functional resumes, also known as skill-based resumes, are considered outdated by hiring managers and recruiters. This approach prioritizes listing skills and qualifications but lacks the detail required to properly convey your career achievements.

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Providing a matching cover letter can bolster your chances of landing the interview if the document is carefully tailored towards individual job opportunities. Rather than only reiterating information from the resume, mention something specific about the company’s reputation or work culture in the middle paragraphs. This will show prospective employers you’ve researched beforehand and are genuinely interested in the position. For more guidance, view our marketing cover letter guide .

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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50+ Marketing Resume Examples - Here's What Works In 2024

The demand for marketers is continuously growing thanks to the innovative approaches companies are using to reach possible customers. we've provided word and pdf templates for every kind of marketing role, whether that's a marketing manager or a creative director role. use them as inspiration as you write your marketing resume..

Choose a category to browse Marketing resumes

We've put together a number of free Marketing resume templates that you can use. Choose a category depending on your field, or just scroll down to see all templates.

Social Media Manager Resumes

Want to be a social media manager in 2023? Your resume is a key part of your application. Below, we’ve got five resume templates that will help you land your dream social media manager role, along with other knowledge you’ll need to gain an extra edge against the competition (Google Docs and PDFs attached).

Senior Social Media Manager

Social Media Marketing Manager

Entry Level Social Media Manager

Social Media Strategist

Social Media Director

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Associate Creative Director

Creative Marketing Director

Chief Creative Officer

Marketing Manager Resumes

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Product Marketing Manager

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Content Marketing Manager

Marketing Communications Manager

Marketing Account Manager

Senior Marketing Manager

Digital Marketing Resumes

In today’s competitive job market, you need a strong resume to stand out from the candidate pool and impress both recruiters and hiring managers. You will want to tailor your resume specifically to the job that you are applying for with relevant keywords, action verbs, and transferable skills. Here are seven digital marketing templates to help you jumpstart your resume in 2023.

Entry Level Digital Marketing

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Digital Marketing Analyst

Senior Digital Marketing Manager

Digital Marketing Coordinator

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Event Coordinator Resumes

Want to be an event coordinator in 2023? We’ve compiled two resume templates for you that’ll help you land your dream event coordinator role, along with other key tips and industry knowledge you’ll need to gain an extra edge against the competition. (Google Docs and PDFs attached).

Digital Media Resumes

Digital media is an integral piece of any successful business in today's day and age. Customers are online and companies must engage their customers on the Internet to get their business. Digital media specialists help companies do just that. Digital media professionals are typically responsible for overseeing all content creation. Their specialty is creating and publishing content that drives engagement and sales from their audience. They work across a variety of platforms such as social media, email, websites, and blogs, all with the end goal of publishing effective content that reaches their target end-customer.

Digital Media Manager

Digital Media Director

Brand Manager Resumes

In today’s increasingly demanding world, it’s clear that every company needs brand managers on hand. A brand manager removes the disconnect between brand strategy and target audience. In simple terms, they “speak the customer’s language.” Here are some ways to perfect your resume for a brand manager’s important role.

Brand Activation Manager

Brand Marketing Manager

Assistant Brand Manager

Digital Brand Manager

Creative Brand Manager

Retail Brand Manager

Associate Brand Manager

Communications Resumes

With the proliferation of digital media, especially social media and video, the demand for professional communicators will only increase in 2023. The ability to tell stories and measure data through the ever-increasing number of media channels are vital as organizations continually seek to engage their target audiences. Communications is also regarded as a highly creative sector with many opportunities and specializations. Here are some examples and tips around building your resume for this fast-moving and ever-evolving field.

Communications Manager

Communications Specialist

Entry Level Communications

Communications Coordinator

Press Secretary

Public Relations Manager

Communications Coordinator / PR Coordinator

Content Creator Resumes

Content creation is currently one of the fastest-growing, if not the fastest-growing profession in the world. With the spread of technology and the internet, anyone with a phone or computer, and an internet connection can become a content creator. But to be a content creator that businesses are willing to pay, you have to go the extra mile. This guide will show you how to craft a strong content creator’s resume that will have businesses eager to collaborate with you.

Digital Content Creator

Video Content Creator

Marketing Content Creator

Social Media Content Creator

Content Strategist

E-Commerce Resumes

As technology advances and more human interaction takes place online - in part thanks to the Covid pandemic -, eCommerce is fast becoming one of the most lucrative ways to sell products. And with the accelerated growth of this industry comes countless opportunities to grow a career in eCommerce. This guide will help you craft an eCommerce resume that will have recruiters eager to offer you your desired job.

E-Commerce Manager

E-Commerce Director

E-Commerce Operations Manager

Growth Marketing Resumes

Many marketers would call themselves growth marketers, but in reality, very few are. Growth marketers are pioneers in marketing, experimenting with new ways to engage with and attract customers. This guide will explore titles within growth marketing, show you resume samples for each title, and give you tips to help you create your own successful resume.

Growth Marketing Manager

Growth Product Manager

Content Writer Resumes

Content writing is a booming profession that is a necessary part of almost any industry. With a large number of content writers available at any given time, it is important to create a unique and attractive resume to stand out from the crowd and snag your next content creation job. This guide will give you tips to help you strengthen your resume and will provide resume samples to model your resume on.

Creative Content Writer

Medical Writer

Scriptwriter

Brand Journalist

Digital Content Writer

Video Editor Resumes

Video editing is an exciting career if you are passionate about storytelling and filmmaking. You’ll be able to articulate a message through audiovisual art. Over time, this career has become highly in demand as it is crucial for social media visibility and advertisement. Yet, there are several types of video editing that you can practice. You can work as a video editor for films, social media content, video essays, and television shows. In this guide, we’ll show you how to break into the video editing industry by tailoring your resume with relevant techniques.

Video Producer

Videographer

Marketing Executive Resumes

A marketing executive designs and implements marketing campaigns to promote an organization’s product or services. They must conduct marketing research to identify their audience and create strategies based on that data. This career requires excellent communication skills, creativity, and data analytic skills. If you have a background in marketing and would like to start the job hunt as a marketing executive, this guide is for you. We’ll teach you how to create your resume for a marketing executive career.

Digital Marketing Executive

VP of Marketing Resumes

Vice presidents of marketing are the top-level managers of the marketing department. They make high-level decisions that help the organization achieve its business goals. Vice presidents of marketing are responsible for determining the best strategies for the marketing team. If you are passionate about marketing and have an eye on the executive chair, this career path might be for you. It takes creativity, logical-thinking, experience, and a high-performing resume to escalate to this position. Learn how to boost your career with our resume guide.

Marketing Vice President

Digital Strategist Resumes

A digital strategist produces, executes, and controls marketing plans to develop brand awareness and drive more traffic to the company’s digital channels. They must analyze marketing data to determine the best strategies for the organization. Digital strategists should have a background in marketing and a passion for digital channels. If this is your case, you might be in the right place. This guide will help you create the best resume for the digital marketing industry.

Brand Ambassador Resumes

A brand ambassador uses their influence on their community to promote products or services from a particular brand. This type of influencer marketing has become more popular over the last couple of years because of the high conversion rate and engagement generated by ambassadors. If you have a strong and extensive community that trusts you and you have experience with promoting products, you may be the next ambassador for your favorite brand. Learn how to optimize your brand ambassador resume with our guide.

Entry Level Brand Ambassador

Technical Writer Resumes

Technical writers are the professionals behind important content we need: manuals, how-to guides, you name it. And with the great resignation that saw professionals around the world leave their 9-5 office jobs, more and more professionals are gravitating towards flexible jobs like technical writing. This guide was developed to help both new and advanced technical writers craft resumes that recruiters have told us they are on the lookout for. Proven resume samples, and effective tips are included.

Entry-Level Technical Writer

Senior Technical Writer

SEO Resumes

SEO specialists help companies get more traffic on their websites to increase their visibility and profit. They implement marketing techniques to improve the website’s authoritativeness, visibility, and traffic. More specifically, they help businesses rank higher on search engines. This is a highly in-demand and competitive career, so if you’re an SEO specialist, you need to have a high-performing resume. Today, we’ll help you do just that. Read on to find out how to improve your SEO resume.

SEO Manager

SEO Analyst

Director of Marketing Resumes

Companies today need to use many platforms and channels effectively to advertise and boost revenue, and a marketing director helps them do just that. Marketing directors are always needed due to their ability to strategize on marketing plans and leverage the many marketing channels available today. Below are some strategies to optimize your director of marketing resume, with examples and tips specific to this position.

Brand Strategist Resumes

In today’s world, your brand is your company. Good branding is so important to capture the public’s attention and love, and in doing so, gain their business. Brand strategists help a company optimize its brand's potential. Brand strategists work closely with business leaders to determine their brand’s values and identity, and then make recommendations on how to position the brand publicly. Learn more about how to land a role as a brand strategist below.

Senior Brand Strategist

Brand Director

Campaign Manager Resumes

The campaign manager is an important role in politics and government. The campaign manager helps a potential elected official create a positive public image, raise funding, and advertise the candidate's initiatives and values to the community. Campaign managers are needed for small, local elections just as well as large national elections. If you want to land a role as a campaign manager, keep reading to learn the best tips to do so.

Political Campaign Manager

Campaign Volunteer

Action Verbs For Marketing Resumes

• Administered
• Spearheaded
• Streamlined
• Collaborated

How to use these action verbs?

Lead your bullet points with strong action verbs like the ones on this list. Whether you’ve supervised people or teams, developed successful digital marketing ideas/strategies, or generated sales, using the right verbs to talk about your experiences makes your accomplishments stand out and show the depth of your experiences. Avoid using the same action verb more than twice on your resume.

Marketing Resume Guide

• Social Media Manager Resume Templates
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• Marketing Manager Resume Templates
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• Digital Media Resume Templates
• Brand Manager Resume Templates
• Communications Resume Templates
• Content Creator Resume Templates
• E-Commerce Resume Templates
• Growth Marketing Resume Templates
• Content Writer Resume Templates
• Video Editor Resume Templates
• Marketing Executive Resume Templates
• VP of Marketing Resume Templates
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• Brand Ambassador Resume Templates
• Technical Writer Resume Templates
• SEO Resume Templates
• Director of Marketing Resume Templates
• Brand Strategist Resume Templates
• Campaign Manager Resume Templates
• Marketing Action Verbs
• All Resume Examples

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

• • Worked closely with the Creative Director to delegate and assign incoming creative requests.
• • Coordinated with multiple external agencies to manage partner customizations and significant request volume.
• • Assisted in the management of timelines, gathering and communicating programming information, and the creative review process.
• • Supported the team in managing an evolving suite of creative design assets.
• • Participated in weekly meetings to maintain an understanding of the financial services and marketing industry landscape.
• • Assisted in the development of creative assets and imagery requests.
• • Supported the execution of partner marketing campaigns.
• • Gained valuable experience in the financial services space.

22 Marketing Resume Examples & Guide for 2024

Your marketing resume must immediately showcase your prowess in creating engaging campaigns. Highlight your ability to analyze market trends and adapt strategies accordingly. Demonstrate your proficiency in both digital and traditional marketing methods. Employers seek candidates who can integrate seamlessly into multi-channel approaches.

All resume examples in this guide

Marketing Intern

Affiliate Marketing

Business Marketing

Content Marketing

Creative Marketing

Ecommerce Marketing

Email Marketing

Event Marketing

Experiential Marketing

Fashion Marketing

Freelance Marketing Consultant

Growth Marketing

Influencer Marketing

Marketing And Sales

Marketing Assistant

Marketing Associate

Marketing Coordinator

Marketing Specialist

Sports Marketing

Telemarketing

Resume guide.

Resume Format

Marketing Resume Experience

Hard & Soft Skills

Certifications and Education

Resume Summary Tips

Additional Resume Sections

Key Takeaways

By Experience

Marketing professionals who are preparing a resume for a new position face some unique challenges that can impact their chances of making a good impression on recruiters and HR managers.

Oftentimes, they focus on the wrong information or forget to document their accomplishments in expanding market reach, increasing ROIs, and other key marketing metrics.

In this guide, we will discuss the common pitfalls and mistakes many marketing professionals make when creating a tailored marketing resume. We use real-world examples to cover necessary information, such as how to:

• Create a properly formatted resume that perfectly balances your creative and technical skills along with your business savvy.
• Quantify complex metrics, such as ROIs, conversion rates, click-through rates, and other marketing metrics, in a way that everyone can understand.
• Demonstrate your connection to the industry through memberships with national organizations and local networking groups.
• Highlight relevant advanced training through certifications in various marketing tools.

If this resume guide does not line up with your career plans, we have other relevant guides for you to check out:

• Event Marketing resume
• Fashion Marketing resume
• Sports Marketing resume
• Influencer Marketing resume
• Email Marketing resume

The first step in creating a marketing resume is to use the proper format, which includes specific sections that recruiters expect to find.

How to format a marketing resume

All resumes, regardless of position, follow a specific document format that everyone must adhere to, especially now that the popularity of applicant tracking systems is on the rise.

Fortunately, this format includes the standard document settings for most word-processing applications. If you are creating a new resume from scratch, you don’t have to worry about margins, line spacing, and font sizes. That being said, there are some choices that you can make in the formatting of your marketing resume.

Enhancv offers free resume templates  to get you started. These templates come in a variety of styles, from modern to creative, and include modern fonts such as Exo 2, Lato, Montserrat, Raleway, Rubix, and Volkhov. You can choose a more classic font, like Arial or Times New Roman, but these are outdated and overused, and we are building a more modern resume.

Whatever font you go with, make sure it is a serif or sans-serif font . Using a script or decorative font is not the way to make your resume stand out.

Your resume is divided into small sections where you will detail your:

• Title and current contact information
• A professional resume statement
• Details of past marketing experience
• Post-secondary education and any advanced training
• A list of technical, business, and creative skills

All of this needs to be done in no more than two pages, which is more than enough, even for marketers with 15+ years of experience. With a little work, you’ll find there is plenty of space to list your experience, education, and marketing skills.

When you are ready to apply for a marketing position, save it as a PDF document (.pdf) . This will preserve the look of your resume no matter what operating system or screen size they are using.

Is your resume good enough?

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Already have a marketing resume ready to go? Run it through our resume checker  to get an in-depth analysis.

Before we begin adding your career details, take a look at the must-have sections and what recruiters want to see from their pool of candidates:

The top sections on a marketing resume:

• Profile summary: A brief statement that summarizes your career and includes any profitable sales strategies, increases in profits, or social media saturation.
• Core competencies: Include a list of technical, creative, and marketing skills that highlight your unique set of knowledge and marketing abilities.
• Professional experience: Detail your past work experience in concise bullet points that quantify marketing metrics and other accomplishments.
• Education and certifications: Demonstrate a foundation of knowledge of rudimentary and advanced marketing skills through post-secondary education and industry certifications.
• Skills and tools: Detail your experience in a wide range of technical, business, analytical, and creative software and industry tools such as SEO, Mailchimp, Google Analytics, and Salesforce.

When listing the details of your past accomplishments, be sure to include the following:

What recruiters want to see on your resume:

• Experience in creating and implementing marketing strategies: The main responsibility of all marketers is to develop content and social media marketing strategies that target specific audiences and prompt them to engage.
• Proficiency in digital marketing tools: Experience with Google Analytics, SEO, and lead generation software shows recruiters you can analyze new trends and develop strategies to expand the company's market reach.
• Creativity and innovation: Marketing trends are constantly changing, and effective marketers need to come up with creative and innovative solutions to keep their brand or product relevant.
• Strong communication skills: Marketing is all about promoting a brand or product, and that requires superb communication and listening skills to engage different audiences and build a connection with each of them.
• Analytical skills: Recruiters need to know if their new hires will be able to analyze marketing trends and develop the best strategies based on the data they analyze.

The first section we will work on is the resume experience section, which will include any past marketing or other jobs where you performed the duties of a marketer. Because you want to highlight your most recent experience, you will list all jobs in reverse chronological order .

How to write your marketing resume experience

The resume experience section is where you will list any marketing experience within a specified field. Marketing a popular child’s toy requires a unique marketing approach that is different than how you would market pharmaceuticals or climate change initiatives.

Many marketing experts fail to properly detail their work experience in a way that shows what they bring to the table. Instead of listing accomplishments with quantifiable data, they simply include the job duties and responsibilities. Recruiters are well aware of the requirements for the job. After all, they are the ones who wrote the job post.

Let’s take a look at a real-world marketing resume experience example to give you a visual of what we mean:

• • Execute direct email, push, and SMS marketing campaigns
• • Create new email templates and user journeys using Salesforce Marketing Cloud
• • Develop campaigns that are more personalized to the customer with updated graphics and other features
• • Optimize design layout to improve readability on all devices
• • Develop weekly reports for staff and executive officers

This resume example reads more like they simply pasted the job details and did nothing to show how well they performed on the job. Don’t do this.  

Each job entry should list how you used your skills and knowledge to produce actionable results. “Execute direct email…” should be “Executed direct email…” It is a task you have already performed and should be written in the past tense.

Another common mistake is not listing the industry type or a brief company description. Right now, we have no idea what they are marketing. This example leaves more questions than answers and does not make a good impression.

Let’s see if we can improve it by adding some more details about the company and their performance:

• • Executed 200+ direct email, push, and SMS marketing campaigns to existing and new markets, which led to a 20% increase in new customer accounts
• • Created 50+ email templates and user journeys using Salesforce Marketing Cloud
• • Developed 100+ campaigns using graphics, personalization, and advanced features, such as AI integration and more targeted ads based on customer feedback
• • Optimized design and layouts of 10,000+ emails, ensuring user and mobile-friendly capabilities
• • Tested 5,000+ emails for quality assurance, which reduced grammatical errors by 39%
• • Developed and presented 7+ reports to staff and executive officers every week

That’s much more like it. Notice how, instead of just listing the job duties, they include vital information about the scope of their work and the positive impact they had. This example does a great job of showing:

• The effect they had on adding new customers through developing new email marketing campaigns.
• Experience using a specific marketing tool (Salesforce) to demonstrate their knowledge of industry software.
• The amount of workload they are comfortable handling.
• Experience in improving workflow and reducing production errors.
• The ability to work with all levels of employees, from support staff to upper management.

Notice how this example includes the company’s industry, vacation rentals. This helps recruiters determine if the person has the right experience for their marketing field.

How many jobs should you include in this section? Because of the limited space, include no more than three jobs. Any more than that, and you risk going over the two-page limit and most recruiters will stop reading at that point.

Now it’s time to focus on one area where over 80%  of job seekers  fail to take full advantage of the potential of their resume.  

How to quantify impact on your resume

We saw in the resume experience section how much of an impact using numbers and percentages  can make on your resume. Marketing pros are at a unique disadvantage when it comes to quantifying their actions. It’s not so easy to quantify customer aquisitions, conversion rates, and cost-per-lead reductions of targeted ad campaigns.

Here are some examples of marketing metrics that will help you make a big impact:

• Total revenue generated: “Directed the launch of a campaign for a new educational product, resulting in revenue of $5.4M in the first year.”
• Customer/Client acquisition: “Planned client relationship cultivation events to promote growth, resulting in expansion of clientele base by 53%”
• Number of marketing campaigns: “Created 35+ content marketing initiatives to drive traffic, increasing revenue by 12% with a 6% boost in donor retention.”
• Conversion rate increases: “Analyzed sales funnels while measuring online campaign performance, resulting in a 17% improvement in customer conversion rates.”
• Budgetary savings: “Worked with local shelters to build a paid advertising campaign on Facebook and Instagram, resulting in a 55% cost reduction per lead.”
• Increases in social media engagement: “Worked with local restaurants to grow their online search presence, leading to an increase in organic search traffic from 100 to 1,000 users per month on average.”
• SEO Ranking improvements: “Achieved 1st position on the Google Search Page for selected keywords (5000+ set).”
• Email marketing metrics: “Developed and executed a targeted email campaign resulting in a 25% increase in open rates and a 15% increase in click-through rates.”

Apps like Google Analytics and Hubspot can help you find these and other marketing metrics.

How do I write a marketing resume with no experience

If you are looking for your first marketing job, have no fear. You don’t need formal marketing experience to qualify, but you will need to show you have the relevant skills and experience to be an effective marketer.

For first-time marketers, recruiters like to see past work experience  in:

• Content creation
• Sales or general retail experience
• Social media management
• Freelance design work
• Marketing internships

If you manage several personal social media accounts that have the same type of content, you can use that as an example of your marketing experience. If you volunteered your time to help an organization expand its market reach, you want to include that on your resume.

Ideally, you want to list those jobs that show a steady progression toward a marketing career. Take a look at this real-world resume example from someone who is interested in a marketing career:

Each job uses the skills and tools that a marketer would need and does not include similar jobs. There’s no need to list other sales jobs where you did the same duties as the one listed, especially if you are applying for your first marketing job.

How to list your hard skills and soft skills on your resume

Marketers need a wide range of creative, technical, and business skills to generate effective ad campaigns, increase ROIs, and attract new customers to their brand or product. Your job is to list only those skills that are necessary to the specific job you are applying to.

You would only include “First aid/CPR training” as a skill set if you are marketing life-saving products or working in an environment that requires First Aid and CPR training.

Your hard skills  are those skills that you learn through coursework at a university or trade school, internships, and real-world experience through part and full-time jobs and personal projects. They include essential skills such as data analysis, budget management, and experience with Adobe Creative Suites.

Some of the most-requested hard skills from employers include:

Best hard skills for your marketing resume

• Search engine optimization (SEO)
• Pay-per-click (PPC)
• Google analytics
• Content management systems (CMS)
• Social media advertising
• Email marketing
• Adobe Creative suites
• Market research
• Marketing automation software
• Articulate storyline
• HTML/CSS knowledge
• Customer relationship management (CRM)
• Data analysis
• Strategic planning software
• Graphic design tools
• Video editing software
• Conversion rate optimization (CRO)
• A/B testing
• Microsoft Office suites

Soft skills define more personal skills, such as emotional intelligence and being able to work with all types of people (interpersonal skills). You generally pick these up through everyday life experiences and spending time with your friends, family, and peers.

Without these skills, marketers would have difficulty relating to their customers, creating creative ad campaigns, and leading a team of diverse employees.

These are the top soft skills  that are crucial to be a successful marketer:

Best soft skills for your marketing resume

• Communication skills
• Problem solving
• Critical thinking
• Adaptability
• Analytical thinking
• Time management
• Decision making
• Collaboration
• Negotiation
• Emotional intelligence
• Customer service
• Attention to detail
• Relationship building
• Salesmanship
• Listening skills

Before we move on to the education section, let’s talk about tailoring your resume  to the job post. This will help you make a better first impression and score higher with applicant tracking systems.

When creating a job post, HR staff will add specific keywords and phrases to narrow their pool of candidates. If they use an applicant tracking system, the software will score each resume on the number of matching keywords.

If the job duties say: “Exceptional interpersonal and communication skills, including a high level of emotional intelligence and empathy.”

Your resume must include “empathy,” “communication skills,” and “interpersonal” in either the resume experience section, professional summary, or skills sections. It is OK to list them in multiple sections, like the resume summary and work experience or technical skills sections.

While you don’t necessarily have to add the exact words, a 100% match may score higher than a partial match.

How to list your certifications and education on your resume

Listing your education is required for all resumes, no matter how long ago you graduated. It shows employers that you have a solid educational foundation and are willing to put in the work necessary to learn the skills you need to succeed.

While some entry-level marketing jobs may not require a bachelor’s degree, earning one will allow you to advance to higher positions and earn more money. The best degrees for marketing include:

• Marketing/Digital marketing
• Business administration
• Communications
• Advertising
• Graphic design

When adding your post-secondary education, you want to include:

• Name of the degree
• School name and location
• Dates of attendance/graduation date
• Course description

First-time marketers with only an internship or summer job under their belt can add college coursework  in a short bullet list as well as any school volunteering projects, achievements, or recognitions. Take a look at this example of a resume education section for someone who wants a career in marketing:

• • Introduction to Marketing
• • Marketing research
• • Consumer behavior
• • Salesforce management
• • E-commerce
• • Advertising and sales promotion
• • Principles of selling
• • Email marketing
• • Current Brand Activation Association (BAA) member

In addition to a 4-year degree, marketers can further hone their skills by earning certifications for various marketing tools and software. All you need to list in this section is the name of the certificate and the company that provided the training.

If you need to boost your knowledge and earning potential, consider applying for one of these certificates:

Best certifications for your marketing resume

• Google Analytics certification
• HubSpot Content Marketing certification
• Meta certification
• Salesforce Certified Marketing Cloud Email Specialist
• HootSuite Social Media Marketing Certification

How to write your marketing resume summary or objective

This next section is one more area that you can to tailor to the job you are applying for. Which one is right for you, a summary or objective? That depends on how much marketing experience you have.

A resume summary  is a summarization of your marketing career and includes accomplishments in various marketing metrics, such as increased revenue generation and year-over-year expansion of market reach. It is for those marketers with 5-10+ years of experience within the same marketing field (e.g, content marketing, email marketing, or product marketing ).

A resume objective  is for marketers that are in the beginning of their careers and still need to gain some real-world experience. It includes their career objectives and how they plan to reach those goals.

For this guide, we will focus on showing you how to create an effective resume objective using a real-world example from a young marketing professional’s resume.

In this example, we see what many marketers do when writing about their career. It’s a good start, but can bo so much better.

We get a clear picture of this person’s experience as an e-commerce and social media strategist and how they used their skills to improve their client’s online presence. There are some key details that are missing that can be easily added:

Now we have a more targeting resume objective that does an impressive job of stating:

• The years of experience
• Specific platforms where they have experience in
• The number of accounts they managed
• Their interest in finding a company that allows them to gain valuable experience in specified areas

This is a great example of how you can write a powerful statement in only 4 sentences.

Now that we’ve gone over the main sections of your resume, let’s talk about some additional resume sections  that are important for marketers to have on their resumes.

Additional sections for a marketing resume

There are just a few more sections that we need to discuss before you can submit your polished resume.

Networking is very important for marketers in all fields, and recruiters like to see memberships in national or local marketing groups. There is a Professional Association section where you can list your affiliation to one or more groups:

Including this information shows that you are building new industry connections and staying informed of new marketing trends, tools, and technologies.  

On top of your education and marketing certifications, you can also list additional training through workshops, conferences, and other professional development courses or programs:

Here are some other special Enhancv resume sections  that you should consider adding to your resume:

• Achievements: Highlighting awards and recognitions related to marketing gives proof of your expertise in the field and can help you get noticed.
• Spoken languages: This section is essential if the job requires mastery of a second language.
• Publications: Another great way to show off your expertise in marketing is by listing any blog posts, articles, or books you wrote and published.
• Volunteering: Recruiters love to see their employees donate their time and marketing experience to a charity or local community group.
• Technical skills: Marketers need experience in a wide range of equipment and software, from video cameras and editing software to Microsoft Office, Google Analytics, and MailChimp.

Adding an online portfolio to your resume

Having a portfolio is not just for painters, photographers, and fashion designers. Thanks to the internet, we can now create a website portfolio for any type of industry.

Marketers can take full advantage of this and showcase their past accomplishments and projects on a single website instead of giving them multiple links.

Here are some of the most common types of content that you can include in your marketing resume:

• Samples of content creation
• Social media strategy statistics
• Managed social media accounts
• Design work
• Email marketing campaigns
• Website projects
• SEO and SEM projects
• Press releases
• Publications

Where can you add a portfolio link? The header is the best place for this:

Notice how the title includes their certification and the industry type. This section is often overlooked as a way to further highlight your marketing experience.

Should you add a photo to your marketing resume? There are a few positions where adding a resume photo is appropriate, and this is one of them. When adding a photo, make sure to use a professional headshot where you are professionally dressed and is well lit.

Key takeaways

Our journey toward building an attention-grabbing marketing resume is complete. Congratulations!

Now that you are aware of the common mistakes and pitfalls marketers face, you will have a resume that:

• Effectively uses numbers and percentages to quantify complex marketing metrics in the summary/objective and work experience sections.
• Highlights industry-related technical and business skills, creative abilities, and interpersonal skills in a way that demonstrates all necessary marketing skill sets.
• List professional associations and networking groups that show you stay current with new trends and technologies.
• The value of adding a digital portfolio and other resume sections to detail past marketing accomplishments and your passion for marketing.

Marketing resume examples

Explore additional marketing resume samples and guides and see what works for your level of experience or role.

Looking to build your own Marketing resume?

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• Entry-Level

Entry-Level resume examples & templates

Choosing the right resume format for entry-level jobs

Include your contact information, make use of a summary, outline your entry-level work experience, include the relevant key skills that make you a great entry-level candidate, pick the right resume layout and design for an entry-level resume, what type of salary you can expect in entry-level roles.

An entry-level job is the starting point of virtually any career. These positions allow you to transition into the workforce after you’ve completed a college degree or another form of education.

But here’s the truth about entry-level jobs: they’re becoming increasingly competitive. As employers look to hire candidates with the right blend of skills and culture fit, they often ask for a level of experience once thought to be above the typical entry-level position. 

So how do you stand out and win one of these coveted roles? By creating an exceptional resume that highlights the strengths you do have. 

This entry-level resume example and guide is designed to walk you through the process.

Resume guide for an entry-level resume

Accelerate success with Resume.io. Our guides and resume examples cover over 500 professions, and our resume builder makes creating a compelling resume easier than ever.

This resume guide and corresponding entry-level resume example will cover the following:

• How to write an entry-level resume
• How to add your contact information
• Using summaries
• Adding your experience
• Listing education and relevant experience
• Picking the right resume design/layout
• What the entry-level job market looks like, and what salary you can expect

How to write an entry-level job resume

The very first step in writing your entry-level resume is understanding what sections to include. Your resume should contain the following elements:

• The resume header
• The resume summary (aka profile or personal statement)
• The employment history section
• The resume skills section
• The education section

Even if you have limited experience, your entry-level job resume should be crafted to highlight your unique traits and the fresh perspective you can bring to the workplace. 

If you’re a college graduate, your degree is no longer enough to get your foot in the door. You’ll also need to highlight a variety of internships , activities, and industry-related experiences that show you’re a motivated candidate ready to dive into your field. 

While writing your entry-level resume, consider this winning formula:

• Employers are now more interested in accomplishments than responsibilities. Whether it was a job, internship, or academic activity, make sure your resume mentions concrete achievements as opposed to simple duties.
• Your resume should be tailored to each employer you apply to. Customizing your resume means updating the skills and employment history bullet points to match the needs of the company, and also including the employer's name and the job title in your professional summary.
• Make sure your application sends a message of professionalism through the layout and formatting. When submitting online, optimize your resume with appropriate keywords so it won’t be filtered out by ATS screening software . Consider using an ATS resume template .

Optimize for the ATS

If you’re a recent grad, you may not be aware that a human hiring manager won’t be the first “person” to read your resume. Virtually all medium and large companies now use ATS recruitment software built into online hiring portals to screen and evaluate candidates. ATS stands for Applicant Tracking Systems. 

These algorithms scan resumes for keywords—usually programmed in from the job description. Only the highest-ranking resumes pass through to be reviewed by the hiring manager while the rest get filtered out.

Luckily, there are a few steps you can take to increase your chances of making it past this hurdle:

• Make sure to read the job description closely and highlight any duties or skills that are relevant to the employer.
• Place these “keywords” throughout your resume where appropriate for your skills and experience.
• Use the employer’s exact language to ensure that the ATS picks up the keywords you’ve included.
• Never try to cheat the ATS by adding excessive keywords or lying about your experience—the hiring manager will find out soon enough!

To learn more about conquering the ATS, check out our article on resume ATS optimization .

Choosing the right resume format for entry-level jobs can be tricky. You may not have a ton of experience to show, yet you still want to appear competitive and motivated in the eyes of the hiring manager.

If you’ve completed at least three internships, jobs, or other semi-professional experiences, we recommend that you stick with the reverse chronological resume format. This format is focused primarily on the employment history section, listed in reverse chronological order , and allows you to expand on your academic and professional experiences up to this point. 

This is the format you will find in our adaptable entry-level resume example because it’s the structure that most hiring managers expect to see from professional candidates.

If you’re still a student or have virtually no experience, you may opt for the functional format . This format focuses on skills right at the top of the page and may include a very short employment history section, or no employment history section at all. A combination, or hybrid resume format , allows you to emphasize your skills while still showing a bit of previous work experience.

Your contact information is an extremely important part of your resume, which is why it’s almost always placed at the top of the resume in an attractive and eye-catching header section. 

The hiring manager should be able to find your basic details in order to set up an interview. Here is some of the information to include:

• Full name & title . List your first and last name and include the name of the role from the job description.
• Professional email address . Use a clean format like [email protected] . Don’t use a quirky, unprofessional email address or an .edu even if you are a student.
• Phone number . List a number where you can be easily contacted and make sure to set up a professional voicemail greeting.
• Location . Nowadays it is only necessary to list your city and state . You can also add 'Willing to Relocate' here if applicable.
• LinkedIn . Even as a student, you should have a LinkedIn profile that is active , relevant, and shows your professional experience. Make sure to create a custom URL and add it to the top of your resume.

If applying in the U.S., Canada, or the U.K., don’t include:

• Date of birth : Not necessary and could potentially lead to age discrimination .
• Personal details : Marital status, social security number, passport number , etc.

You may want to adjust your header formatting based on the company you are applying to. Our adaptable entry-level resume sample can help you get started with creating an effective header.\

Jamie Brown

Research Assistant

090-080-0000

[email protected]

Entry-level jobseeker

Your resume summary is like the written version of your elevator pitch. These 3-4 lines at the top of the page are meant to catch the hiring manager’s attention and give them just enough information about your skills and experience to make them want to read the rest of your resume. 

Here’s how to craft a great summary:

• Start with a few adjectives that describe your most impressive personality traits or amount of experience.
• Use action verbs in the simple past or present tense to talk about your accomplishments.
• Add numbers and statistics to quantify your successes and provide concrete details where possible.
• Mention key skills or educational requirements listed in the job description.
• Include the company name and the job title you’re applying for to add a personal touch.

Remember, your summary (also sometimes called a profile) should be concise and should allow the hiring manager to draw an overarching conclusion about why you might be a better choice than other entry-level candidates with the same degree. 

Make sure to match the tone with that of your industry, and show off a bit of professional personality if appropriate.

Need inspiration for your summary? Check out our related resumes: 

• Entry-level software engineer resume sample
• Accounting entry-level resume example
• Entry-level project management resume sample

You can find adaptable entry-level resume example summaries below:

Tech-savvy recent graduate with a degree in computer science and a passion for problem-solving and innovation. Proficient in programming languages such as Python, Java, and C++, with hands-on experience in software development and debugging. Won first place in 2024 Bay Area Hackathon. Strong analytical skills combined with a collaborative mindset, eager to contribute to the dynamic team environment as a software developer at Google.

Recent marketing graduate with a passion for leveraging social media platforms and digital marketing strategies to drive brand awareness and engagement. Skilled in market research, content creation, and campaign management. Achieved 30% follower growth for Instagram account of previous internship. A creative thinker with a strong analytical mindset, seeking an opportunity to bring fresh ideas to the HarperCollins team in a junior marketing specialist role.

Energetic and results-driven sales enthusiast with excellent communication and interpersonal skills. Recent graduate with a background in business administration and a proven ability to build rapport with clients and prospects. Thrives in fast-paced environments and eager to learn and grow within a sales role. Committed to exceeding sales targets and delivering exceptional customer service to drive revenue growth.

Even for entry-level positions, your work experience section will be a major focal point for hiring managers. Start this section by listing your current (or most recent) job or internship and working your way back to your first job. 

As a general rule, stick with experience from your college years (or high school if you’re a recent high school grad). Make sure to list the job title (or internship title), employer name, dates worked, and location (add “remote” if applicable).

Under each subheading, aim to add 3-5 bullet points that describe your key duties and accomplishments in concise statements, omitting “I.”  Be specific and use dynamic action verbs like led, initiated, orchestrated, developed, managed, or collaborated. We always recommend listing tangible outcomes as opposed to generic responsibilities. 

Take a look at these bland bullet points:

• “Wrote blog articles for weekly student magazine”
• “Posted to social media accounts”
• “Worked with magazine staff to organize fundraising events”

Now check out these results-based points :

• “Pitched, reported, and edited 5+ weekly blogs for leading campus magazine”
• “Crafted and launched social media strategy resulting in 60% increase in followers”
• “Collaborated with magazine staff to fundraise 4K+ at monthly raffle events”

Take a look at the entry-level employment history resume sample below:

Business Analytics Intern at Google, New York  May 2023 - August 2023 

• Built interactive Tableau dashboards to track and visualize campaign performance data
• Identified trends in customer behavior, gaining actionable insights that led to a 5% increase in campaign clickthrough rate
• Spearheaded documentation project to catalogue processes for accessing and analyzing data

Barista & Shift Supervisor at Starbucks, San Francisco  September 2021 - December 2022 

• Promoted to supervisor within 6 months, quickly mastering inventory and staff management
• Improved inventory loss tracking with new processes, reducing waste by 8% per quarter

How to write an entry-level resume with no experience

Theoretically, you should be able to land an entry-level job even with no experience on your resume. However, the reality is a bit more complicated. Companies now ask for advanced degrees, years of experience, or proof of skills when hiring for entry-level roles .

The secret to writing an entry-level resume with no experience is to focus on the limited accomplishments you do have and show the hiring manager why you’re a motivated candidate who is eager to learn and contribute. 

While landing an entry-level position without prior experience may require extra effort and persistence, it's certainly achievable with the right combination of skills, determination, and strategic job search tactics . Here are a few steps to take: 

• Highlight transferable skills . Emphasize skills gained through education, extracurricular activities , volunteer work , or personal projects that are relevant to the job you're applying for. Transferable skills such as communication , problem-solving , teamwork , and time management are valued by employers because they are hard to teach but can be applied across a wide variety of positions.
• Tailor your resume and cover letter . Customize your resume and cover letter for each application, highlighting how your background, skills, and interests align with the requirements of the position. Your cover letter is especially useful in showcasing why you’re the right fit for the organization—even if your experience is limited.
• Networking . Here’s a secret: networking is the best way to land an entry-level job with no experience. Build relationships with professionals in your desired field through networking events, informational interviews, and online platforms like LinkedIn.
• Gain relevant certifications or training . Consider pursuing certifications, online courses, or workshops that enhance your skills and knowledge in your chosen field. Many online courses are free and give you valuable experience to place on your resume.

Your skills section might seem like just a simple list, but this section serves a key purpose in getting you past the ATS we mentioned earlier and also showing the hiring manager your interests and expertise at a glance. 

Make sure to combine hard and soft skills to show that you’re a well-rounded candidate. Hard skills are technical proficiencies that are often industry-specific and are learned in courses or on the job.

However, soft skills are personal traits like motivation, communication, collaboration, and adaptability that are necessary across roles and industries. Depending on your field, employers may be more interested in hard skills than soft skills, or vice versa. Refer to the job description for an idea of what the hiring manager is looking for. 

Here’s what the skills box looks like in our entry-level resume template. 

• Documentation
• Excellent communication
• Budgeting and forecasting
• Data collection and analysis
• Understanding of business objectives
• Strong research ability
• Time management
• Organization Presentation

Detail your education & relevant certifications

The education section is an essential component of any entry-level resume. If you’re a recent grad, you may want to place this section above your employment history, while more experienced professionals should do the opposite. 

List your degrees from most recent to oldest as you did for your work history. If you’ve completed a college degree , there’s no need to include your high school diploma . Add the degree name, school, dates attended, and location. 

You can also offer 1-2 bullet points that showcase academic achievements like leadership positions, relevant coursework , or impressive grades.

Beyond formal education, this section is a great opportunity to list certifications or training relevant to your industry including training and certifications, publications , awards , or organizations. If you have multiple entries for any specific sub-category, you can consider making it a separate category.

Bachelor of Science in Business Analytics, University of San Francisco, San Francisco  September 2020 - May 2023

As an entry-level candidate, your layout and design help you be taken seriously by employers and make a positive first impression. 

A good layout doesn’t need to be overly colorful or flashy, but can include one or two accent colors if appropriate for your job title or industry. Above all, make sure to focus on clean lines for separating sections, clear section titles, and an eye-catching and attractive header .

Just as we recommend tailoring the content of your resume for each application, you should do the same with your layout. Reformatting your whole resume can be tedious, which is why expertly designed resume templates are a great way to test out different styles while ensuring a professional look.

It likely comes as no surprise that the salary for entry-level jobs varies widely based on industry, location, and employer. 

Here are a few examples of annual salary information for some of the most common entry-level jobs in the U.S.:

• Entry-level software engineer: $72,679 to $87,153 via Salary.com
• Entry-level sales representative: $54,419 to $74,131 via Salary.com
• Entry-level customer service associate: $35,150 to $43,814 via Salary.com
• Entry-level HR coordinator: approximately $62,000 via Salary.com
• Entry-level graphic designer: approximately $60,000 via Salary.com

Entry-level resume text only example

Detail-oriented recent graduate with Bachelor’s in Business Analytics. Seeking to utilize strong analytical abilities, technical expertise in Tableau and SQL, and problem-solving skills to gain business insights as an Entry Level Business Analyst.

Employment history

Key takeaways for building an entry-level resume

While entry-level candidates may not have extensive professional experience, crafting a resume that showcases motivation along with relevant internships, part-time jobs, volunteer work, or extracurricular activities is the key to demonstrating your capabilities and landing an entry-level job. 

Make sure to focus on accomplishments and responsibilities that showcase your ability to contribute effectively in a professional setting.

A strong layout and presentation is also an important part of showing a hiring manager that you take the opportunity seriously. Our online resume builder allows you to quickly create an impressive application free from costly mistakes.

Beautiful ready-to-use resume templates

Top 17 Marketing Professional Resume Objective Examples

Updated July 7, 2023 14 min read

A resume objective is a brief statement that outlines your professional goals and highlights relevant qualifications to the position you’re applying for. It should be written with the employer’s needs in mind and explain how you are uniquely qualified to fill their role. When writing a resume objective for a marketing professional position, it’s important to focus on your skills and experience that are most applicable to the job. For example, if you have extensive experience in digital marketing, highlight that in your objective statement. Additionally, make sure to emphasize any accomplishments or successes in previous roles that demonstrate your ability to excel in this area. For example, “Over 5 years of digital marketing experience with proven success driving profitable campaigns through SEO optimization and social media outreach.” Overall, an effective resume objective should be concise yet informative – providing the employer with an overview of why you would be an asset to their team.

or download as PDF

Top 17 Marketing Professional Resume Objective Samples

• To obtain a position in marketing that will utilize my communication, analytical, and creative skills to contribute to the growth of the organization.
• To leverage my experience in developing effective marketing strategies and campaigns to increase brand awareness and drive sales.
• Seeking a position in marketing where I can use my knowledge of digital marketing tactics to help grow the business.
• To apply my expertise in market research and analytics to develop strategies for increasing customer engagement and loyalty.
• Seeking an opportunity to use my proven ability to create successful promotional campaigns that generate leads and boost revenue.
• To secure a position as a Marketing Professional where I can utilize my strong organizational skills, creativity, and knowledge of various marketing tools.
• Aiming to join an innovative team as a Marketing Professional where I can apply my experience in content creation, SEO optimization, lead generation, and social media management.
• To obtain a position as a Marketing Professional which allows me to utilize my excellent communication skills, strategic thinking abilities, and passion for creating impactful campaigns.
• Looking for an opportunity as a Marketing Professional where I can bring value by leveraging my expertise in data analysis, copywriting, public relations, event management, and customer service.
• Seeking an entry-level role in marketing with the potential for career advancement utilizing my technical aptitude and creative problem-solving skills.
• To gain employment with an organization that values innovation and collaboration so that I may contribute effectively towards achieving their goals through effective marketing strategies.
• To acquire a challenging role as a Marketing Professional which allows me to use my knowledge of digital platforms such as Google Ads & Analytics along with traditional methods of advertising & promotion.
• Seeking an opportunity as a Marketing Professional wherein I can utilize my ability to develop compelling stories about products/brands through creative content writing & design techniques.
• Looking for an entry-level position in marketing that will provide me with the necessary training & guidance required for success while also allowing me to contribute positively towards achieving company objectives.
• To join an organization as a Marketing Professional where I can put into practice all the theoretical knowledge gained from coursework while also learning new concepts related to digital marketing & analytics tools.
• Desire a role in marketing which will allow me to draw upon both quantitative & qualitative research methods while also utilizing modern technologies such as AI & Machine Learning algorithms for better decision making processes

How to Write a Marketing Professional Resume Objective

A marketing professional resume objective is an important tool for any job seeker who wishes to stand out in the highly competitive field of marketing. It’s a statement that quickly and concisely outlines your career goals, skills, and experience in relation to the specific position you are applying for. A well-crafted resume objective should be tailored to each individual job opportunity and demonstrate why you are the ideal candidate for the role.

When crafting your marketing professional resume objective, it’s important to consider the following points:

1. Focus on Your Skills and Qualifications: When writing your resume objective, focus on your skills and qualifications that make you uniquely qualified for the role. It’s important to highlight the skills or experiences that will be most beneficial to the employer, such as digital marketing knowledge or analytics experience. This will help demonstrate why you are a good fit for this particular position.

2. Highlight Your Goals: Use your resume objective as an opportunity to showcase your career goals and ambitions. Explain how this specific job fits into your long-term plans and where you hope it will take you in terms of career growth opportunities.

3. Showcase Your Passion: Demonstrate your enthusiasm for the industry by expressing what excites you about this particular role or company. This will show employers that you have a genuine passion for what they do and are committed to contributing to their success if given the chance.

4. Keep it Concise: A good rule of thumb when crafting a resume objective is to keep it concise yet informative – no more than two sentences should suffice! Avoid lengthy descriptions or irrelevant information; instead, focus on key points that highlight why you are a great fit for this role in particular.

By following these tips, you can ensure that your marketing professional resume objective is effective at showcasing why you are the best candidate for the job!

Related : What does a Marketing Professional do?

Key Skills to Highlight in Your Marketing Professional Resume Objective

In the competitive field of marketing, standing out from the crowd is crucial. Your resume objective is often the first thing potential employers see, and it's your chance to make a strong impression. Highlighting key skills in this section can significantly increase your chances of landing an interview. The following are some essential skills that every marketing professional should consider including in their resume objective to showcase their abilities and impress potential employers.

A Marketing Professional needs to have SEO (Search Engine Optimization) skills because it is essential for increasing a company's online visibility. It involves understanding how search engines work and what techniques can be used to improve search rankings, which in turn drives more traffic to the company's website. This skill is crucial in today's digital age where most consumers find products and services through online searches. Therefore, having SEO skills can significantly contribute to a company's growth and success.

2. Google Analytics

Google Analytics is a crucial skill for a Marketing Professional as it allows them to track and analyze data from various marketing campaigns. This tool provides insights into consumer behavior, website traffic, and the effectiveness of marketing strategies. Understanding how to use Google Analytics can help in making data-driven decisions, optimizing marketing efforts, and improving overall business performance. Including this skill in a resume objective demonstrates a candidate's ability to leverage data analytics in driving successful marketing initiatives.

3. Social Media Management

A marketing professional's role often involves promoting a company's products, services, or brand on various social media platforms. Social Media Management skill is crucial as it demonstrates the ability to effectively engage with a target audience, create and implement social media campaigns, analyze performance metrics, and stay updated with the latest digital marketing trends. This can help increase brand awareness, generate leads, and drive sales for the business. It also shows proficiency in using different social media tools and platforms which is a key requirement in today's digital age.

4. Content Creation

A marketing professional's job involves promoting products or services and attracting potential customers. Content creation is a crucial skill for this role because it involves creating compelling and engaging material that effectively communicates the value of a product or service to the target audience. This can include writing blog posts, social media updates, email newsletters, video scripts, and more. Having this skill on a resume objective shows potential employers that the candidate is capable of developing strategic content that can drive marketing efforts and achieve business goals.

5. Email Marketing

Email marketing is a crucial skill for a marketing professional as it involves creating and implementing strategies that help in promoting products or services directly to customers via email. It demonstrates the ability to effectively communicate with potential clients, manage customer relationships, and analyze campaign effectiveness. This skill is essential in driving customer engagement, retention, and conversion rates which are key objectives in marketing. Including this on a resume showcases the candidate's proficiency in digital communication tools and data-driven decision making, both of which are highly sought after in today's business landscape.

6. PPC Advertising

PPC (Pay-Per-Click) Advertising is a crucial skill for a Marketing Professional as it demonstrates the ability to effectively manage and optimize online advertising campaigns. This skill is essential in driving traffic to websites, increasing sales and brand awareness. It shows potential employers that the candidate has a strong understanding of digital marketing strategies, can analyze data and trends, and make informed decisions to maximize return on investment. Including this skill in a resume objective can highlight the candidate's proficiency in using various online platforms and tools for marketing purposes, setting them apart from other candidates.

7. CRM Software (e.g., Salesforce)

A Marketing Professional needs to have a skill in CRM Software like Salesforce because it is essential for managing customer relationships and interactions, tracking leads, marketing to targeted audiences, and analyzing data. This skill can help improve customer service and retention, drive sales growth, and enhance marketing strategies. Including this skill in a resume objective demonstrates the candidate's ability to leverage technology to achieve business goals and meet customer needs.

8. Graphic Design (e.g., Adobe Creative Suite)

A Marketing Professional needs to have graphic design skills because they often need to create visually appealing marketing materials, such as brochures, flyers, and digital ads. Knowledge of Adobe Creative Suite allows them to effectively design these materials in a way that aligns with the company's brand and attracts potential customers. Including this skill in a resume objective demonstrates a candidate's ability to contribute to various marketing campaigns and strategies.

9. Video Editing (e.g., Final Cut Pro)

A marketing professional may need video editing skills because the role often involves creating engaging and compelling visual content to promote a product, service, or brand. This could include promotional videos, social media clips, or other multimedia content. Proficiency in video editing software such as Final Cut Pro demonstrates the ability to produce high-quality video content that can effectively capture audience attention and communicate a company's message. Furthermore, it shows creativity, technical competence, and an understanding of modern marketing techniques which are valuable in the increasingly digital and visually-oriented marketplace.

10. A/B Testing

A/B Testing is a valuable skill for a Marketing Professional as it allows them to effectively test different marketing strategies and campaigns. This can lead to better results and more effective use of resources. By including A/B Testing in a resume objective, it shows potential employers that the candidate has the ability to make data-driven decisions and improve marketing effectiveness based on real-world results. It also demonstrates their analytical skills and their commitment to continuous improvement - qualities that are highly sought after in the field of marketing.

In conclusion, the objective section of your marketing professional resume is a crucial space to highlight your key skills. This not only sets the tone for the rest of your resume but also provides potential employers with a snapshot of your abilities right at the outset. Remember, it's not just about listing skills; it's about communicating their relevance and value to the role you're applying for. Tailoring this section to align with each specific job application can significantly enhance your chances of landing an interview and eventually, securing the position.

Related : Marketing Professional Skills: Definition and Examples

Common Mistakes When Writing a Marketing Professional Resume Objective

When writing a marketing professional resume objective, there are several common mistakes that should be avoided. These mistakes range from being too vague to including irrelevant information.

One of the most common mistakes when writing a marketing professional resume objective is being too vague. It is important to use language that is specific and concise in order to make sure that your objectives are clear and easily understood by recruiters. For instance, instead of simply stating “I am seeking an entry-level marketing position”, one should state something like “I am seeking an entry-level marketing position in which I can utilize my knowledge of digital media, advertising, and customer relations to create successful campaigns”. This type of language will demonstrate your commitment to the field as well as clearly outline your goals and objectives.

Another common mistake when writing a marketing professional resume objective is including irrelevant information. It is important to keep in mind that the purpose of a resume objective is to showcase what you bring to the table in terms of experience and qualifications for the job at hand. Therefore, it would be unwise to include unrelated experiences such as volunteer work or hobbies. Additionally, one should avoid using generic phrases such as “hardworking” or “dedicated” as these are not specific enough for recruiters to gain insight into your skill set or qualifications.

Finally, many people make the mistake of making their resume objective too long. A good rule of thumb is to keep it concise and limit it to no more than three sentences or so. This will ensure that recruiters read through all the information without becoming bored or overwhelmed with lengthier statements.

In conclusion, when writing a marketing professional resume objective there are several common mistakes that should be avoided such as being too vague, including irrelevant information, and making it too long. By following these tips and utilizing specific language one can ensure that their objectives come across clearly and effectively in order to stand out from other applicants vying for the same job position.

Related : Marketing Professional Resume Examples

A right resume objective for a marketing professional should clearly articulate the candidate's skills, experience and goals, while a wrong resume objective will focus on what the applicant wants from the company, rather than how they can help the company.

Editorial staff

Brenna Goyette

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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Posted Aug 15

Remote entry-level remote social media manager at nogigiddy (20-27 per hour), view company profile & all jobs →, los angeles, california, united states, jobs posted: 21.

• Content Creation : Assist in developing and curating engaging and creative content for social media platforms including Facebook, Twitter, LinkedIn, and Instagram.
• Social Media Strategy : Support the implementation of social media strategies to increase brand awareness, engagement, and followers.
• Community Management : Monitor and engage with our community across social media platforms, responding to comments, messages, and mentions under the guidance of senior team members.
• Analytics and Reporting : Help track and analyze social media metrics to assess performance and inform future strategies. Assist in providing regular reports on social media activity.
• Collaboration : Work closely with the marketing team to ensure consistent messaging and support overall marketing goals.
• Campaign Management : Assist in planning and executing social media campaigns, including paid advertising campaigns.
• Trend Monitoring : Stay updated on the latest social media trends, tools, and best practices to keep our social media efforts current and effective.
• Brand Voice : Help maintain and develop NoGigiddy's brand voice and ensure all content aligns with our brand values and goals.
• Communication Skills : Exceptional verbal and written communication skills.
• Creativity : Ability to create visually appealing and engaging content.
• Technical Skills : Basic proficiency with social media platforms and tools (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Organizational Skills : Ability to manage multiple tasks and prioritize effectively.
• Interpersonal Skills : Strong ability to interact with online community members and stakeholders.
• Analytical Skills : Basic ability to analyze social media metrics and translate them into actionable insights.
• Problem-Solving : Ability to address and resolve issues that arise on social media platforms.
• Time Management : Strong ability to manage time and meet deadlines.
• Experience in social media management, digital marketing, or a related field is a plus but not required.
• Familiarity with social media advertising and analytics tools is a plus.
• Previous experience with gig economy platforms or staffing apps is a plus.
• High school diploma or equivalent.
• Relevant certifications or coursework in social media, marketing, or digital marketing are beneficial but not required.
• Remote Work : The role is remote, allowing for flexibility in work location.
• Collaboration : Regular virtual meetings and communications with the marketing team.
• Tools : Use of various communication and collaboration tools, such as email, video conferencing, and social media management software.
• $20 to $27 per hour, depending on experience and qualifications.
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