guy kawasaki business plan template

Guy Kawasaki's Pitch Deck Template (+Free Download)

Guy Kawasaki is a bit of a legend in the startup scene. He's currently the chief evangelist at Canva and previously held the same position at Apple. He has tons of resources out there for founders, and one of his most famous ones is his pitch deck. It's only 10 slides, because in his words, "the more slides you need, the less compelling your idea." Because his is so barebones, we took it upon ourselves to add a little spice to stimulate your creativity. His original deck and our redesigned version are available for free, so check them out and start upgrading your deck in time!

Get Funded with a Redesigned Version of Guy Kawasaki's Legendary Deck

In the wise words of Guy Kawasaki, "Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting—and venture capitalists are very normal." We redesigned his deck while maintaining all his best practices, completely free to use!

A Fresh Design that Investors will Love

Guy Kawasaki's Pitch deck is well known for being an investor favorite. Most startups overcomplicate their pitch decks. Guy Kawasaki's focus is on a short and easy to understand deck. This download includes all of his best practices and comes with a fresh new look that you can edit to match your own unique brand.

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Guy Kawasaki Pitch Deck | Complete Guide

Benjamin Debonneville

In startup fundraising, the difference between a deal or a pass often hinges on the pitch deck. Astonishingly, only 1% of these presentations crack the code to success, while the rest miss the mark.

What sets them apart? It's about striking the perfect balance: a pitch deck that's concise enough to keep investors hooked, yet comprehensive enough to cover the essentials.

Guy Kawasaki's formula of pitch deck presentations - 10/20/30 -  has become a popular approach for founders looking to join that elusive 1%. His formula isn't just effective; it's proven to turn heads and open wallets.

In this guide, we'll discuss Guy Kawasaki's renowned pitching formula, breaking it down to understand why it's the blueprint for success in the competitive arena of startup fundraising.

Who is Guy Kawasaki and Why is he Relevant for Pitch Decks?

Known as a venture capitalist and marketing evangelist of many popular tech brands, Guy Kawasaki stands out in the startup scene and is renowned for his influential books, The Art of the Start 2.0 and The Art of Social Media.

His 10-20-30 rule for presentations is simple yet revolutionary, designed to engage investors and partners alike. Here's what Kawasaki says about his approach to presentations:

With roots as an advisor to the Motorola business unit of Google and Apple's former chief evangelist, he's now sharing his genius at Canva. His knack for captivating an audience is legendary, especially in Silicon Valley.

Guy Kawasaki is not just a theorist; his field-tested methods make him a trusted voice for entrepreneurs aiming to make their mark. That's why, when Guy talks pitch decks, it pays to listen.

Guy Kawasaki's Magic 10/20/30 Rule for Startup Pitch Decks

Guy Kawasaki's presentation rule of 10/20/30 is a streamlined approach to crafting pitch decks that resonate. It's about presenting your vision within ten slides, sharing it in twenty minutes, and ensuring clarity with a minimum thirty-point font, making your pitch memorable and effective.:

• 10 Slides: Enough to explain, only a few to bore.
• 20 Minutes: Short to keep interest, long enough to tell.
• 30-Point Font: Big enough for all to see clearly.

Slides Limit - 10 Slides

Within a mere ten slides, your pitch presentation needs to encapsulate the essence of your business. It’s not just about limiting information but about crystallizing it. This constraint compels you to distill your message to its purest form, ensuring that each slide packs a punch.

By the time slide ten rolls around, your audience should have a clear understanding of your business without feeling overwhelmed.

Pitching Time - 20 Minutes

Twenty minutes isn't just a cap; it's a strategic frame to ensure your message hits home fast. This brevity respects your audience's time and allows for a dialogue rather than a monologue.

It’s about efficiency—delivering your message before attention wanes. It also builds in a buffer for life’s little unpredictabilities, like late arrivals or tech troubles, ensuring your pitch isn't rushed.

Font Size - 30 Points

A 30-point font ensures clarity for every viewer, catering to those with less-than-perfect eyesight, which can be common among seasoned investors. This size avoids visual strain and keeps your slides accessible and digestible.

With larger text, there's no squinting in the back row, just a room fully tuned into your pitch. It’s about being considerate to your audience, making sure they’re aligned with you every step of the way.

Guy Kawasaki Pitch Deck Structure

In Kawasaki's pitch deck structural rule, each of the ten slides is a building block, carefully designed to construct your business narrative and engage investors with precision and purpose.

Now, let's explore this foundational framework:

Slide 1 - Title/Introduction

Your first slide is the handshake of your presentation. It's simple: your company’s name, a tagline that snaps like a flag in the wind, and your contact details. Make it professional and clear. This isn't just a slide; it's the front door to your business, opening conversations with potential investors.

Keep it updated because this is how they'll reach you. A clean, uncluttered title slide sets the tone for the story you’re about to unfold. It's your first chance to stick in the minds of your audience, so make it count.

Slide 2 - Problem/Opportunity

The second slide tackles the big 'why' of your business: the problem you're solving. Here's where you lay out the challenges your customers face, the ones your company will tackle head-on. It’s about highlighting the need for a solution.

Use clear facts or a story that sticks, making the problem as real for investors as it is for your customers. This isn’t just about stats; it’s about connecting on a human level. Get the investors to feel the pinch of the problem, and you’ve got their attention. Remember, your business isn’t just offering a product—it’s offering a solution.

Slide 3 - Solution

Slide three is all about the 'how.' After spotlighting the problem, you show how your business is the key to solving it. This is where you shine, explaining your product or service in a snappy sentence. Think of it as your primary slogan—like how Airbnb is a home away from home for travelers, yours could be just as memorable. Keep it super simple.

Maybe you're the Uber for dog walking or the Netflix for learning. This slide is your hook; make it count. Tell investors straight up why you're worth their time and money without any extra fluff.

Slide 4 - Product

The fourth slide is where your product steps into the spotlight. It's time to unveil the features and benefits that make your offer irresistible. This is the part where you reveal what makes your product or service a game-changer.

Forget about piling on the text; this is show-and-tell. Diagrams, images, and even a quick demo or video can do the talking. Share the unique perks and the magic that only your team can deliver. Make it a story they'll remember, backed with solid facts that prove you're not just another 'me too' product.

Slide 5 - Business Model

Slide five gets down to business – the money business. How will your company earn cash? This slide is all about your plan to make profits and reach customers. It’s where you spell out your revenue sources, pricing model, and how you'll sell your product.

Keep it straightforward: show investors the path your business will take to fill its pockets. Use clear visuals like charts or diagrams to detail your strategies and projections. This isn’t just about making money; it’s about proving your business can thrive and grow.

Slide 6 - GTM

Slide six should map out how you'll win over your customers. It's your master plan for marketing and sales, showing investors exactly how you'll catch the eye of your target market and keep them coming back. This is about understanding your customers deeply and tailoring your approach to fit them like a glove.

Will you use social media, ads, or something else? This slide should lay out the journey you plan for your product to take from its launch pad directly to the hearts and hands of your customers, all without spending a fortune.

Slide 7 - Competition

Slide seven zooms out to show the big picture: your rivals. It's crucial to prove you know who you're up against. Here, you’ll map out the competitive landscape and showcase what sets you apart. This isn’t just listing other players; it’s a display of your strategic edge.

Use visuals to plot where you stand among the crowd and spell out how you turn competitors’ weaknesses into your strengths. It's your chance to shine a light on why your business isn't just another option, but a choice for customers.

Slide 8 - Team

Slide eight should be about your team—the brains behind the operation. It's more than just names and titles; it's about the people who bring their skills, experiences, and unique strengths to the table every day. Show off your team's expertise and the collective power they bring to your vision.

Here, you let investors know who's steering the ship and why they're not only capable but the best for the journey ahead. It's about trust; when investors see a committed and skilled crew, they're more likely to come aboard because most of them invest in the brains behind a killer idea or product.

Slide 9 - FInancials

Slide nine is where numbers tell the story. It's all about your financial forecast: the sales, costs, and the all-important break-even point. This is where you lay out the roadmap of your financial journey, with realistic projections and the metrics that matter. Think about customer numbers, sales conversions, and growth.

Keep it honest, keep it real, and let the facts speak for themselves. This isn’t just about what you’ll earn but how and when. It’s your chance to show that your vision is not just a dream; it’s a viable, future success story.

Slide 10 - Why Now/Urgency

Slide ten is your closing argument—it's about the 'why now.' It's here you ignite a sense of urgency, outlining why the moment is ripe for investment. Share your current triumphs and how you plan to evolve and expand.

Be clear on the investment you’re seeking and exactly how it’ll propel growth. This slide isn’t just a summary; it's the final nudge for action, showing the future is bright, but the time to act is now. It's your call to arms, inviting investors to be part of your journey at this crucial point.

Final Thoughts

And there you have it—a complete walk-through of Guy Kawasaki's famous pitch deck approach. With just ten slides, you articulate your vision, map out your plan, and make a case for investment—all within the span of twenty minutes. Using a font size that ensures clarity, your message stands out, leaving a lasting impression.

This rule isn't just guidance—it's the framework that could elevate your pitch from forgettable to funded. Stick to this formula, and you're not just sharing an idea; you're showcasing a future success. Now, it's your turn to present with confidence.

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10 Slides you need in your pitch - by Guy Kawasaki

AI generated Pitch Deck 🤖

You’ve probably heard of Guy Kawasaki’s 10 pitch deck slides by now. Most people in the startup realm with a tiny bit of experience on their table commonly have. Yet, if that’s not the case for you, then this article is an absolute must-read. 

Guy Kawasaki’s 10 pitch deck slides are one of the most popular pitch deck combinations out there. And that’s because there’s indeed proven knowledge and an exact science behind his 10 max slide count on an effective 20-minute presentation. Following Kawasaki’s suggestions on how to create a great pitch deck is probably one of the wisest decisions you can make. So, let’s get a bit of background information on the man before we give you a detailed summary of what Guy Kawasaki’s 10 pitch deck slides entail. 

Who is Guy Kawasaki?

Primarily known as a VC and one of the world’s biggest tech and marketing specialists, Guy Kawasaki’s also a reputable author in the startup world. He’s well-known as Apple’s chief evangelist, and now Canva’s, too. Being quite a figure in Silicon Valley, Guy’s the one responsible for Macintosh’s marketing in 1984. He was also an advisor for Google’s Motorola division. People tend to immediately recognize him as the author of The Art of the Start 2.0. All this made him one of our three pitch deck theorists you don’t want to miss .

As a natural speaker, he’s got his own podcast and is a brand ambassador for Mercedes - Benz. With a BA from Stanford, an MBA from UCLA, and an honorary doctorate from Babson College, his work doesn’t stop there. Guy’s also a college professor, and, in a few words, trust us that he knows a thing or two about pitches.

What is a pitch deck?

Just in case this is all new to you, a pitch deck is a business presentation aiming to raise funds. Presented to venture capitalists or investors of diverse kinds, their goal is to get small businesses to profitable growth. A pitch deck is a set of slides that give a summarized notion of your company, its vision, and its business plan. You can usually put 10 to 20 slides together to achieve a successful pitch deck, which should compile vital information on your business to captivate new investors. Able for use in front of a stage, a pitch deck can sometimes also need to be emailed or presented in a private office.

As an entrepreneur, creating a great pitch deck can make the difference between a thriving company business or a failing one. Which is why it’s crucial to get this right. This document’s the tool for the kind of financing a startup usually needs to keep thriving and grow as a company. Potential investors hope to learn everything about a CEO and a company through a pitch deck presentation. And a successful pitch deck will get those people together over a serious investment meeting. To achieve this, a pitch deck needs to be informative and equally engaging. Its main goal is to leave a target audience wanting to learn more from its presenter and that person’s business.

On pitch deck templates

You’ll most definitely find tons of different free pitch deck templates online. Yet, discern which one works best for you based on your ultimate goal and the industry in which you hope to insert your new company. Guy Kawasaki’s 10 pitch deck slides are among the best free pitch deck templates you’ll ever find. For that, Kawasaki’s essential rules on pitch decks are a crucial starting reference point. 

Guy Kawasaki’s 10 slides pitch deck rules

Here are Guy Kawasaki’s 3 main rules in regards to pitches:

• A pitch should consist of 10 slides & no more than 15.
• The presentation should last no more than 20 minutes.
• The font to it should be no smaller than 30 points.

Now, for the juice of why we’re here, let’s go over Guy Kawasaki pitch deck presentation template slides together. 

The first slide is your introduction. It should have your company name and tagline, as well as your contact information. Make sure this is all updated, and these are all means to which you’ll respond promptly. The lines of communication you establish here will be your main link with potential investors. 

The second slide on the pitch deck is the problem slide. Call it your opportunity, if you’d rather frame it that way. Regardless of how you decide to see and name this, be sure to make this as clear as possible ad be concise as you point it out. Give examples, if you can, to make that problem more relatable to your audience. Your efforts in presenting this should get your audience to empathize and believe in your business’ main area of focus.

Now comes the value proposition. Describe who you are and what you do in a single phrase. Don’t go beyond a sentence. To achieve this, you can compare what you do to something everyone knows. The goal is to give an unequivocal message. Think of something like “we’re the Uber for pets” or something along those lines. This slide should captivate an audience into wanting to know everything else you’ve got to say. 

The fourth slide of a Guy Kawasaki pitch deck proposal is what’s termed underlying magic. Here, you mainly get to brag about your product or service. 

On the fifth slide, explain your business model. Be direct about your figures and strategy. Investors should know what they’re looking at as your business vision in this sense.

For slide number 6, talk about your market plan. This is a chance to demonstrate how well you know your target customer and how you plan on getting them to buy your product. Define the different channels you’ll be using to attract and captivate them. How you plan on securing that consumer relationship on both ends should be evident through this slide. 

Now comes your competitive analysis. Show you know your competition perfectly. Doing so should ease explaining what makes you unique. Define how you’ll turn your own and your competitors’ strengths and weaknesses to your advantage.

The eighth slide should kill it in presenting your team. Though great professional pictures of them will help, you furthermore wish to create a great impression by elaborating on the stellar team you have. Highlight their strengths, relevant background stories to your field, and that unique factor that makes them your best possible asset. 

Now, make room for your financial projections and key metrics. As you do so, stay grounded and be realistic about your figures and expectations.

And the last slide to Guy Kawasaki’s 10 pitch deck slides is where you give your audience hope. As you present your current status, accomplishments, and how you foresee growth into the future, be direct on how much money you need to do what, precisely, with what you raise.

All in all, we hope you can now see why the Guy Kawasaki pitch deck template is a great concise foundation. It should be a reliable resource to impress investors with all your startup has to offer. However, if you want a more customized result to wow your audience, don’t hesitate to contact our presentation and design agency for personalized and top-notch business presentation assistance. 

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Guy Kawasaki Pitch Deck Template

Guy Kawasaki Pitch Deck Template is the perfect tool for any entrepreneur or small business owner who is looking to create a concise and effective presentation. Developed by well-known Silicon Valley venture capitalist and tech industry expert Guy Kawasaki, this ready-made template provides a comprehensive structure for crafting a convincing pitch. It includes sections for outlining a business plan, financials, and a call to action. With this template, entrepreneurs can quickly and easily create a compelling pitch that is sure to capture the attention of potential investors.

By the end of this blog post, you will learn:

• The fundamental elements of a Guy Kawasaki Pitch Deck
• How to create a compelling structure for your Guy Kawasaki Pitch Deck
• The essential content to include in your Guy Kawasaki Pitch Deck
• Tips for crafting an effective Guy Kawasaki Pitch Deck
• Examples of successful Guy Kawasaki Pitch Decks to draw inspiration from
• Common mistakes to avoid when making a Guy Kawasaki Pitch Deck
• The advantages of using a Guy Kawasaki Pitch Deck Template
• How to get started using a Guy Kawasaki Pitch Deck Template

The Basics of a Guy Kawasaki Pitch Deck

Guy Kawasaki is a renowned entrepreneur and author, and his pitch deck is one of the most popular and effective methods of presenting new business ideas. A Guy Kawasaki pitch deck is an organized and concise presentation of a company's business plan. It typically includes slides that summarize the company's value proposition, market opportunity, competitive landscape, and product features.

How to Structure a Guy Kawasaki Pitch Deck

The Guy Kawasaki pitch deck should be structured in a logical order. It should start with a brief overview of the company, followed by a presentation of the product or service, the market opportunity, the competitive landscape, and the financials. The last slide should be a conclusion that summarises the key points of the presentation.

What to Include in a Guy Kawasaki Pitch Deck

When creating a Guy Kawasaki pitch deck, it is important to include the following key elements: a brief overview of the company, a presentation of the product or service, the market opportunity, the competitive landscape, and the financials. Additionally, the presentation should include slides that explain the business model, the team, and the strategy.

Tips for Making a Winning Guy Kawasaki Pitch Deck

When it comes to creating a winning Guy Kawasaki pitch deck, there are a few key tips to keep in mind. First, it is important to keep the presentation concise. The presentation should contain no more than 10 slides and should be no more than 20 minutes in length. Additionally, it is important to focus on the key points of the presentation and to make sure that the slides are visually appealing and easy to understand.

Examples of Effective Guy Kawasaki Pitch Decks

There are many examples of effective Guy Kawasaki pitch decks available online. These include presentations from successful startups such as Airbnb, Slack, and Uber. These presentations are useful for gaining an understanding of how to structure a Guy Kawasaki pitch deck and what key elements should be included.

Common Mistakes to Avoid When Making a Guy Kawasaki Pitch Deck

When making a Guy Kawasaki pitch deck, it is important to avoid common mistakes such as including too much detail, not focusing on the key points, and not making the presentation visually appealing. Additionally, it is important to ensure that the presentation is not too long and that it is tailored to the audience.

Benefits of Using a Guy Kawasaki Pitch Deck Template

Using a Guy Kawasaki pitch deck template can be beneficial as it can help to ensure that all the key elements are included in the presentation. Additionally, it can help to save time and make the presentation more consistent and visually appealing.

How to Get Started with a Guy Kawasaki Pitch Deck Template

Getting started with a Guy Kawasaki pitch deck template is easy. There are a variety of templates available online that can be downloaded and customized to suit the company's needs. Additionally, there are a number of resources available online that offer tips and advice on how to create an effective pitch deck. Below we answer common questions entrepreneurs have about these topics.

1. The Basics of a Guy Kawasaki Pitch Deck

What elements should be included in a guy kawasaki pitch deck.

Guy Kawasaki is a well-known venture capitalist who has a lot of experience in startups. He's known for his unique style, which is why you should add some humor to your pitch deck. Humor is a great way to break the ice and make your audience feel more comfortable. It also makes your presentation more memorable, which is always a good thing. If you're pitching to investors, don't overdo it. Just make sure that there are some humorous elements in your presentation, and your chances of getting funding will go up.

How can I ensure my pitch deck is successful?

I think the first thing that comes to mind is that you need to know your audience. If you are pitching to an investor, they will have very different criteria than pitching to a potential customer. The other thing is to be prepared. Know your numbers, your market and your product/service. Have everything ready to go and you can avoid the scenario where you are trying to find the right slide.

2. How to Structure a Guy Kawasaki Pitch Deck

How many slides should a guy kawasaki pitch deck contain.

Pitch decks should be no longer than 20 slides and no shorter than 8. The sweet spot is 15 slides. That's enough to get your point across, but not so many that you overwhelm your audience.

What elements should be included in each slide of the Pitch Deck?

The goal of your pitch deck is to convince investors to give you money. That's it. That's the only goal. Your pitch deck is not meant to be a polished marketing piece. It's not meant to be beautiful. It's not meant to be perfect. It's meant to be compelling.

To do that, you need to focus on your ask. What is your ask? What are you asking for? What does your ask look like? What does it sound like? What does it smell like? What does it taste like? Get those elements across in your deck.

3. What to Include in a Guy Kawasaki Pitch Deck

What are the key elements of a successful guy kawasaki pitch deck.

The question of how to present a successful pitch deck is a difficult one. It's important to show confidence and be clear about your goals. It's also important to be prepared and have a well-thought-out plan. Finally, it's important to be able to sell yourself and your ideas.

What visual elements should be included in the pitch deck to make it effective?

There's no one way to do this, but I like to include a summary slide at the end of my pitch deck to briefly summarize the main points we've talked about throughout the presentation. This helps keep the conversation on-track and gives the audience an opportunity to quickly recap what we've discussed so far.

Also, if you have any supporting materials, such as a whitepaper, a case study, or a testimonial, you can include links to them on this summary slide.

4. Tips for Making a Winning Guy Kawasaki Pitch Deck

What techniques can i use to make my presentation stand out and capture the attention of my audience.

Dress your slides in a color palette complementary to your attire. You would never show up to a meeting wearing bright orange pants and then present in black and white, so don't do that with your slides!

Keep it simple and straightforward, so people can focus on you and your compelling presentation, and not on what the slides look like.

What are the key components that should be included in a Guy Kawasaki Pitch Deck?

Guy Kawasaki is a well-known venture capitalist and an author of numerous bestselling books, such as The Art of the Start. And I think he is one of the best people to learn about pitching.

I recommend that you include your elevator pitch in your Guy Kawasaki pitch deck. This is a brief description of your product or service, its main benefit, and why the customer needs it. Also, investors are more interested in converting ideas into reality than in the profit potential. So, include your product's potential for growth in your Guy Kawasaki pitch deck.

5. Examples of Effective Guy Kawasaki Pitch Decks

What are some of the most successful guy kawasaki pitch decks and what made them successful.

While it's not the most common answer, I think being genuine, honest, and open is always the best answer.

Being authentic is so important to investors, and it's hard to be authentic if you're trying to be someone you're not. So I think being genuine is a really good answer to that question.

What key elements should be included in a Guy Kawasaki pitch deck to ensure it's effective?

Many entrepreneurs have a tendency to stuff their deck with too much information. Keep it short and sweet. You don't need a lot of content, just the right content. You should be able to create a deck that is between five and seven slides (if you're including your executive summary).

6. Common Mistakes to Avoid When Making a Guy Kawasaki Pitch Deck

What are the main components that should be included in a guy kawasaki pitch deck.

I have been a part of several startups and have seen both sides of the table”I have pitched and have been a recipient of pitches. The most important part of a pitch deck for me is the team. I have backed a company with a great product and the worst pitch deck, but I loved the team. I have also been pitched by a great deck and a great team, but the product wasn't there. So for me, it all starts with the team. Do you have the right team for the job? Are you a team?

What are some common mistakes that can be made when creating a Guy Kawasaki pitch deck?

Your deck should be concise and easy to read. A deck packed with information will only overwhelm your audience. Keep your deck between 10 and 15 slides. Make sure each slide contains essential information. And, use high-quality images to accentuate your ideas.

7. Benefits of Using a Guy Kawasaki Pitch Deck Template

What advantages are there to using a guy kawasaki pitch deck template.

Being a startup, especially for a small business, you are essentially a start-up within a larger organization. It is important to understand that to use a Guy Kawasaki pitch deck template, you should also be prepared to answer the question, "What advantages are there to using a Guy Kawasaki Pitch Deck Template?" You should be prepared to answer this question by outlining your expectations, the value of your pitch deck, and how it will help your business. By outlining the advantages, you will be able to speak to the value of your pitch deck and how it will help your business.

How can a Guy Kawasaki Pitch Deck Template help make my presentation more effective?

One of the most common reasons to make a presentation is to get feedback on your ideas. If you're presenting your company's growth projections to a room full of investors, for example, you're hoping to get their approval. So it's critical to position your presentation as a request for input, not a sales pitch.

When you do that, you're positioning yourself as a partner, not a vendor. And when you're a partner, people are more likely to open up, share their own ideas, and work out a mutually beneficial solution.

8. How to Get Started with a Guy Kawasaki Pitch Deck Template

What features does the guy kawasaki pitch deck template have.

A successful pitch deck should be easy to understand. The presentation should be as straightforward as possible, without a lot of distracting visuals. The slides should set the scene, clearly present the problem you're solving and the solution you're offering, and include numbers and statistics that help to prove your value.

What information should I include when using the Guy Kawasaki Pitch Deck Template?

Entrepreneurs should focus on their potential clients. Asking questions that they have or things they do or would do is crucial when pitching to them. Also, you should include what you believe your product or service could do for your clients. If you are selling a product, include some of the benefits of your product. If it's a service, describe the process you take your clients through.

Key Takeaways:

• Understand the basics of a Guy Kawasaki Pitch Deck to create a successful presentation.
• Structure your deck to include a problem statement, solution, business model, competitive landscape, and team.
• Incorporate tips and best practices for creating an effective pitch deck.
• Review examples of successful Guy Kawasaki Pitch Decks for inspiration.
• Utilize a Guy Kawasaki Pitch Deck Template to get started quickly and avoid common mistakes.

In conclusion, a Guy Kawasaki Pitch Deck can be a powerful presentation tool for entrepreneurs and business owners. By following the basic structure, including the appropriate content, and using tips to make a winning presentation, you can create a pitch deck that will impress potential investors and partners. Additionally, using a Guy Kawasaki Pitch Deck Template can ease the process of creating a pitch deck and help you stay organized while presenting. With the tips and examples provided in this article, you can be confident that you can create a Guy Kawasaki Pitch Deck that will help you close the deal.

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The Guy Kawasaki Pitch Deck

Are you building your first pitch deck ? The Guy Kawasaki pitch deck is a great place to start. It is not easy getting started on a pitch deck for you startup.A great pitch deck is concise, but thorough, informative, but not boring, simply designed, but with personality. Although you have a wealth of knowledge on your startup and market it is often intimidating trying to get everything you want to say in just a few slides. Enter: the Guy Kawasaki Pitch Deck Template .

Who is Guy Kawasaki?

Guy Kawasaki is a marketing specialist. He worked for Apple in the 1980s and is responsible for marketing the original Macintosh computer line in 1984. Guy is infamous for coining the term evangelist in marketing. He might be most famous for his simple pitch deck template and the 10/20/20 rule of Powerpoint and pitch decks.

What is the 10/20/30 Rule of PowerPoint?

What is the 10/20/30 rule of PowerPoint. The 10/20/30 rule is a presentation rule coined by Guy Kawasaki. As he wrote , “It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.” The 10/20/30 rule is a great place to start when you are evaluating what should be in your pitch.

By only allowing for 10 slides you’re required to have a hyper-focus on what truly matters to your business. Of course, every business is different. Some may require more than 10 slides and some may even require less. However, start with the 10/20/30 rule and see what you need to add or subtract from there. Before even getting too deep in the weeds by laying out your 10 slides you’ll have a skeleton of what your presentation will look like.

To go along with the 10/20/30 Rule, Guy also has a pitch deck template that he uses for lay out the 10 slides for a pitch. It looks something like this (originally from our pitch deck guide ):

Pitch Deck Slide 1

The first pitch deck slide of your business pitch is straightforward. A simple slide that shares your company name and contact info. Use this slide to set the stage for your pitch deck design.

Pitch Deck Slide 2

The second pitch deck slide consist of what problem you are solving. This can take form in what the opportunity is or what the pain your potential customers are feeling.

Pitch Deck Slide 3

The third pitch deck slide should explain the value proposition that you are offering. This explains the direct value that your customers receive when choosing your product or solution. This is where your business pitch template will come in handy as your describe your value.

Pitch Deck Slide 4

The fourth pitch deck slide explains what differentiates your solution than others in the market. Guy Kawasaki suggests using a visual pitch deck design here by using images, charts, and diagrams of your “secret sauce.”

Pitch Deck Slide 5

The fifth pitch deck slide should contain your business model. This shows how you are, or plan, to make money. Another slide where knowing your business pitch will be vital.

Pitch Deck Slide 6

The sixth slide should contain your plan for acquiring customers. This slide will share how you can effectively find new customers and the costs associated.

Pitch Deck Slide 7

The seventh pitch deck slide should show what the market looks like. This includes your competitor landscape. Guy suggests that “the more the better” for this slide.

Pitch Deck Slide 8

The eighth pitch deck slide should be a highlight of your management team. Include a brief profile of your company’s managers and any other associated stakeholders. This can include your investors, board members, and advisors.

Pitch Deck Slide 9

The ninth pitch deck slide should contain your financial projections and key metrics. The key to building a business is generating revenue and having a financial plan to effectively scale and grow. Use a top-down, not bottoms-up, projection to wow your investors. A visual pitch deck design will also help here by using charts to make your projections easy-to-understand.

Pitch Deck Slide 10

The last pitch deck slide should be an overall timeline of your business. Where have you been in the past? What are the major accomplishments you’ve achieved so far? Where is your business headed and will the person you are pitching fit into this timeline?

While every business differs, the Guy Kawasaki pitch deck template is a great place to start. Lay out your pitch using his style and see what you think. From here you can tailor it to your businesses’ needs. Once you’ve got your pitch deck in place, it is time to kick off your fundraise. Check out our guide on fundraising to make sure you’re making the most of your fresh pitch deck.

10 Slides You Need to Have in Your Pitch Deck

Master the art of pitching with Guy Kawasaki's expert advice on the 10 essential slides for your pitch deck. Elevate your presentation today!

In the ever-evolving landscape of business and entrepreneurship, the ability to captivate an audience, secure investments, and convey a compelling vision is invaluable. How does one achieve this? The answer is through the art of a  well-crafted pitch deck , a tool that can make or break the success of your business venture. In this article, we’ll guide you through creating a powerful pitch deck, and more specifically, we will delve into the famous Guy Kawasaki 10-slide formula. This formula has become the gold standard for effective pitch presentations. With it, you can ensure that your 10 slide pitch deck captures the essence of your business and resonates with your audience in a way that leaves a lasting impression.

So, whether you’re a seasoned entrepreneur or just starting your journey, this article is your gateway to understanding why a pitch deck is crucial and how Guy Kawasaki’s 10-slide formula can be your secret weapon in the evolving business competition. Let’s begin our journey into the heart of the perfect pitch deck.

Guy Kawasaki’s Formula

Before diving deeper into Guy Kawasaki’s 10-slide formula, we must acquaint ourselves with the man behind this powerful approach. Guy Kawasaki is a name that resonates strongly in the world of entrepreneurship, innovation, and technology. With a rich history as a Silicon Valley veteran and a former Apple evangelist, he has garnered immense respect and admiration for his expertise. His deep knowledge of business and innovation is evident in the wisdom he imparts.

So, why should you pay heed to Guy Kawasaki and his pitch deck approach? The answer is simple: his formula has proven time and again to be a game-changer in the art of pitching. Following his guidance can be the key to unlocking the doors of opportunity and investment for your business. Guy Kawasaki’s method is not just about the 10 slides; it’s a holistic approach. It adheres to the 10-20-30 rule. What exactly is this rule, and why is it significant? Let’s explore that next.

What is the 10-20-30 Rule?

The 10-20-30 rule is at the core of Guy Kawasaki’s pitch deck strategy, emphasizing simplicity and efficacy through three vital elements: a 10-slide structure to convey your business narrative, a 20-minute time limit to maintain engagement and prevent overwhelming your audience, and a thirty-point font size to ensure clear readability, even from a distance.

The cornerstone of Guy Kawasaki’s pitch deck formula is the 10 slides. These slides are strategically designed to give your audience a comprehensive understanding of your business while maintaining their engagement and interest.

In the upcoming sections, we will dissect each of these 10 slides individually, examining their unique purposes and guiding you on how to maximize their potential to create a captivating and convincing pitch.

Twenty Minutes

In the world of pitching, time is a precious commodity. That’s why Guy Kawasaki’s formula restricts your pitch to a tight 20-minute window. This time constraint keeps you focused and ensures you present your ideas concisely and effectively. In the business world, attention spans are short, and mastering the art of delivering your pitch within this timeframe can be the difference between success and obscurity.

Thirty-Point Font

Remember to consider the role of font size. Guy Kawasaki’s 10-20-30 rule insists on using a font size of at least 30 points. This seemingly small detail is significant because it directly impacts the readability of your pitch. Your audience should read your content easily, even from the back of the room. In a world where information constantly bombards us, legibility is crucial to effectively convey your message.

Pitch Deck by Guy Kawasaki

Guy Kawasaki’s 10 slide pitch deck is a masterclass in presenting your business effectively. Each slide plays a vital role in conveying your story, and understanding the significance of these slides can be the key to success. In the upcoming sections, we’ll explore each slide individually, highlighting why it’s essential and what elements you should include for a compelling pitch.

1. Title Slide

The title slide is your pitch’s opening act. It’s an opportunity to make a good impression. A well-crafted title slide should include your company name, logo, and a concise tagline that encapsulates your mission. This slide sets the stage for what’s to come in your pitch, and it’s often the slide that stays the longest in the memory of your audience. To learn more about creating an impactful title slide, you can explore our dedicated Pitch Deck Title Slide guide .

2. Problem Slide

The problem slide is where you address the pain points your target audience faces. It’s your opportunity to emphasize the urgency and significance of the issue your business aims to solve. Investors need to understand the problem you’re tackling before they can appreciate your solution. For a deeper dive into creating an effective problem slide, refer to our Pitch Deck Problem Slide guide .

3. Solution Slide

Now that you’ve highlighted the problem, it’s time to present your solution. The solution slide is where you explain how your product or service effectively addresses the problem you’ve just outlined. This is where you start building the narrative of your business as the hero who can save the day. To discover more about crafting a compelling solution slide, check out our Pitch Deck Solution Slide guide .

4. Product Slide

In the product slide, you need to dive into the specifics of your product or service. This is your chance to highlight its key features, benefits, and what sets it apart from the competition. Visual aids like images or diagrams can be particularly effective here, helping your audience grasp the essence of your offering. For detailed insights into creating an impactful product slide, explore our Pitch Deck Product Slide guide .

5. Business Model Slide

Money matters and that’s where the business model slide comes into play. Investors want to know how your business intends to make a profit. In this slide, explain your revenue streams, pricing strategies, and sales channels. The business model slide is where you need to showcase the financial viability of your venture. To learn more about crafting a convincing business model slide, take a look at our Pitch Deck Business Model Slide guide .

6. Go-to-Market Slide

Your strategy for reaching customers is crucial, and that’s where the go-to-market slide comes in. Describe your marketing, sales, and distribution plans, and convey how you’ll attract and retain your target audience. This slide provides insight into the practical steps you’re taking to make your business a success. For a more in-depth look at creating an effective go-to-market slide, explore our Pitch Deck Go-to-Market Slide guide .

7. Competition Slide

The competition slide is where you not only acknowledge your competitors but also explain how you outshine them. Investors want to see that you’ve done your homework and that your business has a competitive edge. This slide demonstrates your awareness of the market and your strategic positioning within it. To gain a better understanding of crafting a convincing competition slide, refer to our Pitch Deck Competition Slide guide .

8. Team Slide

Investors often say they invest in people more than ideas. The team slide is where you introduce the key players in your organization. Highlight their expertise, experience, and the value they bring to your business. A strong team can be a decisive factor in securing investments. To dive deeper into creating an impactful team slide, explore our Pitch Deck Team Slide guide .

9. Financial Slide

In the financial slide, you need to present your financial projections, including revenue forecasts, expenses, and your break-even point. This slide should instill confidence in the financial viability of your venture. It’s where investors look to see the numbers behind the vision. To learn more about creating a convincing financial slide, check out our Pitch Deck Financial Slide guide.

10. Why Now Slide

Your pitch should conclude with a sense of urgency. The "Why Now" slide explains why this is the perfect moment to invest in your business. It highlights market trends or opportunities that make your venture a timely and wise investment. This slide leaves your audience with a compelling reason to act now. To explore the art of crafting a compelling "Why Now" slide, refer to our Pitch Deck Why Now Slide guide .

How Can PitchBob Help to Create a Winning Pitch Deck for Investors?

Creating a compelling pitch deck is a pivotal step on the road to attracting potential investors and securing funding for your business. However, this task can often feel daunting, even for the most experienced entrepreneurs. The good news is that you don’t have to navigate this journey on your own. Enter PitchBob , a powerful and user-friendly tool designed to simplify the pitch deck creation process and elevate your presentation to new heights.

The Power of PitchBob

PitchBob is more than just a tool; it’s your strategic partner in the art of pitch deck development. Whether you’re a startup founder with a groundbreaking idea, a seasoned entrepreneur looking to revamp your current pitch, or a business professional aiming to make a lasting impact, PitchBob is here to assist you.

Guiding You Through Each Slide

PitchBob takes you on a step-by-step journey through the creation of each slide in your pitch deck. It offers practical guidance and templates for every essential slide, from the captivating title slide to the compelling financial projections. By breaking down the complex task of pitch deck creation into manageable sections, PitchBob streamlines the process and empowers you to craft a persuasive narrative.

Tailored for Your Needs

PitchBob recognizes that every business is unique, and so are its pitch deck requirements. The platform allows you to customize your pitch deck based on your specific industry, target audience, and business objectives. This tailored approach ensures that your presentation resonates with your potential investors.

Your Path to a Winning Pitch Deck

In the competitive world of business, a winning pitch deck can be the key to unlocking investment opportunities. With PitchBob by your side, you can transform your pitch deck into a persuasive, captivating, and effective tool. So, whether you’re aiming to make your entrepreneurial dreams a reality or elevate your business to new heights, PitchBob is your partner in creating a pitch deck that stands out and grabs investors’ attention. To get started, visit PitchBob and embark on your journey to pitching success.

Mastering the art of pitching is a must-skill for every entrepreneur. The 10-slide pitch deck guy Kawasaki formula, along with the 10-20-30 rule, provides a clear and effective framework for creating impactful presentations. By understanding the purpose of each slide and how they come together to tell your business story, you can elevate your pitch deck and increase your chances of securing investments.

So, are you ready to transform your pitch deck into a winning one? With Guy Kawasaki’s wisdom and the assistance of PitchBob, you’re well on your way to success. Elevate your presentation today and make your entrepreneurial dreams a reality.

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10/20/30 Rule of Guy Kawasaki Pitch Deck for Start-Up Entrepreneurs 

Deepali Khatri

If you are looking for an effective way to fund your organization as a budding business entrepreneur, you've landed to the right place. 

Start-ups are the call of the day where individuals are giving wings to their dreams and making a mark for themselves.

And, when it comes to giving flight to a business, you require the necessary funds.

Talking about finances, investments turn out to be your primary need. Here, you need to pitch your business idea to the concerned capital holders and investors.

Your objective is to engage them in the conversation that would lure them into investing in you and your business.

Boring them with clichés or never-ending explanations would fetch you nothing but a waste of time.

By now, you might be thinking what can be the best way to pitch your idea to investors and get funded.

Need not bother anymore.

SlideTeam has brought you the secret ingredient of making your pitch deck presentation wondrous.

It is Guy Kawasaki’s 10/20/30 rule

Implementing the Guy Kawasaki model appears to be one of the best methods for a successful investment pitch.

Click Here to explore world's largest collection of Pitch Decks 

Guy kawasaki and his business model .

Guy Kawasaki is a famous speaker, writer, and evangelist who rose to fame for his innovative ideas, grasping talks, and enthusiastic work.  Throughout his life, he utilized his never-ending knowledge to craft ideas that helped millions to carve a life path for themselves.  Following on his footsteps would help you craft the right plan to convince your investors to trust their money to grow through your business.

Guy Kawasaki Pitch Deck 10/20/30 Rule

Guy Kawasaki rose to fame for his 10/20/30 rule while pitching a business idea.

The 10/20/30 rule presents a gripping outlook as to how an entrepreneur should put forward his ideas in a way that engages the investors and helps his idea percolate into their psyche.

1. The 10 in his rule refers to his directive of including an optimal number of 10 slides. These slides would communicate the business vision, objective, and goals to the concerned investors. 

 These 10 slides include-

- Problem slide

- Solutions slide 

- Business model

- Magic running the business

- Marketing and boosting sales

- Competition endured

- Skilled Professionals 

- Business projections and milestones 

- Business timeline 

- A business summary and call to action (CTA)

2. The 20 rule stands for an approximate 20 minutes to place your pitch to the investors and convince them. 

Under normal circumstances, you get an hour but unforeseen hindrances might stall your progress.  Keeping 20 minutes as the pitching time would leave 40 minutes for a hearty and convincing discussion with your investors.

3. 30 in his model stands for the font size of your presentation slides. Guy Kawasaki suggests keeping a font size of 30 to facilitate better visibility and clear understanding.

Editable Guy Kawasaki Pitch Deck to Help You Get Funded

Having us on board would eliminate the troubles of finding or creating an attractive presentation slide. With SlideTeam as your propelling stimulus, you can take your business pitch to the next level.

SlideTeam engages in providing substantial and effective pitch deck presentations that remove the burden of starting things from scratch.

Can't wait to hear your success story after your face gleams with ecstasy after a wonderful investment!

Download this amazing pitch deck in a single click 

We will talk about some of the slides that are included in this customizable pitch deck, starting with the -

Slide 1 - The Cover Slide

Guy Kawasaki's startup pitch deck presentation is the perfect way to grab your audience's attention from the get-go!

With its stylish and polished cover slide, you'll be able to make a great first impression on potential investors.

And, with easy-to-follow customizable slides, you'll be able to deliver a powerful pitch that will leave them wanting more.

Add your company name and get started with presenting yourself in the best light.

Click Here to Download

Upcoming slides talk about the Problem Statement and Value Proposition where, 

You can outline the pain points faced by your customers and explain how your business can solve them.

With clear, concise visuals and persuasive text, you'll be able to wow potential investors and get the funding you need to make your startup a reality.

Value Proposition Slide of Guy Kawasaki startup pitch deck presentation is a must-have for any entrepreneur looking to make their mark in the business world.

With its easy-to-follow format, you'll be able to create a winning pitch in no time. It presents information about the major benefits offered by the product along with its features.

You can incorporate the template to showcase customers’ fears, wants and needs along with presenting how your product is a solution for them.

Some of the other slides that this deck incorporates are -

Underlying  Magic slide where in you can explain the technology or magic behind your product in a clear and concise manner.

And if that's not enough, you can also add a demo video to really capture the attention of investor. This slide incorporates space using which you can showcase the product discovery framework.

A Business Model slide that illustrates information about company’s business model which covers all the details like key partners, activities, resources, customer segments, and channels.

It also highlights the cost structure and revenue streams of the company. It will also provide the investors with the knowledge about the competitive edge of the company and better insights in to the company’s working.

This complete set of slides also focuses on -

A Go-to-Market Plan which will help you map out customer base, determine what needs they have, and explain how you plan on reaching them.

The slide will arm you lay out a perfect Go-to-Market plan helping to reach out to the customers and convince them to buy company’s product.

Make a strong case for why your startup should be given a chance to succeed.

A Competitive Analysis Slide   that can be used by startups entrepreneurs, and business owners to create a powerful pitch deck presentation using Guy Kawasaki's top tips and guidelines.

This slide will feature details about your company's competitive landscape, as well as insights into your competitor's market share.

With Guy Kawasaki's help, you can create a stunning presentation that will WOW your audience!

A Management Team Slide that will talk about your skilled professionals, as employees are the biggest asset of the organization. Give some information about key members that contributes towards your company’s success.

You can add the name, designation, and image of your professionals.

A Financial Projections and Key Metrics Slide   that will help you make a strong case for your startup by illustrating your key performance indicators.

It will arm you feature financial projections, as well as key performance indicators that will show investors just how successful your product could be.

The template presents revenue growth, profit margin, customer acquisition cost in percentage form.

A Use of Funds Slide that provides details about the status of tasks accomplished, use of funds and details on company’s current funding requirement.

Also, your investors would be keen to know how you are going to utilize the funds raised from them, and this is where this template serves the purpose. Utilize it to showcase your company’s funding requirements and allocation of funds seamlessly.

Click Here to Download 

Conclusion 

If you want to create a successful startup, it’s important to have a great pitch deck. Guy Kawasaki has laid out all the basics for you in this presentation, so download it and use it as a guide to help your business reach heights.

The deck covers the basics of what investors are looking for, from the problem and solution to traction and financial projections.

And, if you want to convince investors that your business is worth backing, this is the right deck for you.

We can also help you put together a winning presentation.  Just give us a call at +1-408-659-4170 and get assured of getting the best quality presentation in no time.

Related posts:

• A Guide to Seed Funding – 21 Best PowerPoint Templates Included!

Top 12 Slides on “How to Raise Funds for a Platform Like Spotify”

Drafting a pitch deck taking inspiration from tinder’s legendary investor presentation, 14 key slides to draft a pitch deck for dating app like bumble, liked this blog please recommend us.

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How to Draft a Perfect Pitch Deck for a Startup like Wealthsimple – 10 Best Templates Included

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How to Create an Enchanting Business Plan #OfficeandGuyK

Guest Post by: Guy Kawasaki

Here is the second post in my series about planning, pitching, and launching a new business venture. In partnership with Microsoft and Office Web Apps, I’ve created a Word document that outlines a good business plan. It’s saved to my SkyDrive folder here.

Feel free to download it and use it as inspiration. And if you’re working with a partner, you can use the free Word Web App to stay in sync.

I provided the PowerPoint document before the Word document because a good business plan is an elaboration of a good pitch as opposed to a good pitch being a distillation of good business plan. You should give your pitch a few times to see what works. Change the pitch to make it better and then write your plan.

Think of your pitch as an outline, and a business plan as the full text. (How many people write the full text and then write the outline?) The more you pitch, the better your outline and the better your outline, the better the plan. After you perfect your pitch, then start writing the business plan. At a high level, here are some tips for writing an enchanting business plan:

Write for all the right reasons. Most people write business plans to attract investors, but most venture capitalists have made a “gut level” go/no go decision during the PowerPoint pitch. Receiving (and possibly reading) the business plan is mostly a mechanical step in due diligence. The more important reason to write a business plan, whether you are raising money or not, is to force the management team to solidify its objectives (what), strategies (how), and tactics (when, where, who). Even if you have all the capital in the world, you should still write a business plan. Indeed, this may be especially true because too much money usually causes sloppy and lazy thinking.

Make it a solo effort. While creation of the business plan should be a group effort involving all the principal players in the company, the actual writing of the business plan–literally sitting down at a computer and pounding out the document–should be a solo effort. Ideally the CEO should do it because she will be pitching, defending, and implementing it.

Put in the right stuff. Here’s what a business plan should address: Executive Summary (Overview), Problem/Opportunity, Unfair Advantages, Sales and Marketing, Competition, Business Model, Forecast, Team, and Status and Milestones. In other words, this is the same list of topics as a PowerPoint pitch. If you were extremely articulate, you could theoretically transcribe your pitch, and you’d have your business plan.

Focus on the executive summary. True or false: The most important part of a business plan is the section about the team? The answer is False. The executive summary, all one page of it, is the most important part of a business plan. If it isn’t fantastic, eyeball-sucking, and pulse-altering, people won’t read beyond it. You should spend eighty percent of your effort on writing a great executive summary and twenty percent on the rest of the plan.

Keep it clean. The ideal length of a business plan is twenty pages or less, and this includes the appendix. Many people believe that the purpose of a business plan, like a PowerPoint pitch, is to create such shock and awe that investors are begging for wiring instructions. They are wrong. The purpose of a business plan is continued due diligence with activities such as checking personal and customer references. The tighter the thinking, the shorter the plan; the shorter the plan, the faster it will get read.

Write deliberate, act emergent. I borrowed this from my buddy Clayton Christensen. When you write your plan, act as if you know exactly what you’re going to do—in other words, act deliberate. You’re probably wrong but take your best shot. However, writing deliberate doesn’t mean adhering to the plan in the face of new information and new opportunities. As you execute the plan, you act emergent—that is, you are flexible and fast moving and change things as you learn more about the market. The plan should not take on a life of its own.

Again, here is my template for an enchanting business plan . You’ll see that the template is very similar to the tips in the PowerPoint document because, again, your business plan should be a derivative of your PowerPoint pitch. I appended tips for each section in the Word document, so that you can write an enchanting one.

Promotional consideration paid by Microsoft.

Image by: All in One Training

Original Post: http:// blog.guykawasaki.com /2012/01/ how-to-create-an-enchanting-business-plan-officeandguyk.html # axzz1jSEaVDs5

• business plans , Guy Kawasaki
• January 13, 2012

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Guy Kawasaki Pitch Deck Template

Guy Kawasaki's 10 pitch deck slides are a widely recognized and respected template for creating a successful pitch presentation. Guy Kawasaki is a well-known VC, tech and marketing specialist, and author in the startup world, particularly known for his role as Apple's Chief Evangelist and his book The Art of the Start 2.0. A pitch deck is a presentation used to raise funds for a business, typically consisting of 10-20 slides that provide a summary of the company, its vision, and its business plan. It is meant to be presented to venture capitalists or other investors in order to secure funding and support for the business.

According to Guy Kawasaki, a pitch should consist of no more than 10 slides and last no more than 20 minutes, with a font size of at least 30 points. His template for a pitch deck includes the following slides:

• Introduction: This slide should include your company name, tagline, and contact information.
• Problem: This slide should describe the problem your company is solving and the market opportunity it represents.
• Solution: This slide should detail how your company is solving the problem described in the previous slide.
• Product: This slide should give an overview of your product or service, including its features and benefits.
• Business Model: This slide should outline how your company plans to make money and how it will reach customers.
• Marketing and Sales: This slide should describe your marketing and sales strategy, including how you plan to reach and acquire customers.
• Competition: This slide should give an overview of the competitive landscape and how your company stands out.
• Team: This slide should introduce your team and highlight any relevant experience or expertise.
• Financials: This slide should provide an overview of your financial projections, including any funding you have received or are seeking.
• Summary: This final slide should summarize your pitch and make a call to action for the audience.

By using this template, you can create a concise and effective pitch presentation that will engage your audience and convince them to invest in your business.

Need a hand?

The Guy Kawasaki Pitch Deck Method

What’s the recipe for the perfectly executed pitch deck presentation?

According to pitch deck guru Guy Kawasaki, it all comes down to the 10/20/30 rule.  

A good startup pitch deck shouldn’t have more than 10 slides . Sounds difficult? We will drill down the format below, and don’t forget a Serie A pitch often has as much as three times the statistics than usual, which may extend it to as many as 24 slides.

Make sure your pitch is short and to the point. In essence, it shouldn’t take longer than 20 minutes to present. Leave the rest of the time for discussions and Q&A. Lastly, a seamless pitch deck should be engaging and interest-provoking to all your potential investors. 

Also, make sure you don’t use too much text. That’s what 30 stands for: keep your text in 30 point font or bigger.

So how do you create a perfect pitch according to Guy Kawasaki? The answer lies in a mere ten slides outlining your business.

Slide 1: Title

When introducing yourself to investors, it is important to make your pitch deck title simple and to the point. In addition, a proper pitch deck title should include your company name, address, email, and contact number.  

Slide 2: Introducing the Problem, Offering a Solution

Ideally, you’d want to present a problem that personally speaks to your investors.

Follow this up by proposing a solution for it i.e. your company and/or product. The offered solution should be precise, clear and scalable, which is what investors are ultimately looking for. 

For clarity, you can create a separate problem and solution slides. Still, you will likely get a little over 2 minutes to present each slide, so avoid suffocating your pitch with excessive information.

Lastly, understand that while you may not be the inventor of this solution, you are creating a new way to approach a certain problem.  

Slide 3: Market/Value Position   

A successful pitch deck entails recognising the market value and comparing its current and potential growth. Most big-league investors won’t invest in a market with a value lower than $1 billion, because they are usually aiming at pitches to earn them 10 times their investment within the next 5-7 years.

Moreover, most investors are interested in ideas that can essentially reshape the way consumers respond to the market. In other words think market disruption in the likes of Netflix, Amazon, Uber and IKEA.

Slide 4: Underlying Magic/The Secret Ingredient

How will your product/service help the market, your investors and your community?

The best way to present a product or a service is by highlighting its advantages and nuances in a practical manner. Instead of boosting content, introduce viable product/service demographics, charts — or better yet — prototypes.

Slide 5: Business Model

How does your business create, deliver, and capture value, in economic, social, cultural or other contexts? This is the engine of your business and essentially tells the investor how you will make your revenues, so make sure this slide explains your business rationale and logic to your audience.

Slide 6: Go-to-market plan

How will you popularize your product among potential customers?

In essence, a well thought out go-to-market strategy should include all steps in which you will present your product or service to your determined target audience. The goal of composing this strategy is to ensure both maximum exposure and profitability in the market.

During the initial stages, you likely won’t be able to afford to create a sales team, which is why you will have to form partnerships of interest and find related sources to help you reach out to potential customers. Social media and organic growth is a big part of this, so make sure you demonstrate a digital marketing savvy plan. 

Slide 7: Competitive Analysis

A precise diagram of your business competition will paint your investors a detailed picture of the market they are funding.

Therefore, it is best to prepare a list of values that make your company unique (see value proposition), especially when compared to the rest.  

Slide 8: Team

Whilst your technology might be state of the art, and your business model disruptive, you cannot do it without a skilled team. This is where you sell yourself as founder(s) and the people around you.

Prepare a list of all team members, including the board of directors, advisors, confounders and key investors. To do that, use bullet points and list all members’ major achievements.

Slide 9: Financial Projections & Key Metrics 

Create a three-year financial projection plan, where you will list all fund sources, money raised, and other relevant metrics, such as conversion rates, customer count, etc.

Likely, you will be expected to deliver a fresh progress report every three months. To keep things organised, prepare a summary spreadsheet, including all relevant information.

Slide 10: Current Status, Accomplishments, and Usage of Funds

For this slide, consider doing an elevator pitch, thus promptly and precisely explaining the present status of your product/service, your professional accomplishments, and methods used to raise funds.

Et voilà! You did it!

Related Posts

A Detailed Guide into Funding Your Startup

How to draft a Perfect Pitch Deck

The Pitch Deck by Numbers

Ways to fund your startup

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Guy Kawasaki Business Pitch Deck Example Presentation Template

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Venngage has redesigned Guy Kawasaki’s famous pitch deck, with this Gradient Guy Kawasaki Pitch Deck Template for you! Use this 10-slide pitch deck template to give investors exactly what they want to see. You can customize this template by just changing colors, choosing new icons, and adding your own content. Start with a new color palette. You can apply different background gradients and patterns. You can also use My Brand Kit to upload your brand colors and icons. Then just apply them to your design with a click. Venngage has over 10,000 icons for you to choose from. Whether you want minimalist icons or detailed, illustrated icons,we’ve got you covered. Then use the slides as prompts for the content you should be including. Keep things straight to the point, simple and clean. Share what’s necessary and relevant to your investor pitch. Present your business or idea with confidence. Make a real impression on the people you wish to influence. Check out Venngage for even more Guy Kawasaki pitch deck redesign templates.

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How to Create an Enchanting Financial Forecast #OfficeandGuyK

This is the third post in my Microsoft partnership, and it’s all about numbers. The topic is crafting your financial forecast to include in your pitch. Bill Reichert, my partner at Garage Technology Ventures, created an Excel model and wrote this blog post. There’s a lesson in this too: Get the best person for the job. His grasp of financial models and how to present them exceeds mine by two orders of magnitude.

The Purpose of Financial Projections

When it comes to financial projections, there are two types of entrepreneurs: first, the “visionary entrepreneur” who considers financial projections silly, so she makes up numbers that look good to investors; second, the “intense entrepreneur” who develops an 10,000 cell spreadsheet that includes the number of licenses of Microsoft Office that he needs to buy in year five.

If you are the first type of entrepreneur, you run the risk that the investor won’t trust you with his or her money. This type of entrepreneur often alienates investors because of his cavalier attitude. If you are the second type of entrepreneur, you run the risk that the investor will think that you actually believe your projections.

When it comes to financial projections, however, there is only one type of investor: people who don’t believe your financial projections, whatever they are.

So what’s the right balance of vision versus detail? The point of financial projections is to tell a story with numbers—a story about opportunity, resource requirements, market forces, growth, milestone achievements, and profits. Your job is to create a numerical framework that complements and reinforces the vision you’ve painted with words.

The investor isn’t interested in the precision of the numbers, but he or she is interested in what the numbers say about the economics of your business, and what they say about your understanding of your business. The goal is to tell a credible, as well as exciting, story about what your business could become.

To be credible, your numbers have to make sense on the first review. If you are suggesting that your company will grow faster or be more profitable than any company in history, you will lose credibility. Your numbers must survive simple questioning:

• Do the capital requirements shown in your projections match the funding you are asking for?
• Do you know how many customers you have to land to generate the revenues you are projecting?
• Do you know how long it takes and how much it costs to acquire a customer?
• Do you know what resources will be required to support customers?
• Do you know how much you will have to spend to stay ahead of the competition with your product or service offering?

How to Use the Template

With that introduction, here is an Excel template to help you present your financials to investors. There are two main sections to the model: one for presenting your five-year financial projections and one for presenting your twelve-month operating plan.

The reason to develop a financial model of your business for five years going forward is to make explicit the driving factors behind your revenues and expenses as you pass through several stages of product development, market penetration, and organization growth. As they say, if you don’t know where you’re going, any road will get you there.

The point of the templates is not to suggest a rigid structure that you should force your financials into but rather to show the level of detail you should have in your summary. Your driving metrics are going to be specific to your business. It should be clear how they drive revenues and expenses.

Most important, you need to show investors how you will grow your company from the bottom up—sale by sale, employee by employee—rather than building a model from the top down. No one believes that a model built on getting “only one percent of the target market” is a credible plan.

You won’t be presenting your operating plan to investors in your first few meetings, but you’d better understand how you are going to run the business once you raise capital. A well thought-out operating plan will reflect your ability to allocate resources—people and money—to the highest priority objectives.

Building from the Bottom Up

The problem with financial accounting, however, is that it forces you to present your numbers using big company functional categories, such as sales, marketing, engineering, general, and administrative. But startup companies really operate as projects, with most projects running across functions.

You need to run your company as a startup, but present your financials using the standard framework of accounting. That means that the details of your operating plan will reside in a model built around the activities required to achieve your critical milestones.

That way, when an investor drills into why you are planning to spend money the way you are, you can frame your answer in terms of business priorities and deliverable milestones, rather than saying something like, “Most companies spend 25% on sales.”

Still, building your operating plan from the bottom up based on projects you need to execute is challenging. We all over-estimate how much we can accomplish in a month. Make sure your projections are tempered by real world experience. You want to over-deliver during those early years, not under-deliver. You don’t want to have to ask for more money before you’ve proven what you promised to prove.

Two Final Tips

First, don’t call your projections “conservative.” We refer to this as Entrepreneur Lie #1 (Guy will explain nineteen more lies in the next post in this series). Investors want to see a bold plan that is well thought-out and realistic, if everything goes reasonably well. They don’t want to see a delusional plan. Your job is to show that you have tapped a team with the experience and insight to justify your bold optimism.

Second, model your company on other real world successes. You don’t have to make up your business model. You should be able to model your financial projections on companies that have been successful before. Use the S-1 IPO filings of companies with business models similar to yours to get an idea of what is realistic. If your projections are wildly different than other highly successful companies, then your assumptions are probably off.

Your operating plan and your longer-term projections will evolve. You should be constantly engaged in testing your assumptions and adjusting your actions as you learn. The trick is making sure you are always using your precious resources—people and money—most effectively, for the highest return, rather than letting inertia perpetuate activities and expenditures that are not productive.

It’s obvious, but it’s true: The number one cause of failure is running out of money. And the number one cause of running out of money is the failure to grow revenues faster than you are growing expenses.

As much as your investors may tell you, “We back teams,” they expect you to make money. If you deliver on your numbers, you will become rich and successful. If you fall short, you won’t. So as much fun as it is to paint an exciting vision, at the end of each month, you will be measured on your ability to deliver what you promised.

Read Guy’s previous posts in this series: “How to Create an Enchanting Pitch” and “How to Create an Enchanting Business Plan.” You can also download the PowerPoint and Word templates directly from Guy’s SkyDrive account .

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