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What is a Video Essay? The Art of the Video Analysis Essay

I n the era of the internet and Youtube, the video essay has become an increasingly popular means of expressing ideas and concepts. However, there is a bit of an enigma behind the construction of the video essay largely due to the vagueness of the term.

What defines a video analysis essay? What is a video essay supposed to be about? In this article, we’ll take a look at the foundation of these videos and the various ways writers and editors use them creatively. Let’s dive in.

Watch: Our Best Film Video Essays of the Year

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What is a video essay?

First, let’s define video essay.

There is narrative film, documentary film, short films, and then there is the video essay. What is its role within the realm of visual media? Let’s begin with the video essay definition. 

VIDEO ESSAY DEFINITION

A video essay is a video that analyzes a specific topic, theme, person or thesis. Because video essays are a rather new form, they can be difficult to define, but recognizable nonetheless. To put it simply, they are essays in video form that aim to persuade, educate, or critique. 

These essays have become increasingly popular within the era of Youtube and with many creatives writing video essays on topics such as politics, music, film, and pop culture. 

What is a video essay used for?

• To persuade an audience of a thesis
• To educate on a specific subject
• To analyze and/or critique 

What is a video essay based on?

Establish a thesis.

Video analysis essays lack distinguished boundaries since there are countless topics a video essayist can tackle. Most essays, however, begin with a thesis. 

How Christopher Nolan Elevates the Movie Montage  •  Video Analysis Essays

Good essays often have a point to make. This point, or thesis, should be at the heart of every video analysis essay and is what binds the video together. 

Related Posts

• Stanley Kubrick Directing Style Explained →
• A Filmmaker’s Guide to Nolan’s Directing Style →
• How to Write a Voice Over Montage in a Script →

interviews in video essay

Utilize interviews.

A key determinant for the structure of an essay is the source of the ideas. A common source for this are interviews from experts in the field. These interviews can be cut and rearranged to support a thesis. 

Roger Deakins on "Learning to Light"  •  Video Analysis Essays

Utilizing first hand interviews is a great way to utilize ethos into the rhetoric of a video. However, it can be limiting since you are given a limited amount to work with. Voice over scripts, however, can give you the room to say anything. 

How to create the best video essays on Youtube

Write voice over scripts.

Voice over (VO) scripts allow video essayists to write out exactly what they want to say. This is one of the most common ways to structure a video analysis essay since it gives more freedom to the writer. It is also a great technique to use when taking on large topics.

In this video, it would have been difficult to explain every type of camera lens by cutting sound bites from interviews of filmmakers. A voice over script, on the other hand, allowed us to communicate information directly when and where we wanted to.

Ultimate Guide to Camera Lenses  •  Video essay examples

Some of the most famous video essayists like Every Frame a Painting and Nerdwriter1 utilize voice over to capitalize on their strength in writing video analysis essays. However, if you’re more of an editor than a writer, the next type of essay will be more up your alley. 

Video analysis essay without a script

Edit a supercut.

Rather than leaning on interview sound bites or voice over, the supercut video depends more on editing. You might be thinking “What is a video essay without writing?” The beauty of the video essay is that the writing can be done throughout the editing. Supercuts create arguments or themes visually through specific sequences. 

Another one of the great video essay channels, Screen Junkies, put together a supercut of the last decade in cinema. The video could be called a portrait of the last decade in cinema.

2010 - 2019: A Decade In Film  •  Best videos on Youtube

This video is rather general as it visually establishes the theme of art during a general time period. Other essays can be much more specific. 

Critical essays

Video essays are a uniquely effective means of creating an argument. This is especially true in critical essays. This type of video critiques the facets of a specific topic. 

In this video, by one of the best video essay channels, Every Frame a Painting, the topic of the film score is analyzed and critiqued — specifically temp film score.

Every Frame a Painting Marvel Symphonic Universe  •  Essay examples

Of course, not all essays critique the work of artists. Persuasion of an opinion is only one way to use the video form. Another popular use is to educate. 

• The Different Types of Camera Lenses →
• Write and Create Professionally Formatted Screenplays →
• How to Create Unforgettable Film Moments with Music →

Video analysis essay

Visual analysis.

One of the biggest advantages that video analysis essays have over traditional, written essays is the use of visuals. The use of visuals has allowed video essayists to display the subject or work that they are analyzing. It has also allowed them to be more specific with what they are analyzing. Writing video essays entails structuring both words and visuals. 

Take this video on There Will Be Blood for example. In a traditional, written essay, the writer would have had to first explain what occurs in the film then make their analysis and repeat.

This can be extremely inefficient and redundant. By analyzing the scene through a video, the points and lessons are much more clear and efficient. 

There Will Be Blood  •   Subscribe on YouTube

Through these video analysis essays, the scene of a film becomes support for a claim rather than the topic of the essay. 

Dissect an artist

Essays that focus on analysis do not always focus on a work of art. Oftentimes, they focus on the artist themself. In this type of essay, a thesis is typically made about an artist’s style or approach. The work of that artist is then used to support this thesis.

Nerdwriter1, one of the best video essays on Youtube, creates this type to analyze filmmakers, actors, photographers or in this case, iconic painters. 

Caravaggio: Master Of Light  •  Best video essays on YouTube

In the world of film, the artist video analysis essay tends to cover auteur filmmakers. Auteur filmmakers tend to have distinct styles and repetitive techniques that many filmmakers learn from and use in their own work. 

Stanley Kubrick is perhaps the most notable example. In this video, we analyze Kubrick’s best films and the techniques he uses that make so many of us drawn to his films. 

Why We're Obsessed with Stanley Kubrick Movies  •  Video essay examples

Critical essays and analytical essays choose to focus on a piece of work or an artist. Essays that aim to educate, however, draw on various sources to teach technique and the purpose behind those techniques. 

What is a video essay written about?

Historical analysis.

Another popular type of essay is historical analysis. Video analysis essays are a great medium to analyze the history of a specific topic. They are an opportunity for essayists to share their research as well as their opinion on history. 

Our video on aspect ratio , for example, analyzes how aspect ratios began in cinema and how they continue to evolve. We also make and support the claim that the 2:1 aspect ratio is becoming increasingly popular among filmmakers. 

Why More Directors are Switching to 18:9  •  Video analysis essay

Analyzing the work of great artists inherently yields a lesson to be learned. Some essays teach more directly.

• Types of Camera Movements in Film Explained →
• What is Aspect Ratio? A Formula for Framing Success →
• Visualize your scenes with intuitive online shotlist software →

Writing video essays about technique

Teach technique.

Educational essays designed to teach are typically more direct. They tend to be more valuable for those looking to create art rather than solely analyze it.

In this video, we explain every type of camera movement and the storytelling value of each. Educational essays must be based on research, evidence, and facts rather than opinion.

Ultimate Guide to Camera Movement  •  Best video essays on YouTube

As you can see, there are many reasons why the video essay has become an increasingly popular means of communicating information. Its ability to use both sound and picture makes it efficient and effective. It also draws on the language of filmmaking to express ideas through editing. But it also gives writers the creative freedom they love. 

Writing video essays is a new art form that many channels have set high standards for. What is a video essay supposed to be about? That’s up to you. 

Organize Post Production Workflow

The quality of an essay largely depends on the quality of the edit. If editing is not your strong suit, check out our next article. We dive into tips and techniques that will help you organize your Post-Production workflow to edit like a pro. 

Up Next: Post Production →

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I wish I could've submitted video essays instead of term papers back in film school. It's such a digestible form to learn and discover new ideas. And it looks like it'd be way more fun than writing a paper and adjusting all the margins and period sizes to hit the page count minimum.

2 big questions- What about copyright claims from the rightsholders/studios of all the movie clips that are going into these "essays" ?

How does one avoid be flagged by YouTube and having the work being taken down?

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Background Music for Video: Licenses + The Best Music Sites

In 2021, 87% of marketers said video content gave them a strong return on investment , skyrocketing from just 33% in 2015. With ever-increasing competition amid video marketers to snag consumers’ attention, you need a secret weapon to make your own video marketing stand out. Enter background music for videos. Your background music has a huge impact on how consumers respond, influencing everything from spending behavior to brand perception . Choosing music that aligns with your audience and video content is key to engaging new customers and driving lasting brand loyalty . However, finding the perfect track is only half the battle — the other equally important half is understanding basic music licensing to make sure you’re using the songs and sound effects legally. It’s no use getting a song for “free” only to end up paying a lawyer to defend you in a copyright infringement case. But Buffer has your back. Not only did we put together a music licensing guide for beginners, but we also reviewed 50 different music sites and came up with a list of the best places to find background music for video. Let’s dive in!

3 Basic Types of Music Licenses

Different music licenses accommodate varying budgets and use cases. Besides avoiding any legal problems, it’s important to understand licenses so you can quickly (and confidently) decide which one makes the most sense for a project. For example, if you needed a specific top 10 hit, you could most likely get it through a Creative Commons license but not for free under public domain.

1. Public Domain

Because they aren’t protected by copyright, public domain content is available as free downloads for both personal and commercial purposes. These are the “no strings attached” downloads — you can remix them, share them, and use them repeatedly without worrying about legal or financial problems. Yay!

2. Royalty-Free

A royalty is a payment made every time you use a piece of content. So, royalty-free background music means you don’t have to make recurring payments on songs (that’s usually taken care of by the organization hosting the music). However, you do have to pay upfront — but you can then use the song for as long as you want. Royalty-free music can be used for personal and commercial purposes.

3. Creative Commons

Creative Commons is a nonprofit that offers content creators access to free, standardized copyright licenses. In turn, creators get credit for their work, and it can then be shared and used for free. It’s a win-win! Here’s where things get a little tricky, though. While you can use Creative Commons content for free, you can only do so if you follow specific requirements. These vary across six different license categories : three for commercial use and three for non-commercial (non-business).

Commercial Use

• Attribution (CC BY) : You can use the song as long as you credit the creator, link to the CC license, and note if changes were made to the original content.
• Attribution-ShareAlike (CC BY-SA) : You can use the song as long as you credit the creator, link to the CC license, note if changes were made to the original content, and license the new work with the same CC license or a compatible one .
• Attribution-NoDerivs (CC BY-ND) : You can use the song as long as you credit the creator, link to the CC license, and note if changes were made to the original content. If you do alter the original content, you can’t publicly share the new work.

Non-Commercial Use

• Attribution-NonCommercial (CC BY-NC) : You can use the song for non-business purposes as long as you credit the creator, link to the CC license, and note if changes were made to the original content.
• Attribution-NonCommercial-ShareAlike (CC BY-NC-SA) : You can use the song for non-business purposes as long as you credit the creator, link to the CC license, note if changes were made to the original content, and license the new work with the same CC license or a compatible one .
• Attribution-NonCommercial-NoDerivs (CC BY-NC-ND): You can use the song for non-business purposes as long as you credit the creator, link to the CC license, and note if changes were made to the original content. If you do alter the original content, you can’t publicly share the new work.

Pay close attention when using Creative Commons-licensed work to make sure you don’t mix them up and cause a legal and financial headache. Now that you know your licenses, it’s time to find some background music for video!

The 11 Best Websites for Background Music for Video

With a range of licensing options and genres from hip hop to indie, this list has something for every video marketer. Try out a few platforms to see which hosting site works best for your business, your project scope, and your budget.

1. Epidemic Sound

Licensing: Royalty-free Why we love it: Epidemic Sound is one of our favorite places to find high-quality background music for video. With a library of 35,000+ tracks updated every week, Epidemic has some of the best music offerings in the business. You can easily search music by different genres, moods, lengths, tempos, or vocals to find the perfect fit for your video. We love how Epidemic Sound bundles all the legal rights you’ll need into one main license that works across all social media platforms . Price range: Single-track licensing starting at $99, personal subscriptions at $144/year, commercial subscriptions at $299/year, and quote-based enterprise subscriptions Bonus : We’re super excited to offer a special discount code for Buffer customers! Code: wer987ev

2. YouTube Audio Library

Licensing: Public domain and Creative Commons Why we love it: All you need is a YouTube channel to access more than 150,000 free tracks in the YouTube Audio Library. Like Epidemic Sound, YouTube Audio Library also has excellent search capabilities, including the ability to filter songs by how often they’re downloaded. Perfect for your next YouTube video or video project! Price range: All tracks are free, but Creative Commons licenses require attribution. Bonus : Don’t have a YouTube channel yet? No worries — check out our complete guide to getting started on YouTube .

3. AudioJungle

Licensing: Royalty-free Why we love it: AudioJungle is a service through Envato Market , a digital global marketplace that lets users share and sell creative assets like background music. All tracks must meet certain quality and functionality standards before they can be posted, so you know you’re getting top-notch audio. AudioJungle offers a staggering amount of royalty-free tracks (more than 1.8 million). And listen up, students: you get a 30% subscription discount ! Price range: Individual tracks starting at $1, Envato Elements personal subscriptions at $16.50/month, teams subscriptions starting at $14.50/month per member, quote-based enterprise subscriptions

4. Storyblocks

Licensing: Royalty-free Why we love it: Storyblocks is one of our go-to music sources for the Buffer Podcast and social media videos. One of our favorite features of Storyblocks is how, in addition to search categories like mood, genre, and instrument, you can search by duration. This is super helpful for nailing specific timing in videos. Storyblocks also offers targeted collections like “Music for the Gram” and “Background Music” that make finding what you need a breeze. Price range: Individual subscriptions ranging from $10-$30/month, quote-based enterprise subscriptions

5. Free Music Archive

Licensing: Public domain and Creative Commons Why we love it: Owned by fair trade music licensing business Tribe of Noise , Free Music Archive hosts more than 150,000 songs from singers and songwriters across the globe in its music library. We love their commitment to supporting independent artists and their FAQ guide that breaks down the different attribution requirements for Creative Commons licenses. Price range: All tracks are free, but Creative Commons licenses require attribution.

Licensing: Royalty-free Why we love it: With seven different search filters, it’s super easy to navigate Jamendo’s diverse catalog of more than 250,000 tracks. In addition to single tracks, Jamendo offers an in-store radio background music bundle that features 27 different ad-free playlists. Pro tip: check out their radio recommendations tailored to a variety of businesses, from airports and amusement parks to fast-food restaurants and hospitals. Price range: Commercial single track licensing from $49-$299, monthly subscriptions at $49/month, annual subscriptions at $299/year

7. SoundCloud

Licensing: All Rights Reserved, Some Rights Reserved, and Creative Commons Why we love it: With more than 265 million songs from global artists, SoundCloud smokes the competition in terms of volume, which means you’re basically guaranteed to find the right music you want. The company supports independent creators with “fan-powered royalties,” where the more an artist’s music is played, the more money they make. Just make sure you pay extra close attention when downloading tracks because they aren’t all free to use, and many are protected by copyright. Price range: Creative Commons tracks are free as long as they’re attributed correctly .

8. Freeplay Music

Licensing: Creative Commons Why we love it: With over 50,000 free tracks available for non-commercial use, Freeplay is a great choice for educational or personal content. It’s definitely on the pricier side when it comes to using background music for commercial purposes, but you get a year out of it. Freeplay offers different pricing based on where the content will be used, from business podcasts to film trailers. Price range: $0-$0.99 (personal use), commercial use ranging from $25-$500/year, quote-based blanket use

9. Bensound

Licensing: Royalty-free Why we love it: What's cool about Bensound is that all tracks are created, uploaded, and managed by artist Benjamin Tissot. From animations and corporate videos to commercials and documentaries, Ben’s work has been featured all over. We love his quirky cover art, his song variety, and his site's easy search function. Price range: Free for non-commercial use (with attribution), single track licensing between $38-$664, standard subscriptions at $159/year, extended subscriptions at $446/year

10. dig ccMixter

Licensing: Royalty-free and Creative Commons Why we love it: dig ccMixter is a consistent fave among marketers who want awesome background music for video. The site features original content from around 45,000 global musicians and has thousands of tracks to choose from. We appreciate how you can search by license type — how you can use the music is crystal clear. Price range: Royalty-free licenses from $22-222, Creative Commons tracks are free as long as they’re attributed correctly .

11. BeatPick

Licensing: Royalty-free Why we love it: With big-name customers like 20th Century Studios, Samsung, and Puma, BeatPick is known for its music quality and quantity. A lot of the content is geared toward filmmakers and video games, so it's a great place to find cinematic music. It has features that make your life easier, from a “Beatlist” where you can save tracks to its “License Song” feature that automatically gives you a price based on what you want to use the song for. You can also search songs by language, which is especially helpful for international brands. Price range: Licensing ranges from $34-$34,000 based on your project (e.g., personal vs. advertising), quote-based subscriptions

12. Lens Distortions

Licensing: Royalty-free

Why we love it: With a music catalog focused entirely on instrumental cinematic tracks, Lens Distortions is a great option to find background audio. With all tracks in one genre, it’s easy to quickly narrow things down further using their Mood and Characteristic filters. We’ve found that selecting the delicate, ethereal, slow, and subtle characteristics yield good results for background music purposes. They also have a bunch of undertone sound effects that are included in the music catalog and work great as simple background music.

Price range: Monthly audio subscriptions at $29/month, annual subscriptions at $249/year.

13. Filmstro

Why we love it: Offering what they call “adaptive music,” Filmstro is unique in that their web app allows you to customize any music track by adjusting power, momentum and depth sliders. These sliders fade up and down certain instruments to make the track more subtle or intense, making any track a possible candidate for background music. Their filtering system is pretty in-depth as well, with options to filter by musical genre and the genre of your project.

Price range: Subscriptions range from $15-75/month or $99-499 per year depending on your use case.

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• How Buffer Generated 2 Million+ Video Views in One Year

Over to You

We hope you take what you’ve learned in this post and use it to bring your video marketing ROI to the next level. Have you used any of the websites above to find and download background music for video? Did we miss any of your favorites? We’d love to hear about your experiences with the video creation process. Drop any questions you have in the comments below, and let’s keep this conversation going.

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The Ultimate Guide to Finding and Choosing Background Music for Video

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Choosing the right background music for a YouTube video – or BGM for short – will give your production a more polished feel. Just as in film, music heightens emotion and fills the dead space between monologues and dialogues. And when used well, it gives a video a particular atmosphere that will set the mood and capture an audience’s attention. It’s important to learn  how to add the songs to your video on a technical level, but in this post, we will focus on the best places to get background music for your video and how to choose the right song.

Background music: how to find the right source for your BGM

There are numerous music sources for videos out there. Some songs are free, some are copyrighted, some are royalty-free. Below, we discuss strategies for finding great  background   music for videos , so you can make your videos sound good without going bankrupt and without worrying about getting a  copyright strike . You need to take into consideration if you want free, generic-sounding  music for your videos  or quality songs that require payment.

Then, you have to assess your budget to see if you can splurge on a composer or if you should look for royalty-free music. Check out music licensing sites like Artlist and figure out what works best for you in terms of cost and license.

Whether you’re a  YouTuber , a vlogger or any type of content creator, this post is for you.

Where to find free music

One quick way (although not necessarily easy) of finding music is looking in the Public Domain and  Creative Commons  for your BGM. Let’s define these really quickly.

Music in the Public Domain and Creative Commons are two types of  uncopyrighted music . Public Domain music is any song whose recording or publishing rights are a. On the other hand, Creative Commons music is music with a free-use license, but it might come with certain restrictions, like crediting the songwriter or not using it in a medium like a film or streaming television.

Public domain

A public domain song could be something like Delta blues recordings from the 1920s. It could also be something like an early 20th-century recording of an orchestra playing Beethoven and Mozart. Usually,  public domain music  is older since the recording and publishing rights of music like 1960s Rock, disco and Hip Hop haven’t yet passed into the public domain.

Public domain recordings can be found online at places like libraries and universities or on a site like  archive.org . These old recordings can be uploaded and archived for easy access and search. Other platforms for public domain recordings include the  Choral Public Domain Library ,  Musopen ,  Digital History  (by the University of Texas, University of Houston, and the University of Hawaii),  NASA On SoundCloud .

However, Public Domain music is not for everyone. If, for example, you’re looking for songs that follow the  Twitch music rules  or YouTube background music, old Blues songs might not do the trick. If you’re creating a Christmas video, then using  free Christmas music  might not make your video stand out as you want.

Creative Commons

If you’re not finding what you want in the public domain, try looking for BGM in the Creative Commons. Again, the music license will be free, but there will also be more opportunities for finding new songs and recordings. But remember, while these songs and recordings will be free, they might come with restrictions when it comes to your YouTube background music.

One type of restriction might be clearly attributing the artist when uploading to YouTube. Another is that the song can’t be used to make money commercially, which is fair since the Creative Commons artist gave his or her music away to the world for free instead of profiting off of it.

Some other good options for free music are composer Kevin Mcleod’s  Incompetech  (great for cinematic musical cues), as well as  Free Music Archive ,  ccMixter , and the YouTube Audio Library. But again, pay attention to restrictions. If any music found on these sites cannot be used commercially, that means you cannot use music on the website if you intend to charge a subscription fee to view your video content or if your video channel is sponsored in any way. Check out our post on  music for commercial use  for more information.

Keep in mind that other videographers and  vloggers  will also likely be looking for free music in the public domain and Creative Commons. This means some of the same music will pop up in other videos. This approach may work at first, but eventually, you may want to really brand your video channel; and this can become a bit difficult with only a limited number of songs on these platforms.

There are basically 3 primary ways of licensing background music. Each has its own benefits and drawbacks.

Where to get Royalty-free music

The upside to subscribing to one of these royalty-free music sites is that they offer a lot of music. Again, just pay attention to the subscription’s specific restrictions:

• Does it restrict the number of songs you can download?
• Does it limit the type of platform you can post your video on?
• Does it forbid you from using a song in more than one project?

One major thing to remember is that royalty-free music  does not mean the song itself is free. It only means that whoever licenses a song is  not  required to pay a royalty to the recording or publishing rights holder every time they use the recorded music.

Think about subscribing to a royalty-free platform like Artlist that has a range of songs and  sound effects  and a license that gives you 3 major advantages:

• Unlimited access to the music library.
• You can use a song in any type of video and as many videos as you want
• Any project that features a song you downloaded as a subscriber is covered forever, even if your license expires.

How to license a song

Traditionally, the first and really only option for obtaining background music was to license an individual song. This is called a synchronization fee (sync fee). It’s what advertisers and film and TV studios often use for their background music needs. The upside is that with a sync license, you can use the song wherever and whenever without any restrictions.

Licensing single songs, especially if they are well-known, can be pricey. But, if you’ve got the money, then it’s more likely that the song will be unique to your video production.

However, pay attention to the fine print details in the licensing agreement. Given that Internet video platforms have international reach, you absolutely do not want to be limited to how many times you can use a song or be restricted to certain geographies.

Hire a composer

There are plenty of  independent musicians  and composers out there eager to get their music in videos. The good thing about hiring a composer is that you will get someone who has an ear for music scoring and often in different genres and styles. And of course, it will be a great opportunity to enter into a creative collaboration.

How to find a musician or composer? First, you could start by looking at your favorite videographer’s credits, reach out to their composer, and ask if they would consider scoring a song for your own videos.

This could get expensive, so make sure you have the budget for it.

Some other thoughts

Finding the right background music for your video should be fun, so don’t panic. Remember, you have several options available. Consider the factors of cost and quality. If cost is not an issue, you could hire a composer. Can your video do with free music that sounds generic, or do you want quality royalty-free sounds so your video stands out? If you want quality but don’t want to overspend, check out Artlist’s  pricing plans and license. With unlimited access and a Universal License covering any project that lasts forever, it may be the best background music source for you.

Now that we’ve established the where, let’s move on to the how.

How to choose your video’s background music

We have such a strong association between music and film that you can’t, for example, hear “Stuck in the Middle With You” without thinking of  Reservoir Dogs . This means that your choice of background music is just as important for your video as your footage. Your choice of music will set the tone for your video. Combining your pictures with the right background music can elevate a good video to being great. It’s your chance to create something that really stays with your viewers.

But how do you go about choosing the right background music for your videos?

What type of video are you making?

First, you need to identify what type of video you’re making. The content type is going to direct what genre of music you’ll want to use. Think about the emotion you’re trying to evoke with your video and the sort of music that will complement or enhance it. The background music will be speaking to your viewers just as much as the characters and images, so what do you want it to say or do?

Is it an educational or informative film where the background music will need to maintain your viewers’ attention? Have you told a story? In this case, you will need background music that advances the plot, heightens emotion and plays a part in the storytelling. For ads, promo videos or announcements, look for music that works as an attention-grabber, preferably with a call to action. When you choose  royalty-free music for Twitch , you should make sure it’s exciting but not too overwhelming.

Next, you need to consider your audience. Whatever your project, identifying your audience will help you choose the right background music for your video. Different groups of people tend to prefer different types of music, so it’s important to select something that will speak to your viewers. Will 60-somethings take to Hip Hop? Maybe, maybe not. You’ll need to think about it.

Get everything you need to create the perfect video

Musical genres.

Now that you have identified the type of video you’re making and your audience, it’s time to pick a music genre for your video. For the purposes of picking background music for a video, these are the genres that would work as background music and the type of videos each genre would fit:

• Cinematic : This is the sort of music you will want to tell a story or heighten emotion. It grabs hold of you and doesn’t let you go. This genre works best with narrative films,  travel  and  landscape  videos, and, generally, outdoor videos.
• Ambient : If you want to calm, soothe, or focus attention, think about using ambient music. However, Ambient can also be used to create tension or make your viewers uneasy, like in horror films or psychological thrillers.
• Acoustic :  Lots of people connect with acoustic music, which makes it great for storytelling. It can be melancholic or contemplative, Uplifting or positive, and really help to drive your story. This is a highly versatile genre.
• Jazz  and  Classical : These 2 genres can add an air of sophistication and elegance to your video. They can work with many different types of videos , but if you misuse them, it could alienate your audience.
• Electronic : It’s a broad genre and probably has a much wider appeal than you think. You can bring a thought-provoking, industrious or curious feel to your film with Electronic background music.
• Holiday :  If you’re making a Christmas video, there are  royalty-free Christmas songs  from many genres that can suit you.

• Hip Hop : Hip Hop is an excellent music choice for  sports  videos, thanks to its high energy.
• Rock : Another type of music that’s good for storytelling and making an impact with your audience.
• Funk:  Upbeat and fun, this has definite marketing appeal and can stick with your viewers long after they’ve stopped watching your film. Commercials work well with this genre.
• Country ,  Reggae ,  Latin  and  World : These genres enhance the cultural aspect of your video and they help keep the audience immersed in the film.

Of course, these are general recommendations since every video is different and could work with almost any musical genre. If you’re not sure if a piece of music is right for your video, read the script through while listening to it. You’ll soon feel if it works or not.

Where to find inspiration for your video’s music

We’re often inspired by a particular piece of music when we’re working on a project. You might find it to be the perfect piece of background music for your video. In which case, you should check if you can license it for your video. If you can’t, there’s bound to be something similar that you can license. Have a listen to Artlist and see what you can find.

Videos that include a lot of speaking don’t tend to benefit from vocal background music. The different voices will clash with each other and make it hard to hear the dialogue. What’s more, you can find that the song’s lyrics tell the wrong message for your video. You don’t want that. It’s much better to aim for music without lyrics.

When putting background music into your video, you’ll want to think carefully about its pacing. Obviously, you will want the music’s tempo to match the pace of the film, but it’s also worth thinking about crescendos and pauses. A peak in volume followed by a pause is the perfect background for a big reveal or a pivotal moment in your story.

Intros and outros

Think about bookending your video with specific music. It serves as a great marker to your viewers that the film is beginning or ending, so it helps to manage their attention. But more than that, it’s a good branding exercise: If your viewers begin to associate the intro or outro music with your work or the product or message you’re promoting, you’re building brand awareness.

There are many sources for finding background music for your video. Choose the one that suits you best. Just be aware of a  song’s copyright situation  before using it to avoid getting a copyright strike. Put up a video on Vimeo or YouTube that uses unlicensed music, and it will get taken down.

Music licensing platforms  like Artlist host thousands of pieces of royalty-free music that you can license for your videos without worrying about copyright issues. Once you choose your platform, think about things like the mood and audience of your video and pick the right song. Stay creative!

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About the author.

Artlist’s mission is to empower people to tell their stories through video. Whether you’re just starting out or you’re already a pro, you can find everything you need to create high-quality, captivating videos on Artlist. Start creating with customizable templates, music, footage, and sound effects – all with the perfect license for any project. Learn more

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Motion array, motion design, post production, photography, royalty free music, 22 atmospheric royalty free ambient music tracks.

Music is the oxygen of a film which is especially true when talking about its background and atmospheric tracks. Silence can be a strong artistic choice and sometimes even distracting from the visuals, so how do you accent a moment without distracting the audience? The answer: well-crafted ambient music. Fortunately, there’s lots of royalty free ambient music available online to choose from too!

Ambient music isn’t just for films either. The right ambient track will feel right at home in a corporate video or presentation. If you want to enhance a sales pitch or training video, then picking the right track can go a long way. A good ambient music track won’t take away from all the hard work you’re presenting and show you’ve got a creative edge.

Motion Array has thousands of royalty free ambient music tracks you can browse through. To get you started, we’ve picked some of our favorite in the list below.

Top Ambient Music You Should Download

1. inspirational corporate ambient (free).

This upbeat corporate track features a steady drumbeat and highlights muted guitars. It’s what you’re next presentation needs as this track is as steady and reliable as you’re 4th quarter numbers.

Download Inspirational Corporate Ambient (FREE) Now

2. Soft Piano Ambient (FREE)

A light and hopeful piano walk the listener through this whole track while upbeat strings add to its positive vibe. Its consistent cheerfulness sounds like teamwork and a job well done.

Download Soft Piano Ambient (FREE) Now

3. Chillout Ambient

This chill track with drifting guitars and beckoning synths also has fingers snap. The wandering, calling nature of this track will appeal to the travel vlogger in all of us.

Download Chillout Ambient Now

4. Lounge House

A single trumpet opens this modern sounding track. Jazzy piano and upbeat percussion make this lounge track great for a slideshow of perfectly lit photos a new condo you’re trying to sell.

Download Lounge House Now

5. Chillout

Stylish guitar and modern percussion blend with thoughtful synth and poignant piano hits. This track seems to be saying, doesn’t the future look relaxed?

Download Chillout Now

6. Vlog Hip Hop  

A futuristic and hypnotic track with synths that burst like parting clouds. This one has a contemplative aesthetic to it —  the perfect way to sum up a video essay and leave the viewer on a high note.

Download Vlog Hip Hop Now

7. Chillout Electronic Background

This blissed-out electronic track is a conversation between its synth and guitar elements. It plays like an outstretched hand, asking you to join in on a fun and soulful adventure.

Download Chillout Electronic Background Now

8. The Ambient Soundscape

The beautiful strings are the highlight of this thoughtful track. The emotion in this piece echoes throughout like lost friends finally reuniting.

Download The Ambient Soundscape Now

9. Chill Hip Hop

This chill track features warm piano and deep bass lines. But the vocal samples are what make it stand out. Perfect for elevating and adding a bit of trendiness to your next video.

Download Chill Hip Hop Now

10. Chill Jazz In The Lounge

Chill Jazz In the Lounge has everything you’d expect from a smooth jazz track. The brush drums, jazz piano, and vocals are all standouts — great background track to help folks enjoy the wait.

Download Chill Jazz In The Lounge Now

11. The Fashion

A deeply stylish track that’s runway ready. A thick drumbeat is accompanied by spacey synths that rise and fall in dramatic fashion. This track struts about with confidence and will elevate any design-focused content.

Download The Fashion Now

12. Relaxing Chillout

Slow your tempo right down with this deep chillout track. With its airy synth, emotional piano, and EDM elements, it’s perfect for launching your next tech innovation.

Download Relaxing Chillout Now

13. Isolation  

Get lost in the darkness of space with this track. A minimalistic track featuring a lonely piano is perfect for a starship slowly wandering the void of space.

Download Isolation Now

14. Lounge Club

Alluring synth and sexy guitar accompany a pumping bass line on this house music inspired track. All the elements combine to feel like a classy summer’s night on the town.

Download Lounge Club Now

15. Aspire Ambient

The synth bells, electric elements, and light percussion give Aspire Ambient spacey vibes. It has a cheerfully contemplative feeling, which would make it a fantastic choice for scenes to get your viewer thinking or even meditation videos.

Download Aspire Ambient Now

16. Spa Zen Relaxation

As the name suggests, this track is all about that Zen feeling. With a soothing, magical ambiance and hypnotic sound elements, it has the feel of a slow walk through a vibrant dream world.

Download Spa Zen Relaxation Now

17. Melancholy and Solitude

This ambient track builds slowly and deliberately. Its droning and almost monotonous presence has a feeling of hopelessness and loneliness.

Download Melancholy and Solitude Now

18. Ambient Soundscape

Atmospheric and mysterious, this noise soundscape calmly oscillates like a soft wind. It’s the kind of track that can be played on loop as part of a modern art installation.

Download Ambient Soundscape Now

19. Ambient Mild Documentary

This dreamy soundscape has reverb piano and features quiet atmospheric sound elements. The track has a feeling of peace and waking up to a promising new dawn.

Download Ambient Mild Documentary Now

20. Is Mediation

This thoughtful arrangement contains pan flutes and piano that gaze off into the distant horizon. The track drifts in and out in a way that’s both meditative and inspirational.

Download Is Mediation Now

21. Ambient Technology Calm

Check out this futuristic and atmospheric option with plenty of synths and glitchy, echoing percussion. This is the kind of track that you can overlay a montage of groundbreaking scientific experiments.  

Download Ambient Technology Calm Now

22. Modern Electronic Timelapse

The time-lapse is a tried and true filmmaking technique that can have meditative qualities. This track would be perfect with a skyline timelapse, watching the day turn into night, and the lights of the city come alive.

Download Modern Electronic Timelapse Now

The right music choice can breathe life into a video production. From slick corporate presentations to highlight the latest trends to Zen meditation tracks that return to nature, our list has lots of ambient options.

If you didn’t find just the right one, fear not! Motion Array has thousands of royalty free music tracks to browse through. Grab some ambient background track and relax as the music’s atmosphere and vibes do their thing.

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How to do a Video Essay: The Video Essay Process

• Plan, Prepare & Create

Storyboarding

• Finding, Filming & Editing
• References & Credits
• The Video Essay Process

This section will give an introductory overview of the stages required to create a video essay.  Video essayers advice is to start simple and work through each stage of the video production process. Visit the Resources page of this guide for more.

Identify what is your argument? What is it that you want to communicate to the viewer? Write this down in a few sentences, refer and modify it as required.

Watch Video Essays

Watch a selection of video essays, read blogs and web pages from video essayers and decide what type of video essay you would like to create. Start simple.

A storyboard is a detailed outline (similar to an outline in a written essay) that helps you to organise and visualise the video essay as to what is on the screen, text, media, message and transitions between shots.

Storyboards assist in determining the length, message and meaning of the video essay and help save time with editing and post production processes.

• Free Storyboard Templates

Collect & Edit

Collect video material as downloads, ripping DVDs, screen grabs, mobile phone footage and create voice-overs. Use research skills to find information and statements to support your argument. Maintain a standard of quality and manage your videos by naming conventions and storage.

Use editing software and experiment with available functionality to enhance and support your argument. Add a voice-over, sound effects, music and other aspects of multimodality. Be sure to include references and credits to all sources used in creating the video essay.

Revisit elements of your video essay and modify as required.

Visit the Resources page of this guide for more.

• Where to find video and how to capture it
• Video Editing Basics - iMovie
• Software Guides

References & Credits

References to cite sources used in the Video Essay. Referencing is a formal, systematic way of acknowledging sources that you have used in your video essay. It is imperative that you reference all sources used (including videos, stills, music, sfx) and apply the correct formatting so that references cited can be easily traced. The referencing style used at ECU is the APA style, 6th ed. 2010. Refer to the ECU Referencing Library Guide for accurate citation in APA style.

Production credits Individuals: acknowledgement of individuals and their role in the production. Purpose: A statement for internal use, e.g. “This video was produced for [course name] at [institution’s name] in [semester, year]”

• Referencing Library Guide
• << Previous: What is a Video Essay?
• Next: Modes, MultiModality & Multiliteracies >>
• What is a Video Essay?
• Modes, MultiModality & Multiliteracies
• A Pedagogy of Multiliteracies
• Modes Of Multimodality
• Video Essay Journals
• Video Essay Channels
• Weblinks to Video Essay Resources
• Weblinks to Creative Commons Resources
• Titles in the Library
• Referencing & Copyright
• Marking Rubric
• Last Updated: Aug 28, 2023 2:57 PM
• URL: https://ecu.au.libguides.com/video-essay

Edith Cowan University acknowledges and respects the Noongar people, who are the traditional custodians of the land upon which its campuses stand and its programs operate. In particular ECU pays its respects to the Elders, past and present, of the Noongar people, and embrace their culture, wisdom and knowledge.

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How to Write a Video Essay: A Step-by-Step Guide and Tips

• by Joseph Kenas
• January 5, 2024
• Writing Tips

The video essay has become an increasingly popular way of presenting ideas and concepts in the age of the internet and YouTube. In this guide, we present a step-by-step guide on how to write a video essay and tips on how to make it.

While it is easy to write a normal essay, the structure of the video essay is a bit of a mystery, owing to the newness of the term.

However, in this article, we are going to define what is a video essay, how to write a video essay, and also How to present a video essay well in class.

What is a Video Essay?

A video essay is a video that delves into a certain subject, concept, person, or thesis. Video essays are difficult to characterize because they are a relatively new form, yet they are recognized regardless. Simply, video essays are visual compilations that try to persuade, educate, or criticize.

These days, there are many creatives making video essays on topics like politics, music, movies, and pop culture.

With these, essays have become increasingly popular in the era of video media such as Youtube, Vimeo, and others.

Video essays, like photo and traditional essays, tell a story or make a point.

The distinction is that video essays provide information through visuals.

When creating a video essay, you can incorporate video, images, text, music, and/or narration to make it dynamic and successful.

When you consider it, many music videos are actually video essays. 

Since making videos for YouTube and other video sites has grown so popular, many professors are now assigning video essays instead of regular essays to their students. So the question is, how do you write a video essay script?

Steps on How to Write a Video Essay Script

Unscripted videos cost time, effort, and are unpleasant to watch. The first thing you should do before making a video writes a script, even if it’s only a few lines long. Don’t be intimidated by the prospect of writing a script. All you need is a starting point.

A video script is important for anyone who wants to film a video with more confidence and clarity. They all contain comparable forms of information, such as who is speaking, what is said, where, and other important details.

While there are no precise criteria that a video essay must follow, it appears that most renowned video essayists are adhering to some steps as the form gets more popular and acknowledged online. 

1. Write a Thesis

Because a video essayist can handle a wide range of themes, video analysis essays lack defined bounds. The majority of essays, on the other hand, begin with a thesis.

A thesis is a statement, claim, theme, or concept that the rest of the essay is built around. A thesis might be broad, including a variety of art forms. Other theses can be quite detailed.

A good essay will almost always have a point to express. Every video analysis essay should have a central idea, or thesis, that ties the film together.

2. Write a Summary

Starting with a brief allows you and your team to document the answers to the most pressing project concerns. It ensures that everyone participating in the video production is on the same page.

This will avoid problems of mixing ideas or getting stuck when you are almost completing the project.

3. Choose a Proper Environment and Appropriate Tools

When it comes to writing your script, use any tool you’re familiar with, such as pen and paper. Also, find a writing atmosphere that is relaxing for you, where you can concentrate and be creative.

Consider what you don’t have to express out loud when you’re writing. Visual elements will be used to communicate a large portion of your content.

4. Use a Template

When you don’t have to reinvent the process every time you sit down, you get speed and consistency.

It’s using your cumulative knowledge of what works and doing it over and over again. Don’t start with a blank page when I sit down to create a script- try to use an already made template. 

5. Be Conversational

You want scripts that use language that is specific and targeted. Always avoid buzzwords, cliches, and generalizations. You want your audience to comprehend you clearly without rolling their eyes.

6. Be Narrative

Make careful to use a strong story structure when you’re trying to explain anything clearly. Ensure your script has a beginning, middle, and end, no matter how short it is. This will provide a familiar path for the viewers of your video script.

7. Edit Your Script

Make each word work for a certain position on the page when you choose your words.

They must serve a purpose.

After you’ve completed your first draft, go over your script and review it.

Then begin editing, reordering, and trimming. Remove as much as possible.

Consider cutting it if it isn’t helping you achieve your goal.

 8. Read Your Script Loudly

Before recording or going on in your process, it’s recommended to read your script aloud at least once. Even if you won’t be the one reading it, this is a good method to ensure that your message is clear. It’s a good idea to be away from people so you may practice in peace.

Words that flow well on paper don’t always flow well when spoken aloud. You might need to make some adjustments based on how tough certain phrases are to pronounce- it’s a lot easier to change it now than when recording.

9. Get Feedback

Sometimes it is very difficult to point out your mistakes in any piece of writing. Therefore, if you want a perfect video essay script, it is advisable to seek feedback from people who are not involved in the project.

Keep in mind that many will try to tear your work apart and make you feel incompetent. However, it can also be an opportunity to make your video better.

The best way to gather feedback is to assemble a group of people and read your script to them. Watch their facial reaction and jot own comments as you read. Make sure not to defend your decisions. Only listen to comments and ask questions to clarify.

After gathering feedback, decide on what points to include in your video essay. Also, you can ask someone else to read it to you so that you can listen to its follow.

A video essay can be a good mode to present all types of essays, especially compare and contrast essays as you can visually contrast the two subjects of your content.

How to make a Good Video from your Essay Script

You can make a good video from your script if you ask yourself the following questions;

• What is the video’s purpose? What is the purpose of the video in the first place?
• Who is this video’s intended audience?
• What is the subject of our video? (The more precise you can be, the better.) 
• What are the most important points to remember from the video?- What should viewers take away from it?

If the context had multiple characters, present their dialogues well in the essay to bring originality. If there is a need to involve another person, feel free to incorporate them.

How to Present a Video Essay Well in Class

• Write down keywords or main ideas in a notecard; do not write details- writing main ideas will help you remember your points when presenting. This helps you scan through your notecard for information.
• Practice- in presentations it is easy to tell who has practiced and who hasn’t. For your video essay to grab your class and professor’s attention, practice is the key. Practice in front of your friends and family asking for feedback and try to improve.
• Smile at your audience- this is one of the most important points when presenting anything in front of an audience. A smiley face draws the attention of the audience making them smile in return thus giving you confidence.
• Walk to your seat with a smile- try not to be disappointed even if you are not applauded. Be confident that you have aced your video presentation.

Other video presentations tips include;

• Making eye contact
• Have a good posture
• Do not argue with the audience 
• Look at everyone around the room, not just one audience or one spot
• Rember to use your hand and facial expressions to make a point.

Joseph is a freelance journalist and a part-time writer with a particular interest in the gig economy. He writes about schooling, college life, and changing trends in education. When not writing, Joseph is hiking or playing chess.

The best video essays of 2021

Introspection and the act of watching emerged as recurring themes across a year in which video makers responded to the realities of a continuing pandemic. Our poll of 30 video essayists, academics, critics and filmmakers highlights 120 recommendations.

After ‘Year of the Virus 2: 2 Metres 2 Vaccines’, it’s no surprise that we’re presenting yet another poll inevitably marked by isolation and fatigue.

There have been numerous developments and projects of note, continuing the previous year’ s theme of collaboration. There’s been the forming of Video Essay: Futures of Audiovisual Research and Teaching , an academic research project led by Johannes Binotto at Lucerne University in collaboration with the University of Zurich, which has produced some fascinating work this year; the One Villainous Scene collaboration, for which Nando v Movies gathered 230 essayists on YouTube to explore their favourite villains; the TV Dictionary collection, for which 20 essayists followed Ariel Avissar’s open invitation to dabble in videographic ruminations on television series; and two more volumes of the Essay Library Anthology, ‘micro-essay compilations’ by members of the Essay Library Discord community, touching on the very relevant themes of ‘time’  and ‘death’ .

This year also saw the return of several big names, such as Taylor Ramos and Tony Zhou (the team behind Every Frame a Painting ) in their contributions to Netflix’s Voir series, and Mike Rugnetta (former host of Idea Channel ), who began uploading essays to a personal account .

But even amid these excellent projects, not only have video makers continued to struggle within the realities of a continuing pandemic, even poll voters have been down from previous years, suggesting that many of us have struggled with not only finding the time to make but also finding the time to watch video essays this year.

That being said, many of the videos that have been made and watched seem to have turned their attention towards the very act of watching, a trend that’s perhaps unsurprising given the amount of time we’ve all been afforded with ourselves this year. Left to our own devices, it’s only a matter of time before we begin to look inward, and thus introspection marks a clear theme in this year’s most talked-about videos. This result may be even more inevitable than any undercurrent of fatigue or isolation, as what would a group of video essay enthusiasts love more than essays about essays and videos about videos.

There’s no shame in a little indulgence this year.

Trends and numbers

Of the 30 contributors to the poll this year (down from 42 last year), 20 are male, 9 are female and 1 is non-binary. Two thirds of them are based in Europe, one third in the USA . They are video essayists, academics, critics and filmmakers. They submitted a total of 178 votes, for 122 unique entries that span online video essays, essay films, documentaries, installations, television series and Twitter threads. These works were made – or published – this past year, by both established essayists and newcomers to the field; they range from 20 seconds to 6 hours in length, with the average length above 22 minutes (5 minutes longer than last year’s average).

Practices of Viewing , “a video essay series on new media and their many old histories” by Johannes Binotto, was the top-mentioned item, receiving a total of 13 mentions (of either the series as a whole or several individual entries). Also of note were: the collaborative TV Dictionary collection, which received 7 mentions (of either the project as a whole or of various individual entries); Screening Room: On Digital Film Festivals by Jessica McGoff (6 mentions); and What Isn’t a Video Essay? by Grace Lee (5 mentions). As previously stated, most of these are devoted to an exploration of the subject of video essays or videographic criticism and of various practices of consuming, engaging with and reacting to media images. This trend also extends to Max Tohline’s A Supercut of Supercuts (4 mentions), Cristina Álvarez López and Adrian Martin’s Videography 1978 (4 mentions), and several other entries featured on the poll.

Of the essayists whose work is featured, 38% are female (up from 33% last year, and 24% the year prior) and 50% are male (down from 53% last year, and 68% the year prior), with the remaining 12% made by mixed-gender teams or non-binary essayists.

The videos are overwhelmingly presented in English (95%) and are predominantly from the US (36%) and the UK (22%), followed by 23 other countries (mostly in Europe), marking a gradual rise in the number of countries featured in the poll. The dominant focus in terms of medium, though somewhat less so than in previous years, remains film (63% of videos), with television a more significant – though still distant – second (13% — up from 5% last year). 23 of the videos (or 19%) were published in various online academic journals, primarily [in]Transition (10 entries) and Tecmerin (5 entries).

Besides voting for their favourite video essays of the year, contributors were also given the option to suggest video essayists to be featured on our new ‘Emerging voices’ section, which seeks to spotlight new makers of note, whose work this year was significant or impactful, and who are well worth keeping an eye on in the following years.

Emerging voices

This year has been one not just of self reflection, but of discovery. In light of all the discoveries we’ve been making, we wanted to use this year’s poll to spotlight new voices who have emerged this year. We asked our peers to submit individual essayists that they believed had truly struck out anew this year, be that through debuting their first works, or by significantly expanding their own profiles.

One journey many of us can relate to is that of finding our voice throughout our academic progression. Many of our emerging voices are students whose works originally developed as academic assignments. Emily Su Bin Ko, from the University of Massachusetts, was one such creator. For her latest piece, the pointed videographic exploration Citizen Kane: Transcending Bazin’s Dichotomy , she was singled out by both Barbara Zecchi and Adrian Martin as having demonstrated her analytical talent, an engaging style and a thought-provoking voice.

Another was Niki Radman from the University of Glasgow, who made her debut this year with the video essay eye/contact , and was noted by Ian Garwood. The piece explores the work of Barry Jenkins through a critical supercut, and demonstrates an exciting mastery of the form and an ability to poetically communicate her ideas.

Matthew Smolenski from the University of Warwick was suggested by Katie Bird as another newcomer of note for their video essay Here, There and Everywhere: Movement in the Beatles’s Fiction Filmography , which deftly addresses movement and sound on screen through the context of the Beatles’ filmography.

Myrna Moretti from Northwestern University was also praised by Katie Bird. Her work, Friends from TV on the Internet , made for the Desktop Documentary Seminar at SCMS 2021, manages to be both lighthearted and poignant as it explores fandom, nostalgia, and climate anxiety.

Not all submissions received were discovered through traditionally academic spaces. Some were video essayists who have been accruing greater audiences on YouTube. Maia, known as Broey Deschanel , was put forth by Dan Schindel for her well-researched and thoughtful analysis of pop culture subjects. Her works on Sofia Coppola and Love Island were mentioned specifically, and while she has been working steadily since 2018, her work of this past year has been exceptional.

Yhara Zayd was also recognised by Dan Schindel for the uniqueness of her topics and the finesse of her analyses. Since 2019, she’s been creating thoughtful and original critiques on everything from Skins US to Reefer Madness (1936), and an acknowledgement of her work is well-deserved.

Corinth Boone is a cartoonist, animator, and now video essayist, with the debut of her piece, So I Decided to Watch All the Lupin III Movies . She was specifically hailed by Shannon Strucci for her wit, editing skills, and the well-researched manner of the work.

Finally, Sophie from Mars was suggested by Grace Lee. While she has been successfully analysing media and culture for many years now, Sophie was specifically heralded for the achievements of their work of the last year, the skilful honing of their visual style, and an affecting personal point of view.

Growth is a term that is wholly dependent on context. Thus, the creators selected for this emerging voices section represent the diversity of the videographic community itself, and we’re pleased to share each of their stories.

All the votes

Film theorist, curator and occasional video essayist, Charles University in Prague and Národní filmový archiv

Screening Room: On Digital Film Festivals by Jessica McGoff

Throughout the pandemic, I have become fascinated with the idea of extending the screen-mediated experience of the world beyond the actual computer or smartphone interface. Chloé Galibert-Laîné already explored this notion in 2020’s Forensickness ; this year, Jessica McGoff utilised the ‘desktop cinema without the desktop’ approach to reflect on attending digital film exhibitions within the spatial monoculture of her apartment. A paper-made quasi-cinematic dispositif crushed by an intervention of a fluffy cat is only one of the many playful experiments McGoff stages to invent new ways in which we can exploit the limitations of the pandemic against the grain.

The Elephant Man’s Sound, Tracked by Liz Greene

One of the great potentialities of videographic criticism is giving insight into the research process in all of its stages and facets. Yet, rarely do videographic essays delve into such meticulous depth as Greene’s investigation of her ongoing encounters with The Elephant Man’s soundtrack. One minor detail – a strangely cleaned-up line of dialogue – serves as a MacGuffin that sparks a journey across often obscure or intimate research artefacts and software interfaces. The essay highlights the alignment between research and post-production as material processes whose gaps, fissures, and excesses tell their own stories.

The Thinking Machine #48: Videography 1978 by Cristina Álvarez López and Adrian Martin

Examination of continuities and discontinuities between analogue and digital images is another area where videographic criticism thrives. Besides the works of Johannes Binotto, whom I mentioned in previous polls and who continues this line of work in the Practices of Viewing series, a moving autobiographical essay on films as material artefacts was created by López and Martin. Videography 1978 offers a fresh look on the ‘unattainable object’ issue, highlighting, for example, the non-identity of analogue and digital frames. The essay testifies that despite the (often justified) criticism, cinephilia as a mode of watching and analysing films remains relevant.

Mediated Auscultation by Emilija Talijan

Out of this year’s essays published in [in]Transition, Talijan’s exploration of the relationship between cinema and the stethoscope resonated most closely with me. I generally appreciate when videographic works reach toward a broader context of audiovisual culture, particularly of its very origins, and Mediated Auscultation finds the proper equilibrium between structured argumentation and formal experimentation. The stethoscope’s technological possibilities deconstruct the audiovisual unity of film back into a multiplicity of deranged, often impenetrable images and sounds, with a nerve-racking heartbeat rhythm always hovering around.

Train Again by Peter Tscherkassky

Once again, my list would not be complete without at least one experimental found footage film. Tscherkassky’s treatise on the ever-present bond between trains and cinema overflows with allusions to early cinema and the avant-garde, yet achieves to marry the old with the always already new. The Austrian artist’s vintage analogue deformations join forces with digital pixelation to show the train-image for what it is – a constantly trembling and crumbling entity on the verge of destruction and rebirth.

Ariel Avissar

Video essayist and media scholar at Tel Aviv University

Viewing the world outside from the comfort/prison of her room, McGoff offers a perceptive meditation on contemporary ways of seeing that is as irreverent as it is reverent. Quintessential viewing for the pandemic era. Make this a double feature with McGoff’s My Mulholland from last year, which likewise investigates the superimposition of online and offline experience.

I am Sitting in a Room, Listening to Mank by Cormac Donnelly

Sitting in a different room, Donnelly offers a sonic counterpoint to McGoff’s, offering a fascinating examination of the sonic soundscapes that envelop us all as we sit, in our own rooms, watching and listening (though perhaps not listening as attentively as we ought to). Make this a double feature with Donnelly’s Sonic Chronicle Post Sound from last year, which investigates (diegetic) sonic soundscapes.

Practices of Viewing by Johannes Binotto

Like McGoff and Donnelly, Binotto’s fascination is with the way we interact with images and sounds, and this phenomenal series, consisting of five entries to date, is a must-watch for anyone interested in the way technology mediates images and sounds, and the possibilities it opens up for interfering with and complicating its own mediation. My personal favourite is the one on screenshots , but it’s dealer’s choice, really. Make that last one a double feature with Cristina Álvarez López and Adrian Martin’s Videography 1978 , Binotto’s explicit source of inspiration, which also explores technologies of viewing – and their pre-digital antecedents.

Irani Bag by Maryam Tafakory

Made as part of the Monographs  series of essays on Asian cinema commissioned by the Asian Film Archive last year, which is finally available online now, Tafakory’s soulful and mesmerising video employs excerpts from 24 Iranian films to interrogate the ways in which a handbag can serve as a surrogate for bodily contact, enabling the performers to “touch without touching”. Make this a double feature with Tafakory’s longer essay film follow-up, the upcoming Nazarbazi ; it is a meditation on the subject (and absence) of touch in Iranian cinema that is powerful, reflective and, yes, touching.

A History of the World According to Getty Images by Richard Misek

Misek offers a thoughtful and ever-timely exploration of the ways in which commercial archives mediate – and commodify – our access to the past, and offers a mode of resistance in the form of a direct intervention. Be on the lookout for it when it comes out sometime next year; in the meantime, whet your appetite with this shorter, early iteration of the project titled Captured Images , which can serve as a sort of trailer for the longer film – and also stands on its own.

Mad Men ’s ‘Babylon’  by Ariane Hudelet

Hudelet patiently and diligently traces multiple intertextual threads offered by a song featured on an early episode of Mad Men, presenting the kind of thorough, insightful and enjoyable analysis that I, for one, would love to see dedicated to more works of television in videographic form. On that note, make this a double feature with Occitane Lacurie’s Prendre conscience / perdre connaissance , a fascinating desktop examination of intertextual relations between Westworld and Last Year at Marienbad.

A Supercut of Supercuts: Aesthetics, Histories, Databases by Max Tohline

And finally, Tohline’s epic, feature-length reflection on the supercut is a comprehensively impressive (or impressively comprehensive?) investigation of one of the digital age’s most viral videographic genres. Over its 130 minutes, Tohline examines the supercut’s aesthetics, structures and effects; its complex and multiple contexts and histories; and its relation to technology and ideology, as a simulation of database logic. The analysis is coherent and persuasive, and the diverse perspectives are highly informative and enriching. No need for a double feature on this one (though I dare you not to look up any of the numerous supercuts sampled in the video).

Johannes Binotto

Lecturer in media and cultural studies, video bricolageur, leading videoessayresearch.org

I feel absolutely unable to have an overview of what work has been done in the field throughout this year. Instead the video essays on my list are all works that I came across not because I was searching for them but purely by accident, strangely in-between, and when I least expected them. Each of them hit me sideways so much that I still don’t want to recover from what they did to me.

How to Perform Teaching During a Pandemic Spring Session, 2020: GENDER STUDIES , Rain & Cats Cut by Dayna McLeod

I was watching Dayna McLeod’s haunting take on Lynch’s Wild at Heart when I came across this other piece that perhaps many would not even consider a video essay. McLeod performs the performance of someone who has to perform gender studies (and its interest in performance) under the circumstances of COVID remote teaching and being constantly interrupted. This is really wild, unpredictable, intellectual, clever, very funny, but – and this gets me the most — so extremely touching in its acknowledging one’s own awkwardness and vulnerability. We always joke about the things that hurt us most.

3 x Shapes of Home by Elisabeth Brun

What would seem as a purely conceptual and abstract research on how to investigate landscapes through different film practices turns out to be like a poem by Whitman, encompassing the most intimate and the most universal. A film in which the sudden freeze of an image and the humming of the filmmaker cuts me so much I start to cry. A crab gently poking at the camera is a sight I will keep dreaming of.

RETOURNE - TOI (Reading Ovid’s ‘Orpheus & Eurydice’ in Portrait of a Lady on Fire) by Catherine Grant

I thought I already knew this video but when seeing it during a workshop I was shocked by how much it affected me. It left me overwhelmed yet at the same time made me want to work myself in exactly this state of overload. I guess I heard the Althusserian interpellation in the title. And it is fitting that I had to return to this video to find out its unique power since it is about the hypnosis of repetition, both on narrative and formal level.

The Conversation is the Confessional by Max Tohline

I probably should have picked Max’s incredible jumbo jet of a video essay on the supercut, but this one means a lot to me because it is among many things also a personal present. Seeing a collection of video essays students of mine made on The Conversation, Max not only fell in love with them but wanted to join our group by contributing his own thoughtful, sensitive, and complex analysis of the religious under- under overtones in this film. Like a confession of its own. What a gift!

The Archival In-Between by Evelyn Kreutzer and Noga Stiassny

I don’t know how to talk about this one because it attempts what must remain impossible, approaching the unapproachable. It uses archival material that I am not sure anyone should ever use again but of which I am also convinced that it must be seen. The video’s impossibility seems to me the impossibility of the archive per se Foucault wrote about. So how then even to begin to make this video? It gives no answer but begins and remains beginning. Like the crackling noise on the soundtrack: a needle in the empty grooves of a record before the music starts.

Vertigo - Making Space. A 3D Video Essay by David Bucheli

Who hasn’t fantasised of seeing Vertigo in 3-D? David’s video fulfils the dream but does so by rendering it a disturbing nightmare. There are moments when the 3-D-effect works as one would think it is supposed to, giving us Scotty and Madeleine as seemingly graspable bodies but even more fascinating are those moments when the images we see on left and right eye no longer align but completely diverge, fall apart, splitting your consciousnesses in half. The longer I watch the more I fear this video will damage my brain irrevocably.

TV Dictionary —  On Becoming a God in Central Florida by Clair Richards

This was a triple surprise. A video on a series I had never heard of before by an essayist I hadn’t known before focusing on a term I never cared about before. Watching admiring the scene it picks and how it dances together with the text I ask myself: What is the strength of a video essay? For me it’s not tech-savviness nor the amount of material or concepts it works with. I think it’s rather the willingness to make yourself be seen doing something you haven’t yet nor ever will have mastered. It’s not a confidence thing.

Assistant professor, communication, University of Texas at El Paso

The Elephant Man ’s Sound, Tracked by Liz Greene

Greene’s video leads the viewer through a unique historical investigation of initial discovery, possibility, and lingering questions in a way that allows the viewer to feel how answers to a production’s history are many, and regularly conflicting. Unlike most historical presentations that simply point at the ‘evidence’, Greene allows us to literally ‘search’ and ‘flip the pages’ alongside. Greene focuses on equivocation, back tracking, and talking around, and what is largely left unsaid in many of the interviews. This project cuts around auteurism, without being a critique and articulates Splet amongst a larger set of industrial and and national forces.

Long Take, Pop Song by Ian Garwood

Nothing brought me more joy this year than this little pop diddy composed by Garwood and sung by Anna Miles ear-worming its way into my daily thoughts. Beyond the catchiness of the tune that directs this video on the important of pop music in a scene from Before Sunrise, Garwood brings in a pop aesthetic to the video with the use of animated and freeze frames, turning the conceit of the Before Trilogy into a comic book that takes place within the span of a pop song. It is a delight and a treat to see criticism have fun.

From now on, I won’t be able to watch Jeanne Dielman without also seeing McGoff’s own sink. This moment where a small scene of washing dishes floats about McGoff’s sink (the lines of the tiles almost matching) last only 6 seconds, but the gesture speaks to the intimacy and vulnerability of McGoff’s style. Her now signature approach to desktop, combined anew with the casual recordings of daily life (the record, the cat, the windows, the screens, the screens, the screens) offers a critical and personal glimpse into something that felt/feels all too familiar over the past years.

The TV Dictionary project by Ariel Avissar and various

Ariel Avissar’s TV Dictionary project was enormously generative for my own thinking about what diverse and creative experiments could be produced out of a simple prompt. I was inspired to create my own lists of terms and shows I would apply them to, and though I never made one, this speculative edit was a thrill. There’s too many videos to celebrate. But Libertad Gills and Juan Llamas Rodriguez tapped into the layering of their terms ‘ experience ‘ and ‘ comfort ’: how their shows feel to viewers and what is felt between characters in a moment or shared series of moments.

Beyond inspirational, and field changing, nothing made me want to throw in the towel on making more than seeing Binotto’s playful, critical, and incisive video series Practices of Viewing. Each one challenged our ways of ‘seeing’ and making, each one carefully bringing in new techniques to test the boundaries and possibilities of videographic form. But whatever trepidation I felt, was always overshadowed by the openness and curiosity that grounded each of Binotto’s experiments and his welcomeness as a videographic maker joyfully throwing out these gambits for the rest of us to up our games. But, MASK did me in.

Mourning with Minari by Kevin B. Lee

I’ll need to sit and rewatch Lee’s video essay many more times before I’ll have words good enough to match his evocative “gathering of images” of grieving through making, of holding space, and of breathing this memorial into being. By walking us through Minari, Lee leaves room for the questions trauma and white supremacist violence has left in its wake. By showing what has been made invisible, Lee similarly works through what it means to “manage the politics of presence” in the film and in US visual culture writ large, not to see these images as ‘empty’ but as open

De la femme by Caterina Cucinotta and Jesús Ramé López.

Stitching and Cutting, Stitching and Cutting, Stitching and Cutting! The repetition and overlap of the manual labor of production (seamstresses and editors) woven together with the metaphorical and literal fabrics of the film: its costumes and film strips. A gorgeous meditation on the gendered craft work of Hollywood production using both scraps of fabric and trims of film: materials on display and also what is not meant to be seen. The multi-screen side-by-side creates simple unexpected patterns and delightful sonic parallels to the sewing machine and the editor’s splicing. With these workers we get close in, slow down, and reconfigure.

Steven E. de Souza

It’s a Christmas movie. Bylines: @nytimes @LosAngelesTimes @EmpireMagazine @FadeInMagazine @SightSoundMagazine

Listening to Toy Story by Andrew Saladino (The Royal Ocean Film Society)

The almost purest representation of a literal ‘moving picture’, animation’s inevitable accommodation of sound would seem an afterthought hardly worth a thought, its early scores dismissed even by its applicants as ‘mickey mousing’. A century on, any imagined deficiencies of bandwidth inherent in the medium compared to live action demands sound loom even larger in its duty to inform and enhance a narrative.

Here’s Why Movie Dialogue Has Gotten More Difficult to Understand (And Three Ways to Fix It) by Ben Pearson (Slashfilm)

After nodding my head sagely at Andrew Saladino’s essay how diligently animation endeavors to add depth, clarity and content to its simulacrum of reality, I’m now shaking it in dismay at Pearson’s analysis of live action’s race in the opposite direction, coupled with minor relief that it’s not just me, I don’t actually need a hearing aid.

The Coolest Stunt You’ve Never Heard Of by Adam Tinius (Entertain The Elk)

It’s the rare filmmaker who didn’t start down the storytelling path in childhood, in backyards populated by cops n’ robbers, cowboys, pirates, and — most of all — imagination. Sometimes less is more, and we were right all along: simply pretending may be the best trick of all.

Golden Ratio in Cinema by Walter Murch

Mind Blown.

The Aesthetics of Evil by Lewis Michael Bond and Luiza Liz Bond (The Cinema Cartography)

Where would we be without our villains? (I know where I’d be, still teaching ESL at John F. Kennedy Junior High School in Willingboro, New Jersey — Go, Gryphons!) But in a world of increasingly grey tones, with black and white cowboy hats and their corresponding matching horses long dispatched to Boot Hill, how do we signal Villainy before it even opens its mouth? Here, Luiza Liz Bond and Lewis Michael Bond crack the color code; let the Pantone chips fall where they may.

Queen’s Gambit : What Makes a Story Cinematic? by Adam Tinius (Entertain The Elk)

People sitting silently in chairs glaring daggers at each other over seven hours of film will be edge of the seat suspense, said no one ever.

Scott Frank: Hold my beer vodka.

Voir, episode 6: Profane and Profound by Walter Chaw (on Netflix )

Just in time for its 40th anniversary, Walter Chaw spares no superlatives in his pedestaling of 1982’s 48 HRS . as a watershed work of not only genre, but as a seminal, crucial and long overdue vivisection of contemporary society. In an essay flaying metatextual layers aside, he shows us the racism that’s the apex tentpole of the American power structure, and unpacks this archetypical ‘buddy comedy’ as a poisoned chalice of popcorn, its bitter taste sweetened by heaping doses of comedy.

Who am I to disagree?

Will DiGravio

Host, The Video Essay Podcast ; creator, ‘ Notes on Videographic Criticism ’

These seven videos/projects/films, for me, epitomise the greatness of this form: they provide a new way of seeing and engaging with familiar images, sounds, and mediums. Each taught me how to be a better watcher, listener, and reader. They inspired me, and I look forward to returning to them time and time again in the years to come.

A Fish with the Movie Camera: Lucrecia Martel’s Pescados as Metacinema by Barbara Zecchi

All Light, Everywhere by Theo Anthony

What is Neo-Snyderism? by Ariel Avissar

The Rise of Film TikTok by kikikrazed aka Queline Meadows

Citizen Kane : Transcending Bazin’s Dichotomy by Emily Su Bin Ko

Maggie Mae Fish

Actor, writer, film video essayist

The Day Rue ‘Became’ Black by Yhara Zayd

I love all of Yhara’s work, but this video in particular touches on a moment I remember in real-time — the backlash against a canonically young Black girl in the Hunger Games books, who when brought to life in the films illuminated the stunted imagination and racism in YA  audiences.

Bo Burnham’s Inside and ‘White Liberal Performative Art’  by F.D.  Signifier

F.D. Signifier is one of the most cuttingly insightful media critiques, and his work on Bo Burnham’s quarantine ‘masterpiece’ hits into why this type of art can ring hollow or shallow for as many people as it resonates with.

Rac(ism) & Horror by Khadija Mbowe

Khadija is funny, snarky, our ‘Millennial Auntie’ and in this video becomes a film professor to give an overview of the intersection of Blackness and the horror genre. It would be at home in any university course on the subject, but Khadija goes full out swapping costumes and sets to give as much entertainment as insightful analysis of a broad and deeply important topic.

Thomas Flight

Video essayist and filmmaker

What Isn’t a Video Essay? by Grace Lee (What’s So Great About That?)

The video essay is a notoriously hard genre to define. Grace Lee expertly uses the form to examine itself and avoids easy or cliché answers, appealing instead to our subjective intuition.

What Distinguishes the Great Existential Films? by Tom van der Linden (Like Stories of Old)

2021 came as a year of personal video essays. Blending a reading of real-world spaces and film, Tom explores his love of existential cinema through his love of empty churches.

The Game That Won’t Let You See All of It by Jacob Geller

Geller looks at how a video game, several films, and a TV show use their structure to examine the passage of time.

Midsommar ’s Audiovisual Tricks by Spikima Movies

Sometimes video essays serve a very practical purpose. Ari Aster’s Midsommar got under my skin, and I wanted to know why. But I was too unsettled to dive deeply enough into Midsommar’s world to figure out why for myself. Fortunately, Spikima does the dirty work of thoroughly answering that question in this essay. Does knowing a film’s tricks make it less horrifying?

How Movies Helped Me Process My Mother’s Death by Adam Tinius (Entertain The Elk)

Adam Tinius, from Entertain The Elk, offers a deeply personal and emotional examination of how losing his mother to cancer compared to representations of death and grief in film.

EraserNomad by Liz Greene

Greene discovers an implausible but compelling visual link between Nomadland and Eraserhead. There’s a strange echo in how Jack Nance and Francis McDormand navigate these spaces. Perhaps their characters are haunted by a similar ghost.

Ian Garwood

Senior lecturer in film and television studies, University of Glasgow

Not that anyone will be checking back, but my list this year features only names who I have not picked for previous polls.

Marion Cotillard Doesn’t Exist (And This Is the Proof) by Elena G. Vilela

Not that anyone will be checking back, but my list this year features only names who I have not picked for previous polls. I love the ‘Truman Show’ conceit of this video, which is superbly realised through dead-pan narration and an incredibly astute selection of clips.

This is an exhaustive, yet consistently enlightening and accessible, treatise on the supercut. Three years in the making, Max Tohline’s feature-length essay identifies a dizzying array of precursors to the internet-era supercut, as well as pinpointing its aesthetic and ideological effects.

This is a fascinating essay that makes an imaginative and persuasive association between the technology of cinema and the stethoscope. Its philosophical analysis of cinematic listening is pursued through a wonderful selection of clips.

Practices of Viewing: Muted by Johannes Binotto

On the one hand, Johannes Binotto’s Practice of Viewing could be seen as something of a video essayist’s manual, each entry itemising a technique associated with video essay-making processes. However, there is nothing textbook about the way these techniques are discussed: the address is passionate and wide-ranging, offering enlightenment on why these processes fascinate, rather than a ‘how to’ instruction. I’ve chosen this particular entry as it aligns with my interest in sound. It also provides an ending that resonates uncannily with the preoccupations of Mediated Auscultation – so watch them as a double bill.

[Safe] and The Neon Demon in Dialogue by Oswald Iten

Like Binotto’s work, Oswald Iten’s three-part experimental mash-up of [Safe] and The Neon Demon is accessible through videoessayresearch.org , a research website that should be bookmarked by anyone interested in the development of videographic criticism. Each of the videos combines the films according to a different founding principle, providing captivating evidence for Jason Mittell’s claim that formal parameters lead to content discoveries.

TV Dictionary —  Bron/Broen ( II ) by Barbara Zecchi

Ariel Avissar’s curation of the TV Dictionary  series was a highlight of the year, one in which I was happy to indulge as both creator and viewer. I’m really interested in the range of approaches adopted to address the same brief: to encapsulate a TV series in one word. Barbara Zecchi chooses a distinctive path by allowing a scene to play out at length first, before introducing her chosen word, and then letting the scene resume, now understood in the light of that word. I won’t spoil the surprise by revealing the pivotal word (but it made me laugh)!

Picturing the Collective: Seven Days in May by Libertad Gills

One technique showcased in the TV Dictionary series was to let a scene play out with minimal, yet still integral, textual commentary. Libertad Gills, who added an entry on Derry Girls to the collection, adopts a similarly minimalist approach to her use of captions in this video, which runs through a sequence from Affonso Uchoa’s Seven Days in May. The result is an explanatory scene analysis that displays the lightest of touches.

Tomas Genevičius

Art critic, kritikosatlasas.com

Josephine Massarella: One Woman Walking by Stephen Broomer

The Moment of Recognition: Phantom Lady and Sorry, Wrong Number by Patrick Keating

Silence in The Passionate Friends by Oswald Iten

The Thinking Machine #50: Nicholas Ray — Notes on Style by Cristina Álvarez López and Adrian Martin

Practices of Viewing: F. FWD by Johannes Binotto

Catherine Grant

Screen media-maker and publisher of scholarly video essays, and a former professor of screen studies (Website: https://catherinegrant.org )

Her first video essay and a superbly engaging work on Gen Z’s latest hub for film appreciation by the video essay’s MVP in 2021, which Queline followed up with another excellent study, The Two Worlds of Wolfwalkers . If these two huge achievements weren’t enough, Queline was also instrumental in the wonderful Essay Library Collaboration Project. Join the Essay Library Discord and check it out. And listen to Will DiGravio’s great conversation with her at the Video Essay Podcast ..

We were very lucky, at [in]Transition, the peer-reviewed video-essay journal I co-edit, to be able to publish some marvellous entries by new makers in this emergent scholarly field. Of the three I am highlighting here, one of the strongest in scholarly terms was this work that explored how one form of media (the stethoscope) might reveal something about another (cinema), and in so doing revisited some essential questions of cinema’s medium specificity in a supremely original way.

TERROR NULLIUS Unmixed by Caitlin Lynch

Given the ubiquity of global remix culture, Caitlin Lynch’s highly original proposal for a videographic research methodology designed to tackle this culture deserves a lifetime achievement award! What an amazingly useful concept ‘unmixing’ is, especially when it comes to deeply political work, like that by Australian collective Soda_Jerk. I can only agree with peer-reviewer Jaimie Baron who wrote that TERROR NULLIUS Unmixed shows that ‘the activities of remixing and unmixing, alternating in a potentially never-ending cycle, may constitute a productive strategy for grappling with our mediated traces of history, to which a definitive and closed meaning can never be attached.’

Stories of Haunted Houses: Female Subjects and Domestic Spaces in Contemporary Gothic Films and TV Series by Chiara Grizzaffi and Giulia Scomazzon

My personal favourite video essay on television and film, published in 2021, was co-authored by a new maker (Giulia Scomazzon) and by someone who is better known so far for her brilliant writing on video essays, my [in]Transition co-editor Chiara Grizzaffi (author of the great book I film attraverso i film. Dal «testo introvabile» ai «video essay»). Their collaboration produced a substantial and satisfying work, with affect like no other — a perfect combination of poetic, personal and scholarly approaches to contemporary female gothic films and tv series.

Outside the Lines by Dayna McLeod

One of the most exciting developments of 2021 was the turn to video essays made by established found footage and experimental film artists. Dayna McLeod is an internationally known Montreal based performance artist and video artist whose work often touches on topics of feminism, queer identity, and sexuality. In her first ever online video essays — on Lynch’s Wild at Heart — she shakes up the videographic universe with a wonderful fusion of personal-essay-filmmaking in a film critical vein. I really love what Dayna achieves in the incredibly concise and powerful frame of Outside the Lines.

Stephen Broomer is an internationally renowned experimental filmmaker, film preservationist, and scholar of Canadian cinema. His new turn to video essays in 2021 was both brilliant and prolific, resulting in two new series of high quality work: Art & Trash , which premiered in February 2021 with a twelve-episode first series of video essays on underground, avant-garde, psychotronic and outsider media, which his essay on Josephine Massarella inaugurated; and Detours, an equally rich new videographic series on the bruised soul of film noir . 2021 was an incredibly productive year from a remarkable filmmaker. I can’t wait for more.

TV Dictionary —  Derry Girls by Libertad Gills

My final vote in the poll (as I will retire after a long but happy stint as participant in it this year) goes to yet another young filmmaker, long interested in found footage, who is now making online video essays. Libertad Gills made my very favourite video essay, to date, in Ariel Avissar’s wonderful collaborative project TV Dictionary . Her work gets at the heart of what’s so brilliant about Derry Girls, which is no mean feat in three and half minutes, and reminds us, along the way, what a work of genius the series is.

Chiara Grizzaffi

Postdoctoral Fellow at IULM University. Co-editor of [in]Transition

Montegelato by Davide Rapp (watch trailer )

Screen Glare by Enrico Camporesi, Stefano Miraglia

Rites of THE PASSAGE by Catherine Grant & Deborah Martin

The Thinking Machine #49: The Burning House by Cristina Álvarez López and Adrian Martin

A Woman’s Place: Home in Cinema by Louise Radinger Field

Practices of Viewing: Screenshots by Johannes Binotto

How Good Filmmaking Brings a Script to Life by Michael Tucker (Lessons From the Screenplay)

Cydnii Wilde Harris

Film scholar and video essayist

I’ve always loved a good homework assignment, and I’ve particularly enjoyed seeing everyone’s responses to Ariel’s prompt. Every one I’ve seen has been a standout. I particularly really enjoyed those that used the video essay medium to play with form and tone, and really capture the essence of their chosen tv shows. But one that stuck with me in particular was Ariel’s own on Seinfeld : A real punch of text, editing, laugh tracks, and humor for the tv show about nothing. A’s all around.

Johannes’s Practices series has been such a marvel throughout the year. With every new entry, I’m confronted with his genius, and it’s been really inspiring to bear witness. Muted in particular really resonated with me. The whole series feels like an interrogation of film history, media present, while somehow remaining deeply meditative and personal. Johannes’s work, without fail, always leaves me feeling invigorated, about what I’ve just seen, and what I could possibly do.

Rio Bravo Diary by Will DiGravio

Watching the Rio Bravo Diary unfold all year has been such a treat. I didn’t grow up with any real affinity for the western, so to read Will’s essays about what this film in particular meant to him growing up and coming of age really helped me reappraise this specific film. His transparency has been really revelatory to see, and I really appreciate how he’s invited us all to get to know him a little better through this year-long project. Further, the consistency and discipline of dealing with a single text for a full 365 is such an interesting experiment in the first place.

It is so, so cool to see someone top themselves so consistently. The things Jessica accomplishes here, the introspection, the way she was able to tackle the issue of accessibility while also broadening the topic, the interplay between film, the internet, and the various windows surrounding us all from literal glass panes to phone, tablet, tv, and theater screens. I don’t think I’ve ever wished a video essay would keep going while also being so impressed by how perfectly it ends. It’s just so dynamic in every sense of the word, and incredibly well done.

let’s talk about sexless media | feminism, christianity, violence, etc by wit and folly

This is a video essay that somehow managed to synthesise an online conversation with such care and context that I can’t help but share it with friends. What they accomplish is one of my favourite forms of video essays on YouTube. It’s informative, well researched, yet personable and accessible. Their argument flows really nicely, and the citations do a lot to back up the personal statements made. It also really nicely laid out something that maybe I had felt about a recent media trend, but hadn’t yet been able to articulate myself. If I had to answer the question of sex scenes in films, I would simply point to this video essay as my answer.

Gab the Goat (ft. Yhara Zayd): A Celebration of Gabrielle Union & An F-U to Colorism and Tokenism by Melina Pendulum

I’m so happy I waited to submit, because these are two of my favourite video essayists discussing one of my favourite actresses (I’m also happy because it means I get to nominate them both under a single entry). I think sometimes we have a knee jerk reaction to group projects, and I think this video essay is a perfect example of how to combine two distinct voices and visions into a single project. The exploration into Union’s career is long overdue and so deserved. I think what struck me most was how strong the voice was. They make no apologies for their stance, and really challenge Hollywood to not just reflect but act. They really manage to ask some tough questions of not just the Hollywood system, but those that benefit from it. It’s theory with praxis and it’s all deliciously powerful.

Oswald Iten

Film scholar, video essayist, animator, PhD researcher

‘The Lighthouse’ (2021) by Leonardo Govoni, Cristina López Caballer, Mehran Abdollahi

Amuse-œil by Eric Faden

Barbara Stanwyck Rides Again by Shannon Harris, Catherine Russell

Sound and Silence in Gravity: Fidelity vs Intelligibility by Jordan Schonig

Special Mention: A Supercut of Supercuts by Max Tohline.

Miklós Kiss

Associate professor in audiovisual arts and cognition at University of Groningen, NL / co-author of Film Studies in Motion: From Audiovisual Essay to Academic Research Video

A wonderfully rich follow-up of Visual Disturbances (on my S&S best of list of 2019) on the analytical urge of ‘interrogating’ filmic images, obsessing on a rather invisible 1.14-second-long shot from Citizen Kane, and on those ‘small gifts for the eye’ that subtly but abundantly appear in Playtime. Like I said earlier: Faden’s care for quality is admirable and inspiring.

Mike Figgis on Timecode and Split-Screen Cinema by Leigh Singer

The COVID pandemic has normalised a once special technique of split screen, forcing its ‘cubist psychology’ on us while locked in our homes with only virtual split-windows to the world. Singer’s interview with Mike Figgis, director of the quadruple split screen film Timecode, is a highly informative, superbly comprehensive, and abundantly illustrated walkthrough of the (cinematic) history and effect of the technique.

Robert Eggers’ The Lighthouse, but as an ethnographic documentary exploring the life of lighthouse keepers in the early 20th century, directed by Robert Flaherty. An ‘ethnographic screwmeneutics’ project by the students of my Videographic Criticism course at the University of Groningen.

A massive (two hours!) video on supercuts, covering every possible angle on the technique, thereby forcing all the other supercut-researchers to find another subject of study.

Keating, with his signature analytical thoroughness, walks us through his audiovisual thinking process, distinguishing between camera movements delivering characters’ ‘revelation’ and ‘recognition’.

VR supercut diorama, the first of its kind, piecing together 180 films, TV series and commercials of the Monte Gelato waterfalls (near Rome) in 3D and with spatialised audio. Great idea, incredible effort, and superb implementation. Cinephile goosebumps are guaranteed!

Jaap Kooijman

Associate professor in media studies, University of Amsterdam, organiser ASCA videographic criticism seminar

The Black and White Coffee Set by Barbara Zecchi

Barbara Zecchi’s The Black and White Coffee Set is brilliant in its simplicity. The focus on one prop (he black-and-white coffee set in Ana Muylaert’s Que horas ela volta?) and the way the design of the audiovisual essay aesthetically repeats it, effectively work together to show the narrative importance of a seemingly mundane object. While its playfulness makes the audiovisual essay enjoyable to watch, its more ‘serious’ argument about Brazilian class and race relations remains clear throughout.

Staring Back by Sara Delshad

Although Staring Back works perfectly well as a study of auteurism, convincingly showing a signature style of filmmaker Chris Marker, Sara Delshad’s audiovisual essay stands out for me in the way it forces the viewer to become aware of their own subject position. The audiovisual essay highlights the human and non-human animal subjects staring back at the camera and, in extension, at the viewer. Those moments when the subjects answer the viewer’s gaze evokes a feeling – at least in me – of being caught staring. Delshad cleverly uses slow motion and freeze frame to enhance this sensation.

Sonic Chronicle, Post Sound by Cormac Donnelly

Some audiovisual essays really teach you something new. In Sonic Chronicle, Post Sound, Cormac Donnelly applies R. Murray Schafer’s definition of the soundscape to sonically analyze the newsrooms scenes in Zodiac, The Post, and All the President’s Men. Donnelly uses both sonic and visual techniques to make sound tangible, enabling those with untrained ears, like myself, not only to pay attention to, but also make sense of sound.

Evelyn Kreutzer

Postdoctoral researcher, Film University Babelsberg Konrad Wolf

Practices of Viewing: Mask by Johannes Binotto

I always attempt to curate my suggestions for the annual best video essays lists in a way that represents the breadth of video-essayistic output. Binotto’s Practices of Viewing series reflects sophisticated, in-depth, and yet very accessible and informative introductions to film-analytical concepts that are very suitable for both teaching purposes and film-scholarly thinking more broadly. I like Mask in particular because it evokes multiple layers of cinematic framing and spectatorship that seems to speak intuitively to our current moment of increasingly ‘masked’ experiences of the world.

Silence and Words: Voice-over and Trauma in Coixet & Campion by Barbara Zecchi

Barbara Zecchi’s video essay is a powerful, deeply affective video on cinematic sound, specifically the transcendence of internal and external sound (experience and narration). As a sound scholar, I always look and listen for videos like these.

The Typewriter (Supercut) by Ariel Avissar

Ariel Avissar’s video is less an academic video essay than it is an impressive, entertaining, and insightful supercut of a single object/motif across numerous media sources that is simple in its conceptual premise but very sophisticated in its execution and certainly provocative of critical reflexion.

TV Dictionary —  Marcella by Barbara Zecchi

Like the entire TV Dictionary  series (curated by Ariel Avissar), Barbara Zecchi’s video on Marcella turns the seemingly narrow pairing of a dictionary entry to a TV series into a multi-faceted, scholarly evocative, and visually stunning exercise. I like the whole series but so far this entry has been my favorite.

Video essayist

I don’t know what I was doing this year, but apparently it wasn’t watching a whole lot of videos, so no ‘hidden gems’ from me this year. But these three entertaining and engaging videos, while popular in terms of views, may have slipped through the more academic net. So enjoy!

Space Jam 2 is a Lie by John Walsh (Super Eyepatch Wolf)

I’m a sucker for some fiction, and Super Eyepatch Wolf sure knows how to have fun with the video essay format, making some of the most creative uses of the form. This video was a stand out for me this year.

The Battle of SHARKS ! By CGP  Grey

A charming story of the battle between art and city council planning permission, I don’t know if I’ve ever finished a video feeling more giddy and delighted. Review from my mum: “That video is worth more than every other video on YouTube put together, and deserves an award.”

CO - VID s: the 90’s neoliberal fantasia as experienced by daria morgendorffer, millennial by Ian Danskin (Innuendo Studios)

A wonderful defense of a defense of millennial teens, and an account of millennial nostalgia, which I am already nostalgic for. Ahh 28th Jan 2021, when I was still so full of hope for the year ahead. Ian Danskin continues to make exceptionally engaging videos from a deeply personal perspective that perfectly balances anecdote and academia.

Kevin B. Lee

Video essayist and educator; @alsolikelife

Three Minutes: A Lengthening by Bianca Stigter (watch trailer )

Three minutes of home movie footage taken in 1938 are explored through an impressive array of videographic techniques to create a vast and deeply moving contemplation on lives lost and history regained.

Also: ‘One Thousand and One Attempts to Be an Ocean’ by Wang Yuyan (watch trailer ), whose epileptic temporality goes in the polar opposite direction to achieve its own revelatory experience of the extreme online present.

Home When You Return by Carl Elsaesser (see details )

Stretching and blurring the boundaries of video essay, experimental film and home movie, traces of a 1950s homemade melodrama by amateur filmmaker Joan Thurber Baldwin intermingle with a mournful homage to the author’s grandmother and her vacated home. A powerful mélange of cinematic and domestic spaces, past and present.

Also: Screening Room: On Digital Film Festivals , by Jessica McGoff

Launched this year, this series currently consists of five video essays, each concerning a different method through which viewing is mediated (muting, screenshot, pausing, fast forwarding, masking). With an arresting combination of playfulness and obsessiveness, Binotto re-performs and reflects upon the techniques that govern spectatorship.

Also: Amuse-oeil by Eric Faden

What Isn’t a Video Essay? By Grace Lee (What’s So Great About That?)

YouTube video essays have generally bloated into hours-long vlogfests to maximize monetization algorithms, but here is a rigorously crafted tour de force that rewards rewatching for the many memeic details it contains. It breathlessly performs a mind engaging the internet on its own terms, utilizing the temporal and audiovisual affordances of always-on networked life to reflect thoughtfully back upon itself.

Also: The Scholarly Video Essay by Ian Garwood. Garwood demurs from calling this a video essay, but they certainly demonstrate how pre-recorded lectures can evolve from a lowly COVD -era necessity into an arresting videographic form in its own right.

This was released just around last year’s poll; since then it’s become a go-to reference for film dinosaurs like me to make sense of how film culture can thrive among a new generation and its preferred platforms.

Also, this .

Transitional Moments in Cinematic Virtual Reality by Sarah Atkinson

A critical and revealing interrogation of the gender (en)coding of virtual reality as it has been presented in cinema, implicitly calling for a more inclusive re-coding of these mediums not only as a means for entertainment but for social co-presence.

Also: Michael Ironside and I by Marian Mayland (watch trailer )

The Best Simpsons Episode is About Losing Everything You Love by Jacob Geller

As also evidenced in his The Game That Won’t Let You See All of It , Geller is able to narrate the YouTube video essay and its pop culture preoccupations into areas of uncommon sensitivity and existential poignancy.

Also: Mad Men’s Babylon: Mapping out a Musical Metaphor by Ariane Hudelet

Adrian Martin

Film critic and audiovisual essayist

Satirical pastiches are good when they are accurate, and this one is so accurate it manages to satirise several things at once, from nerd-fan culture to the Kogonada craze.

Prendre conscience / perdre connaissance by Occitane Lacurie

The smart conjunction of Last Year at Marienbad and Westworld via a quote from surrealist cinephile Robert Benayoun – I could hardly ask for anything more.

Most audiovisual essays depend on some level of prior film analysis, but not so many are actually very good at really achieving an analysis above the most obvious and basic undergraduate level. Keating is an excellent analyst and he turns his insights into finely constructed montage pieces, like this one.

A lot of so-called remix culture simply, from Adam Curtis downward, simply celebrates the brute fact of being able to sample and throw things together — often quite incoherently. Lynch’s superb work takes a patient strategy of unmixing to comment on those genuine remix masters, the Soda_Jerk team.

Vedette — For Laura Mulvey by Catherine Grant

Catherine Grant’s dispositifs of audiovisual comparison, often with an inscribed text component, can look deceptively simple. This one revealingly lines up words from Laura Mulvey’s recent work with breathtaking passages of two classic Max Ophüls films.

Dialogue III : CAROL / JESSE by Oswald Iten

This is the culminating and best work in Iten’s series interweaving Todd Haynes’ Safe and Nicolas Winding Refn’s The Neon Demon. More than a matter of demonstrating the banal influence of one film or filmmaker on another, this audiovisual essay achieves a dreamy, hallucinatory intensity and texture.

Secrets of Ghosts by Johanna Vaude

If you’re going to re-imagine a pre-existing film in a new and creative montage, really push it to something extreme. Vaude, among the most masterful of all practitioners in this field, works her special magic on Mulholland Drive, part of her series of ongoing commissions from Arte’s BLOW UP  program.

Daniel Mcilwraith

Video essayist and video editor

in process… | james benning at neugerriemschneider by Erika Balsom

The Representation of Rape on Screen by Lucie Emch

Alan O’L eary

Associate professor of film and media in digital contexts at Aarhus University. His manifesto for a parametric videographic criticism was published this year in NECSUS .

Nuit Debout/Up At Night by Nelson Makengo (watch trailer )

Congolese artist-filmmaker Nelson Makengo spreads his portrait of Kinshasa, a city beset by power cuts, across three screens punctuated with bare lightbulbs and the dancing beams of torches, the whole underpinned by an evocative sound world of generator noises, off-screen conversations and voices from the radio. Some participants at the ethnographic film festival where I saw Up At Night complained they found the three-screen format distracting, but it is precisely the reflexive use of multiscreen—sometimes showing identical images, sometimes different, and sometimes nothing—that places Up At Night in the essay film tradition and lifts it clear of documentary or auto-ethnography.

Obliged to placate a UK funding system structurally suspicious of academic and artistic enquiry, Screenworks , the journal of practice research in screen media, insists on a detailed setting out of research questions and social impact for each of its video publications. Elisabeth Brun duly complies in the statement accompanying her intimate and spectacular 3 x Shapes of Home, but the film contains all the elements it needs to explain itself. I love how it’s unsatisfied with, and unafraid to compromise, its own beauty, and how the playful voiceover interacts dynamically with content and form. It’s a sensual and conceptual treat.

Ian Garwood has used tweets as ‘research outputs’ in a novel way as part of his Indy Vinyl project (see his 2020 article in NECSUS ) but Will DiGravio has actually deployed the structural affordances of Twitter in his year-long analysis of Rio Bravo. In 365 daily tweets, DiGravio methodically posted 22-second clips from Hawk’s film prefaced by an observation or reaction in 280 characters. This is ‘video/essay’ as iterative performance rather than reporting of analysis and I like to think of it in the tradition of Barthes’ S/Z, where scientific method is pushed to absurdist (and intensely personal) ends.

The Television Will Not Be Summarized by Elizabeth Alsop

Elizabeth Alsop is concerned in this video essay with an ‘exhibitionism’ that resists and exceeds plot summary in shows like The Leftovers, Hannibal and Twin Peaks: The Return. Alsop talks in her [in]Transition creator statement of confronting the methodological challenge of dramatizing (rather than summarizing) spectacular televisual phenomena without merely appropriating their rhetorical force. I admire how she meets this challenge with wit and economy (and without voiceover) through a combination of sound and cryptic imagery, multiscreen and onscreen text. The framing sections effectively stage the meditative experience of the extended extracts that form the central bulk of the video essay.

OUT OF PLACE (Or, Lost in NOMADLAND ) by Catherine Grant

Apparently, Catherine Grant has asked not to be mentioned in this year’s poll, but it would be strange to omit our leading role model in ‘filmmaking research’ (Grant’s preferred term). Anyway, I have chosen an epigraphic video I don’t particularly like. Grant’s treatment of onscreen text is exemplary, as ever, but the quote from Sarah Ahmed is coercive and folksy, while the juxtaposition of quirky music and looped images of Frances McDormand risks whimsy. The point for me, though, is that this sketch forms part of a broader practice that is always more than the sum of its video parts.

He Almost Forgets That There Is a Maker of the World by Ben Spatz, N. Eda Erçin, Caroline Gatt and Agnieszka Mendel

In this essay, onscreen text is used to annotate a 30-minute single-take recording of researcher-performers using speech, song and body to interact with books and each other to investigate some meanings of Jewishness. This ‘illuminated video’, as maker Ben Spatz dubs it, is an expression of what Spatz refers to in a series of writings as ‘the video way of thinking’ (see 2018 article of that name and the 2020 book ‘ Making a Laboratory ’). What I particularly value here is the idea and practice of essay-making as an experimental situation rather than as the mere documentation or reporting of research.

Julian Palmer

YouTube video essayist, The Discarded Image

A trip into the video essay metaverse, but done in a unique and funny style that makes potentially academic content propulsively entertaining.

Using a combination of self-shot footage (mostly churches) and some of the great existential films from Bergman, Schrader, Tarkovsky, Malkick, etc, LSOO explores why he’s drawn to religious art and architecture, without being overtly religious himself, which I can relate to.

The Invisible Horror of The Shining by Kristian T. Williams (kaptainkristian)

After being away from the scene for two years, it was great to see the return of Kristian’s trademark slick style. He takes arguably the most talked to death film of all time, and makes it fresh.

Why Is Bo Burnham’s Inside like That? by Thomas Flight

Clearly inspired by Bo Burnham’s groundbreaking achievement, Flight applies many similar techniques—with numerous camera set-ups and video essay styles—to explore that work in a wholly original way.

The Transformation of Anthony Hopkins by Luís Azevedo (Little White Lies)

A touching and creative tribute to the legendary actor. Azevedo has Hopkins in dialogue with himself, creating an emotional journey through his many roles.

I’m sure we all use movies to guide us through the toughest times. And this emotionally raw video uses them as a way to remember a loved one, and deal with a devastating loss.

Jemma Saunders

Audio-visual PhD student at the University of Birmingham

Epigraph —  Grand Budapest Hotel by Owen Mason-Hill

Concise videographic epigraph that explores and pleasingly manipulates colour, maintaining an Anderson aesthetic throughout.

Documentary as a Genre of Fiction by Oscar Mealia

A complex reflection on documentary storytelling that focuses on Orson Welles’ F for Fake and includes a performative element from the creator. Rich in its academic grounding and playful in execution.

Audiovisual Film Criticism and Cosmopolitanism ( AKA The Haunting of the Headful Academics) by Ian Garwood

A video essay that ate other video essays. This really resonated with me, not only for its acknowledgement and incorporation of the Zoom space we have inhabited for much of the last two years, but for the important questions it poses about how we choose our material as essayists.

I just find this joyous to watch: beautifully paced and a brilliant example of how the supercut can reveal as well as revere.

This is a powerful and haunting piece of work. In slowing down, repeating, and zooming in to archival footage, it forces the viewer to confront and re-engage with what may seem familiar images of the Holocaust.

BBC Inside Cinema series

Many of these bite-size explorations are essentially well-crafted compilations with voiceovers rather than more experimental or academically essayistic pieces, but I learn something every time I watch one. There’s an eclectic range of topics, from uncanny spaces and nuns on film; to examinations of the macguffin and credit sequences.

An Investigation of Colour in Black Mirror by Matt Cook

I’m a firm believer that any video essay should make the most of the form and this is a strong example of an undergraduate doing just that through employing various audio-visual techniques to develop his argument. It’s great to hear a regional accent too!

Daniel Schindel

Associate editor, Hyperallergic

ACTION BUTTON REVIEWS Tokimeki Memorial by Tim Rogers (Action Button)

Tim Rogers transitioned from being a leader within New Games Journalism to producing some of the most in-depth video reviews about video games and how they create meaning. This epic six-hour essay goes in-depth on a little-known Japanese romance game, including summaries of two playthroughs of it. In line with the rest of Rogers’s work, it is not merely about this game, but about a sprawling, branching series of fascinating tangents around interpersonal relationships and how interactive art can engage them.

Why Don’t the Cops Fight Each Other? by Grayson Earle

A terrific example of found commentary in pop culture. The designers of Grand Theft Auto V likely didn’t intend to make a statement on the ‘Blue Wall of Silence’, but by programming police officers not to attack one another, no matter what, they unwittingly replicated real-world dynamics. Earle turns his tinkering with the game’s code into an intriguing investigation into media message-making.

Identity: A Trans Coming Out Story by Abigail Thorn (Philosophy Tube)

This is the least ‘essay-like’ work on my ballot, but Abigail Thorn is pushing the creative envelope so much within the field of popular YouTubers that I feel she deserves mention. One thing I love about Philosophy Tube is how Thorn finds a way to incorporate the concepts she discusses into the forms of the videos themselves. Here, she makes clear the performative nature of gender by having a cis male portray the closeted, male-presenting version of herself. The moment when that actor steps aside and Thorn comes out (sorry) is one of my favourite in any video this year.

The way that Binotto scrutinises the structures and conventions of digital modes of viewing through the lens of analog interfaces is consistently engrossing. It’s always a treat each time a new instalment in this series pops up.

There had to be something here acknowledging the pandemic, and McGoff’s literate and deeply considered rumination on the experience of a virtual film festival spoke more to my supremely odd times as a cinephile under lockdown than anything else I’ve seen on the matter.

The History of the Atlanta Falcons by Jon Bois, Alex Rubenstein, Joe Ali

Jon Bois might just be my favourite documentarian working today, and I have a strong suspicion that soon a lot more internet videos are going to be taking cues from his work. This multipart look at the trials and tribulations of the Falcons is a longform study of failure in all its myriad forms. In the hands of Bois and his collaborators, we see in this team a devastating series of near-misses, could-have-beens, and lost opportunities. Sports narratives often focus on snatching victory from the jaws of defeat; who knew the opposite could be so engrossing?

My only complaint about Grace Lee is that she doesn’t upload more often! Especially since in her recent work she’s demonstrated an incredible visual sensibility, casually packing tons of information — jokes, easter eggs, and more — into every shot. This video is near and dear to my heart because it speaks to my own struggles to define video essays, and my gnawing feeling that sometimes we might be getting too permissive with the term, or alternatively too restrictive. Few essayists explore this kind of ambivalence as well as Lee.

Shannon Strucci

Video essayist,  StrucciMovies

how i would defeat the immortal snail by Faline San

Faline San’s videos are typically anecdotes about her life or explanations of her thought process regarding bizarre niche topics. They caught my attention due to her quick pacing, engaging storytelling, her finely-tuned (and very funny) editing style, and her self-deprecating sense of humor. how i would defeat the immortal snail is a great example of this – it’s essentially a ten minute rant about a Reddit thought experiment , but it’s very funny and complex. This is especially impressive considering she is still a teenager, and I look forward to seeing what work she produces in the future!

The Bizarre World of Fake Psychics, Faith Healers, and Mediums by John Walsh (Super Eyepatch Wolf)

John’s essays are always funny and thought-provoking and he had some more avant-garde videos this year that pushed video essays as a medium (specifically his Space Jam and Dell nightmare videos, which I’d also recommend) but his fake psychics video stood out to me as something with the potential to help save a viewer from being taken advantage of, which is tremendously valuable. It’s dense with research and history and comes from both a place of anger and empathy. It’s a fantastic video.

Scout Tafoya

Johannes had a hell of a year. This whole series is superb.

Tenderness — Rio Bravo Diary by Will DiGravio

De la femme by Caterina Cucinotta and Jesús Ramé López

Reimagining Blackness and Architecture ( MOMA ) by Russell Yaffe, Rafael Salazar Moreno ( RAVA  Films)

Great series.

Our Focus by Kevin B. Lee

Max Tohline

Independent media scholar and video essayist

Flight of the Navigator | VFX Cool by Alan Melikdjanian (Captain Disillusion)

Captain Disillusion’s videos debunking viral hoaxes or misinformation about visual effects wizardry have been top-tier YouTube content for years, but nothing could have prepared me for this ravishing deconstruction of the technical magic in the cult-classic Flight of the Navigator. I don’t have euphoric superlatives extreme enough for how I felt watching this video the first time — not only does C.D. use VFX to analyze VFX (probably the final boss of videographic criticism); his attention, research, wit, obsession, and good old fashioned formal analysis blow everything else out of the water.

Though it has stiff competition from Faden, Keating, Mittell, and others, Mediated Auscultation is my favorite peer-reviewed essay of the year. Like many film scholars, I’ve never given enough attention to sound — precisely because sound never struck me as being essentially ‘cinematic’. But Talijan shows that cinema’s promise of immersive sensing from a distance applies as much to sound as image. The icing on the cake is that while plenty of video essays are ‘meditative’, few have made the tone demonstrate the argument as Talijan does here, with the audio putting me in a near- ASMR  haze.

I never realized it was possible to deploy a parody of a video essay (in this case a classic on neorealism from kogonada) in the service of an argument that is not only NOT a joke, but possibly richer than that of the original. Whereas kogonada merely illustrated a reasonably conventional understanding of the difference between de Sica’s style and classical Hollywood style, Avissar completely overturned my narrow-minded received takes on Snyder by offering me a different mode of attention. Even if an ambiguity remains as to what Snyder’s style ‘means’, I’ll never pigeonhole him the same way again.

No Face Is an Incel by CJ the X

Generally I’d exclude wall-to-wall-talking-head channels from a list of great video essays, but CJ the X is in the middle of an annus mirabilis. So, for those who don’t have the 2.5 hours for CJ ’s urgent cry-of-the-soul Burnham/Bezos essay , here’s an intoxicating 100-mile-an-hour sprint of an essay that performs a Žižekian looking-awry on Spirited Away that might not be dressed up in academic finery, but has a more nimble intellect than many who’ve put up with the steamroller of peer review.

As we enter the eighth or ninth wave of rumination on what ‘counts’ as a video essay and how to think videographically, Johannes Binotto has become the undisputed master of reflection on the everyday practices of viewing that form the foundation of what video essayists do. Watching his ongoing Practices of Viewing series (in particular the one on the screenshot, but also others on pausing, fast-forwarding, muting), I felt like I’d found Arne Saknussemm’s name scratched into the cave wall— a fellow traveler.

eye / contact by Niki Radman

This essay takes its time and a good deal of text setting up its argument, but when it finally unveils its purely visual denouement — a 3x3 grid of images that jaw-droppingly links one note of Barry Jenkins’s formal language with his whole symphony of themes surrounding identity — I felt like I was gonna turn into drops.

Inside: Are Video Games Art? by Arttective

The tip of the YouTube iceberg conceals a Sierpinski triangle of icebergs beneath it — so many that it’s mathematically remarkable that any individual essay ever made it to my eyes at all. Had I not met Arttective on the Essay Library Discord server, I wouldn’t have seen this gem, which uses the rewind and skip keys on YouTube to inject some tantalizing interactivity into the grammar of the video essay. But I’m so glad I did: the experience is engrossing. If anyone out there solves the puzzle in this video, please let me know the answer!

David Verdeure

Creator, collector and curator of video essays under the nom de video Filmscalpel

The pandemic proves fertile ground for video essays. Changing film distribution models mean movies are available sooner to audiovisual critics. In-person and live events have been replaced with pre-taped materials, creating another vein of visuals for video essay makers to tap into. We’re often confined to our personal visual echo chambers that are filled with screens that confound as much as they clarify. And that we’re forced to spend more time in close quarters may also contribute to the unmistakable trend that video essays are getting longer. In 2021 audiovisual strategies that are common to the video essay popped up everywhere. In academia and the arts. In news broadcasts and film festivals. In talk shows and on TikTok. These are just a few remarkable examples.

In his feature-length video Tohline gives an overview of the history, the aesthetics and the modus operandi of the supercut. He examines the tension between its dueling impulses of (fannish) desire and serious analysis, and he proposes strategies to increase the form’s critical impact. But most important is how Tohline regards the supercut not as a mere editing technique but as the material expression of a specific and novel way of thinking. We try to make sense of the world by ordering it into either archives or databases, and the supercut is the poster child for that database mode.

Just when you think the whole supercut model has been mapped, along comes an innovative application of this strategy. Davide Rapp combines clips of the Monte Gelato waterfalls near Rome into a 28-minute VR collage. Scores of rectangular film and television scenes together form a full circle, recasting the role of the spectator from immobile viewer in a theater seat to participatory flaneur. Montegelato is an immersive three-dimensional palimpsest that puts the viewer at the center of this nexus of cinematic storytelling: a location that inspired filmmakers working across different genres, in different times and with very different means.

Gyres 1-3 by Ellie Ga (watch excerpt )

American artist Ellie Ga’s single channel video installation Gyres 1-3 is another example of how to put an inventive spin on a classic videographic strategy. This is a desktop video essay of sorts, with the desktop being a light table onto which she arranges and rearranges transparent photographs. Her essayistic voice over narration is triggered by the succession of (often) archetypal images that serve as lodestars for the video’s loose narrative structure. But unlike the more traditional virtual desktop, Ellie Ga’s physical handling of the transparent slides adds a tactile and more personal touch to the process.

Under the White Mask: The Film That Haesaerts Could Have Made by Matthias De Groof (watch trailer )

In 1958 Paul Haesaerts made Under the Black Mask, a documentary on Congolese art. That Belgian film was formally inventive but it also perpetuated racist stereotypes. Scholar and filmmaker Matthias De Groof remixed Haesaerts’ film into a scathing critique of colonialism. He combined the footage of mute masks with an impassioned voice over by slam poet Maravilha Munto. In Haesaerts’ version, art hid atrocities. Aestheticism was used as a mask for the ugly face of colonialism to hide behind. This powerful remix tears off that mask: it uses exactly the same artistic means but reclaims their critical potential.

Cinema Turns: Catalan Creative Documentary by Celia Sainz

In this beautifully paced and expertly constructed video essay Celia Sainz focuses on a quartet of documentary films made in Catalonia over the past two decades by female filmmakers. She does not seek to ascribe a collective national identity or ideological agenda to these works but looks for shared artistic (cinematographic and narrative) strategies. Like the creative documentaries it studies, this video essay uses time and tone to drive home its points. The assured audiovisual approach and well-judged rhythm of this piece are part and parcel to its intellectual and affective impact.

Lucie Emch’s video essay deals with the troublesome on-screen representation of rape. She starts off in a conventional way but then brings music videos into the mix. The video essay really hits its stride when it mashes up Jenny Wilson’s RAPIN * music video (from 2018) with Ida Lupino’s film Outrage (from 1950).

This fine piece was published by Tecmerin. That online journal deserves to be lauded for its persistent efforts to bring to the fore the work of video essay makers who are not native English speakers, and for the fact it reviews and publishes pieces in many different languages.

Barbara Zecchi

Professor and director of the film studies programme, University of Massachusetts Amherst

The most intelligent video-essay I’ve seen on sound (or rather, on lack of sound) in cinema. Brilliant!

With over 40 works to date, Ariel Avissar’s intelligent project has certainly accomplished its expected goal of increasing the video essay’s interest in television products. It has also achieved a less expected result: it strengthened a community of video essayists who have engaged playfully in this almost addictive collaborative endeavor.

Film Thought 1. Will the Plausible: On FIVE CARD STUD by Will DiGravio

Skillfully produced (superb storytelling and rhythm), this video-essay takes full advantage of the form’s possibilities by centering in a simple perceptive observation. A little gem which marks the beginning of a promising new series by Will DiGravio

Cinephilia translated into an audiovisual essay at its best. A deeply personal and emotional account of Adrian Martin’s love for film and for film analysis becomes one of the best pieces I can think of on a rigorous and theoretical reflection on the video-graphic essay as a form.

Public Controversy and Film Censorship. The release of All Quiet on Western Front (1930) in Berlin by Manuel Palacio y Ana Mejón

I saw this video-essay for the first time when Ana Mejón presented it at the video-graphic webinar organized by the Universidad Carlos III de Madrid in September. I was immediately impressed. It’s a superbly crafted video-essay that condenses thorough and serious work of scholarly research.

A powerful and chilling work that did not go unnoticed at the Adelio Ferrero Festival, Italy. I look forward to the multi-modal project that will be published in the upcoming issue of Research in Film and History together with this video-essay.

It’s so smart and funny, and, as Jason Mittell said, it “speaks to many of us.”

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The best video essays of 2021

An escape from the most popular to the most captivating

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As coronavirus cloistered the world, the genre of video essays continued to augment in popularity on Youtube. Despite the homogeny of the creator space being apparent from a cursory glance, 2021 saw POC video essayists gaining momentum on the platform. From behemoths like D’Angelo Wallace to humble creators like myself, there is a gradient of experiences that are finally being represented thanks to YouTube’s algorithm “apparently” being an equalizer. That being said, this article hopes to shed light on some of gems you may have missed.

Beyond the players, the format of video essays has also evolved. Gone are the days when a midwestern man could aggregate thousands of views on a video about why water is wet. (OK, jk, that still happens.) But most of today’s video essays now amalgamate several genres of YouTube videos. Whether it’s the commentary crossovers à la Tara Mooknee , or the stand-up comedy stylings of Chill Goblin , there is a variety of variations to find. Here are a few that surprised us in the last year. —Ransford James, aka Foreign

[ Ed. note: This list is ordered chronologically rather than ranked by preference, meaning everything is worth checking out. And if you need more to watch, check out last year’s list .]

“Your Island is a Commune pt. 1,” Nowhere Grotesk

I first discovered this touching series on Animal Crossing: New Horizons via the social posts on F. D. Signifier’s YouTube channel — more on him later, but credit where credit’s due. Nowhere Grotesk’s bio on social media reads, “We’re two visual artists that create and examine art through a utopian leftist lens,” and that feeling permeates this series.

Discussing Animal Crossing: New Horizons through the lens of communal living and pastoral nostalgia, Nowhere Grotesk pushes back on the easy joke that Tom Nook is a greedy capitalist. Instead, this series shows how Animal Crossing: New Horizons conveys the concept of community as directly in conflict with urbanization and capitalism, thriving only when everyone’s needs are met without the turmoil of work. Even the addition of the Happy Home Paradise DLC , which gives players the option to work for additional outcomes, doesn’t nullify the anticapitalist argument here; working is a choice you can but don’t have to make. The island even meets more of the players’ needs by providing free healthcare. Animal Crossing isn’t the apolitical fluff many seem to think; instead, it’s a lovely, immersive argument for anarcho-communism, mutual aid, and rooting our politics in community. —Wil Williams

“The Market of Humiliating Black Women,” Tee Noir

This offering is far from obscure, but by the off chance that Tee Noir has evaded your eyes and eluded your ears, consider my favorite video from her so far: “ The Market of Humiliating Black Women .” Without spoiling this masterpiece, Tee breaks down what is such an innocuous experience that not many people even notice: How quotidian Black women’s pain is in popular media. From high-budget Tyler Perry movies to grainy WorldstarHipHop videos, the parodying of pain that Black women face on the daily is rewarded with thousands of millions of views and thousands of shares.

This is an experience that is far from second-hand with regard to Tee Noir, as she faces scrutiny that men don’t, simply by virtue of being a Black woman on this platform — let alone her queerness. —RJ

“The Day Rue ‘Became’ Black,” Yhara Zayd

After hitting shelves in 2008, Suzanne Collins’ The Hunger Games was praised for the way it conveyed real-life modern class struggles in a strange, borderline fantastical world. The Hunger Games was clear about what it was saying and referencing, but apparently, some readers didn’t get the memo — or perhaps they refused to.

In this video, Zayd pulls on the Hunger Games fandom’s history to dissect what made some readers so shocked when Amandla Stenberg, a young Black actress, was cast as Rue, a young girl who is ... canonically Black. This isn’t just about people reading a book wrong, though; it’s about why audiences felt less protective of Rue the moment she “became” Black “in casting.” It’s also about why most of those comments have since been scrubbed from the internet.

Yhara Zayd’s work has been featured on all of my video essay lists , and for good reason. Her sharp, concise, passionate analysis is scored by a low-key (but not necessarily relaxed) aesthetic and narration style. Her occasional breaks to make a joke or loosen up her script emphasize what’s so important about the topic at hand: the humanity. —WW

“Infantilization and the Body Hair Debate,” Shanspeare

Unironic ASMR, charismatic candor, and witty humor are but a few of Shanspeare’s calling cards. Despite the myriad of channels dedicated to analyzing pop culture, none do it quite like Shanspeare. “ Infantilization and the Body Hair Debate ” is one of the most eye-opening videos that I have encountered, and it has provoked me — a cishet Afro-Caribbean man — into thoroughly addressing my own contributions to the subject matter. This deep dive into how the world incentivizes childlike behavior from women is as unnerving as it is necessary to watch. From the way I speak to women, to my subconscious preference of nicely shaven legs, Shanspeare details how all of that is essentially the product of a purposeful inculcation that was underway far before I was even a thought. I cannot emphasize to you enough that you should watch this masterpiece and all of her other ones as well. —RJ

“Bo Burnham vs. Jeff Bezos,” CJ the X

Thanks to my specific symptoms of ADHD, it can be really hard for me to devote time to watch video essays that are over an hour long, and even harder for me to really fall in love with them. I hope this will help convey the gravity with which I am saying that I watched this two-and-a-half-hour video more times than any other video on YouTube this year. What starts as an analysis of Bo Burnham’s Inside slowly morphs into something else, then something else, then something else . This video transitions so gracefully between discussions of posthumanism, the internet, online fame, and what makes something funny, all while being punctuated with CJ the X’s hallmark near-absurdist blink-and-you’ll-miss-it humor. What makes this video an instant classic of the medium, though, is how it lands: a deep, sincere, vulnerable love letter to empathy and human connection, wound up in a personal anecdote that makes the thesis feel even more real.

I struggled to have basic hope or faith in humanity this year. I struggled to tell myself that everything is worth it. No piece of media helped me more with those struggles than this video. I wrote a piece on my read of Inside before seeing this video, and after watching it, my read on Inside has changed. And I’m so grateful. — WW

“The Reign of the Slim Thick Influencer,” Khadija Mbowe

I hope that this creator needs no introduction, because I feel woefully unequipped to introduce them myself. Khadija Mbowe walks the walk, and the walk is an onerous one. Being a feminine-presenting nonbinary creator of an obsidian hue, they brazenly break down some of the most nuanced topics with empathy and levity. Moreover, they pay it forward by promoting creators that the algorithm may have missed — much like myself, and in the same way Tee Noir promoted them a year ago.

“ The Reign of the Slim-Thick Influencer ” is arguably my favorite Khadija Mbowe video this year. It’s a discussion of the trend of Brazilian butt lifts , how influencers like Kim Kardashian perpetuate unrealistic beauty standards, and the awful origins of commodifying the Black woman’s body. This is a must-see for everybody who consumes social media, which is … everybody. — RJ

“make more characters bi, you cowards: why (not) romance?,” voice memos for the void

An installment of Voice Memos for the Void’s Romance in Media series, “make more characters bi, you cowards: why (not) romance?” does what it says on the tin. This video analyzes the strange state of bisexual characters in media, pointing out how rarely bisexual characters get to fall in love. Not have sex, but fall in love. Voice Memos for the Void effortlessly combats rebuttals to this idea that we hear every time we ask for more representation and romance: “Why do they need to be queer?” “Why do they need to be in love?” It also dives into different depictions of masculinity, a history of Byronic heroes, and the troubling tropes that follow bisexual characters around in media, like that of the Magical and/or Hedonistic Bisexual . Forgive the glitchy camera in this video; equipment is expensive, and the commentary more than makes up for the video fidelity. We can thank F. D. Signifier’s feed for putting this video on my radar, too. — WW

“The Black Right Wing,” Anansi’s Library

While Tee Noir enjoys (?) a visibility that many POC creators don’t, Anansi boasts a dedicated 15,000 subscriber count but is deserving of far more. They stay closer to the format that many video essays have in the past of concealing their face in their videos, relying more on the merit of their musings than the luster of their looks. Many of us simply create and comment on the actions of others, but Anansi, for lack of a better term, is really in the field. They are deeply entrenched in American activism, which makes their videos simply an accompaniment to a much larger concerted effort.

This video on The Black Right Wing is redolent of the very fight that they have fought on many occasions. It details this unique subset of Black Americans that embraces the Trumpian conservatism that still plagues the United States to this very day. If you are fascinated by the neurosis necessary to align oneself with a party that is antipodal to your existence, then this is the video for you! — RJ

“On Leftist Disunity,” St. Andrewism

By now you must see the peaks and valleys that this list is riding, from creators who have passed the 100,000 mark to those who are still in the 10,000s. The themes that combine in all of them are apparent: their marginalized status, the video essay format, and most of all, the quality. Over the last year, the Trinibagan St. Andrewism has amassed over 50,000 subscribers, and his video On Leftist Disunity is a highlight. This video is the quintessential love letter to the leftist community that encourages the embrace of the many differences it has within it. Instead of approaching this with the pessimism that many people do, St. Andrew seems gleefully optimistic that this diversity of thought will end up saving not only the United States but the world. —RJ

“Break Bread,” F. D. Signifier

OK, now we can talk about F. D. Signifier in earnest. In my video essay list for our Masterpieces of Streaming series, I gave a brief history of video essays through the lens of educational videos. In “Breaking Bread,” F. D. Signifier offers an uncomfortably accurate parallel history: the rise of video essays from rant reviewers like The Nostalgia Critic. The trend of debate bros and, in F. D. Signifier’s words, every LeftTuber making a video about Ben Shapiro, isn’t just rooted in the medium’s history, though; it’s also rooted in whiteness. That lens and style of video stays prominent thanks to the YouTube algorithm, and while the homogeneity of video essays has been critiqued many times, “Break Bread” breaks down the issue with an astounding level of complexity, research, and guests from all over the video essay ecosystem. How much of a video essayist’s success comes down to talent? How much comes down to luck? And how much comes down to the algorithm knowing that what keeps people watching is simply who looks familiar? — WW

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Communications: Video Essay

• Ask for Help
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• General works
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• CMS/PL 331: Media in the Arab World
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• DJRN 221: Introduction to News Reporting and Writing
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• CW/DJRN 346: Creative Writing Workshop: Travel Writing

What is a video essay?

A video essay is a short video that illustrates a topic, expresses an opinion and develops a thesis statement based on research through editing video, sound and image.

(Source: Morrissey, K. (2015, September). Stop Teaching Software, Start Teaching Software Literacy. Flowjournal . https://www.flowjournal.org/2015/09/stop-teaching-software-start-teaching-software-literacy/?print=print )

It is made of three main elements:

• Image (filmed footage and found footage)
• Sound (music and audio)
• Words (spoken and written)

All of them are linked to your own voice and argument. It is a way to write with video.

• Guidelines for Video Essay Best Practices Official technical guidelines by Prof. Antonio Lopez.

Video essays about video essays

Why Video Essays are just plain AWESOME by This Guy Edits  on YouTube .

Elements of the Essay Film from Kevin B. Lee on Vimeo .

F for Fake (1973) – How to Structure a Video Essay from Tony Zhou on Vimeo .

Sample Video Essays

• If Educational Videos Were Filmed Like Music Videos by Tom Scott
• How to Use Color in Film A blog post with multiple video essays about the use of color palettes by multiple great directors.
• Seed, Image, Ground by Abelardo Gil-Fournier & Jussi Parikka.
• Every Covid-19 Commercial is Exactly the Same
• Top Video Essayists some videos on this page are set to private
• VideoEssay: A subreddit for analytic videos and supercuts
• ISIL videos imitate Hollywood and video games to win converts
• Best Video Essays of 2023
• Best Video Essays of 2022 by British Film Institute
• Best Video Essays of 2020 by British Film Institute.
• Best Video Essays of 2019 by British Film Institute.
• Best Video Essays of 2018 by British Film Institute.
• Best Video Essays of 2017 by British Film Institute.
• Video Essays (Historical) A YouTube playlist of historically important films that helped define the concept of video essays.
• What Is Neorealism by kogonada.
• Analyzing Isis' propaganda - Mujatweets by Azza el Masri and Catherine Otayek.
• Oh dear! by Adam Curtis.
• Fembot in a Red Dress by Alison De Fren.
• WHY IS CINEMA: Women Filmmakers? NOT SEXIST, BUT LET'S BE REAL??? by Cameron Carpenter.
• Women as Reward - Tropes vs Women in Video Games by feministfrequency.
• Il corpo delle donne (sub eng) by Lorella Zanardo.

Video essays beyond COM

Video essays can be a valuable form of academic production, and they can be brilliant and insightful in many other fields apart from Communications and media studies. Here are some examples that cover all the JCU departments:

• Lady of Shalott | Art Analysis A look at John William Waterhouse's Pre-Raphaelite painting "The Lady of Shalott".
• How to ace your MBA video essay The 60-second online video essay is a recent addition to the MBA application process for some business schools.
• The Last Jedi - Forcing Change An analysis of Finn's and Kylo's narrative arc in Episode VIII of the Star Wars franchise.
• How The Economic Machine Works by Ray Dalio A simple but not simplistic and easy to follow 30 minute animated video that answers the question.
• Evolution of the Hero in British Literature This video essay discusses the literary heroes throughout the Anglo-Saxon Period, the Middle Ages, and the Renaissance Era in British Literature.
• Fast Math Tricks - How to multiply 2 digit numbers up to 100 - the fast way! An easy video tutorial unveiling some math tricks.
• Here's why we need to rethink veganism A brief climate change video essay on the environmental impacts of veganism, and how we can reframe going vegan less as a lifestyle and more as an aspiration.
• Italy on the edge of crisis: Should Europe be worried? Channel 4 discussing the delicate political juncture in Italy (May 2018).
• International Relations: An Introduction An overview by the London School of Economics and Social Science.

A video is basically a series of still images- each one is called a frame- that play back at a specific  rate . The frame rate (often abbreviated FPS for "frames per second") differs depending on where you are in the world and what you're shooting on.

If you're shooting a movie on celluloid (actual film that needs to be developed) then you are probably shooting at 24fps.

If you are shooting video in Europe then you are probably shooting at 25fps...

...unless you are shooting sports. Then you're probably shooting at 50fps.

If you're shooting video in the US or Canada then you are probably shooting at 30(29.98)fps...

...unless you're shooting sports. Then you're probably shooting at 60(59.98)fps...

...or unless you're shooting "cinematic video" at a frame rate of 23.976fps.

***The weird numbers for shooting in the US and Canada stem from the fact that while Europe's 50Hz electrical system operates at 50Hz, the 60Hz electrical system of the US actually operates at 59.98 Hz.***

If you're shooting at a higher frame rate (like 120fps or 250fps) it is probably because you want to play it back at one of these frame rates in order to achieve a slow motion effect.

Video sizes are measured in pixels. Resolution   refers to Width x Height. Here are some common resolutions:

• FullHD (1080p): 1920 x 1080
• HD (720p): 1280 x 720
• 4K (2160p): 3840 x 2160
• 4K Cinema: 4096 x 2160
• Standard Defintion (NTSC- US/Canada): 720 x 480
• Standard Definition (PAL- Europe): 720 x 576
• VGA: 640 x 360

Types of video essays

1. Supercut

A supercut is a compilation of a large number of (short) film clips, focusing on a common characteristic these clips have. That commonality can be anything: a formal or stylistic aspect, a shared theme or subject matter... 

Supercuts are a staple of fandom, but they can also be used as a form of audiovisual critique: to reveal cinematic tropes, to trace thematic or stylistic constants in a filmmaker’s work and so on.

Examples: ROYGBIV: A Pixar Supercut  or Microsoft Sam's  Every Covid-19 Commercial is Exactly the Same  or Chloé Barreau's  NON UNA DI MENO - l'8 MARZO sta arrivando!

2. Voiceover based

In this form, analysis is done by combining clips and images with a narrator’s voice that guides the process. This could be done for a variety of video essays styles: scene breakdowns, shot analyses, structural analyses, vlogs, etc. What is common is the integral role of the creator’s voice in advancing the argument.

Example: Tony Zhou’s Jackie Chan—How to Do Action Comedy or David Chen’s Edgar Wright and the Art of Close-Ups .

3. Text/Image/Sound-Based

In this form, analysis is done by combining text, images and sounds without a narrator’s voice to guide the process. Again, this could be done for a variety of video essays styles, but relies much more on editing to advance the argument.

Example: Kevin B. Lee’s Elements of the Essay Film or Catherine Grant’s All That Pastiche Allows Redux .

4. Desktop Films

A desktop film uses the screen of a computer or gadget to serve as the camera and canvas for all of the content of an audiovisual narrative. It can include content from videos, apps, and programs that would be viewable on a screen. It is a screen-based experience that uses the desktop as its primary medium.

Example: Katja Jansen’s Desktop Films ; Kevin B. Lee’s Reading // Binging // Benning .

Descriptions adapted from  Filmscalpel

Resources: background and fundamentals

Best Practices

• Code of Best Practices in Fair Use for Media Literacy Education Also downloadable as a PDF file
• Streaming: film criticism you can watch by Guy Lodge
• What is a Video Essay? Creators Grapple with a Definition Paula Bernstein from Filmmaker journal .
• The Video Essay As Art: 11 Ways to Make a Video Essay by Norman Bateman.
• Video essay: The essay film – some thoughts of discontent by Kevin B. Lee.
• Deep Focus - The Essay Film by British Film Institute and Sight & Sound .

Scholarly Websites about Video Essays

• The Videographic Essay: Practice and Pedagogy
• Audiovisualcy Video Essays on Vimeo.
• [In]Transition Journal of Videographic Films and Moving Image Studies.
• Introductory guide to video essay From the British Universities and Colleges Film and Video Council.

Resources: software and how-to

• How-to video essays by Greer Fyfe and Miriam Ross.
• Media Production Guide by Tisch Library, Tufts University.
• Video Reactions with OBS (Open Broadcast Software) Part 01 Setting up your scenes
• Video Reactions with OBS (Open Broadcast Software) Part 02 Recording with OBS

Storyboarding

• Planning and Storyboarding from Royal Roads University Library.
• Video Essay Script Template

Screencasting

• Quicktime (cross-platform)
• Screencast-O-Matic
• OBS Studio (open source, cross-platform) Open Broadcaster Software
• Flashback Express (PC only)
• 5 Free Tools for Creating a Screencast from Mashable.

Downloading and ripping

• Pasty Software for downloading.
• Savefrom allows up to 720p downloads of full video, 1080p downloads of video only (no audio). Select “download video in browser” on the site.
• Y2mate allows up to 1080p video downloads.
• Jdownloader Software for downloading
• Handbrake Software for ripping and converting
• DMA Basics: OBS for Video Essays A tutorial on how to use OBS for Netflix.

Note: Try to to ensure that you download in 720p resolution or higher. Your minimum level of quality should be 480p. If searching on YouTube, you can filter the search results to only show HD or 4K results. Check also the  Find Video   tab of this guide.

Free editing software options

• DaVinci Resolve (cross-platform) A color grading and non-linear video editing (NLE) application for macOS, Windows, and Linux, incorporating tools from Fairlight (audio production) and Fusion (motion graphics and visual effects that throw shade on After Effects).
• iMovie (Mac only)
• Videopad (cross-plaftorm)
• OpenShot (open source, cross-platform)
• Shortcut (open source, cross-platform)
• HitFilm Express (cross-platform)
• Free Music Archive An interactive library of high-quality, legal audio downloads directed by the radio station WFMU.
• SoundCloud SoundCloud is one of the world’s largest music and audio platform and you can search for creative commons music.
• YouTube Audio Library A library of free music and sound effects by YouTube. Each track is accompanied by information on the use.
• Sound Image Free music (and more) for your Projects by Eric Matyas. Only requires crediting the author for legal use (see "attribution info" page).
• Audacity A free and open-source digital audio editor and recording application software. Very useful to trim audio, convert a sample rate, apply a little compression, chop & screw, etc.
• REAPER A digital audio workstation and MIDI sequencer software. Technically a paid-for platform, its free-trial never ends.

Check also the  Find  Audio Resources  tab of this guide.

Creating credits, copyright and fair use

• Creating credits for video essays From Digital Design Studio at Tisch Library
• Fair Use Evaluator
• YouTube Fair Use Channel
• Society for Cinema and Media Studies Statement on Fair Use
• Blender A free and open-source 3D computer graphics software toolset used for creating animated films, visual effects, art, 3D printed models, motion graphics, interactive 3D applications, virtual reality, and computer games.
• GIMP A free and open-source raster graphics editor used for image manipulation (retouching) and image editing, free-form drawing, transcoding between different image file formats, and more specialized tasks.
• Inkscape A free and open-source vector graphics editor used to create vector images, primarily in Scalable Vector Graphics (SVG) format.
• Krita A free and open-source raster graphics editor designed primarily for digital painting and 2D animation. Good for sketching and conceptual art.

Stock footage

For stock footage, please check under the  Find video tab of this guide.

• Final Cut Pro X Tutorial by JCU Digital Media Lab.
• Final Cut Pro X Tutorial (PDF)
• Final Cut Pro X Full Tutorial by David A. Cox
• Audio Recording Tutorial by JCU Digital Media Lab.
• << Previous: Find Videos
• Next: Find Images >>
• Last Updated: Jun 25, 2024 4:35 PM
• URL: https://johncabot.libguides.com/communications

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

A framework for using popular music videos to teach media literacy.

Jordan M. McClain Drexel University Philadelphia, Pennsylvania, USA [email protected]

This article discusses the use of popular music videos as a tool for teaching media literacy. First, the article addresses the importance of music videos as popular culture, what other music video research has examined, and what features make music videos a good fit for in-class work investigating media and popular culture. Then the article details a single-class activity for introducing and teaching media literacy through the use of music videos. To achieve this objective, the article also proposes a set of original music video-specific discussion questions. Finally, a particular music video is considered to illustrate possible results of this activity and the broader issues that may arise from class discussion.

Communication, Media, Media Studies, Popular Culture, Pedagogy, New Media, Digital Media, Media Literacy, Media Education, Music Videos

Although popular music videos have long been criticized for their superficiality, fast edits, and sensational content, features like these help make the videos an excellent teaching tool, effective for getting students’ attention and exploring broad issues. Many educators may be skeptical about or may have never thought about the benefits of using music videos in the classroom—thus the shortage of research on this approach. Cayari wrote about students creating music videos in order to learn music and technology skills.  Maskell discussed the use of music videos for teaching English, saying the content has “huge potential for use across the entire English curriculum” (54). There is still, however, much to uncover about the myriad possible uses of music videos as a pedagogical instrument.

With a focus on popular music videos, this essay discusses their importance, describes an activity using them to teach media literacy skills, offers some new music video-specific ideas for introductory media literacy exercises, and shares example results of the activity. This information may appeal to a wide range of educators, especially media and popular culture scholars teaching undergraduate college courses such as Media and Society, Media Literacy, or Introduction to Popular Culture.

Although the pedagogical value of music videos remains formally under-recognized, many have thoroughly established why music videos are an important and potent way to learn about life around the globe. “Music television deserves serious attention from students of popular culture” (Goodwin and Grossberg ix), proclaimed the introduction of Sound and Vision: The Music Video Reader, the influential collection edited by Frith, Goodwin, and Grossberg. Supporting this call to study music videos, Austerlitz saw them as a “fascinating oddity” (1) and a “compelling marker of cultural history” (1). He concluded that the music video’s “triumphs render it a subject worthy of deeper study and attention” (1). In summarizing the state of music video research and demonstrating why they are more than just entertainment, Straw wrote, “music videos are increasingly seen as elements within complex assemblages of image and sound that circulate the world and are recombined within a variety of diasporic media, from satellite television networks through DVD and Internet video clip sites” (3176).

Consideration of certain music video research trends indicates their diverse potential. One major trend adopts a media effects perspective and examines how music videos influence the ways audiences think and behave, especially younger groups like adolescents, teens, or college students. Studies have looked at music video effects in terms of sex, such as how kids imitate the content (Ey and Cupit), how they sext (Van Ouytsel, Ponnet, and Walrave), and what their attitudes are toward sex (Aubrey, Hopper, and Mbure; Beentjes and Konig; Kistler and Lee; Zhang, Miller, and Harrison). Others have researched music videos’ effects on perceptions of rape (Burgess and Burpo; Sprankle, End, and Bretz). There is also much work on the influence of music videos on how people think about gender-specific ideas related to misogyny (van Oosten, Peter, and Valkenburg) or bodily self-perception (Mischner et al.).

Overlapping with work that emphasizes effects, there is a trend of research interested in representational patterns in music videos. Gender often emerges as a main focal point, such as Wallis’s content analysis of differences in gender displays. Many have also tied race to genre, with rap being a dominant line of inquiry (Balaji; Conrad, Dixon, and  Zhang; Zhang, Dixon, and Conrad). Overall, work on representation has spanned topics like sexual objectification (Aubrey and Frisby; Frisby and Aubrey), sexuality (Turner), and violence (Aikat; Smith and Boyson; Thaller and Messing).

Such trends show the utility of music videos in media research, popular culture studies, and beyond. In addition, music videos are characterized by a combination of features that make them an ideal fit for in-class activities about media and popular culture:

• They are conventionally short, compared to a full movie or television episode.
• They are often familiar, which benefits group discussion because many students bring background knowledge.
• They are common online, which makes it simple for instructors to find multiple good examples.
• They are easy to access, such as the free official content available on video-sharing sites like YouTube or hosting services like Vevo.
• They are often controversial, working as a compelling catalyst for critical discussion and thus able to help students identify important issues, then articulate their views on social or political matters.
• They are commonly imitated on the Web, as evidenced by remakes, parodies, satires, and mash-ups that have become a common way for lovers and haters—including amateurs, professionals, and people in between—to express themselves online. 1
• They are popular culture, as a collective form and as individual artifacts, which gives them instant student appeal and significance as a teaching tool.  

Activity: Popular Music Videos and Media Literacy

The following activity is a productive way to use music videos to introduce and teach media literacy. This exercise is intended to occur in class and requires the instructor’s use of an Internet-connected device that can play music videos viewable by the whole class at once (e.g., via projector or on a large monitor). Objectives include these:

• The exercise will (A) strategically use music videos as a teaching tool, (B) demonstrate the importance of critical thinking about music videos, and (C) demonstrate the importance of critical thinking about popular culture.
• Students will (A) strengthen media literacy skills and (B) increase comprehension of popular music videos as a significant form of entertainment media.  

Preparation: Prior to class, carefully select a popular music video accessible online and useful as a teaching tool. Billboard charts and YouTube’s “Popular on YouTube” section are helpful starting points. The instructor should select something that will resonate with students; this can be based on recency or the interests and personalities of the class. I suggest watching the video many times before class. It is also essential to research the video’s production background and popular reception. Immediately before class begins, it is smart to prepare the music video for easy start-up and test all necessary technology—video connection, audio levels, video start function, video end point.

Execution: Once class begins, start the activity by announcing its order (i.e., discuss media literacy, watch music video, analyze video alone and then together) and expected outcomes (i.e., enhance media literacy comprehension and skills).

Part 1: Introduce Media Literacy and Music Video-Specific Follow-Up Questions

First, I explain media literacy and the following five key questions of media literacy, using visual aids like PowerPoint slides and the Center for Media Literacy’s website, medialit.org:

• Authorship: “Who created this message?”
• Format: “What creative techniques are used to attract my attention?”
• Audience: “How might different people understand this message differently than me?”
• Content: “What values, lifestyles and points of view are represented in, or omitted from, this message?”
• Purpose: “Why is this message being sent?”

As justified in the rationale above, we then briefly discuss why music videos are media content worthy of critical thought.

Next, to successfully analyze popular music videos and expand on the preexisting five key questions of media literacy, I propose the following set of original follow-up questions that are music video-specific—four follow-ups for each of the main questions—to help prompt critical thought and advance media literacy about popular music videos:

• Who is explicitly identified as a creator?
• Who created the song?
• Who created the music video?
• What are some major components of the music video that people created?
• What techniques are used in the music?
• What techniques are used in the music video?
• How does this music video seem influenced by popular culture?
• How has this music video seemingly influenced popular culture?
• Who do you think are some target audiences for this music video?
• What components of the music video indicate its target audience?
• What parts of the music video seem open to interpretation?
• What parts of the music video seem controversial? To whom?
• How does the music video convey this?
• How do you think this relates to the music video’s creators?
• How do you think this relates to the music video’s target audience?
• What may have caused these representations and omissions?
• Why was this music created?
• Why was the music video created?
• Why was the music video created for this format? (I.e., cable television, the Web, DVD, etc.)
• Who would benefit from the music video’s popularity?  

Part 2: Watch a Music Video

After focusing on media literacy questions, introduce the music video by identifying the song and performer. I find it useful to informally survey how many students know the song or artist and how many like the song or artist. It is crucial to establish the significance of studying this artifact. For instance, instructors should cite facts about awards the artist or song has won, sales information like albums or singles sold, rankings from Billboard/Nielsen chart data, concert grosses, YouTube views, and social media metrics (e.g., how many likes or followers an artist has online). It is best also to show students visuals like a Twitter feed or Billboard.com article to support those claims. This will help students recognize the significance of putting popular culture under the microscope—this is not just a song but a social phenomenon that deserves to be studied, and the class is learning a system for accomplishing that.

Here it is helpful to notify students that after watching the video once, they will need to answer and discuss the five media literacy questions and music video-specific follow-ups. Thus, as they watch, students should think about answers to the questions, which they may wish to quickly review before watching the video at this point.

Part 3: Practice Media Literacy Skills by Discussing the Music Video

Solo: After watching the video, students should individually write answers to each media literacy question and the follow-ups. When dealing with time constraints for this in-class activity, I advise students to focus on answers that come easiest, instead of straining to complete all questions (i.e., quality over quantity). This is a good time to encourage optional Internet use for those with enabled devices. Answers are possible with only a pencil and paper, but Web-based research will probably strengthen responses.

Small groups: After the solo work, students form pairs or triads and share their findings with each other. They should consider what they learned from peers to expand their answer list and prepare for a full-class discussion.

As a class: After the small group work, reconvene as a class and watch the video for a second and final time. This provides a chance to see more, helps solidify what students learned so far, and refreshes memories for the following discussion.

I then lead a Q&A through each of the five key media literacy questions and follow-ups. Instructors should seek many answers to each question, solicit like and unlike observations across the group, and play devil’s advocate to help students form their opinions.

Activity Results

This activity results in valuable dialogues, which will vary based on the video(s) examined. One highly recommended music video to choose for this activity is Katy Perry’s 2013 hit, “Roar” (Lipshutz; Perry, “Katy Perry – Roar”) 2 . Using this video would give the instructor a chance to talk about Perry’s many Grammy nominations, MTV Awards, Nickelodeon Kids’ Choice Awards, and Guinness World Records. The instructor could also discuss her remarkable billion-plus views that place this song in the top ten most-viewed YouTube and Vevo videos (Jang; Lane; “Vevo Top Videos”) and made Perry “the first artist to ever have two videos with over 1 Billion [ sic ] views” (“Katy Perry – Vevo”; “Roar10xCertified”). Students respond well to these kinds of arguments for a video’s significance and facts like Perry’s status as the most-followed Twitter user—with over 75 million followers, she ranks above people like Justin Bieber and President Obama (Perry, “Tweets”; “Twitter Top 100”).

Discussing Perry’s “Roar” video would likely cause students to answer the media literacy questions and follow-ups in ways that lead to fascinating conversations about the major media literacy concepts. “Authorship” would relate to the song being co-written by a team of professional hit makers including Max Martin, Dr. Luke, and Bonnie McKee (Hampp; Seabrook). “Format” would connect to sexualization, familiar pop song ingredients, and the use of visual effects. “Audience” would lead to concerns about young fans, PETA’s objections to the video’s use of animals (Boardman; Palmer), or the video’s twist ending. “Content” would tie to portrayals of selfies, makeup use, and heterosexuality or sexual orientation. “Purpose” would relate to product sales, promotional culture, the modern music industry, free YouTube content, conspicuous use of Nokia merchandise, and celebrity branding.

This kind of popular music video analysis, based on the five key media literacy questions and follow-ups, enables discussion of many broad issues. In particular, this includes:

• How race, class, age, and ability are represented in music videos.
• How gender, sex, sexuality, and sexism are treated in music videos.
• How beauty norms are reflected in music videos; how this impacts body image, self-esteem, or eating disorders outside music videos.
• How celebrities appear in music videos; how musicians are positioned as celebrities in music videos.
• What music videos tell us about censorship, evolving moral standards, political correctness, and cultural taboos.
• How product placement shapes music videos.
• How genre affects music videos.
• How new and digital media impact music videos.

By using this activity, I have found that students thoroughly enjoy practicing and developing critical thinking skills through the study of everyday media and popular culture. The classroom becomes a space where fun and learning can logically and productively intersect. Students become more consistently engaged with class topics and discussions, searching for such intersection. Their media literacy skills improve—instantly and long-term—through the type of practice and collaborative critique that this exercise facilitates. As a result, students are more sensitive, informed, and skilled critical consumers of entertainment media.

This essay expands on general media literacy principles and produces original music video-specific questions, enabling systematic use of music videos as effective resources for teaching media literacy and critical thinking about media and popular culture. The five key media literacy questions are a valuable framework for studying popular music videos and exploring the broader issues they raise. Without the media literacy framework, this exercise might allow only surface-level scrutiny. Using the media literacy foundation strengthens, deepens, and formalizes this learning process, enhancing student comprehension, analysis, and evaluation of popular music videos as important media content.

The in-class activity described in this essay is ideal for undergraduate courses, but can be adapted by prefacing the work with level-appropriate lectures about media and popular culture for a variety of potential student audiences, such as tweens, pre-college teens, or graduate students. One alternative to the in-class activity is to remake it as a written test, which would benefit from a rubric used to grade answers. For example, instructors may choose to teach the five key media literacy questions first, then, on the same or a different day, show a music video and require students to answer the five questions and music video-specific follow-ups as a test of knowledge and skills. Other possibilities include a student presentation (individuals or groups pick a modern video, argue for its significance, analyze its content using the music video-specific follow-ups, and consider the implications); a reflection paper (students address the extent to which media literacy about music videos will impact how they think about such entertainment); or a self-produced video essay (students use the media literacy questions and music video-specific follow-ups as prompts for a prepared, recorded oral critique of a popular music video; bonus points to those who share their video essay on YouTube).

Popular music videos have many educational uses, which span disciplines. These videos are excellent instruments, effective for getting students’ attention, and helpful for teaching about many complex and meaningful concepts. Educators should therefore embrace and experiment with music videos as a powerful teaching tool.

1. By way of illustration, consider the many humorous takeoffs on The Black Eyed Peas song, “My Humps,” which inspired popular online videos by alt-rock celebrity Alanis Morissette, gender-role-defying electronic musician Peaches, and pre-teen remix video YouTube-star MattyBRaps.

2. Here are some other recommended popular music videos that work well for this activity: Michael Jackson, “Thriller”; Madonna, “Erotica”; Shania Twain, “Man! I Feel Like a Woman!”; One Direction, “What Makes You Beautiful”; Robin Thicke, “Blurred Lines”; Pharrell Williams, “Happy”; Taylor Swift, “Shake it Off”; Drake, “Hotline Bling.”

Works Cited

Aikat, Debashis. “Streaming Violent Genres Online: Visual Images in Music Videos on BET.com, Country.com, MTV.com, and VH1.com.” Popular Music and Society 27.2 (2004): 221-240. Web. 16 Sept. 2015.

Aubrey, Jennifer Stevens, and Cynthia M. Frisby. “Sexual Objectification in Music Videos: A Content Analysis Comparing Gender and Genre.” Mass Communication and Society 14.4 (2011): 475-501. Web. 16 Sept. 2015.

Aubrey, Jennifer Stevens, K. Megan Hopper, and Wanjiru G. Mbure. “Check That Body! The Effects of Sexually Objectifying Music Videos on College Men’s Sexual Beliefs.” Journal of Broadcasting & Electronic Media 55.3 (2011): 360-79. Web. 16 Sept. 2015.

Austerlitz, Saul. Money for Nothing: A History of the Music Video, from the Beatles to the White Stripes . New York: Continuum, 2007. Print.

Balaji, Murali. “Owning Black Masculinity: The Intersection of Cultural Commodification and Self-Construction in Rap Music Videos.” Communication, Culture & Critique 2.1 (2009): 21-38. Web. 16 Sept. 2015.

Beentjes, Johannes W. J., and Ruben P. Konig. “Does Exposure to Music Videos Predict Adolescents’ Sexual Attitudes?” European Scientific Journal 9.14 (2013): 1-20. Web. 16 Sept. 2015.

Boardman, Madeline. “PETA: Katy Perry’s ‘Roar” Music Video is Cruel to Animals.” HuffingtonPost.com . The Huffington Post, 15 Sept. 2013. Web. 24 Sept. 2015.

Burgess, Melinda C. R., and Sandra Burpo. “The Effect of Music Videos on College Students’ Perceptions of Rape.” College Student Journal 46.4 (2012): 748-763. Web. 16 Sept. 2015.

Cayari, Christopher. “Using Informal Education Through Music Video Creation.” General Music Today 27.3 (2014): 17-22. Web. 16 Sept. 2015.

Center for Media Literacy. “Five Key Questions Form Foundation for Media Inquiry: Keywords and Guiding Questions Help Build Habits of Critical Thinking.” MediaLit.org. Center for Media Literacy, n.d.: Web. 24 Sept. 2015.

Conrad, Kate, Travis L. Dixon, and Yuanyuan Zhang. “Controversial Rap Themes, Gender Portrayals and Skin Tone Distortion: A Content Analysis of Rap Music Videos.” Journal of Broadcasting & Electronic Media 53.1 (2009): 134-56. Web. 16 Sept. 2015.

Ey, Lesley-Anne, and C. Glenn Cupit. “Primary School Children’s Imitation of Sexualised Music Videos and Artists.” Children Australia 38.3 (2013): 115-123. Web. 16 Sept. 2015.

Frisby, Cynthia M., and Jennifer Stevens Aubrey. “Race and Genre in the Use of Sexual Objectification in Female Artists’ Music Videos.” Howard Journal of Communications 23.1 (2012): 66-87. Web. 16 Sept. 2015.

Goodwin, Andrew, and Lawrence Grossberg. Introduction. Sound and Vision: The Music Video Reader . Ed. Simon Frith, Andrew Goodwin, and Lawrence Grossberg. New York: Routledge, 1993. ix-xi. Print.

Hampp, Andrew. “Katy Perry, ‘Roar’: Track Review.” Billboard.com . Billboard, 12 Aug. 2013. Web. 24 Sept. 2015.

Jang, Meena. “YouTube’s 10th Anniversary: Watch the Top 10 Most Viewed Videos to Date.” Billboard.com . Billboard, 14 Feb. 2015. Web. 24 Sept. 2015.

“Katy Perry – Vevo Certified Artist.” Vevo.com . Vevo, 2015. Web. 24 Sept. 2015.

Kistler, Michelle E., and Moon J. Lee. “Does Exposure to Sexual Hip-Hop Music Videos Influence the Sexual Attitudes of College Students?” Mass Communication and Society 13.1 (2009): 67-86. Web. 16 Sept. 2015.

Lane, Laura. “These Are the Most-Watched YouTube Videos Ever – Have You Seen Them All?” People.com. Time Inc., 30 Apr. 2015. Web. 24 Sept. 2015.

Lipshutz, Jason. “Katy Perry’s ‘Roar’ Music Video: Watch the Singer’s Jungle Adventure.” Billboard.com . Billboard, 5 Sept. 2013. Web. 24 Sept. 2015.

Maskell, Hayden. “Using Music Videos.” English in Aotearoa 74 (2011): 54-57. Print.

Mischner, Isabelle H. S., Hein T. Van Schie, Daniël H. J. Wigboldus, Rick B. Van Baaren, and Rutger C. M. E. Engels. “Thinking Big: The Effect of Sexually Objectifying Music Videos on Bodily Self-Perception in Young Women.” Body Image 10.1 (2013): 26-34. Web. 16 Sept. 2015.

Palmer, Chris. “Katy Roars, Elephant Whimpers.” Peta.org. PETA, 10 Oct. 2013. Web. 24 Sept. 2015.

Perry, Katy (katyperry). “Tweets.” Twitter account. Twitter.com. Twitter, n.d. Web. 24 Sept. 2015.

Perry, Katy. “Katy Perry – Roar (Official).” Video file. KatyPerryVEVO. YouTube.com. YouTube, 5 Sept. 2013. Web. 24 Sept. 2015.

“Roar10xCertified.” KatyPerry.com . Capitol Records, 6 July 2015. Web. 24 Sept. 2015.

Seabrook, John. “The Doctor Is In: A Technique for Producing No. 1 Songs.” NewYorker.com. Conde Nast, 14 Oct. 2013. Web. 24 Sept. 2015.

Smith, Stacy L., and Aaron R. Boyson. “Violence in Music Videos: Examining the Prevalence and Context of Physical Aggression.” Journal of Communication 52.1 (2002): 61-83. Web. 16 Sept. 2015.

Sprankle, Eric L., Christian M. End, and Miranda N. Bretz. “Sexually Degrading Music Videos and Lyrics: Their Effects on Males’ Aggression and Endorsement of Rape Myths and Sexual Stereotypes.” Journal of Media Psychology 24.1 (2012): 31-39. Web. 16 Sept. 2015.

Straw, Will. “Music videos.” The International Encyclopedia of Communication. Ed. W. Donsbach. 2008. Print.

Thaller, Jonel, and Jill Theresa Messing. “(Mis)Perceptions Around Intimate Partner Violence in the Music Video and Lyrics for ‘Love the Way You Lie’.” Feminist Media Studies 14.4 (2014): 623-39. Web. 16 Sept. 2015.

Turner, Jacob S. “Sex and the Spectacle of Music Videos: An Examination of the Portrayal of Race and Sexuality in Music Videos.” Sex Roles 64.3-4 (2011): 173-91. Web. 16 Sept. 2015.

“Twitter top 100 most followers.” Twittercounter.com . Twitter, 2015. Web. 24 Sept. 2015.

Van Oosten, Johanna M. F., Jochen Peter, and Patti M. Valkenburg. “The Influence of Sexual Music Videos on Adolescents’ Misogynistic Beliefs: The Role of Video Content, Gender, and Affective Engagement.” Communication Research 42.7 (2015): 986-1008. Web. 16 Sept. 2015.

Van Ouytsel, Joris, Koen Ponnet, and Michel Walrave. “The Associations Between Adolescents’ Consumption of Pornography and Music Videos and Their Sexting Behavior.” Cyberpsychology, Behavior, and Social Networking 17.12 (2014): 772-78. Web. 16 Sept. 2015.

“Vevo Top Videos Most Viewed All Time.” Vevo.com. 2015. Web. 24 Sept. 2015.

Wallis, Cara. “Performing Gender: A Content Analysis of Gender Display in Music Videos.” Sex Roles 64.3-4 (2011): 160-72. Web. 16 Sept. 2015.

Zhang, Yuanyuan, Laura E. Miller, and Kristen Harrison. “The Relationship Between Exposure to Sexual Music Videos and Young Adults’ Sexual Attitudes.” Journal of Broadcasting & Electronic Media 52.3 (2008): 368-86. Web. 16 Sept. 2015.

Zhang, Yuanyuan, Travis L. Dixon, and Kate Conrad. “Rap Music Videos and African American Women’s Body Image: The Moderating Role of Ethnic Identity.” Journal of Communication 59.2 (2009): 262-78. Web. 16 Sept. 2015.

Author Bio:

Dr. Jordan M. McClain is Assistant Teaching Professor of Communication at Drexel University in Philadelphia, PA. He enjoys researching and teaching about framing in music journalism, celebrity, the intersection of television and music culture, and consumer culture. For the Mid-Atlantic Popular & American Culture Association (MAPACA) he serves on the executive board,  as Music area co-chair,  and as Journalism and News Media area chair. For the Popular Culture Association/American Culture Association (PCA/ACA), he chairs the Professional Development area.

Social media:

Academia.edu: https://drexel.academia.edu/JordanMcClain LinkedIn:  https://www.linkedin.com/in/jordan-m-mcclain-72304163 Twitter: https://twitter.com/j_mcclain

Reference Citation:

McClain, Jordan M. “ A Framework for Using Popular Music Videos to Teach Media Literacy.” Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy  3.1 (2016). Web and Print.  

McClain, J. M. (2016).   A framework for using popular music videos to teach media literacy.  Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy. 3 (1).  http://journaldialogue.org/issues/a-framework-for-using-popular-music-videos-to-teach-media-literacy/ 

Tags: Communication , Digital Media , Media , Media Education , Media Literacy , media studies , Music Videos , New Media , pedagogy , Popular Culture

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