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Internationalization of Tata Motors: Strategic Analysis Using Flowing Stream Strategy Process

• Original Paper
• Published: 03 January 2020
• Volume 14 , pages 54–70, ( 2019 )

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• Sushil   ORCID: orcid.org/0000-0002-3118-5461 1 &
• Shamita Garg   ORCID: orcid.org/0000-0001-8952-0309 1  

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In the past few years, Tata Motors succeeded by exploiting international opportunities. Its percentage of revenue from international operations has increased from 9% in 2016 to 79.80% in 2018. Hence its strategy is worthy of study. ‘Flexible Strategy Framework’ is used to analyse the strategy of Tata Motors which evolved to gain its international presence in the automotive manufacturing industry. This framework is an attempt to manage change, along with the consideration of continuity forces in the organization. The ability of the firm to integrate continuity and change forces effectively has made the firm competitive in the international market. The organization is continually doing innovations to keep itself ahead of the competition. This study is a novel attempt to explore linkages between internationalization and competitiveness using the framework of flowing stream strategy.

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Acknowledgements

The authors acknowledge all those who have contributed in improving the quality of the paper, including the anonymous reviewers and editors. The authors acknowledge the value-addition by the Editor-in-Chief.

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See Figs.  10 and 11 .

(source: developed based on data collected from annual reports of Tata Motors)

Percentage of revenue from (international operations)

Continuity and change forces

Appendix B: Continuity and Change Forces for Tata Motors Over Time

See Figs.  12 , 13 , 14 , 15 , 16 and 17 .

(source: developed based on data searched on ACE equity)

Revenue from net sales (in Rs crores)

source: developed based on data searched on ACE equity)

Expenditure (in Rs crores) (

Profit and loss incurred (in Rs crores)

source: developed based on data searched on SIAM)

Number of vehicles (export)

(source: developed based on data searched on SIAM)

Growth in commercial vehicles

Growth in passenger vehicles (

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Sushil, Garg, S. Internationalization of Tata Motors: Strategic Analysis Using Flowing Stream Strategy Process. JGBC 14 , 54–70 (2019). https://doi.org/10.1007/s42943-019-00006-z

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Received : 14 October 2019

Accepted : 15 November 2019

Published : 03 January 2020

Issue Date : December 2019

DOI : https://doi.org/10.1007/s42943-019-00006-z

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A Comparative Study on Financial Performance of Tata Motors and Toyota Motor Corporation Cars

8 Pages Posted: 15 Aug 2022

Abdul Rahman

Mangalore University - Department of Commerce

Parameshwar Acharya

Mangalore University

Date Written: April 6, 2020

The Indian automobile industry has a pivotal role in the automobile market in the world, because the automobile industry in India is world’s fourth largest and seventh largest manufacturer of commercial vehicles. Automobile industry is largest sector which contribute the 45% manufacturing Gross domestic product and 7.1% GDP to nation. Asper sources, the major automobile players in the Indian market are expected to make India a leader in the two-wheeler and four-wheeler market in the world by 2021.The of rise in income and increasing number of middle-income levels, the demand for cars is been increasing. Customer attraction, sales rise and profit are the main objective of all automobile industry. We have selected two automobile industry Tata Motors and Toyota Motor Corporation. We have attempted analyse the trend situation in sales and profit for five years working capital is also been used in finding the trend. The main focus has been laid on financial performance of Tata Motors and Toyota Motor Corporation Car Company for the five years from 2015-2019 and to analyze whether the improper working capital management can affect the company profitability of automobile sector or not, when it comes to working capital performance, size remains an important.

Keywords: Automobile Industry and Financial Performance, Tata Motors and Toyota Motor Corporation

Suggested Citation: Suggested Citation

Abdul Rahman (Contact Author)

Mangalore university - department of commerce ( email ), mangalore university ( email ).

DEPARTMENT OF COMMERCE MANGALORE UNIVERSITY MANGALORE India

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• SECTOR : AUTOMOBILES & AUTO COMPONENTS
• INDUSTRY : CARS & UTILITY VEHICLES
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