social media assignment

Social Media in Education: 13 Ideas for the Classroom

Since gaining widespread popularity in the early 2010s, social media has been a controversial topic when it comes to using it for education. However, many educators are now embracing social media as a teaching tool with a wide array of benefits for learning.

From parent-teacher communications to organizing group projects to developing digital literacy, social media has the potential to enhance the curriculum at any grade level — provided it is used responsibly. Here, we’ll explore eight platforms and five possible uses for social media in the classroom, plus some best practices for keeping it a safe and enjoyable experience for everyone.

How Social Media is Reshaping Education

As around 60% of the world’s population knows, social media can be an effective way to share news, find communities, build social networks and disseminate information instantly to a broad audience. According to Pew Research, 95% of American teens use at least one social media platform — so it makes sense that educators would seek to engage their students using technology they already interact with daily.

Teachers can use social media to organize group projects, communicate with students outside of class, share resources, and much more. Social media also has the potential to connect schools to the wider community for purposes including:

• Sharing school news
• Promoting school events
• Holding virtual town hall meetings
• Advertising fundraising initiatives
• Sending out emergency alerts

Since 90% of U.S. adults are also on social media (and many likely access it on their phones ), it is an incredibly useful medium for sending real-time communications to parents and guardians of school-aged children.

Pros & Cons of Social Media for Students

Of course, a tool as powerful as social media requires its users to exercise great responsibility to maintain a respectful, safe online environment. Teachers and students should be clear on both the benefits and risks before using these tools for educational purposes.

Benefits of social media in the classroom:

• Real-time communications can increase student engagement, collaboration, communication and overall participation.
• Many students may find it easier to participate in online discussions than in the classroom.
• Students can easily ask each other or their teacher questions about assignments outside of class.
• Students and teachers can quickly share helpful resources at any time.
• Teachers can easily share announcements with the entire class.
• Social media can provide a contingency plan for last-minute remote learning scenarios .
• Students can organize school events with each other or with the help of a teacher.
• Teachers can augment an online-only class by establishing a social media page or account strictly for building community.
• Students can practice using social platforms responsibly, including maintaining a respectful online discourse.
• Parents can stay informed of school news via a convenient, easily accessible platform.
• Teachers can communicate directly with parents as needed, especially if parents cannot attend an in-person meeting.
• Educators can build and enhance their own tech literacy skills to add to their portfolios.
• Most, if not all, social media platforms are free.

Downsides of using social media in the classroom:

• Social media can be a major distraction in class, especially if students are accessing their personal accounts independently. Private side conversations, off-topic activities and mindless scrolling can all happen when students are granted in-class internet access.
• If students primarily use social platforms to participate in class discussions, they can miss out on practicing face-to-face conversations and respectful in-person discourse.
• Some students may see social media assignments as an opportunity to cyberbully their classmates , so it’s critical that teachers set firm ground rules about responsible social media use.
• There is always a risk of a group member posting inappropriate content or language, since it is difficult to manage how students use social media platforms independently. Teachers must be responsible and attentive administrators to prevent and address inappropriate behavior.

8 Ways Teachers Can Use Social Media in the Classroom

While fewer school-aged young people are using Facebook today (about 32%, Pew finds), it can still be a useful tool for maintaining an online community, posting updates, sharing links and asking questions. Facebook can be used to organize specific projects, communicate with classes, form student clubs, plan events and more. The instant group chat function can facilitate real-time discussions, and Facebook Live enables teachers to lead virtual lessons, stream lectures and hold Q&A sessions. As administrators, teachers can set Facebook groups to private or invite-only to maintain a safe space for students.

Twitter can serve as more of a bite-sized message board where teachers can post short project updates, announcements, links to helpful resources or answer students’ questions. The platform can also serve as the basis for lessons in using concise language , since each post is limited to 280 characters — a valuable skill for both essay writing and future professional communications. Teachers can create dedicated handles or hashtags for each of their classes and invite both students and their guardians to follow along.

Blog posts provide another way for students to practice their essay writing, an increasingly important skill for higher grade levels. Instead of maintaining physical reading journals, students can submit weekly blog posts with their reflections and responses to assigned readings. Teachers can also use blogs to communicate project instructions during remote learning days or vacations and even write up a semester report for parents and guardians to review.

This is an excellent tool for sharing visual resources like infographics, artistic inspiration, tutorials or examples of finished projects. Many teachers use Pinterest to collect and organize their own lesson ideas, so creating a board (or several) where students can pin their own resources encourages collaboration and learning ownership. While students of all ages respond well to visuals, Pinterest may be particularly popular with younger students who are still practicing their reading skills.

Another great visual platform, Instagram can be useful for teachers to share updates, for administrators to post announcements and for students to post project results or follow accounts that are relevant to course content. Teachers can create class-specific accounts where they post assignments, instructions, resources, updates, and more.

This online community provides a space for anyone to unite around any interest imaginable — from fitness to classic film trivia to poetry. Reddit has a bit of an “anything goes” reputation for its lax posting guidelines, but moderators are typically on hand to mitigate any inappropriate or improper use of the platform. There’s a subreddit for every academic subject, so students can peruse threads for project research (while still verifying any information therein) and even post their own questions for the Reddit community to discuss.

Similar to Reddit, YouTube hosts video resources on any topic under the sun. Teachers can easily share educational videos, tutorials and any other type of video content. YouTube is also a great hosting platform for video projects, where students can upload finished videos for their teachers, classmates and guardians to watch on a private class channel.

This professional networking platform is mostly used by people in the post-school workforce, so high school students may not even be aware of it yet. However, whether they decide to attend college or not, learning how to market their skills and build a professional network can help students navigate the job market after graduation. LinkedIn is also a great place to find articles and other resources to help young professionals build their industry knowledge and skills.

5 Social Media Lesson Ideas to Try

The ideas in this section are merely suggestions for unique ways to use social media in the classroom — but the internet is your and your students’ playground! Use these ideas as jumping-off points for your own social media-based lessons.

• Use blogs to chart learning progress. Blogs can be useful tools for language learning, whether that’s practicing how to craft a five-paragraph essay or improving one’s French writing skills. But this long-form writing platform can also be used to track students’ progress in any subject. For example, have chemistry students write biweekly posts summarizing everything they’ve learned in class, and ask them to revisit and write about certain topics once a semester to practice knowledge retrieval. These posts can also serve as test prep and reminders of any concepts students may need to review.
• Use Instagram or TikTok for visual responses. Most social media platforms popular with young people are visual-based, meaning they rely on images and videos to convey information. Writing skills are essential for school, but sometimes it’s easier (and more fun) for students to engage with their learning using formats they’re more comfortable with. Instead of a written response to a textbook chapter, have students react using an appropriate TikTok trend. If students are required to show their work, ask them to create an Instagram carousel or Reel of their process and post it to a class-specific account.
• Use Twitter to illustrate the dangers of misinformation. Learning to find and cite accurate sources is a key skill for students, especially at higher grade levels. Unfortunately, misinformation is easy to encounter on social media, where anyone can make a claim or spread false information without providing a source. Show students an inaccurate tweet or other social post and ask them to verify or debunk its claims. Have them document their research process and cite the sources they used to fact-check the post.
• Use LinkedIn to help older students craft their resumes. Marketing themselves in a professional sense isn’t always a skill young people learn in school, but it’s a skill that proves useful for nearly every adult. Have students use LinkedIn to craft a professional objective, organize and explain their work and educational experiences, ask for recommendations and start making connections with potential mentors and employers.

Best Practices for Social Media in Education

For many young people, social media is a part of their (and their parents’) everyday lives. Chances are, if a teacher chooses to incorporate social media into a lesson, many students will already be familiar with the platform and how to use it. Since students may be accustomed to using social media outside of an educational context, it’s crucial that teachers set ground rules and expectations for the appropriate use of these tools.

The following are some best practices that will keep social media a safe and productive place for students and their teachers:

Set professional boundaries: Many teachers also likely have personal social media accounts, so when using these platforms for lessons, it’s best to create an entirely new account dedicated solely to academics. Keep accounts private and invitation-only so that no one besides students and their parents can access the content. No one, teachers included, should be posting anything about their personal lives or content that is unrelated to the course. Invite students to create new user accounts as well to avoid mixing their personal and academic business.

Prioritize increasing digital literacy: Generations of digital natives (including today’s school-aged children and many of their parents) have likely already been practicing online etiquette, but it never hurts to review both practical and appropriate ways to use social media. Remind students that anything they post online has the potential to exist forever, which becomes especially important as they begin to apply to colleges and search for jobs. Students should conduct themselves online just as they are expected to in school.

Promote student achievements: You and your students put in a lot of work during the school year — share your accomplishments with the community! If your school has a public social media account, provide the account manager with information about your class’s latest project or an upcoming showcase so members of the community can see what students have been up to. Not only does this give students an opportunity to show off their work, but it also serves as promotional information for anyone considering enrolling their own children in the school.

Manage multiple accounts from the same place: If you manage multiple accounts for one or more classes, use a tool like Hootsuite or Facebook Publishing (which integrates Facebook and Instagram) to draft and schedule posts for multiple platforms at once. This is especially helpful when students and parents need the same information, but each group predominantly uses a different platform.

Part of a teacher’s job is to never stop learning, whether it’s about the subject matter they teach, new educational tools or innovative ways to engage students. The University of San Diego offers multiple courses for educators in the Professional and Continuing Education program, including classes covering educational technology , digital literacy , equity in the classroom and more. USD also offers certificate programs that focus on specific aspects of education, so that teachers can build a suite of skills in areas like STEAM education or supporting English language learners .

For a full range of USD courses available through the PCE program, explore all course offerings here .

How can I ensure students’ safety on social media?

To protect students’ privacy, keep all class-related social media accounts private or invitation-only and encourage them to set their own accounts to private or create new class-specific profiles. Review proper online etiquette and behavior with students and establish firm consequences for cyberbullying. As a teacher, it’s critical to maintain professional boundaries online, so avoid discussing or posting anything personal on school social media accounts. You may even want to grant access to students’ parents so they can monitor how their children are using these spaces.

How can I use TikTok in my lessons?

According to Pew Research, 67% of U.S. teens use TikTok , with 16% on the app almost constantly. Since so many students already gather in this digital space, teachers can engage them by creatively incorporating it into lessons. Ask students to film reactions to course content using TikTok trends, conduct research via subject matter experts’ posts, or create response videos in place of traditional project reports.

Which social media platform is best for communicating with parents?

It depends on what kinds of content you want to share and which platforms parents and guardians are comfortable using. At the beginning of each school year, send out a survey asking parents to indicate their preferred social media platform, then use the top two results for parent-facing communications. With so many people on multiple social media platforms, it’s best not to limit school news to just one; fortunately, managing multiple accounts at once is simple with social media management tools like Hootsuite and Facebook Publishing.

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Resources: Discussions and Assignments

Module 10 assignment: social media.

Social media has been a game changer for brand awareness building, customer relations, and customer satisfaction. Shoppers are increasingly turning to social media for help with buying decisions. With this shift in advertising, consumers are paving a new purchase path for retailers to follow. Many businesses adopt social media as a promotional mechanism and use social media solely as if it were a traditional one-way advertisement instead of a two-way communication channel.

Here is a short list of common types social media business messages that create customer activity:

• Promotions and discounts
• Latest product information
• Customer support
• Entertaining content
• Ability for customers to offer feedback

For this assignment, you will write 500 words describing your business message by explaining which social media channel is ideal for your company. This assignment has two parts.

Create your business message by deciding on one goal. Do you want to increase sales? Or do you want to build affinity with your customers? As you brainstorm, you may want to use the bullet points above and any content from this module to decide on the type of business message you want to share.

Choose a social media platform that best fits your message. For this assignment, you can use any social media channel presented in this module. Explain and analyze why this social media channel is the right one for your message. You may compare and contrast why this channel works and why the other options are not ideal. Explain how you will measure whether the message was successful. In your conclusion, describe how a successful business message presented on social media can impact customer loyalty, ensure customer retention, and expand publicity. Make sure you cite any sources.

Optional Assignment Resources:

Do you need more information to help you with this assignment? Check out these links for more information:

• The Modern Guide to Social Media for Retail
• Social media marketing: a guide for business
• 5 Lessons from The Top Retail Brands on Social Media
• How Three Leading Retailers Created Successful Social Media Marketing Strategies

Grading Rubric

• Module 10 Assignment: Social Media. Authored by : Lumen Learning. License : CC BY: Attribution

SPCE 292: Treatment and Interventions for Autism Spectrum Disorders

• Getting started with library research
• Assignment Tips: Augmentative and alternative communication devices

Social Media Assignment

Choose your database, choose your search terms and your search technique, apa citation style, find it @ ball state: helping you find the full text of the title you want.

• Assignment Tips: Resources for a young adult with autism

Your assignment:

"You must select 3 research papers from peer-reviewed journals , plus 3 additional scholarly works of your choice (i.e., books, other articles, etc.) You must inform your instructor of your topic, your choice of social media outlet, and provide APA style references of your selected sources."

While it depends on your topic somewhat, APA PsycInfo will likely be the best database to consult for this assignment.  However, if your topic deals with anything related to the classroom, learning, or teaching, you may also want to try ERIC (EBSCOhost.)

Links to those databases are here:

Key database in the field of psychology. Includes information of use to psychologists, students, and professionals in related fields such as psychiatry, management, business, and education, social science, neuroscience, law, medicine, and social work.

Description: PsycInfo is a key database in the field of psychology. Includes information of use to psychologists, students, and professionals in related fields such as psychiatry, management, business, and education, social science, neuroscience, law, medicine, and social work. Time Period: 1887 to present Sources: Indexes more than 2,500 journals. Subject Headings: Education, Mobile, Psychology, Social Sciences (Psychology) Scholarly or Popular: Scholarly Primary Materials: Journal Articles Information Included: Abstracts, Citations, Linked Full Text FindIt@BALL STATE: Yes Print Equivalent: None Publisher: American Psychological Association Updates: Monthly Number of Simultaneous Users: Unlimited

ERIC EBSCOhost is a key database in the field of education, providing access to bibliographic records of journal and non-journal literature. About one third of the content is accessible in full text from within the database.

Description: ERIC EBSCOhost is a key database in the field of education, providing access to bibliographic records of journal and non-journal literature. About one third of the content is accessible in full text from within the database. Time Period: 1966-present Sources: Indexes more than 650 journals. Subject Headings:  Education, English & Linguistics, Mobile, Music  Scholarly or Popular:  Scholarly Primary Materials:  Abstracts, Books/e-books, Dissertation and Theses, Grey Literature, Journal Articles, Reference Resources, Report Information Included:  Abstracts, Citations FindIt@BALL STATE: Yes Print Equivalent:  None Publisher: U.S. Department of Education Updates:  Monthly Number of Simultaneous Users:  Unlimited

Use the CHOP, DROP, and OR technique for your search strategy.

Breaking your topic up into the concepts involved is a great way to start planning your searching.  (This is the CHOP part of CHOP, DROP, and OR.)

Then drop each concept from your topic into a separate search box.  (This is the OR part of CHOP, DROP, and OR.)

Next, consider whether there are synonyms and related terms that you also want to search on, and use OR to include those.  (This is the OR part of CHOP, DROP, and OR.)

Finally, be willing to explore, experiment, and revise your search!

Here's an example:

• Let's say my topic is the use of dogs in therapy with individuals with autism.
• First I'd CHOP it up into these concepts: dogs, therapy, autism
• Then I'd DROP each of those terms in a search box, as I've done here in APA PsycInfo:

• Next, I'd try coming up with other terms to OR into my search, as I've done here:

• Finally, I'll look at my results and edit my search to incorporate any new terms I discover.  After seeing this record...

• ... I might change my search to look like this:

Remember that research takes time...and be willing to scroll down through your list, looking for good 'hits!'

It's important that you use APA citation style as you cite the articles and other sources for your References List.

When you want to cite a source you've found using a library database, you can start by looking for the "Cite" feature.

• Click on the title of the article you want to cite.  The full record for that item will be displayed.
• Click on the "Cite" button on the right, under "Tools." 
• Under "Citation Format," scroll through the various citations generated for your item, looking for the APA citation.
• At that point you may choose to highlight the citation, and copy-paste it into your document.
• *Double-check" the citation that's generated, however, as it may not be perfect.

To use the "Cite this item" feature in OneSearch:

• Under "Choose a Citation Format," choose APA.
• At that point, you may choose to highlight the citation, and copy-paste it into your document.
• *Double-check* the citation that's generated, however, as it may not be perfect.

Things to check for:

• Capitalization: APA citation style requires article titles to be capitalized as in a sentence.  (i.e. The first word is capitalized and any proper nouns, but otherwise.words should be in lower case.)
• Dates and page numbers.
• Formatting: Your APA-style reference list should use a hanging indent for each entry.  You'll need to ensure you properly use that feature in your word processing program.
• What's "Find It"?

Find It helps you to search the Libraries' other databases and subscriptions to see if the full text is available through another resource.  

• If it is available, Find It provides a link to the text of the article.
• If it cannot find the full-text, Find It provides a link to Interlibrary Loan so that you can request that we get a copy of the article from another library.

To use Find It, click on the red Find It @ Ball State button.

If we DO have full text access to the article, a page will be displayed with options for access under "Full Text Format Options."  The typical options are:

• PDF: the file format reflecting the formatting for a printed page
• Link: taking you to the webpage version of the article

If we do NOT have immediate full text access to the article, the OneSearch record for the article will be displayed.

• Look under "Links" for "Request this item with InterLibrary Loan / ILLiad."
• Click there, and log in with your Ball State username and password.
• More information about placing an Interlibrary Loan request .

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• Last Updated: Aug 13, 2024 11:16 AM
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How to use social media for classroom assignments

This two-step process will help your students learn to use social media for more than posting pics.

Social media is embedded in our culture. Online users regularly visit multiple sites each day to interact with their online community of family and friends, post and distribute content, and consume information. Social media sites are databases where our students go to communicate before and during class sessions. Since our students are using the platforms regularly, I wanted to find a way to integrate social media assignments and interactivity within my courses.

Even though students regularly use Facebook, Twitter, Instagram, and other social media sites to review a funny meme, watch a new reality series, re-tweet the latest celebrity news, or post pictures, they may not want to connect with their instructor away from the classroom on a platform they use as their daily communication tool. According to a report published for Pew Internet Research , 4 percent of teenagers said that learning new information was a positive influence of using social media according. Communicating with family and friends, interactivity, expression, and entertainment were much more important to young adults when using social media. Therefore, it is imperative for faculty to look for ways to use social media in the classroom so that students learn to use the sites as a tool for learning, engagement, and discussion of course content. Here are some things that have worked for me.

1. Start slowly by building community. If you immediately add social media to your course, students may not feel comfortable connecting with you or they may not want to create an additional social media profile just for your course. First, build community with your program and content by introducing the idea of social media without requiring assignments or evaluation. Facebook lets you create Groups that provide an environment to discuss ideas and issues and share content. Create a Facebook Group and invite students to share articles, photos, opinions, and other forms of content relating to the discipline. A Facebook Group will help your students become comfortable interacting with you while learning new material that relates to the classroom discussion. Additionally, you can use the Group to show potential new students the type of issues and subjects your courses cover.

2. Survey your students. Once you have an online community centered on your program, I recommend doing a quick survey. (I use Google Forms or SurveyMonkey.) Ask students if they are interested in social media platforms being intertwined with their course, which sites they’d like to use, and what they want to learn when using a social media platform.

My students wanted assignments to focus on privacy and fake news. One assignment that I introduced into my Introduction to Social Media course is having students read the terms and conditions when signing up for a social media site. This helps them understand what they are signing up for as well as what a social media platform is allowed to take from you. My students were also interested in learning how social media can help them in their future careers and how to use social media for research.

In my Online Branding course, students learn to create a personal brand based on their interests or desired profession. One of my students hopes to write television scripts upon graduation. She decided to create an online brand using Instagram and Twitter and posted daily on both platforms. On Instagram, she posted images of scripts and short videos about coming up with concepts for characters and storylines; on Twitter, she had discussions with industry leaders in media organizations. Thus, both social media platforms coincided with her career and skills while being used as a communication and entertainment device. Furthermore, the social media sites created a community for her around skills and content that was taking place in the classroom.

I hope that these steps inspire you to try adding social media assignments and engagement tools to your courses. As the next generations of students are always connected to one another, it is an opportunity for them to never stop learning on the sites they use daily to complete tasks. Social media can become another learning management system for our students to take advantage of.

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Tom Kenny is a full-time instructor for the communications department at Molloy College in Rockville Centre, NY. He teaches courses focusing on media studies, film & television production, social media, and creating professional content for the Web. He is the co-author of the textbook Producing New and Digital Media: Your Guide to Savvy Use of the Web.

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Topic: Social Media

Discussing social media

In this lesson set, students not only discuss different aspects of social media but revise and practise useful grammar and vocabulary

It’s a one-way street! Parasocial relationships

With this engaging lesson, students read an article, discuss parasocial relationships and talk about fandom. They also share their experiences, learn vocabulary to talk about the topic and give their opinions on fans and fandoms.

The power of social media

Navigate the territory of social media with this lesson! Students discuss the use of social media, watch a video about the feeling of FOMO (fear of missing out) and practise vocabulary to talk about the topic.

Brave new influencers

With this Flipped lesson, advanced students get a great chance to revise and practise grammatical aspects, learn collocations connected to social media activity and have engaging conversations about AI influencers.

Social media addiction

Let your students assess the impact of social media and respond critically to a news report. The lesson fosters meaningful discussion!

How bad is a humblebrag?

In this lesson, students discover what humblebragging is, watch an ad and do a multiple choice vocab task. They also write social media posts and have a discussion about bragging online.  

Slacktivism – to engage or not to engage?

In this lesson students discuss the term slacktivism and different forms of activism. They also do a word formation exercise and talk about the article they read at home. 

Are you living an Insta lie?

In this lesson students watch a video, practise using the phrase “but in fact”, and talk about Instagram.

Are we all content creators?

In this lesson students discuss who a content creator is and practise some vocabulary useful when defining vague terms. 

Our lives rely on social media more than we think

This lesson plan is based on an article about a social media outage which students read at home. In the lesson, students learn some useful vocabulary and discuss possible consequences of all social media ceasing to exist.

Those who influence us the most online

In this lesson, students work with some easily confused words, practise the use of prepositions, and watch a video about micro-influencers. They also have a discussion about the effect, impact and influence that we experience in different areas of life. 

Who should tackle misinformation on social media?

With this lesson plan students learn and practise some useful news language and reflect on the problem of misinformation on social media.

Are emojis making us dumber?

In this lesson about emojis students not only learn words to describe some common features of nonverbal communication, but they also watch a video and reflect on the role of emojis in digital communication.

Today’s teens are going through a lot (cause and effect)

In this lesson, students learn and practise expressing cause and effect, discover new collocations and discuss problems faced by modern teenagers.

Anxiety-free news

In this lesson about anxiety-free news, students learn and practise positive and negative adjectives and reflect on the impact of news stories on our lives.

Do we need each other? (synonyms of the word important)

In this lesson students engage in a discussion about human relationships. They discover synonyms of the word important, watch a video and reflect on the future of face-to-face interaction. 

How beauty filters are changing the way we want to look

In this lesson inspired by a video about body dysmorphia students revise and practise the different uses of Present Continuous as well as reflect on the influence of beauty filters on teenagers’ lives.

Make the most of your LinkedIn profile

In this lesson plan on LinkedIn students discover how to create a successful professional profile, practise their listening skills and write a LinkedIn profile summary.

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Faculty ToolKit: Using Social Media In Your Assignments: Assignment Ideas

• Related Books
• Related Articles
• Useful Sites

Assignment Ideas

Useful libguides, the following libguides can help you explore and expand on these assignment ideas with your students:.

The information literacy tutorial is a great way to assign small research components to your students- such as finding a peer reviewed journal. The guide is full of screen-shots, videos, and simple to follow instructions. The Spotting Fake News LibGuide is a great resource for your students and can help them decipher the information they get through social media.

• Information Literacy Tutorial
• Spotting Fake News LibGuide

These assignments and in-class activities will help you discuss the reliability of websites and social media sites in simple ways:

• Evaluating Information: The Cornerstone of Civic Online Reasoning Executive Summary of the Stanford History Education Group produced with the support of The Robert R. McCormick Foundation. (Contains examples of assignments done with students to promote homepage analysis and evidence evaluation skills)
• Fake News Detection The News Literacy Project has been working to address misinformation – including viral rumors, hoaxes, propaganda and other forms of fake information – in classrooms for years. This handout help students ingrain news-literate habits of mind and build the critical thinking skills needed to assess the credibility of any news and information they encounter online.
• Lessons Ripped From the Headlines The Center for News Literacy from Stony Brook University’s School of Journalism, offers an impressive Digital Resources Center that includes Ripped from the Headlines: Fresh news literacy lessons, based on the latest news, ready to use in class.
• Twitter/Context In-Class Activity This short in-class activity provides an opportunity to discuss context and critical thinking with your students.
• Virology Report: Online Rumor Breakdown The News Literacy Project has been working to address misinformation – including viral rumors, hoaxes, propaganda and other forms of fake information – in classrooms for years. This handout is focused on helping students “immunize” themselves from viral rumors.
• The Gold Standard- Web Evaluation Worksheet Use a bad site to create criteria or a gold standard for a good website
• The New York Times Learning Network Lesson plans on teaching internet search skills and many other subjects
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• Last Updated: Feb 14, 2024 2:10 PM
• URL: https://library.ncc.edu/SocialMedia

Essay on Social Media for School Students and Children

500+ words essay on social media.

Social media is a tool that is becoming quite popular these days because of its user-friendly features. Social media platforms like Facebook, Instagram, Twitter and more are giving people a chance to connect with each other across distances. In other words, the whole world is at our fingertips all thanks to social media. The youth is especially one of the most dominant users of social media. All this makes you wonder that something so powerful and with such a massive reach cannot be all good. Like how there are always two sides to a coin, the same goes for social media. Subsequently, different people have different opinions on this debatable topic. So, in this essay on Social Media, we will see the advantages and disadvantages of social media.

Advantages of Social Media

When we look at the positive aspect of social media, we find numerous advantages. The most important being a great device for education . All the information one requires is just a click away. Students can educate themselves on various topics using social media.

Moreover, live lectures are now possible because of social media. You can attend a lecture happening in America while sitting in India.

Furthermore, as more and more people are distancing themselves from newspapers, they are depending on social media for news. You are always updated on the latest happenings of the world through it. A person becomes more socially aware of the issues of the world.

In addition, it strengthens bonds with your loved ones. Distance is not a barrier anymore because of social media. For instance, you can easily communicate with your friends and relatives overseas.

Most importantly, it also provides a great platform for young budding artists to showcase their talent for free. You can get great opportunities for employment through social media too.

Another advantage definitely benefits companies who wish to promote their brands. Social media has become a hub for advertising and offers you great opportunities for connecting with the customer.

Get the huge list of more than 500 Essay Topics and Ideas

Disadvantages of Social Media

Despite having such unique advantages, social media is considered to be one of the most harmful elements of society. If the use of social media is not monitored, it can lead to grave consequences.

Thus, the sharing on social media especially by children must be monitored at all times. Next up is the addition of social media which is quite common amongst the youth.

This addiction hampers with the academic performance of a student as they waste their time on social media instead of studying. Social media also creates communal rifts. Fake news is spread with the use of it, which poisons the mind of peace-loving citizens.

In short, surely social media has both advantages and disadvantages. But, it all depends on the user at the end. The youth must particularly create a balance between their academic performances, physical activities, and social media. Excess use of anything is harmful and the same thing applies to social media. Therefore, we must strive to live a satisfying life with the right balance.

FAQs on Social Media

Q.1 Is social media beneficial? If yes, then how?

A.1 Social media is quite beneficial. Social Media offers information, news, educational material, a platform for talented youth and brands.

Q.2 What is a disadvantage of Social Media?

A.2 Social media invades your privacy. It makes you addicted and causes health problems. It also results in cyberbullying and scams as well as communal hatred.

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Social Media Syllabus

Teaching students to analyze social data with microsoft social engagement: social media analytics assignment (post 3 of 4).

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• For CLIENT’S NAME what is the total number of a) shares, b) replies, and c) posts on Twitter during TIME PERIOD?
• (repeat this for however many keywords you have – up to 3)
• In what STATE/COUNTRY were the top posts posted that mention CLIENT?
• Note: if we only have data from Twitter, then just use Twitter.
• What is the sentiment percentages (positive, negative, neutral) for CLIENT?
• Who are the top fans and critics for CLIENT on each platform?

Of course, the above 8 questions are just a sampling of what you could do with the software. In Summary The software can be a bit challenging to use. And I found that students struggled at times to navigate it. It is important to make yourself available in class to help students. Also, because the students had to answer these questions for their client and then for their competitors, it was rather time consuming. Teams that tackled this project in a smart manner, divided up the work and then put their answers together and reviewed them. Some students may feel that this part is somewhat redundant to what they do in Microsoft Excel pivot tables. Questions 1 and 2 from the pivot exercise are similar to questions 1 and 4 from Microsoft Social Engagement, respectively. But, in my point of view, it is different enough and, importantly, it is a different way of analyzing things. Still, because this project overall requires a good deal of work when you consider the pivot tables and the social network mapping ,which we’ll discuss in the next post, you may find it useful to remove some of the above questions. Projects like these can be intimidating and challenging for students. But I truly believe the benefits outweigh the drawbacks. The opportunity for students to learn industry software in the classroom is highly valuable. And it is better for students to dive in while in school than have their first exposure be overwhelming on the job. In the next post, we will discuss part 4 of this assignment which gets students using Netlytic.org to do some basic network mapping of their client’s online network.  I will be publishing that post in 2 weeks. Update: You can now read Post #4 on Netlytic . If you haven’t yet, be sure to check out post 1 and post 2 in this series.

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Top 20 Fun Social Media Project Ideas & Topics For Beginners [2024]

Social media apps are platforms that enable users to create, share, and interact with content and connect with others through networks. They facilitate communication, content sharing, and social interaction through features like messaging, posts, and multimedia sharing.

Technology and the internet form a part of our everyday lives in the digital age. The use of social networking platforms like Twitter, Facebook, Instagram, etc. is particularly prominent among adolescents, teenagers, and young adults. These individuals form a significant portion of the 3.5 billion social media users worldwide.

Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

In this scenario, social media projects offer an excellent way of combining fun and education. Read on to know how students and academic institutions can utilize social network tools to augment and improve teaching and learning methods! 

Today, we have an ever-growing list of applications and communication tools to cultivate classroom engagement. Educators should explore the exciting opportunities presented by the world of social media and find innovative ways of integrating it into their lessons. Here are some social media project ideas that we have collated to get you started! 

Feeling social media is fun? Know how to make a career out of social media? Learn more "}" data-sheets-userformat="{"2":1063869,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":2,"11":0,"12":0,"14":[null,2,0],"15":"Calibri","16":11,"23":1}" data-sheets-textstyleruns="{"1":0}{"1":16,"2":{"2":{"1":2,"2":1136076},"9":1}}{"1":161}" data-sheets-hyperlinkruns="{"1":16,"2":"https://www.upgrad.com/digital-marketing-and-communication-pgc-mica/?utm_source=BLOG&utm_medium=TEXTCTA&utm_campaign=MV_DM_PGC_BLOG_TEXTCTA_"}{"1":161}"> Feeling social media is fun? Know how to make a career out of social media? Learn more

In this article, we will guide you on how to get aboard with your preferred social media project and offer you some insights and tips for the same. You can explore our top 20 fun project ideas and much more! Read on!

Social Media Project Topics: How to Get Started?

Social media projects are an amazing way to show creativity and make a worthwhile impact. However, starting something new and innovative often takes a lot of time and patience. So, here we have some ideas on how to get you started on your coveted social media project:

• First up, explore your passion and finalize a topic of your choice. This way you would enjoy your work in the long run.
• The next step is to do proper research. Choose a fun, trending topic that will approach a broader audience.
• Next, consider some real-world issues. Social media projects that address real-world challenges tend to attract attention. Consider topics that contribute positively to your community or industry.
• Exploring educational content is your next step. You can also share valuable knowledge and insights by focusing on educational content by creating informative tutorials or posts.
• The next way to approach your project is to create interactive content. Be it picture content, photo challenge, or video content, it helps attract an audience.
• If you aren’t sure where your interests lie, then you can collaborate with your peers to create your project. Joint projects bring diversity and new perspectives, attracting a broader audience.
• Engage with your audience directly through Q&A sessions. This technique is effective in class groups or book clubs. This interactive format allows you to address their questions, build rapport, and gain insights into their interests.

Social Media Project Ideas

1. class group on facebook.

This project is about taking the classroom community online. You can create a closed group of your class on Facebook, wherein all the students and teachers can interact with each other as members. It can function as a digital bulletin board for homework assignments, submission dates, and other useful updates. 

A majority of school students in the 13-17 age group and college-goers (who are usually aged more than 18 years) have an account on Facebook. And how they consume information is changing every single day in the current fast-paced, technology-driven world. With an online class group, you can leverage the advantages of social media to streamline your communications. 

You can set specific page roles and rules of engagement for your Facebook group, and instruct the students about the same. Once they start using the platform, they will get to learn more about group dynamics. Shy students can get a chance to participate in discussions from home and gain more confidence in interacting with others. It can also facilitate the exchange of relevant academic resources and result in a rich content repository. you can learn more about Facebook marketing for beginners.

2. Twitter summaries

Twitter is famous for its character-limited posts. You can use this social media platform for an innovative summary-writing project. Ask your students to consolidate their takeaways from a topic or reading discussed in the classroom. They should be able to understand the text, coherently organize the points, and capture the central idea within 280 words, which is the character limit on Twitter. 

Summaries help develop critical thinking skills, which come in handy throughout one’s education and career. 

Read: Social Media Marketing Interview Questions

3. Brick-by-brick discussion on Yammer

Yammer is a social networking service, widely used for private communications within organizations. You can design a project around this platform where each student will have to post a question, an idea, or insight about the material covered in class. And other students will be required to respond with a meaningful comment on the posts. Only those with approved email addresses will be allowed to join the network. 

You can also create a scoring mechanism based on the online interactions on Yammer. Every student should participate in the exercise at least once to receive a satisfactory grade, and bonus points will be given to those who comment more than once. 

In this way, students will be able to remain involved in routine activity and also reflect on what they are learning in class. 

4. Hashtag activism

You can devise a project-based activity to teach your students about social justice, human rights, equality, and the like. 

Information and communication technologies provide a tremendous tool for spreading awareness and highlighting issues that may not be adequately represented in the mainstream media. Hashtag activism, in particular, is concerned with driving social media traffic to oft-neglected topics. Here are some popular real-life examples: 

• #ClimateStrike 
• #BlackLivesMatter 
• #WomensMarch 
• #UmbrellaRevolution

You can ask your students to implement a cause-oriented hashtag campaign and use their online voice for good. The process will unfold somewhat like this:

• Pick a particular cause
• Plan your messaging and decide which hashtag to use
• Create social media posts and promote your hashtag campaign
• Learn about follows, likes, and comments and how they strengthen your campaign
• Analyze the impressions created and awareness generated by your hashtag
• The best performing campaign will receive a special prize.

Check out: Social Media Marketing Techniques

5. Facebook pages of fictional characters

Literature classes usually have a project component wherein all students have to read a given book and then produce a report on it. You can improvise on this idea by integrating social media into it. 

Instead of a regular book report, tell your students to make a Facebook page of their favorite characters from the story. The fictional character will have a distinct page name, profile picture, and description. 

If you allow students to take up a group project, you can get the entire community of characters. Here, students will operate the pages of their respective characters to interact with one another as per the roles depicted in the book. For instance, it might be interesting to see Scout, Jem, and Atticus Finch (from the novel To Kill a Mockingbird) commenting on each other’s Facebook posts. 

Such fun assignments can help readers engage with the text more deeply and explore their creative sides. 

Read about: How To Generate Business Sales with Facebook Ads?

6. Social media research

This project is about writing a research paper using social media sources. From choosing a research question to collecting data and analyzing the information, every step will be centered around social networks like Facebook, Twitter, LinkedIn, Reddit, and others. 

The advancement in technologies and communication networks has brought the world and its communities closer. But it has also given rise to new challenges like fake news and false information sharing. If left unchecked, fake news can be used by governments to generate propaganda, by businesses to exploit consumers, and by individuals to provoke community sentiments just for fun. Hence, there is an urgent need to employ mechanisms that can determine the credibility of online information. 

We have listed the key takeaways of this project below.

• Understanding how to navigate the tricky landscape of social media
• Learning how to forage for useful information on social networks 
• Figuring out how to distinguish expert opinions from everyday musings
• Observing the differences between legitimate news and propaganda

7. Film festival on YouTube

The primary task under this project is to make a short film and then upload it onto a YouTube channel. Students can shoot original footage or create animations and then produce a 5-10 minute video that mimics a real-life short film. Later, upon receiving everyone’s submissions, a film festival screening can be organized with faculty and parents in attendance. One added advantage of this project is that the creations can be shared online to garner more views and accolades. 

8. EdTech channel on YouTube

It is one of the most popular social media projects that aim to explain difficult concepts using the visual medium. You can design an assignment in which the participants will be required to put together moving images, text, and sound to create an explainer video. 

The process will be quite similar to making slide decks in a PowerPoint presentation. But with the support of animations, audio narration, and subtitles in video-based learning, you can effectively present complex procedures and abstract topics in an effective manner. 

Moreover, having a YouTube channel will allow you to organize your content in separate subject-wise playlists. Take a cue from ed-tech channels such as TED-Ed, Edutopia and others, where the instructors describe complicated topics in a simple, concise, and professional style. Such teaching videos have gained immense prominence in the e-learning ecosystem in the last few years. 

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9. Informational podcast on SoundCloud

Podcasts offer a convenient way of listening and learning. And herein lies a student project idea – hosting an educational podcast on audio distribution platforms, say SoundCloud. It can serve as an excellent activity for honing your articulation and oratory skills. 

Think of it as your own online radio show. You can either cover a particular subject like Mythology, Gaming, Entrepreneurship , or even share general tips for studying, mindfulness, etc. Here are some topics to spark your creativity:

• Tips on avoiding distractions and building concentration
• How to work independently and as a part of the team
• How to manage stress when you have too much on your plate
• Fun ideas for team building exercises

Listeners can subscribe to your audio series and access it on their laptops, smartphones, and other internet-connected devices. What makes podcast work, besides their time-efficiency, is that they offer a peek into people’s real-world experiences. 

Read: Future of social media marketing 

10. News updates

Social media is a useful tool for staying updated about current events and new ideas. You can receive stories in real-time, engage with other users, and share content that interests you. A news update project can involve collating weekly insights on the latest happenings from different social media platforms. 

Nowadays, almost every news and media company has a social media page that you can follow to get live updates. You can also follow eminent personalities, politicians, and celebrities. 

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11. Online polls as interactive tools

Platforms like Facebook, Twitter, Instagram, and even YouTube have an interactive feature called an online poll. With this tool, you can directly ask the users or followers about their preferences, quiz them on different topics, and gauge their opinion on a specific issue. 

Also, for educators, online polls are great for incorporating democratic decision-making in their content creation approach and aligning learning goals. And as a student, you can experiment with this tool to design extensive surveys for your data collection project.

12. Vocabulary exercises on Instagram

In a traditional classroom environment, students get physical practice worksheets in which they fill out their answers using a pen or pencil. Today, technology has added a whole new dimension to homework exercises. 

Tutors can get creative on social media, especially when it comes to things like vocabulary revision. They can create daily ‘ Word of the Day ’ posts for their online pages. Alternatively, they can use the ‘story’ feature or simply share the Word and Meaning in different posts. And the users can get to the answer by tapping or swiping. 

Read more: 6 Strategies to drive Traffic from Instagram to Your Website

13. GeoTweets

This project demonstrates an innovative way of taking interactive geography lessons using Twitter and Google Maps. You can leverage your Twitter network to ask for challenges, where different users can submit locations via geo-tweets. Now, ask the students to track these locations using Google Maps. 

14. Encouraging student creators

Let your students act as online reporters and present comprehensive event coverage on social media platforms. In this project, they can design a social media campaign to promote an upcoming event, such as a musical concert, theatre play, movie screening, or a sports competition. Further, they can share the live updates from the event and later post a detailed online coverage. This activity-based learning approach will encourage them to take the initiative and pick up new skills. 

15. Student of the week

This project focuses on showcasing the talent in your classroom. Every student will have a distinct personality and interests. You can do a weekly feature of best-performing students under different categories, including a short bio and picture. You can also compose a social media template for this purpose. Be sure to share appropriate content and highlight the positive aspects of every post. 

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16. Taking projects global

Social media has enabled learning communities to build meaningful relationships with global institutions, academicians, and companies. You can share your projects, findings, activities, and other developments with people all around the world and collaborate with them. This practice of sharing and learning from each other opens up many opportunities for education, innovation, and research. 

So, you can execute an educational project with an international partner on social media, hence demonstrating a cross-cultural exchange of ideas.

17. Teaching digital citizenship and guidelines for responsible behavior 

Social networks provide an effective means of expression. But like all technologies, virtual interactions are also habitually misused. Therefore, it is vital to educate students about things like cyber-bullying, online ethics, and etiquette, the internet, and social media addiction, etc. 

This need informs another project idea to teach students how to think logically about the online world and understand their role in it. You can start by compiling a guide on acceptable social media conduct and quote examples to ease comprehension. 

Check out: How to build a successful career in social media?

18. Book Clubs on Social Media

Are you a bibliophile? Then your ideal social media project can be to pair up your assignment with your hobby, and start a social media-based book club! You can choose any preferred social media platform and get started. 

For instance, if you choose Instagram or Facebook, you can create a separate page for your book club, and send invites to the interested participants. They can collaborate with you and create book-related content, or post book reviews. 

Furthermore, you can also introduce ‘theme of the month’ or ‘genre of the week’. The participants can share their views on the topic and create lively discussions. You can create polls to choose the next genre or topic as well!

19. Corner for Language Learning

If you are a language enthusiast, then Language Learning Corner can be your fun social media project topic. Dedicate a day or week to language learning, where participants share new words, phrases, or language-learning resources. This can be an interactive way to promote language diversity.

Furthermore, you can create unique hashtags to usher in all the enthusiastic learners. Here are a few trending hashtags to take inspiration from:

• #LanguageLover
• #LanguageLearning
• #VocabularyBuilding
• #FunLanguageLearning
• #LanguageLearningLifestyle

20. Conduct Interview Series

CSR projects for students or corporate social responsibility projects are a great way to instill societal empathy among learners. For this sort of project, you can conduct interview sessions with industry experts or community leaders. The participants here can conduct 1:1 interviews, or you can also schedule online interviews with your chosen individual. Determine the CSR topics in advance, and here is a section on some trending topics:

• Environmental sustainability
• Gender equality in office spaces
• Corporate governance
• Human rights incorporation
• Green strategy adoption in the IT sector
• CSR impact on customer satisfaction

Benefits of social media projects

• Enhancing digital literacy skills
• Boosting knowledge retention and understanding, considering social media is slowly changing how we consume information
• Increasing student participation, collaboration, and motivation
• Better community connect and creating global classrooms
• Demonstrating the functioning of online groups and member behavior
• Enriching students’ writing and presentation skills 
• Going beyond text and experimenting with images and video content for 
• Providing information about social media best practices and online user conduct
• Nurturing qualities of informed leadership and activism
• Allowing students to show their personality via online activities and interactions
• Improving students’ attitudes towards the course content
• Educating students’ about the knowledge-building advantages of ICT 
• Social media project for students helps in enhancing global awareness
• Social media marketing projects for students offer them the much required platform for networking and connecting with their peers.
• Completion of social media project topics ensure students learn proper research and time management.
• Social media project ideas for college students include developing a campus event sharing app or a collaborative study group platform.

Social media project ideas for students include creating a campus event app, developing a study group platform, or designing a social networking site for hobby enthusiasts.

Social Innovation Projects for Students: Tips to Get You Started

Are you planning to work on social media marketing proposals ? Here are some of tips to get you started on social relevant projects:

• Start with a social issue or challenge identification. It can be from any field like education, healthcare, environment, etc where research can contribute towards a positive change.
• Thorough research is essential for understanding the root causes and current initiatives addressing the problem.
• Collaborate with peers who share your empathy towards the issue and can offer insights on the same.
• Define your aims and objectives of the project clearly, and ensure you start on a small, pilot project first. Gradually you can move towards a bigger project with the help of social media platforms.
• Leverage some good social media platforms to reach out to maximum audience.
• Take the help of KPIs or key performance indicators to keep tabs on your social media project performance.

In-demand Digital Marketing Skills

Social media and the job market

With the proliferation of smartphones and other internet-connected devices in the market today, we are always ‘social’ with the world at our fingertips. In fact, 21st-century marketing jobs consider social media proficiency as an essential component of a candidate’s profile. Many organizations hire social media managers to shape their online strategy, to create and post material, as well as to measure the impact of specific campaigns. 

Moreover, the demand for social media specialists is growing across the industry, whether it is in big corporations, small businesses, or NGOs. Even entrepreneurial ventures and startups can gain much greater visibility with social media compared to traditional methods. 

Did you know that as a social media manager in India, you can earn an average salary of INR 5.4 lakhs per annum? On the other hand, as a social media specialist your payscale can range from INR 2 lakhs per annum to INR 9.2 lakhs per annum. 

Also Read: Social Media Marketing Salary in India

Wrapping up

Due to the increase in digital connectivity and its overlaps with core business functions, the social media industry has experienced a significant rise in popularity and growth in recent years. And in 2020 and beyond, employers are likely to place immense value on social media skills.

With the social media project ideas mentioned above, you can not only build practical knowledge but also enhance the quality of curriculum delivery. So, incorporate them into your teaching plan to educate and train the professionals of tomorrow!

If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s  Digital Marketing Certificate Program . Become an expert in social media marketing, content marketing, branding, marketing analysis, and PR.

Rahul Karthikeyan

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Frequently Asked Questions (FAQs)

Socially relevant projects, also going by the term socially relevant projects, are those which cater to societal needs. Here are some of our top social relevant projects especially for CSE learners: Face detection, Library management systems, Chatbots, Social media sentiment analysis, Attendance system powered by face recognition, Spam filtering application, Smart home applications, Feedback systems.

Proper project preparation takes a lot of effort and time. You can create a good project file on your social media marketing project by following these steps: Determine the aim and objective of your project, Once your goals are defined, choose relevant metrics, Prepare your questionnaire, if any, Gather all relevant data, Perform all analyses and represent the same with the help of graphics, Compare your results with the previous year's results, if required.

The digital marketing world is booming, and now would be the right time for you to opt for a digital marketing course. If you’re worried about how your future looks after the course, here are your options: You can gain hands-on experience, via multiple avenues like internships, freelance work, any personal project, etc., You can build your own personal website, or social media platform to mark your online presence and create your digital marketing portfolio, You can specialize in particular digital marketing areas like SEO, social media advertising, or PPC advertising, and much more, If you want to bag a job immediately after the course, your options would range from SEO manager, and digital marketing manager to web designer or developer.

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How to write a social media case study (with template)

Written by by Jenn Chen

Published on  October 10, 2019

Reading time  8 minutes

You’ve got a good number of social media clients under your belt and you feel fairly confident in your own service or product content marketing strategy. To attract new clients, you’ll tell them how you’ve tripled someone else’s engagement rates but how do they know this is true? Enter the case study.

Social media case studies are often used as part of a sales funnel: the potential client sees themselves in the case study and signs up because they want the same or better results. At Sprout, we use this strategy with our own case studies highlighting our customer’s successes.

Writing and publishing case studies is time intensive but straight forward. This guide will walk through how to create a social media case study for your business and highlight some examples.

What is a social media case study?

A case study is basically a long testimonial or review. Case studies commonly highlight what a business has achieved by using a social media service or strategy, and they illustrate how your company’s offerings help clients in a specific situation. Some case studies are written just to examine how a problem was solved or performance was improved from a general perspective. For this guide, we’ll be examining case studies that are focused on highlighting a company’s own products and services.

Case studies come in all content formats: long-form article, downloadable PDF, video and infographic. A single case study can be recycled into different formats as long as the information is still relevant.

At their core, case studies serve to inform a current or potential customer about a real-life scenario where your service or product was applied. There’s often a set date range for the campaign and accompanying, real-life statistics. The idea is to help the reader get a clearer understanding of how to use your product and why it could help.

Broad selling points like “our service will cut down your response time” are nice but a sentence like “After three months of using the software for responses, the company decreased their response time by 52%” works even better. It’s no longer a dream that you’ll help them decrease the response time because you already have with another company.

So now that you understand what a case study is, let’s get started on how to create one that’s effective and will help attract new clients.

How to write a social marketing case study

Writing an effective case study is all about the prep work. You’ve got to get all of the questions and set up ready so you can minimize lots of back and forth between you and the client.

1. Prepare your questions

Depending on how the case study will be presented and how familiar you are with the client to be featured, you may want to send some preliminary questions before the interview. It’s important to not only get permission from the company to use their logo, quotes and graphs but also to make sure they know they’ll be going into a public case study.

Your preliminary questions should cover background information about the company and ask about campaigns they are interested in discussing. Be sure to also identify which of your products and services they used. You can go into the details in the interview.

Once you receive the preliminary answers back, it’s time to prepare your questions for the interview. This is where you’ll get more information about how they used your products and how they contributed to the campaign’s success.

2. Interview

When you conduct your interview, think ahead on how you want it to be done. Whether it’s a phone call, video meeting or in-person meeting, you want to make sure it’s recorded. You can use tools like Google Meet, Zoom or UberConference to host and record calls (with your client’s permission, of course). This ensures that your quotes are accurate and you can play it back in case you miss any information. Tip: test out your recording device and process before the interview. You don’t want to go through the interview only to find out the recording didn’t save.

Ask open-ended questions to invite good quotes. You may need to use follow-up questions if the answers are too vague. Here are some examples.

• Explain how you use (your product or service) in general and for the campaign. Please name specific features.
• Describe how the feature helped your campaign achieve success.
• What were the campaign outcomes?
• What did you learn from the campaign?

Since we’re focused on creating a social media case study in this case, you can dive more deeply into social strategies and tactics too:

• Tell me about your approach to social media. How has it changed over time, if at all? What role does it play for the organization? How do you use it? What are you hoping to achieve?
• Are there specific social channels you prioritize? If so, why?
• How do you make sure your social efforts are reaching the right audience?
• What specific challenges do organizations like yours face when it comes to social?
• How do you measure the ROI of using social ? Are there certain outcomes that prove the value of social for your organization? What metrics are you using to determine how effective social is for you?

As the conversation continues, you can ask more leading questions if you need to to make sure you get quotes that tie these strategic insights directly back to the services, products or strategies your company has delivered to the client to help them achieve success. Here are just a couple of examples.

• Are there specific features that stick out to you as particularly helpful or especially beneficial for you and your objectives?
• How are you using (product/service) to support your social strategy? What’s a typical day like for your team using it?

The above quote was inserted into the Sprout Lake Metroparks case study . It’s an example of identifying a quote from an interview that helps make the impact of the product tangible in a client’s day to day.

At the end of the interview, be sure to thank the company and request relevant assets.

Afterwards, you may want to transcribe the interview to increase the ease of reviewing the material and writing the case study. You can DIY or use a paid service like Rev to speed up this part of the process.

3. Request assets and graphics

This is another important prep step because you want to make sure you get everything you need out of one request and avoid back and forth that takes up both you and your customer’s time. Be very clear on what you need and the file formats you need them in.

Some common assets include:

• Logo in .png format
• Logo guidelines so you know how to use them correctly
• Links to social media posts that were used during the campaign
• Headshots of people you interviewed
• Social media analytics reports. Make sure you name them and provide the requested date range, so that if you’re using a tool like Sprout, clients know which one to export.

4. Write the copy

Now that the information has been collected, it’s time to dissect it all and assemble it. At the end of this guide, we have an example outline template for you to follow. When writing a case study, you want to write to the audience that you’re trying to attract . In this case, it’ll be a potential customer that’s similar to the one you’re highlighting.

Use a mix of sentences and bullet points to attract different kinds of readers. The tone should be uplifting because you’re highlighting a success story. When identifying quotes to use, remove any fillers (“um”) and cut out unnecessary info.

5. Pay attention to formatting

And finally, depending on the content type, enlist the help of a graphic designer to make it look presentable. You may also want to include call-to-action buttons or links inside of your article. If you offer free trials, case studies are a great place to promote them.

Social media case study template

Writing a case study is a lot like writing a story or presenting a research paper (but less dry). This is a general outline to follow but you are welcome to enhance to fit your needs.

Headline Attention-grabbing and effective. Example: “ How Benefit turns cosmetics into connection using Sprout Social ” Summary A few sentences long with a basic overview of the brand’s story. Give the who, what, where, why and how. Which service and/or product did they use? Introduce the company Give background on who you’re highlighting. Include pertinent information like how big their social media team is, information about who you interviewed and how they run their social media. Describe the problem or campaign What were they trying to solve? Why was this a problem for them? What were the goals of the campaign? Present the solution and end results Describe what was done to achieve success. Include relevant social media statistics (graphics are encouraged). Conclusion Wrap it up with a reflection from the company spokesperson. How did they think the campaign went? What would they change to build on this success for the future? How did using the service compare to other services used in a similar situation?

Case studies are essential marketing and sales tools for any business that offer robust services or products. They help the customer reading them to picture their own company using the product in a similar fashion. Like a testimonial, words from the case study’s company carry more weight than sales points from the company.

When creating your first case study, keep in mind that preparation is the key to success. You want to find a company that is more than happy to sing your praises and share details about their social media campaign.

Once you’ve started developing case studies, find out the best ways to promote them alongside all your other content with our free social media content mix tool .

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• Social media audit: Free template, chec ...

Social media audit: Free template, checklists, and examples

Social media audits are an easy way to keep track of your social media accounts. Generally, it’s best to review your accounts quarterly; however, you can choose a frequency that best fits your company’s goals. Below, get the seven key steps to complete a social media audit, plus a free template to keep all of the information in one place.

Social media is the place to market your business and reach your customers far and wide. No matter what platform you are on, it’s important to regularly review your social media accounts. This will help you evaluate what’s working and what opportunities are available to grow your company, on top of the general benefits of checking performance. 

In order to assess this, you’ll need to perform a social media audit. While the term “audit” can seem overwhelming, it’s easy to do if you have a social media audit template to help guide you through the process. Keep reading to find out what you need to know about social media auditing, and download a free and easy-to-use template to help you perfect your social media accounts. 

What is a social media audit?

A social media audit paints a big picture of your social media strategy and pinpoints where and how you can improve results. Metrics collected from this audit can include audience demographics, locations, engagements, and other valuable information to drive success. 

The term “audit” is typically associated with taxes, but in this case, it simply means compiling and reviewing key information from all of your social media efforts and storing this information in one place.

When should you do a social media audit?

While there is no specific timeline or rule on when you should complete social media audits, there are some best practices that you can follow. In general, it’s best to complete an audit quarterly to implement any new changes and track progress. 

However, if you’re seeing large success across your social media channels and rarely need to make implementation changes, you could choose to complete this audit every six months. Likewise, if you’re noticing that there are many negative complaints stemming from customers about your social media activities, you could choose to run this audit more frequently. This can ensure that all of your social platforms are up-to-date and running properly to optimize your online presence. 

How to perform a social media audit

Whether this is your first audit or you’re a social media audit pro, follow these seven steps to ensure a smooth process. To get started, download our free social media audit template below and follow along as you gather and fill out all of the information needed. 

1. Locate all social media profiles

To start, locate all existing social profiles for your business. Start by listing the ones you use regularly, but remember that this might not be enough. If your company created profiles in the past—especially before you had a social media strategy—and has since abandoned them, you’ll want to include these accounts in the audit.

When documenting these in your template, it’ll be helpful to note which accounts are active and have high priority and which are inactive or need further attention. Also, it’s important to note any accounts that might be fraudulent (meaning they were created by someone other than your company) and require additional research. 

Spend time searching for your business name on Google and social media platforms to see what accounts you find. If you have multiple departments within your company that have different profiles, be sure to note this as well.

The specific platforms you audit will vary based on your company, but may include:

X (formerly Twitter)

2. Ensure brand messaging and completeness

Once you’ve found your social media profiles, it’s time to take a deeper dive into each one. Try looking at them through the lens of a potential or current customer. Does your profile make sense to someone who is checking out your company information? To help guide you, consider the following tips:

Check your handles: As a good rule of thumb, it’s best to keep all of your social media handles the same so users can quickly find you. Consider using your brand name to make it easy. 

Examine the homepage: You’ll want to have a cover photo that is indicative of your brand on the social media account homepage. Make sure the image you choose is properly sized and formatted for that specific social platform.

Become verified: Consider following the necessary steps to get your social media account verified with a checkmark badge to prove your authenticity. Check with each platform on how to attain this important checkmark.

Update contact information: Use this time to check and correct all addresses, phone numbers, emails, and URLs. 

Modernize pinned posts: Take time to evaluate pinned posts to make sure they are relevant and up-to-date with your current marketing strategy and specific campaigns.

3. Find patterns within your social media profiles

It’s important to understand what posts work for your target audiences on each platform. After all, each social media platform is different, and you need to be aware of what works and what doesn't.

During your audit, review the engagement rate of your most recent posts across each platform. Do you get more likes, retweets, and shares on videos or photos? Does one kind of post do really well with audiences on Facebook, whereas the same post doesn’t do so well on Instagram? Things to review include:

Total number of followers

Tweets to your brand

Best-performing posts 

Add this information to your social media audit template, including any theories and tests you may conduct between now and the next audit. This will help solidify and define your social media strategy going forward, making it easier to make better connections.

4. Set goals and KPIs

Once you’ve identified your profiles and found the patterns of what works and what doesn't, the next step is to create goals and key performance indicators (KPIs) for each of your profiles. Not every profile needs to have the same goal—it’s best to designate different objectives that best match the consumers on each site.

Goals can include:

Increasing traffic to your site: Engaged customers on social media can follow through to visit your website and increase your unique visits. 

Growing brand awareness: Metrics like post reach, audience growth rate, and social share of voice attribute to brand awareness, which gets customers talking about your brand. 

Managing brand reputation: You can track brand mentions and hashtags, both positive and negative, on social media. This is a great way to get ahead of any potential issues.

Expanding community engagement: This includes growing likes, shares, and follows. Increased reach means that there are more potential customers hearing about your brand, therefore growing your brand’s awareness.  

Make sure that each goal is SMART: specific, measurable, attainable, relevant, and time-bound. SMART goals set a clear objective, making them more achievable than a generic goal. 

5. Assess the best social media platforms for you

Once you’ve gathered information about your social media channels, you can take time to make strategic decisions about where to focus your efforts. Consider your goals set for each social media account and ask yourself the following questions: 

Are your goals being met? 

Could they be better met on a different platform? 

Is there a better platform for one type of content to thrive on? 

Do your customers exist on a platform that you’re not on yet? 

Right now, you might have a lot of social platforms without a lot of engagement. Oftentimes, it's more valuable to put your energy towards a limited number of platforms that are more appropriate for your brand.

"Appropriateness" varies, but basically, it means either your customers use that platform, your customers are more likely to engage with your content on that platform, or something else beneficial towards your topline social media goals. Consider using the data you gathered to help decide where your content has the best chance to thrive. 

This is also the perfect opportunity to consider deactivating old accounts that haven’t been updated in quite some time since they most likely are not serving any goal-oriented purpose for your company.  

6. Standardize channel ownership

While filling out your template, take the time to dedicate one person (or team) to be the social media account “owners.” This person makes sure that each account is up-to-date, on-brand, and reaches the right audience. 

Designating one person to be in charge of all social platforms means you won’t need to worry about granting access every time you add someone new to the team. Furthermore, this feature enhances the security of your accounts by restricting access to authorized individuals.

7. Track action items and next steps

Once you’ve pulled apart all of this information, the final step in the process is to devise a plan for the future. Running social media audits quarterly gives you plenty of action items to focus on between now and the next audit. For instance:

Consider keeping your social media strategy the same if engagement is high.

Think about updating brand strategies where needed.

Deactivate and delete accounts that are outdated or replaced by newer accounts.

Change up types of posts if you’re getting little to no engagement on them.

Post more of the social media content that is garnering high engagement.

Post more of the types of top-performing posts on a more frequent basis by setting up a social media content calendar .

By devising a specific plan based on the goals that you established above, you can make headway on creating a social media strategy that works best for you and your company. It might take time to notice a difference, so it’s important to keep track of your audits regularly. 

Social media audit template

Using a social media audit template offers several key benefits to streamline your auditing process and enhance your social media marketing:

Organization: A template provides a structured framework to systematically collect and analyze social data from all your social media posts in one centralized place. This keeps the audit organized and ensures you don't overlook any important social media metrics or social networks.

Efficiency: Having a predefined social media template saves time and effort compared to starting from scratch. You can jump right into the audit rather than spend time deciding what social data to include and how to format it.

Consistency: Using the same template each time ensures you evaluate your social media presence consistently across audits. This makes it easier to benchmark your progress over time and identify trends.

Clarity: Visualizing all the key metrics and KPIs in a side-by-side overview paints a clear, holistic picture of your social media performance. This makes both drawing audience insights and making data-driven decisions for optimizing your strategy easier.

Collaboration: Templates make it simple to share social media reports with team members and stakeholders. Everyone can get on the same page about goals, priorities, and action items.

Our free social media audit template, included below, will guide you step-by-step to evaluate your social media activity. Simply follow along and input your information to discover the audience insights you need to power your social media marketing strategy.

Social media audit examples

To illustrate what an in-depth social media audit looks like in practice, let's walk through a few hypothetical examples. These samples showcase how different companies might complete an audit template to assess their online presence and social media rankings.

Example 1: Startup Software Company

This fast-growing startup is using social media marketing to build brand awareness and engage their target audience of small business owners. Their audit reveals:

Steady follower count growth of 20% per quarter across all social channels

Highest engagement metrics on educational LinkedIn posts about digital marketing tips

Lower than average click-through rates and conversions on Facebook ads promoting sign-ups

Based on these insights, the company plans to double down on LinkedIn content and reassess their Facebook ad targeting to optimize performance.

Example 2: Eco-Friendly Clothing Brand

This sustainable fashion brand focuses on Instagram and Pinterest to showcase their products and build a community of eco-conscious shoppers. Key findings from their audit include:

User-generated content in social media posts receives 5x higher engagement than branded posts

Styling tips and outfit inspiration pins drive the most referral traffic

Inconsistent posting cadence on Instagram Stories

The brand resolves to share more customer photos, create additional tutorial content, and commit to posting fresh Stories daily to improve their social media presence.

Example 3: Global Software Corporation

This enterprise software provider maintains an active online presence across all major social networks to engage IT decision makers. Their audit uncovers:

Minimal engagement on Twitter, with an audience that skews much younger than their target buyers

High view counts on in-depth product demo videos

Extremely active LinkedIn community asking technical support questions

The corporation decides to shift resources away from Twitter to focus on expanding their YouTube library and providing more hands-on support via LinkedIn. They also plan to conduct competitor analysis to benchmark their rivals' rankings and new platform performance.

Social media audit tools

While you can conduct an audit manually, tools can significantly streamline the process by automating social data collection and providing richer insights. Here are a few types of tools to consider:

1. Social media management platforms

Tools like Hootsuite, Sprout Social, and Agorapulse offer built-in analytics across all the major social networks. You can easily aggregate data on follower count, reach, engagement, top-performing social media posts, and more key metrics. Many also provide reporting capabilities to help visualize trends.

2. Social media analytics dashboards

Platforms like Google Analytics and Adobe Analytics can track social media referral traffic to your website. You can see which networks drive the most clicks, conversions, and revenue, and analyze user behavior after they land on your site. These insights are crucial for optimizing your social media marketing strategy and SEO.

3. Social listening tools

Social listening tools like Mention, Brandwatch, and Talkwalker monitor mentions, keywords, and sentiment across social channels and the wider web. This can provide a broader view of brand perception, share of voice, and audience conversations to complement your analysis of owned social media activity.

Social media audit checklist

To ensure your audit covers all the essential elements, follow this handy social media audit checklist:

List all your social media profiles, including ones that may be inactive.

Check each profile for consistent branding, messaging, and up-to-date information.

Identify your best-performing content types and posting times for each channel.

Record key metrics like audience growth, reach, engagement rate, and referral traffic.

Note audience demographic data and any shifts in your follower profile.

Analyze paid social ads for reach, click-through rates, and conversion rates.

Review social listening data for brand sentiment and relevant conversations.

Assess customer service interactions and response times.

Benchmark your KPIs against industry averages and competitors.

Summarize key insights, goals, and action items based on the social data to improve your social media performance.

By following this social media audit checklist and leveraging analytics tools, you can gain an in-depth understanding of your social media presence and discover opportunities to optimize your social media marketing strategy.

Bring your learnings to life with a social media content calendar

Social media audits don’t need to be scary—they are a necessary part of any digital marketing plan . By taking the time to complete a social media audit template, you can track your progress over time and ensure your efforts are well-spent and making an impact.

FAQ: Social media audit

What is an example of a social audit?

An example of a social audit is reviewing your company's Facebook page. This would involve analyzing profile information, evaluating metrics such as follower growth and engagement rate, identifying top-performing posts, and comparing results to industry benchmarks. The insights gained from this audit can help optimize your Facebook strategy.

What does a social media audit do?

A social media audit evaluates your social media presence, performance, and strategy across all platforms. It helps identify areas for improvement, track progress towards goals, and optimize your social media marketing efforts.

What should be included in a social media audit?

A social media audit should include:

A list of all active social media accounts.

Evaluation of profile information and branding.

Analysis of key metrics (e.g., followers, engagement, reach).

Assessment of content performance.

Identification of top-performing posts.

Comparison of results to industry benchmarks.

Recommendations for improvement.

How do you structure a social media audit?

To structure a social media audit:

List all active social media accounts.

Check profile information and branding for consistency.

Analyze key metrics and performance data.

Identify top-performing content and trends.

Compare results to industry benchmarks and competitors.

Summarize findings and provide recommendations.

Create an action plan to implement changes and track progress.

How often should you conduct a social media audit?

It's recommended to conduct a social media audit quarterly. However, the frequency can be adjusted based on your company's goals and the performance of your social media accounts. Some businesses may benefit from auditing every six months or more frequently if issues arise.

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• Speech Topics in English on Social Media

How to Write a Speech on Social Media?: Format and Samples

Social media is the communal interaction among people in which they create, share or exchange information and ideas in virtual communities. It has become the basic need and quality of human beings to be social. The spectacular developments in communications and innovative and astonishing entertainment have given access to information and the ability to provide a voice for people who would never have been heard. The current generation is fortunate enough to witness some of the most amazing technological developments ever in history. It has become the rage of this age.

At Vedantu, we help kids with easy tips and resources to prepare and deliver great speeches.

What do you Mean by Social Media?

We frequently come across the term "social media" and are quite familiar with it, but what does it actually mean? Social media is a medium for communication and content creation, allowing users to share information, opinions, ideas, and much more. There are two main viewpoints about social media: one group believes it has a negative influence on people, while another group thinks it brings many positive outcomes. A comprehensive speech on social media should address both of these perspectives to provide a balanced view.

What are Some of the Most Widely used Social Media Platforms?

Let's look at what has made social media so popular and widely used in recent years. One major factor is the large number of active users, which greatly affects how much the platform grows, how attractive it is, and how people engage with it. This big user base helps make the platform successful and influential.

These applications serve as the building blocks for a large number of other applications as well. Currently, Facebook is the most popular social networking site on the planet, with more than 2.7 billion active monthly members worldwide. Each social media platform owned by the same company, including Facebook (the company's most popular forum), WhatsApp, Facebook Messenger, and Instagram, has more than 1 billion monthly active users.

In addition, as the number of people who use social media continues to grow, it becomes increasingly clear how important social media has become in today's society.

Monograph on Social Media Use - An Introduction

People have always wanted to connect with others, but in the past, communication was limited to face-to-face interactions such as visiting homes or attending gatherings.

Today, social media has transformed how we connect. Due to busy lives and geographical distances, people now rely on technology to maintain relationships. Social networking sites and apps have revolutionised communication by allowing users to share information and ideas globally through interactive platforms. These sites, accessible from desktops, laptops, and mobile phones, are popular due to their features and ease of use.

Social media platforms like Facebook and Twitter help us stay in touch with friends and acquaintances, while tools like YouTube, Instagram, and WhatsApp allow us to share photos and videos. Additionally, B2B social platforms and review sites enhance the shopping experience by facilitating discussions and offering collective buying deals.

Social Media and Its Significance

Every person's daily routine involves some kind of social media interaction. Anyone, anywhere, at any time, can connect with you through social media as long as you have access to the internet.

While everyone was confined to their homes, unable to speak with anybody other than family and friends, it is critical to communicate with friends and family during Covid-19 to avoid being isolated. The outbreak resulted in social media being an essential tool for individuals to make entertaining videos and engage in social media challenges and activities, which helped keep people busy during these challenging circumstances.

As a result of the quick rise and extension of digital marketing, social media has played an essential part in this expansion. It's also a fantastic resource for finding information on a wide variety of topics. People may learn a great deal and stay up to date with the newest news worldwide by utilizing this. But there is always a drawback to every good that comes with it, no matter how beneficial. As a consequence, the following are some of the most significant advantages and disadvantages of social media in today's fast-paced society.

Format of the Speech

Here is a simple format for structuring a speech:

Introduction

Greeting : Address the audience.

Opening : Start with a quote, question, or interesting fact to grab attention.

Purpose : Clearly state the purpose of your speech.

Overview : Briefly outline the main points you will cover.

Main Point 1 : Present your first main idea or argument.

Supporting Details : Provide evidence, examples, or anecdotes.

Main Point 2 : Introduce your second main idea or argument.

Supporting Details : Offer additional evidence or examples.

Main Point 3 : Discuss your third main idea or argument.

Supporting Details : Share further evidence or examples.

Summary : Recap the main points of your speech.

Closing Statement : End with a strong statement or call to action.

Thank You : Thank the audience for their time and attention.

Benefits of Social Media

Social media sites are erasing differences in age and class. It has assumed a different dimension altogether through interactive sharing. It has now become a medium of mass reach at a minimum cost. Today, one can benefit from social sharing to build a reputation and bring in career opportunities.

They target a broad audience, making it a valuable and effective tool for society.

It reaches people even in remote areas, and the information is spread like fire.

Distance is no more a limitation because of social media. You are constantly updated with the latest news and happenings in the society and environment through social media websites.

Sites and blogs like Orkut, Facebook, Twitter, Instagram, LinkedIn, and many more have become tools for people to connect across the globe. People can attend live talks or live sessions, or lectures happening anywhere in the world while staying at home.

Teachers and professors can teach on different topics from remote places.

You can now identify great possibilities for a job through multiple social media sites like LinkedIn, Google, Naukri, and job search.

Social media enables companies to use these sites as a network to generate awareness about their product, promote their brand, and increase their sales. It saves the cost of marketing and advertising.

These networking sites on social media provide a comprehensive platform for young aspiring artists to showcase their passion and skills.

Political leaders use the platform of social media for spreading social communication to mass. These days, the political candidates are also communicating with the voters through social media.

Nowadays, a person’s fame or popularity is determined by the number of links he has created with these social media sites.

It is an excellent educational tool.

It has the potential to increase public awareness of a range of societal issues.

Due to the speed with which data is transmitted over the internet, consumers can stay current on the latest developments.

Social media can be used to disseminate information to the media.

Additionally, there are some social benefits, such as communicating with long-distance family and friends.

It has the potential to open up incredible career opportunities online.

We believe that social media has a lot of positive effects, but we also recognize that, like anything else, it has some negative ones. Keep reading to gather an idea on the same.

Disadvantages of Social Media

However, social media has caused addiction to users. Despite huge benefits, it has some unfavourable consequences.

Users of social media are becoming victims of fraudulent and online scams that seem to be genuine.

It opens up a possibility for hackers to commit fraud and launch virus attacks.

The productivity of people is getting hampered due to extreme usage and indulgence in these social media sites.

Harmful and disrespectful comments and reviews from employees about the company hamper its image tremendously.

Students, too, are exceedingly active on social media sites these days, limiting them from outdoor activities.

Students indulge in disputes because of these social media, and sometimes school has to resolve the conflicts.

Some sites are used to express personal anger or dispute, due to which a lot of chaos and confusion is created.

Investigate whether it is possible to cheat on tests.

As a result, students' grades and performance have suffered.

Users are more vulnerable to cybersecurity threats such as hacking, data theft, spamming, and other similar crimes due to a lack of privacy.

Sample Speech on Social Media

Sample Speech 1 - The Positive Impact of Social Media

Good (morning/afternoon/evening) everyone,

Today, I want to talk about the positive impact of social media. Social media platforms like Facebook, Twitter, and Instagram have changed the way we connect with others. They allow us to stay in touch with friends and family no matter where they are in the world.

Firstly, social media helps in maintaining relationships. For instance, platforms like WhatsApp enable us to send instant messages, share updates, and keep up with the lives of loved ones. Secondly, it is a powerful tool for learning and growth. Sites like YouTube provide educational content on a variety of topics, from cooking to coding.

In conclusion, while social media can have its downsides, its ability to keep us connected and informed makes it a valuable tool in our modern lives. Thank you.

Sample Speech 2 - The Negative Effects of Social Media

Hello everyone,

Today, I’m going to discuss the negative effects of social media. While social media platforms like Instagram and Twitter offer many benefits, they also come with significant drawbacks.

One major issue is privacy. Many people are unaware of how much personal information they are sharing online. This can lead to unwanted attention and even identity theft. Another problem is the impact on mental health. Constant comparison to others on social media can lead to feelings of inadequacy and low self-esteem.

To sum up, while social media has its advantages, we must be aware of its potential negative effects and use these platforms responsibly. Thank you for listening.

Sample Speech 3 - Balancing Social Media Use

Today, I want to speak about balancing social media use in our daily lives. Social media is a great tool for communication and entertainment, but it's essential to find a balance to avoid overuse.

Firstly, setting limits on screen time can help maintain a healthy balance. For example, allocating specific times for checking social media can prevent it from consuming too much of our day. Secondly, it's crucial to engage in offline activities. Spending time with family and friends in person can provide a more meaningful connection than online interactions.

In conclusion, by managing our social media habits and focusing on real-life interactions, we can enjoy the benefits of social media without letting it overwhelm our lives. Thank you.

Test your Knowledge: Speech on Social Media

Task 1 - 5 Minute Speech On Social Media in Education: Explain how social media supports learning, with examples and pros and cons.

Task 2 - Student Speech on Social Media and Mental Health: Discuss how social media affects mental health and share tips for managing its use.

Task 3 - Short Speech on Social Media's Impact on Communication: Describe how social media changes communication, highlighting benefits and challenges.

Now check out if you got them all right from the answers below:

Task 1 - 5 Minute Speech on Social Media in Education:

Prepare a speech on how social media can enhance educational experiences. Start by introducing the concept of using platforms like YouTube, LinkedIn, and educational forums for learning. Discuss how these platforms provide access to a wide range of resources, from video tutorials to professional networking opportunities. Explain the benefits, such as interactive learning and easy access to expert advice. Also, address potential drawbacks, like distractions or the spread of misinformation. Conclude with tips on how students and educators can use social media effectively for educational purposes while managing its challenges.

Task 2 - Student Speech on Social Media and Mental Health:

Craft a speech that explores the impact of social media on mental health, particularly for students. Begin by discussing the positive aspects, such as the ability to connect with peers and find supportive communities. Then, cover the negative effects, including issues like cyberbullying, social comparison, and the pressure to maintain a perfect online image. Share strategies for maintaining mental well-being, such as setting time limits on social media use, being mindful of content consumption, and seeking support when needed. Emphasize the importance of a balanced approach to social media to protect mental health.

Task 3 - Short Speech on Social Media's Impact on Communication:

Write a brief speech focusing on how social media has transformed communication. Start by highlighting the advantages, like instant messaging, video calls, and staying in touch with friends and family globally. Discuss how these tools have made communication more convenient and diverse. Then, address challenges, such as reduced face-to-face interactions, miscommunication due to lack of non-verbal cues, and the potential for misunderstandings. Offer suggestions for balancing online communication with real-life interactions, such as setting aside time for in-person meetings and being clear and respectful in digital conversations.

Takeaways from this Page

Social media has both benefits and drawbacks. Using it productively can be a tool of immense help, but over usage can become a silent enemy. Thus, we as users have to learn to balance and not be controlled by this technology. Managing our social media habits wisely ensures we gain the positive aspects while avoiding potential negative effects. Balancing online interactions with real-life experiences helps maintain a healthy relationship with social media.

FAQs on Speech Topics in English on Social Media

1. What do you Understand by Social Media?

Social media is the communal interaction among people in which they create, share or exchange information and ideas in virtual communities.

2. How has Social Media benefited Society?

Social media has incredibly benefited society. It has erased the age and class barrier. Social media sites target a wide audience. People can connect with each other from any corner of the world. Distance is no more a limitation. Teachers and students are connecting through social media tools. People find jobs, shop and share reviews and discuss with others. It is a comprehensive platform for people to showcase their talents and passion.

3. What are the disadvantages of Social Media?

The disadvantages of social media are that youth is getting hooked to it inappropriately. People are falling into prey to fraudulent and illegal activities. Too much indulgence in social media is hampering the productivity of people. 

4. How has Social Media brought a Change in Human’s Lives?

In earlier days, humans did not have too many means of communication. This was the reason why they did not socialize much. Even if they did, their socialization was narrowed to meeting their own relatives or friends in a close circle. People could not explore much about what was happening around the globe. The job seekers were restricted to finding jobs through someone or a newspaper. Now, technology has brought a revolution in the lives of people. Distance is no more a constraint for communication. People can communicate with anyone from anywhere in the world. The entire information about what is happening across the globe is available at the touch of our fingertips. Job seekers have not only widened their horizon of finding jobs but also given interviews on social media platforms. Social media has made the lives of people much simpler, easier, and faster.

5. In what ways does social media influence our lives?

The emergence of social media has had a considerable influence on people's lives. Using social media in one's everyday life allows one to communicate, interact, and be sociable while also learning about current events, creating a variety of meals, educating oneself, travelling to any place, and taking advantage of many other perks.

6. Which social networking sites are the most well-known?

There are several social media platforms where you may utilize Youtube Messenger. These include Facebook, Instagram, Twitter, Snapchat, Whatsapp, and Pinterest.

7. Does social media have a role in our overall well-being?

Social media sites have the following roles in our overall well-being.

Social media addiction may cause physical and psychological harm to the person using it excessively, including eye strain, social disengagement, and disturbed sleep.

If you spend too much time fighting and disagreeing, this might harm your health in the long run.

In terms of emotional relationships, social media may be a great way to meet new people and keep in contact with individuals you already know. Building relationships with others is beneficial.

Social media is a veritable informational treasure trove when it comes to staying healthy. This has several benefits. Doubtful information might be just as damaging as not thoroughly investigating it.

8. What is a 5 Minute Speech on Social Media?

A 5 Minute Speech on Social Media is a brief presentation that covers the main points about social media’s impact. It should highlight both positive and negative aspects, engaging the audience quickly. It’s ideal for classroom or public speaking events.

9. How can I prepare a Student Speech on Social Media?

To prepare a Student Speech on Social Media, start by researching the topic. Include key points like benefits, risks, and examples. Practise your speech to stay within time limits and ensure clarity.

10. What should be included in a Short Speech on Social Media?

A Short Speech should include an introduction, main points about the impact of social media, and a conclusion. Focus on being concise and clear, covering essential facts without going into too much detail.

11. How do I make a 5 Minute Speech on Social Media engaging?

To make a 5 Minute Speech on Social Media engaging, use interesting facts and real-life examples. Keep your language simple and connect with your audience through relatable content. Practise your speech to deliver it confidently.

12. What are common topics for a Student Speech on Social Media?

Common topics for a Student Speech on Social Media include its impact on communication, privacy concerns, and its role in education. Choose a topic that interests you and provides a balanced view of social media’s effects.

13. How can I write an effective Short Speech on Social Media?

To write an effective Short Speech on Social Media, outline your main points and keep your language simple. Include a strong opening, clear explanations, and a memorable conclusion. Practise to ensure you stay within the time limit and speak confidently.

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• London College of Communication

Film Poetry for Social Media Short Course

Course description.

Poetry and film have a long-standing inter-connected history. The two forms are lyrical, rhythmic and evoke emotion. They are simultaneously multi-layered and economical.

Students on this 5-week evening course use visual, audio and editing skills to develop their own film poems for sharing on social media. Students will have the opportunity to either write or select poems to use as a stimulus for poetic filmmaking.

During the course, students are encouraged to become aware of and seek the ‘poetry of life’ on location in London. The rhythms, emotions, light, colour and music of the city will be edited poetically as short sequences to share on social media.

The course would be an excellent choice for anyone wishing to improve their filmmaking skills for the plethora of new platforms available for showing work beyond selfies.

Students build their knowledge and gain new skills over 5 evenings through a combination of practical work and assignments to complete outside of class. By the end of the course, students should be posting more imaginative work on social media than ever before.

Course outcomes

By the end of the course students should:

• Have developed their camera, sound and editing skills
• Be able to think critically about their own work as well as other films and artwork
• Be able to exchange ideas and concepts and develop collaborative skills
• Develop ideas for new films and an understanding of the relationship between film and poetry

Who should attend this course?

This 5-week evening course is open to all levels. It would be an excellent fit for open, creative minds and those wishing to upskill and practice lateral thinking when undertaking creative work.

Level: all levels welcome

Please note: this course is for students aged 18 and older

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology, they will make sure they explain what they mean.
• New methods will be shown to students through live demonstrations, in a way that’s crystal clear and easy to understand.

Experience life on campus:

• Explore London College of Communication in Elephant & Castle, a pioneering world leader in creative communication education
• Network and share ideas with students from across the globe
• Access the technology and materials relevant to your discipline
• Ask questions of your tutor in real time
• Receive feedback and critique on your assignments
• Experience the many sights of London on your down time

A certificate of completion and a digital badge:

• You've put the work in so we want to make sure you have something to show for it!
• As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
• We always recommend you attend all of the classes so that you get the most out of the experience!
• Certificates and digital badges are great to compliment your cv.

Available dates

Topics covered:

• Research in writing and reading poetry
• Planning images and sounds to interpret the form
• What are the ideal parameters for short poetic films in social media?
• Poetry and film in terms of its history: from the surrealists – Dali and Buñuel to the avant-garde – Deren, Vigo and more recent filmmakers such as Lynch and Erice

Required materials:

• Notebook and pen or laptop/tablet for writing
• Phone with camera

Recommended materials:

• Poems for consideration
• Cameras and sound recorders (if you have them)

Meet the Tutor:

This 5-week evening course at London College of Communication explores the intriguing relationship between poetry and film.

Using visual, audio and editing skills, students develop their own film poems for sharing on social media.

Contact us:

• Telephone +44 (0)20 7514 7015
• Address Elephant & Castle London SE1 6SB

College: London College of Communication

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Bo Bichette Finally Returns to Toronto Blue Jays Following 2 Months on Injured List

Sam connon | sep 17, 2024.

• Toronto Blue Jays

The Toronto Blue Jays have reinstated shortstop Bo Bichette from the 10-day injured list, the team announced Tuesday evening.

Bichette had been out since July 19, when he left a game against the Detroit Tigers early due to a right calf strain. He previously spent time on the injured list with another right calf strain in June, in addition to missing four games earlier in July with fascia strain in his right calf.

The two-time All-Star started a rehab assignment with Triple-A Buffalo last week and proceeded to hit .286 with one double, two RBI and a .643 OPS in the minors. After two months on the shelf, Bichette was finally cleared to return to the big leagues.

Bichette is back in the Blue Jays' starting lineup on Tuesday, starting at short and batting second against the Texas Rangers.

Joining Bichette on the active roster is outfielder Steward Berroa, who had his contract selected from Triple-A Buffalo. Outfielder Daulton Varsho, on the other hand, has been placed on the 10-day injured list with a right shoulder strain, while rookie infielder Will Wagner hit the 60-day injured list with left knee inflammation.

Relief pitcher Nick Robertson, who the Blue Jays claimed off waivers from the Los Angeles Angels earlier on Tuesday, was optioned to Triple-A Buffalo.

ROSTER MOVES: 🔹 SS Bo Bichette reinstated from the 10-day IL and will be active for tonight’s game 🔹 INF Will Wagner (left knee inflammation) placed on 60-day IL 🔹 OF Daulton Varsho (right shoulder strain) placed on 10-day IL, retroactive to Sept. 14 🔹 OF Steward… pic.twitter.com/AW72TVpcSL — Toronto Blue Jays (@BlueJays) September 17, 2024

Bichette's return brings more pedigree to Toronto's lineup, but it remains to be seen if he will help them win games down the stretch.

The 26-year-old infielder was having the worst season of his professional career before he went down, batting .222 with four home runs, 30 RBI, five stolen bases, a .595 OPS and a -0.3 WAR through 80 games.

Between 2019 and 2023, Bichette hit .299 with an .827 OPS, averaging 27 home runs, 96 RBI, 16 stolen bases and a 5.4 WAR per 162 games.

Bichette appeared in 159 games in 2021, matched that total in 2022, then played in 135 games in 2023. He can appear in a maximum of 92 games in 2024, and that's if he plays in all 12 of the Blue Jays' remaining contests.

Toronto has one year of team control left on Bichette's deal, having signed him to a three-year, $33.5 million contract extension back in 2023. He and All-Star first baseman Vladimir Guerrero Jr. are both slated to hit free agency at the end of 2025.

For now, though, Bichette will try to use the last few weeks of 2024 to get his groove back, starting with Tuesday's series opener against the Rangers. First pitch from Globe Life Field is scheduled for 8:05 p.m. ET.

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Sam Connon is a Staff Writer for Fastball on the Sports Illustrated/FanNation networks. He previously covered UCLA Athletics for Sports Illustrated/FanNation's All Bruins, 247Sports' Bruin Report Online, Rivals' Bruin Blitz, the Bleav Podcast Network and the Daily Bruin, with his work as a sports columnist receiving awards from the College Media Association and Society of Professional Journalists. Connon also wrote for Sports Illustrated/FanNation's New England Patriots site, Patriots Country, and he was on the Patriots and Boston Red Sox beats at Prime Time Sports Talk.

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9-time MLB All-Star pitcher gets designated for assignment by his team

Apr 14, 2024; Baltimore, Maryland, USA; Baltimore Orioles pitcher Craig Kimbrel (46) looks on during the ninth inning against the Milwaukee Brewers at Oriole Park at Camden Yards. Mandatory Credit: Reggie Hildred-USA TODAY Sports

One of baseball’s best-known relievers may be at the end of the line in MLB.

The Baltimore Orioles announced on Wednesday that they are designating veteran pitcher Craig Kimbrel for assignment. Baltimore is calling up fellow righty Bryan Baker from Triple-A Norfolk in a corresponding move.

Kimbrel, 36, is one of the most decorated closers in MLB history. He has made nine All-Star teams in his career and led the National League in saves four different times. Kimbrel also ranks fifth all-time with 440 career saves and has been on multiple deep playoff runs with different clubs (including as the closer for the Boston Red Sox during their World Series title in 2018).

But Kimbrel has been increasingly prone to ninth-inning meltdowns in recent years and really lost his mojo this season in his first year with the Orioles. The right-hander is now up to a 5.33 ERA in 2024 with six blown saves in 29 opportunities. Kimbrel was also just shelled for six earned runs in 0.2 innings pitched on Tuesday against the San Francisco Giants (a non-save situation).

The Orioles, who are without their preferred closer Felix Bautista this year due to Tommy John surgery, had already demoted Kimbrel from the ninth-inning role in the first half of the year before he worked his way back. Now they are demoting Kimbrel for good and will probably turn to a closer-by-committee approach as they zero in on the first Wild Card spot in the AL.

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