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6 presentation skills and how to improve them

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What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

two-women-talking-happily-on-radio-presentation-skills

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

microphone-presentation-skills

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

woman-looking-at-video-from-tablet-while-cooking-dinner-presentation-skills

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

men-giving-conference-sitting-on-a-chair-with-microphone-presentation-skills

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

Elevate your communication skills

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Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

presentation skills unit

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

cover for presentation skills guide

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

  • Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
  • Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
  • Doubting when asked to answer a question
  • Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

  • What do you do 
  • What’s the problem to solve
  • Why is your solution different from others 
  • Why should the audience care about your expertise

presentation skills an elevator pitch slide

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

  • Identifying problems and needs
  • Elaborating “the hook” (the element that grabs the audience’s attention)
  • Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
  • Broad knowledge of body language and hand gestures to quickly convey your message
  • Being prepared to argue a defense of your point of view
  • Handling rejection
  • Having a proactive attitude to convert opportunities into new projects
  • Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
  • Having confidence
  • Be able to summarize facts and information in visually appealing ways

skills required for persuasive presentations

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

  • Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
  • Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

using a course syllabus presentation to boost your instructional presentation skills

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

presentation skills example of a training presentation

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

  • Ability to put complex concepts into simpler words
  • Patience and a constant learning mindset
  • Voice training to deliver lengthy speeches without being too dense
  • Ability to summarize points and note the key takeaways
  • Empathizing with the audience to understand their challenges in the learning process

skill requirements for instructional presentations

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

a SCRUM process being shown in an informative slide

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

an example of a thesis dissertation template

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

  • Attention to detail
  • Be able to explain complex information in simpler terms
  • Creative thinking
  • Powerful diction
  • Working on pauses and transitions
  • Pacing the presentation, so not too much information is divulged per slide

skill requirements for informational presentations

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

using a quote slide to boost inspirational presentation skills

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

  • Focus on the audience (engage, consider their interests, and make them a part of your story)
  • Putting ego aside
  • Creative communication skills
  • Storytelling skills
  • Body language knowledge to apply the correct gestures to accompany your story
  • Voice training
  • Using powerful words

skills required for inspirational presentations

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

  • Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
  • Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
  • Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
  • Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

  • A PDF not opening
  • Saving your presentation in a too-recent PowerPoint version
  • A computer not booting up
  • Mac laptops and their never-ending compatibility nightmare
  • Not knowing how to change between slides
  • Not knowing how to use a laser pointer
  • Internet not working
  • Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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Business Presentations, Presentation Approaches, Presentation Skills Filed under Education

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How to Give a Killer Presentation

  • Chris Anderson

presentation skills unit

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

  • Frame your story (figure out where to start and where to end).
  • Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
  • Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
  • Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
  • Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

  • CA Chris Anderson is the curator of TED.

presentation skills unit

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Presentation Skills:

  • A - Z List of Presentation Skills
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Presentation Skills

Presenting information clearly and effectively is a key skill in getting your message across. Today, presentation skills are required in almost every field, and most of us are required to give presentations on occasions. While some people take this in their stride, others find it much more challenging.

It is, however, possible to improve your presentation skills with a bit of work. This section of SkillsYouNeed is designed to help.

Many people feel terrified when asked to talk in public, especially to bigger groups. However, these fears can be reduced by good preparation, which will also lay the groundwork for making an effective presentation.

There are Different Types of Presentations, but They’re All Presentations

There are any number of occasions when you may be asked to speak in public or to a group of people. They include:

  • Presenting or making a speech at a conference or event.
  • Objecting to a planning proposal at a council meeting.
  • Making a speech at a wedding.
  • Proposing a vote of thanks to someone at a club or society.
  • On behalf of a team, saying goodbye and presenting a gift to a colleague who is leaving.
  • Seeking investment or a loan to help you set up a new business.

These can all be considered presentations.

They do not, however, all require the same approach. You would not, for example, use PowerPoint to thank a colleague who was leaving. It would be unusual (though it has been done) to use it in a speech at a wedding. However, a conference audience would be somewhat surprised NOT to see slides projected onto a screen.

It follows, therefore, that there is no single set of rules that apply to all presentations. There are, however, some things that every presentation opportunity has in common. These include:

You will present better if you have prepared effectively . This does NOT necessarily mean that you have written out your speech verbatim and rehearsed it until you know it off by heart—although that might work for some people. It does, however, mean that you have to be confident that you are saying the right thing, in the right way, to the right people.

You need to be clear about your audience and your message . Every presentation will be better if you have clearly considered the message that you want or need to convey, and how best to convey it to your audience. These two pieces of information drive your style, structure, content, and use of visual aids.

You must never overrun your allocated time .  In other words, don’t outstay your welcome. Almost every speech or presentation is better if it is shorter. Nobody minds going for coffee early or finishing before they expected to do so. Everybody minds being held up.

Generally speaking, your audience starts on your side. As a rule, your audience is there (more or less) voluntarily. They have chosen to listen to you, and they want to enjoy your presentation. The occasion is yours to lose.

An Important Point

There is one very important point to remember: if what you’re doing or saying is not working, do something else.

One of the worst feelings as a presenter is that you have lost your audience. You know that’s happened, but you continue to stumble through your remaining PowerPoint slides for the next 15 minutes, as your audience checks their phones and wishes it was coffee time. You think you have no choice, but that’s not actually true.

When you present, you are in charge of the room . The audience has effectively handed you control and is sitting back waiting for you to do something. You may have prepared a specific talk, but if you see that isn’t working, you can always change it. You are, after all, the expert.

You can, for example:

  • Skip through some slides to a section that they may find more interesting;
  • Ask your audience whether there is particular information that they were expecting that you are not providing;
  • Suggest that everyone looks a bit sleepy, and maybe it would be better to start questions early, or have a discussion; or
  • Ask the audience at the start of the presentation what they are expecting and what they want you to cover. That way, you can tailor the presentation to fit their expectations.

Just as when you are facilitating, you want to help your audience get the most out of your presentation. The best way to do that is to accept feedback—which may include smiles, nods of interest, or people getting their phones out.

Quick Guide to Effective Presentations

If you need to improve your presentation skills quickly, then a really good place to start is with our Top Tips for Effective Presentations .

This will give you some ‘quick wins’ that will help you improve your presentations. If you’re already an experienced presenter, this page should be a useful refresher, or even take your skills from good to great.

Our tips include general ideas about connecting with your audience, information about the importance of voice and body language, and detailed tips about preparing slide-shows.

The most important tip of all, however, is to remember that it's all about your audience.

Keep that in mind, and your presentation skills will almost instantly improve.

If you have more time to develop your presentation skills…

…then the Presentation Skills section of SkillsYouNeed is designed to help.

Our Presentation Skills section is split into two parts.

  • The first gives you a step-by-step guide to putting together and delivering a professional and effective presentation .
  • The second provides more detailed information about presenting and communicating in particular circumstances .

You can either use our step-by-step guide to walk you through the presentation preparation and delivery process, or you can focus on particular areas that are an issue for you.

Preparing for Your Presentation

The guide starts by explaining What is a Presentation?

We define a presentation as a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team. Effective presentations usually require careful thought and preparation—although this preparation need not take very long.

Preparation is the most important part of making a successful presentation.  Our page on Preparing For A Presentation explains what information you need before you can really start to plan your presentation and decide what you are going to say. The most important aspects include the objective of the presentation, the subject, and the audience.

Irrespective of whether the occasion is formal or informal, you should always aim to give a clear, well-structured delivery. To do so, you need to organise your presentation material . You can either do this in your head, or use a technique like mind-mapping to help you identify links and good flow.

By the time you come to write your presentation , you should know exactly what you want to say and the order in which you want to say it. You may want to use one of the standard presentation structures, such as ‘What, Why, How?’. You will also find it helpful to consider how to tell your story most effectively, and to use stories in your presentation to illustrate points. There is more about this in our page on writing your presentation .

You also need to decide on your presentation method . Presentations range from the formal to the informal. Your choice of presentation method will depend on many factors, including the audience, the venue, the facilities, and your own preferences.

Visual aids can add another dimension to your presentation, helping to hold your audience’s attention, and also act as a reminder of what you wanted to say. However, they need handling with care. Only use visual aids if they are necessary to maintain interest and assist comprehension . If visual aids are not used well, they can ruin a presentation.

See Working with Visual Aids to avoid falling into the trap of the dreaded ‘ Death by PowerPoint’ .

A particular case of visual aids is the use of data in a presentation.

There are times when using data in a presentation can really help you to tell the story better. It is, however, important not to blind your audience with statistics. You also need to remember that many people find numbers difficult to understand. Our page on Presenting Data gives some hints and tips about using data effectively in a presentation situation.

On the Day of the Presentation

There are a number of aspects to delivering your presentation on the day.

The practicalities of how you manage your presentation can make a significant difference to its success, and to your nerves! For example, turning up early means that you have will have a chance to see the room, and ensure that you can operate all the necessary equipment. There is more about how to cope, including managing sound systems, audio-visual equipment and lecterns in our page on Managing the Presentation Event .

Many people also feel very nervous before and during a presentation. This is entirely normal, and can even be helpful if you can channel it in the right way. There are some tried and tested strategies and techniques to manage your nerves so that you can concentrate on delivering an effective and engaging presentation.

See Coping with Presentation Nerves for some ideas that will help.

How you present yourself can also affect how your audience responds to your presentation.

You need to fit with your audience's expectations if they are not going to spend quite a large chunk of your presentation dealing with the differences between expectations and reality.

For more about aspects of self-presentation, see our page on Self-Presentation in Presentations .

You also need to consider how to manage your presentation notes .

Few people are able to give a presentation without notes. You will need to know your own abilities and decide how best to make the presentation. You might manage your talk by using full text, notes on cue cards, keywords on cue cards, or mind maps. There is more about this in our page on Managing your Presentation Notes .

After the presentation, you may be faced with a question-and-answer session. For many people, this is the worst part of the event.

Decide in advance how and when you wish to handle questions. Some speakers prefer questions to be raised as they arise during the presentation whilst others prefer to deal with questions at the end. At the start of your presentation, you should make clear your preferences to the audience. See our page on Dealing with Questions for more ideas about how to make the question session pleasant and productive, rather than something to dread.

Presenting Under Particular Circumstances

You may find that you need to give a presentation under certain circumstances, where your previous experience is less helpful.

Circumstances that may be new to you include:

  • Giving a Speech , for example, at a wedding.

One particular special case is attending public consultation meetings.

Our pages on Attending Public Consultation Meetings , and Managing Public Consultation Meetings provide information to help whether you are a concerned member of the public, or responsible for organising a public meeting.

You may also find yourself required to organise or manage a press conference.

Although this may not strictly be what you would describe as a ‘presentation’, it is nonetheless an event at which you are required to present your organisation in a particular light.

Our page on Managing a Press Conference gives some ideas about how best to do that.

Finally, should you be unlucky enough to be involved in a serious crisis or disaster that affects your organisation, our page on Crisis Communications gives some ideas about how to manage press and public relations on these occasions.

Start with: What is a Presentation? Top Tips for Effective Presentations

See also: Personal Appearance Interpersonal Communication Skills

presentation skills unit

14 Practical Tips to Improve Your Presentation Skills

  • The Speaker Lab
  • May 11, 2024

Table of Contents

Ever felt complete dread and fear at the thought of stepping up to deliver a presentation? If so, you’re not alone. The fear of public speaking is more common than you might think, but with the right presentation skills , it’s a hurdle that can be overcome.

In this article, we’ll help you master basic confidence-building techniques and conquer advanced communication strategies for engaging presentations. We’ll explore how body language and eye contact can make or break your connection with your audience; delve into preparation techniques like dealing with filler words and nervous habits; discuss tailoring content for different audiences; and much more.

Whether you’re prepping for job interviews or gearing up for big presentations, being prepared is key. With adequate practice and the proper attitude, you can crush your speech or presentation!

Mastering the Basics of Presentation Skills

Presentation skills are not just about speaking in front of a crowd. It’s also about effective communication, audience engagement, and clarity. Mastering these skills can be transformative for everyone, from students to corporate trainers.

Building Confidence in Presentations

Becoming confident when presenting is no small feat. But fear not. Even those who feel jittery at the mere thought of public speaking can become masters with practice and patience. Just remember: stage fright is common and overcoming it is part of the process towards becoming an effective presenter.

Taking deep breaths before you start helps calm nerves while visualizing success aids in building confidence. Also, know that nobody minds if you take a moment to gather your thoughts during your presentation—everybody minds more if they cannot understand what you’re saying because you’re rushing.

The Role of Practice in Enhancing Presentation Skills

In line with old wisdom, practice indeed makes perfect, especially when improving presentation skills. Consistent rehearsals allow us to fine-tune our delivery methods like maintaining eye contact or controlling body language effectively.

You’ll learn better control over filler words through repeated drills. Plus, the extra practice can help you troubleshoot any technical glitches beforehand, saving you the sudden panic during your actual presentations.

Remember that great presenters were once beginners too. Continuous effort will get you there sooner rather than later.

Find Out Exactly How Much You Could Make As a Paid Speaker

Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person! 

Body Language and Eye Contact in Presentations

The effectiveness of your presentation can hinge on more than just the words you say. Just as important is your body language .

Impact of Posture on Presentations

Your posture speaks volumes before you utter a word. Standing tall exudes confidence while slouching could signal nervousness or lack of preparation.

If there’s one lesson to take away from our YouTube channel , it’s this: good presenters know their message but great ones feel it through every fiber (or muscle) of their being. The audience can sense that energy when they see open body language rather than crossed arms.

Maintaining Eye Contact During Your Presentation

Eyes are often called windows to the soul for a reason. They’re communication powerhouses. Making eye contact helps build trust with your audience members and keeps them engaged throughout your speech.

Avoid staring at note cards or visual aids too much as this might give an impression that you’re unprepared or uncertain about your chosen topic. Instead, aim to maintain eye contact between 50% of the time during presentations. This commonly accepted “50/70 rule” will help you exhibit adequate confidence to your audience.

If stage fright has gotten a hold on you, take deep breaths before you start speaking in order to stay calm. Make sure that fear doesn’t disrupt your ability to maintain eye-contact during presentations.

If body language and eye contact still feel like a lot to manage during your big presentation, remember our golden rule: nobody minds small mistakes. It’s how you handle questions or mishaps that truly makes a difference—so stay positive and enthusiastic.

Preparation Techniques for Successful Presentations

Presentation skills are like a craft that requires meticulous preparation and practice. Aspects like visual aids and time management contribute to the overall effectiveness of your delivery.

The first step towards delivering an impactful presentation is research and organization. The content should be well-researched, structured logically, and presented in simple language. This will make sure you deliver clear messages without any room for misinterpretation.

Dealing with Filler Words and Nervous Habits

Nervous habits such as excessive use of filler words can distract from your message. Luckily, there are plenty of strategies that can address these issues. For instance, try taking deep breaths before speaking or using note cards until fluency is achieved. In addition, practice regularly to work on eliminating these verbal stumbling blocks.

Avoiding Distractions During Presentations

In a digital age where distractions abound, maintaining focus during presentations has become an even more crucial part of the preparation process. This video by motivational speaker Brain Tracy provides insights on how one could achieve this level of focus required for effective presentations.

Maintaining Confidence Throughout Your Presentation

Confidence comes from thorough understanding of the chosen topic combined with regular practice sessions before the big day arrives. Make use of note cards or cue cards as needed but avoid reading from them verbatim.

Taking control over stage fright starts by arriving early at the venue so that you familiarize yourself with the surroundings, which generally calms nerves down considerably. So next time you feel nervous before a big presentation, remember—thorough preparation can make all the difference.

Engaging Your Audience During Presentations

Connecting with your audience during presentations is an art, and mastering it can take your presentation skills to the next level. Making the message conveyed reach an emotional level is essential, not just conveying facts.

Understanding Your Target Audience

The first step towards engaging your audience is understanding them. Tailor the content of your presentation to their needs and interests. Speak in their language—whether that be professional jargon or everyday slang—to establish rapport and ensure comprehension.

An effective presenter understands who they’re speaking to, what those individuals care about, and how best to communicate complex ideas understandably.

Making Complex Information Understandable

Dense data or complicated concepts can lose even the most interested listener if presented ineffectively. Breaking your key points down into manageable chunks helps maintain attention while promoting retention. Analogies are especially useful for this purpose as they make unfamiliar topics more relatable.

Audience Participation & Questions: A Two-Way Street

Incorporating opportunities for audience participation encourages engagement at another level. It allows listeners to become active participants rather than passive receivers of knowledge.

Consider techniques like live polls or interactive Q&A sessions where you invite questions from attendees mid-presentation instead of saving all queries until the end.

This gives you a chance not only engage but also address any misunderstandings right on spot.

  • Treat each question asked as an opportunity—it’s evidence someone has been paying attention. Even challenging questions should be welcomed as they demonstrate an engaged, thoughtful audience.
  • Encourage participation. It can be as simple as a show of hands or the use of interactive technologies for live polling during your presentation. This keeps your audience active and invested in the content.

Remember, your presentation isn’t just about putting on a show—it’s about meaningful interaction.

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Presentation Skills in Specific Contexts

Whether you’re nailing your next job interview, presenting an exciting marketing campaign, or delivering insightful educational content, the context matters. Let’s take a look.

The Art of Job Interviews

A successful job interview often hinges on effective communication and confidence. Here, the target audience is usually small but holds significant influence over your future prospects. Body language plays a crucial role; maintain eye contact to show sincerity and interest while open body language communicates approachability.

Bullet points summarizing key experiences are also helpful for quick recall under pressure. This allows you to present your chosen topic with clarity and positive enthusiasm without relying heavily on note or cue cards.

Pitching in Public Relations & Marketing

In public relations (PR) and marketing contexts, presentations need to capture attention quickly yet hold it long enough to deliver key messages effectively. Visual aids are valuable tools here—they help emphasize points while keeping the audience engaged.

Your aim should be highlighting presentation benefits that resonate with potential clients or partners, making them feel as though ignoring such opportunities would mean missing out big time.

Educational Presentations

An educational setting demands its own unique set of presentation skills where deep understanding trumps flashy visuals. You must make complex information understandable without oversimplifying essential details—the use of analogies can be beneficial here.

Keeping the audience’s attention is critical. Encourage questions and participation to foster a more interactive environment, enhancing learning outcomes for all audience members.

Tips for Becoming a Great Presenter

No single method is suitable for everyone when it comes to speaking in public. However, incorporating continuous improvement and practice into your routine can make you an exceptional presenter.

Tailor Your Presentation to Your Audience

Becoming an excellent speaker isn’t just about delivering information; it’s also about making a connection with the audience. So make sure that you’re taking setting, audience, and topic into consideration when crafting your presentation. What works for one audience may not work for another, so be sure to adapt your presentation styles according to the occasion in order to be truly effective.

The Power of Practice

The art of mastering public speaking skills requires practice —and lots of it . To become a great presenter, focus on improving communication skills through practice and feedback from peers or mentors. Try to seek feedback on every speech delivered and incorporate those pointers in your future presentations. Over time, this cycle of delivery-feedback-improvement significantly enhances your ability to connect with audiences and convey ideas effectively.

If you’re looking for examples of good speakers, our speech breakdowns on YouTube provide excellent examples of experienced presenters who masterfully utilize speaking techniques. Analyzing their strategies could give you great ideas for enhancing your own style.

Finding Your Style

A crucial part of captivating any audience lies in how you deliver the message rather than the message itself. Developing a unique presentation style lets you stand out as an engaging speaker who commands attention throughout their talk. Through — you guessed it — practice, you can develop a personal presentation style that resonates with listeners while showcasing your expertise on the chosen topic.

Your body language plays a pivotal role here: open gestures communicate confidence and enthusiasm towards your subject matter, two qualities essential for keeping audiences hooked. Similarly, using vocal variety adds dynamism to speeches by emphasizing points when needed or creating suspense during storytelling parts of your talk.

Cultivating Passion & Enthusiasm

Showcasing genuine passion for the subject helps keep listeners engaged throughout even lengthy presentations. Sharing stories related to the topic or expressing excitement about sharing knowledge tends to draw people in more than mere data recitation ever could.

Recognize that everybody is distinctive; don’t expect identical results from every speaker. The path to becoming a great presenter involves recognizing your strengths and working tirelessly on areas that need improvement.

FAQs on Presentation Skills

What are good presentation skills.

Good presentation skills include a clear message, confident delivery, engaging body language, audience understanding, and interaction. They also involve effective preparation and practice.

What are the 5 steps of presentation skills?

The five steps of presenting include: planning your content, preparing visual aids if needed, practicing the delivery aloud, performing it with confidence, and finally post-presentation reflection for improvements.

What are the 5 P’s of presentation skills?

The five P’s stand for Preparation (researching your topic), Practice (rehearsing your talk), Performance (delivering with confidence), Posture (standing tall), and Projection (using a strong voice).

What are your presentation skills?

Your personal set of abilities to deliver information effectively is what we call your presentation skill. It can encompass public speaking ability, clarity in speech or writing as well as visual communication talent.

Mastering presentation skills isn’t an overnight process, but practice and perseverance will put you well on your way to becoming an effective speaker.

You’ve learned that confidence plays a crucial role in effective presentations, so take deep breaths, make eye contact, and keep your body language open. As always, preparation is key. Tackle filler words head-on and get comfortable with visual aids for impactful storytelling.

Remember the importance of audience engagement — it’s all about understanding their needs and tailoring your content accordingly. This way, complex information turns into digestible insights.

Above all else: practice! After all, nothing beats experience when it comes to improving public speaking abilities.

  • Last Updated: May 9, 2024

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Unlock effective presentation skills (tips and best practices)

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Anete Ezera March 23, 2023

Presentation skills are a crucial aspect of communication in today’s world. Whether you’re delivering a pitch to potential investors, giving a lecture in front of a class, or trying to make a point at a meeting, your ability to effectively present your ideas can greatly impact your success. However, not everyone is a natural-born speaker. Many struggle with nerves and self-doubt when it comes to presenting in front of an audience. But don’t worry! Improving your presentation skills is possible with practice and dedication. In this blog post, we’ll provide you with practical tips that will help you become a confident and engaging speaker. From preparing your material to engaging with your audience, we’ll cover everything you need to know to take your presentation skills to the next level. So whether you’re just starting out or looking to refine your existing presentation skills, read on for all the advice and inspiration you need to succeed.

Confident business woman presents quarterly progress in meeting using a large display screen. Photographed through a window with reflections using effective presentation skills.

Types of Presentations

Before we dive into specific presentation skills, it’s important to define the different types of presentations that may require different skills in how they’re presented. There are several types of presentations you can choose from, each with its own distinct format and style. Let’s take a look at some of the most common types of presentations:

Narrative presentations

In these types of presentations, the speaker focuses on telling a story that engages the audience and reinforces the main message. This type of presentation is perfect for engaging and entertaining an audience. It helps to keep the audience interested and focused and can be a great way to reinforce the main message. However, it can also be time-consuming to prepare a well-structured narrative.

Prezi template gallery for narrative presentations

Informative presentations

These types of presentations are designed to provide information on a specific topic. The speaker focuses on delivering accurate and relevant information to the audience in an organized and straightforward manner. This type of presentation is great for providing accurate and relevant information to the audience. The organized and straightforward delivery makes it easy for the audience to understand and retain the information. However, it can be difficult to keep the audience engaged and interested if the presentation is too dry or lacks excitement.

presentation skills unit

Persuasive presentations 

In persuasive presentations, the speaker aims to convince the audience to take a specific action or adopt a particular point of view. This type of presentation often includes arguments, statistics, and other persuasive techniques. However, if the arguments are weak or the persuasive techniques are ineffective, the presentation can fall flat and fail to achieve its intended outcome.

Prezi template gallery for persuasive presentations

Demonstrative Presentations

These types of presentations focus on demonstrating a product or service to the audience. The speaker often includes visual aids, such as slides or videos, to help illustrate the key features and benefits of the product or service. However, it can be difficult to keep the audience engaged if the demonstration is too lengthy or repetitive.

Prezi Video template gallery for demonstrative presentations

Instructional Presentations

Instructional presentations are designed to teach the audience a specific skill or provide them with step-by-step instructions. The speaker often uses visual aids, such as diagrams or slides, to make the instructions clear and easy to follow. It’s perfect for teaching the audience how to perform a specific task. The use of visual aids, such as diagrams or slides, makes it easy for the audience to understand and follow the instructions. In this type of presentation, it’s important to present the instructions in a highly engaging way so the audience doesn’t lose interest.

Choosing the right type of presentation format can greatly impact the success of your presentation. Consider the audience, the message you want to convey, and the resources available to you, when deciding on the best presentation format for your needs. Once you’ve decided on a presentation format, you can move on to developing certain presentation skills that are most important for the specific case. 

presentation skills unit

Presentation delivery methods

The way you deliver your presentation is crucial. Therefore, we want to highlight this aspect before we dive into other effective presentation skills. A delivery method can make or break a presentation, regardless of the quality of the content. There are various methods of presentation delivery. The choice of method depends on the type of audience, the topic of the presentation, and the desired outcome. Discover 4 ways you can deliver a presentation and what kind of skills and approach they require. 

Traditional delivery

One of the most common presentation delivery methods is the traditional method of standing in front of an audience and delivering a speech. This method is suitable for formal presentations, such as keynote speeches, lectures, and corporate presentations. This method requires the speaker to have excellent public speaking skills, including voice modulation, body language, and eye contact. A traditional presentation delivery usually follows a classical presentation outline that has a clear beginning, middle, and end. 

Visually-focused presentation delivery

Another method of presentation delivery is the use of visual aids. This method involves using multimedia tools, such as images, videos, and infographics. Visual aids are effective because they can help the audience to better understand complex information, and they can also serve as a reference for the audience to refer to after the presentation. However, visuals should not be the sole focus of the presentation, as they can distract the audience from the message. 

If you want to create a visually-focused presentation, discover different Prezi presentation templates, and be sure to add images, videos, data visualizations, GIFs, stickers, and other visuals that you can find in Prezi’s content library and Prezi Design.  

If you want to learn more about the use of visuals in a presentation, and what are the best design practices, watch this video:

Interactive presentation delivery

Another way to deliver a presentation is by using interactive methods such as group discussions, role-plays, and simulations. This method is suitable for presentations that require the audience to actively participate in the presentation. Interactive presentations can be useful for training sessions, team-building exercises, and workshops. 

On Prezi, you can create highly interactive presentations where your audience can be active participants. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech.

Storyteller delivery

The last method of presentation delivery is storytelling. It involves the use of anecdotes, personal experiences, and stories to deliver a message. Storytelling is a highly effective tool because it can help the audience to relate to the message on a personal level. 

Storytelling can also be used to make a presentation more engaging and entertaining. 

If you want to visually showcase a relation between two aspects and capture the transitional movement in a timeline, use motion, zoom, and spatial relationships in a Prezi presentation to showcase the nuances of your story world. 

Regardless of the presentation delivery method, make sure to follow the best presentation practices:

  • Be well-prepared and knowledgeable about the topic. This can be achieved through research, practice, and rehearsal.
  • Use clear and concise language that is easy for the audience to understand. You should avoid using jargon and technical terms, or you can take time to explain them to the audience. 
  • Work on engaging the audience using eye contact, body language, and humor. This can help you establish a connection with the audience and make the presentation more engaging. 
  • Be mindful of the time and ensure that the presentation is delivered within the allotted time frame.  
  • Use effective visuals, if applicable, to support your message without overpowering it.

Women presenting with a confident body language presentation skill

Effective presentation skills

There are numerous skills that you can develop to improve your presentations. In this article, we’ve summoned the following 8 presentation skills that are essential to any presenter that wants to make an impact with their message.

1. Effective communication

Effective communication skills are critical when it comes to presenting information to others. Presentations require a clear and concise message, and communication skills are key in delivering this message to your audience. Good communication skills allow you to connect with your audience, build rapport, and maintain engagement throughout the presentation. In addition, communication skills allow you to articulate your ideas and arguments clearly, and to respond to questions or challenges effectively. 

To improve this skill, practice speaking in front of a mirror or recording yourself to identify areas where you may need improvement. Also, consider using vocal techniques such as varying your tone and volume to keep your audience engaged.

2. Confident body language

Confident body language is an essential presentation skill as it communicates to the audience that the speaker is credible, knowledgeable, and in control. A confident posture, eye contact, and gestures can help you establish a strong presence and build rapport with the audience. It also helps you to convey your message more effectively. 

To practice confident body language, start by standing tall with shoulders back and head held high. Also, make eye contact with the audience and use natural hand gestures to emphasize key points. It’s also important to practice speaking clearly and with conviction, as this can further enhance the impact of confident body language during a presentation. 

If you’re interested in learning more about body language, read our article on 9 secrets to a confident body language . 

Shot of a young businessman delivering a presentation to his colleagues in the boardroom of a modern office. Useinf effective presentation skills and confident body language.

3. Audience engagement

Being able to engage your audience is a crucial presentation skill because it ensures that your message is well-received and understood. When you engage your audience, you capture their attention and maintain their interest throughout your presentation. This can make the difference between a successful presentation and one that falls flat. Holding the attention of your audience requires a combination of factors, such as having a clear message, being confident and comfortable in your delivery, using visual aids effectively, and connecting with your audience on a personal level. 

To improve this skill, you can practice rehearsing your presentation in front of friends or colleagues and seeking feedback. You can also try studying successful public speakers and their techniques and incorporating audience participation activities into your presentation to keep them engaged and interested. 

Additionally, you can engage your audience by opting for a motion-based presentation. It’ll enhance the impact of your content and ideas, making it more captivating for your audience to watch than a slide-based presentation. On Prezi, you can use motion, spatial relationships, and zooming effects to create highly impactful presentations. 

4. Time management

Time management is an essential presentation skill as it helps to ensure that you deliver your message effectively and efficiently within the allotted time. Poor time management can lead to an unprofessional and unprepared presentation, leaving the audience disinterested or confused.

To practice good time management, begin by planning and rehearsing your presentation in advance. It’s important to allocate sufficient time to each section and consider factors such as audience engagement and potential interruptions. You can also use time-tracking tools and practice pacing yourself during rehearsals to ensure you stay on schedule. By mastering time management, you can deliver a polished and engaging presentation, leaving a positive and lasting impression on your audience.

5. Content organization

Effective organization of presentation content is crucial for any presenter, as it determines the clarity and impact of the message. Organized content can help you convey your ideas in a logical and coherent manner, which aids in maintaining the audience’s attention and retention of information. 

To ensure that your presentation’s content is well-organized, it’s important to follow a few key steps. 

  • Identify the main points you want to convey and arrange them in a logical order.
  • Create a clear outline that includes an introduction, main body, and conclusion.
  • Use transition words or phrases to smoothly connect each point to the next. 
  • Ensure that your presentation has a consistent flow and that each point supports your overall message. 

By following these steps, you can effectively organize your presentation’s content and create a memorable and impactful experience for the viewers.

If you’re creating a sales presentation, be sure to read our step-by-step guide on crafting a winning sales presentation .

Also, discover how to best structure your presentation based on your presentation goal in this video:

6. Storytelling 

Storytelling is a powerful presentation skill that can captivate your audience’s attention and enhance the impact of your message. Stories allow us to connect with people on a deeper emotional level, and help us convey complex ideas in an easy-to-understand way. When we tell a story, we engage our audience, evoke their imagination, and inspire them to take action. 

To develop strong storytelling skills, you should practice telling stories with a clear beginning, middle, and end that convey a message or lesson. It’s also important to incorporate sensory details, such as sight, sound, touch, smell, and taste, to help the audience visualize the story. Also, make sure to focus on the tone of your delivery, including voice inflection, body language, and facial expressions, to effectively convey the emotions and dynamics of the story. Finally, use one of Prezi’s presentation templates like the one visualized below, or create your own story presentation on Prezi and visualize relations between topics, events, and characters using spatial relationships and visual hierarchy. 

By mastering the art of storytelling, you can deliver a powerful presentation that resonates with the audience and creates a lasting impression.

7. Adaptability

Adaptability is a crucial presentation skill – it allows you to adjust and respond to unexpected situations, changes, and challenges during the presentation. The key is to be properly prepared. This means researching your topic and practicing your presentation speech enough so that you’re prepared for any changes or questions that may arise. When you’re prepared, you’ll feel more present and be able to read the room and adjust to your audience’s needs and interests. Also, be flexible and open-minded to new information, feedback, and audience reactions. This skill will enable you to think on your feet and modify your content or delivery style accordingly. 

And lastly, you want to uphold the quality of your presentation no matter where you’re presenting, online or offline. If you need to adapt your presentation to an online experience, use Prezi Video and simply import your already-existing Prezi, Powerpoint, or Google slides, and deliver the same level of presence and quality as offline. With Prezi Video, you can showcase your slides next to you on-screen as you present, keeping that face-to-face interaction. 

Make sure to check out Prezi Video templates that you can find in Prezi’s template gallery .

Prezi Video template gallery

8. Confidence

Last but definitely not least, one of the key presentation skills a great presenter possesses is confidence . Presenting with confidence can help you engage your audience and convince them of your authority and knowledge on the topic at hand. When you exude confidence, the audience is more likely to trust you and your message, leading to better communication and understanding. 

Developing confidence can be achieved through several methods. Practicing your speech multiple times, visualizing a successful presentation, and focusing on positive self-talk are all techniques that can help boost your confidence. Additionally, learning to control body language and voice tone can also have a positive effect on confidence levels during your time in the spotlight. 

By implementing these strategies, you can build your confidence and improve your presentation skills each time you’re speaking in front of an audience. 

Discover more about effective presentation skills in this video:

How to improve public speaking and presentation skills

While working on the effective presentation skills we listed above, you may feel nervous about public speaking in general. It’s no secret that public speaking can be a daunting task for many people. However, if you want to be a powerful, confident, and impactful presenter, you need to overcome your fear of anxiety of public speaking and improve the way you feel and appear when presenting. 

If you want to learn more about different techniques that can help you calm down before a presentation, here’s a helpful video for you to watch:

To help you become better at public speaking, we summoned 20 tips you can follow:

1. Practice, practice, practice

One of the most effective ways to become more comfortable with public speaking is to practice your speech as much as possible. When you practice, you can work out any kinks or rough spots that you may encounter when giving your speech in front of an audience. Additionally, practicing allows you to become more familiar with the material, making it easier to remember and deliver with confidence. While it may be tempting to simply read your speech from a script or cue cards, practicing your speech will allow you to internalize the material and deliver it with greater ease, flow, and naturalness. Therefore, it’s highly recommended that you take the time to practice your speech as much as possible before giving it in front of an audience, whether that be your friends, family, or colleagues.

2. Use presenter notes 

Preparing for a presentation can be a lengthy endeavor, particularly if you aim to memorize the entire script. Trying to remember every point can be challenging. Plus, the stress of public speaking can cause you to overlook crucial details. Jotting down your talking points can help you stay organized and avoid forgetting any essential information. However, relying solely on flashcards or paper notes may not be ideal. Constantly glancing at sticky notes or looking away from your audience can disrupt the flow of your presentation and disconnect you from your listeners. Instead, try using presenter notes on Prezi , where you can easily add notes to each slide. While presenting, you’ll be the only one that sees them, helping you deliver an impressive presentation with maximum confidence. 

3. Know your audience

When delivering a speech, it’s important to analyze and understand the audience you’ll be speaking to. By doing so, you can tailor your speech to their interests and needs. This means that you should take into account factors such as their age range, educational background, and cultural or professional affiliations. Additionally, it’s important to research the topic you’ll be discussing thoroughly and provide examples that are relevant to your audience. By doing this, you can ensure that your message will resonate with your listeners and leave a lasting impact.

4. Start with a strong opening

To really captivate your audience, it’s important to start with a strong opening that grabs their attention and sets the tone for the rest of your speech. One approach could be to start with a thought-provoking question or a powerful anecdote that relates to your topic. Alternatively, you could begin with a surprising fact or statistic that shocks and intrigues your listeners. Whatever you choose, make sure it’s attention-grabbing and relevant to the message you want to convey. Remember, the opening of your speech is your chance to make a lasting impression, so make it count!

Discover other ways to start your presentation speech and watch this video for more tips on starting a virtual presentation: 

5. Use humor

Using humor can be a great way to start off a presentation. It can help to reduce the tension in the room and make your audience feel more at ease. For example, you could start off with a joke or a funny story that relates to your topic. Alternatively, you could use a humorous image or meme to grab your audience’s attention. Just be sure not to overdo it – too many jokes can detract from your message and make you seem unprofessional. Remember that the ultimate goal of your presentation is to communicate information and ideas effectively, so use humor wisely.

6. Incorporate stories

Using stories in your speech can be an incredibly powerful tool. Personal stories, in particular, can help illustrate your points and make your message more memorable. By sharing a personal experience, you can connect with your audience on a deeper level and create an emotional bond. This can help them better understand your message and remember it long after your speech is over.

One way to incorporate personal stories into your speech is to draw from your own life experiences. Think about a time when you faced a challenge or overcame an obstacle, and how that experience taught you something valuable. Share that story with your audience and explain how the lessons you learned can be applied to their lives as well.

You can also use stories to illustrate more abstract concepts. For example, if you’re giving a talk about the importance of perseverance, you could share a story about someone who faced numerous setbacks but refused to give up. By sharing that story, you can make the concept of perseverance more concrete and relatable to your audience.

Confident businessman talking into microphone during seminar. Happy male professional is giving presentation to colleagues. He is wearing smart casuals.

7. Use pauses

Using pauses is a great way to enhance your communication skills. In fact, when you take breaks in your speech, can help you gather your thoughts and think more clearly. Pausing also allows you to emphasize key points you want to make in your speech. Additionally, by using pauses strategically, you give your audience time to process the information you’re sharing with them, which can help ensure that they understand and retain it better. All in all, incorporating pauses into your speaking style can be incredibly effective in making your message more impactful and memorable.

8. Speak clearly and loudly

When delivering a speech or presentation, it’s important to speak in a manner that is clear and easy to understand. However, it’s equally important to ensure that your voice is projected loudly enough for your audience to hear you. Speaking too softly can make it difficult for people in the back of the room or in larger spaces to hear what you’re saying, which can lead to confusion and a lack of engagement. To avoid this, try to practice projecting your voice and enunciating your words clearly before you give your speech. You can also use tools like microphones or audio amplifiers to help ensure that your message is heard loud and clear by everyone in the room.

9. Take deep breaths

Taking deep breaths is a great way to help you relax and calm your nerves, but there are other things you can do too. For example, you might want to try some light yoga or stretching exercises to loosen up your muscles and release tension. Also, you could take a warm bath or shower to soothe your body and mind. Another option is to listen to some calming music or read a book that you enjoy. By taking the time to find what works best for you, you can develop a personalized relaxation routine that you can turn to whenever you need it.

Relaxed calm business woman take deep breath of fresh air resting with eyes closed at work in home office. Doing office yoga and meditating with closed eyes.

10. Use repetition

Repetition is a powerful tool that can help you drive the point home in your speech. By repeating key points, you can reinforce your message and increase your chances of being remembered. In addition, repetition can help you emphasize important ideas and create a sense of rhythm in your speech. It can also be used to build suspense and create a sense of anticipation in your listeners. With these benefits in mind, it’s clear that repetition is an essential aspect of effective public speaking.

11. Use active verbs

One way to improve the effectiveness of your speech is to use active verbs. Active verbs help to create a more engaging and dynamic presentation, as they convey a sense of action and energy. By using active verbs, you can help to capture your audience’s attention and hold their interest throughout your speech.

In addition to using active verbs, it’s also important to consider the pace and rhythm of your speech. Varying the speed and tone of your delivery can help to keep your audience engaged and prevent them from becoming bored or disinterested.

Another way to enhance the impact of your speech is to use vivid language and descriptive imagery. By painting a vivid picture with your words, you can help to create a more memorable and impactful presentation. For example, instead of simply saying “the sky was blue,” you could describe it as “a brilliant shade of deep blues, like the ocean on a clear summer day.”

By focusing on these key elements of effective speechwriting, you can help to create a more engaging and impactful presentation that will leave a lasting impression on your audience.

12. Ask rhetorical questions

Rhetorical questions are a powerful tool that can help make your speech more engaging and interactive. They can be used to stimulate critical thinking, provoke curiosity, and encourage the audience to reflect on the topic at hand. By asking a thought-provoking question, you can capture the audience’s attention and encourage them to think about the subject matter in a new and different way. Furthermore, rhetorical questions can be used to create a sense of anticipation and excitement, as the audience eagerly anticipates the answer to the question you have posed. 

Close up of a group of sales people having a sales team meeting in a conference room

13. Use metaphors and similes

Metaphors and similes are powerful tools that can help individuals better understand complex concepts. They are like a flashlight that illuminates the dark corners of the mind, providing clarity and insight. By comparing two seemingly different things, metaphors and similes can create a bridge between the familiar and the unfamiliar, allowing individuals to grasp difficult ideas with ease. In our fast-paced world, where information overload is a common issue, the use of metaphors and similes can help cut through the noise and deliver a clear message. So, the next time you encounter a challenging concept, remember to use these techniques to shed light on the subject matter.

14. Prepare handouts

When giving a speech, it’s important to remember that your audience needs to be able to follow along with what you’re saying. One way to help them do this is by using handouts. Handouts can be a great way to enhance your presentation because they allow you to provide additional information that may not be covered in your speech. For example, you can use handouts to provide graphs, charts, or other visuals that illustrate your points. Additionally, handouts can be a useful tool for your audience to take notes and refer back to later. By providing handouts, you can ensure that your audience is engaged and able to fully understand the information you’re presenting.

15. Incorporate props

Using props during your speech is a great way to enhance your delivery and keep your audience engaged. By incorporating visual aids such as props, you can help to illustrate your points and add depth to your content. Additionally, props can be used to make abstract concepts more concrete and easier for your audience to understand. For example, if you’re delivering a speech on the importance of recycling, you could bring in a visual prop such as a bin of recyclable materials to help drive home your message. Overall, the use of props can help take your speech to the next level while making it more memorable and impactful for your audience.

16. Practice in front of a mirror

Another useful tip for improving your presentation skills is to practice in front of a mirror. Not only can this help you perfect your body language and delivery, but it can also give you a better sense of how you come across to others. Additionally, practicing in front of a mirror can help you identify any nervous habits or tics that you may have, allowing you to work on eliminating them before your actual presentation. Overall, incorporating mirror practice into your preparation routine can be a simple yet effective way to boost your confidence and improve your presentation skills.

Practicing presentation skills in front of a mirror.

17. Join a public speaking group

Joining a public speaking group is a great way to improve your public speaking skills. Not only will you have the opportunity to practice speaking in front of others, but you’ll also receive valuable feedback that can help you improve. Additionally, by joining a group, you’ll have the chance to meet and network with other like-minded individuals who share a passion for public speaking. This can lead to new opportunities and connections that can benefit you both personally and professionally. Finally, being part of a public speaking group can also provide a sense of community and support, as you work together with others to achieve your goals and improve your skills.

18. Record yourself 

Another way to enhance your public speaking skills is to record yourself. By doing this, you can identify areas where you need to improve and refine your delivery. When you listen to yourself speak, you can pay attention to your pitch, pacing, and tone. You can also identify filler words or phrases, such as “um” or “like,” that you might use unconsciously. Additionally, recording yourself can help you become more comfortable with the sound of your voice. This can be especially helpful if you’re not used to hearing yourself speak for extended periods of time. Overall, recording yourself is a simple yet effective way to become a more confident and polished public speaker.

19. Learn to handle interruptions

One of the most common challenges that speakers face is handling interruptions. These interruptions can come in many different forms, such as unexpected questions, technical difficulties, or distractions in the environment. It’s important to learn how to handle these interruptions gracefully, as they can often derail a speech and throw off the speaker’s focus and confidence.

One key strategy for handling interruptions is to remain calm and composed. It’s natural to feel frustrated or flustered when faced with an interruption, but it’s important to take a deep breath and stay focused. Remember that interruptions are a normal part of public speaking, and they don’t have to ruin your presentation. If you need a moment to collect your thoughts, don’t be afraid to pause and take a few seconds to regroup.

By learning to handle interruptions with grace and composure, you can become a more effective and confident speaker. With practice and preparation, you can manage interruptions and keep your presentation on track, even in challenging situations.

Rear view shot of a businessman raising hand to ask questions during a seminar. Professional asking query during a launch event in convention center.

20. End on a strong note

When giving a speech, it’s important to not only focus on what you say during the body of your presentation, but also on the way in which you conclude. A strong presentation should summarize the main points of your speech and leave a lasting impression on your audience. This can be achieved by reiterating your main points in a memorable way, making a call to action, or leaving your audience with a thought-provoking question. By doing so, you’ll ensure that your message resonates with your audience long after your speech has ended.

Another useful technique is to anticipate potential interruptions and plan how to address them in advance. For example, if you’re giving a presentation with a Q&A session at the end, be prepared for questions that might challenge your ideas or require additional information. It can be helpful to practice your responses to common questions ahead of time so that you feel more confident and prepared.

Discover other memorable ways how to end a presentation.

Effective presentation skills are key. While not everyone may be a natural-born speaker, with practice and dedication, anyone can improve their abilities to become a confident and engaging presenter. Whether you’re pitching to investors, delivering a lecture, or presenting in a meeting, being able to effectively present your ideas can greatly impact your success.

Remember, becoming a great presenter is a journey that requires patience, perseverance, and constant improvement. Don’t be afraid to seek feedback from others, practice regularly, and try out new techniques. With time, you’ll become more comfortable and confident in your abilities to deliver engaging and impactful presentations.

In conclusion, improving your presentation skills is a worthwhile investment that can pay dividends in both your personal and professional life. So take the time to hone your abilities, put in the effort, and embrace the opportunities that come your way. With the tips and techniques we’ve provided in this blog post, you’ll be well on your way to becoming a confident presenter.

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21 Ways To Improve Your Presentation Skills

Bailey Maybray

Published: April 07, 2023

You know the feeling of sitting through a boring presentation. A text distracts you. A noise outside pulls your gaze. Your dog begs for attention. By the time the presentation ends, you question why you needed to sit and listen in the first place.

Presentation Skills: A woman speaks before a crowd.

Effective presentation skills can stop you from boring an audience to oblivion. Delivering strong presentations can help you stand out as a leader, showcase your expertise, and build confidence.

Table of contents:

  • Presentation skills definition
  • Importance of presentation skills
  • How to improve presentation skills
  • Effective presentation skills
  • Presentation skills for executives

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

Presentation Skills Definition

Presentation skills include anything you need to create and deliver clear, effective presentations to an audience. This includes creating a compelling set of slides , ensuring the information flows, and keeping your audience engaged.

Speakers with strong presentation skills can perform the following tasks:

  • Bring together different sources of information to form a compelling narrative
  • Hook audiences with a strong beginning and end
  • Ensure audiences engage with their content through questions or surveys
  • Understand what their audience wants and needs from their presentation

Importance of Presentation Skills

At some point in your career, you will present something. You might pitch a startup to a group of investors or show your research findings to your manager at work. Those in leading or executive roles often deliver presentations on a weekly or monthly basis.

Improving your presentation skills betters different aspects of your working life, including the following:

Communication: Improving your presentation skills can make you a better communicator with your co-workers and friends.

Confidence: 75% of people fear public speaking. By working on your presentation skills, you can gain confidence when speaking in front of a crowd.

Creativity: You learn to understand how to use imagery and examples to engage an audience.

Management: Presentations involve pulling together information to form a succinct summary, helping you build project and time management skills.

How To Improve Presentation Skills

1. create an outline.

Before designing slides and writing a script, outline your presentation. Start with your introduction, segue into key points you want to make, and finish with a conclusion.

2. Practice, Practice, Practice

Almost 8 in 10 professionals practice their presentations for at least an hour. So, practice your presentation in the mirror or to a close friend.

3. Start With a Hook

When presenting, grab your audience with a hook. Consider starting with a surprising statistic or a thoughtful question before diving into the core information.

4. Stay Focused on Your Topic

You might want to cover everything under the sun, but information overload can overwhelm your audience. Instead, stay focused on what you want to cover. Aim for key points and avoid including unnecessary details.

5. Remember To Introduce Yourself

At the beginning of the presentation, introduce yourself. Kill any tension in the room by mentioning your name, your role, and any other helpful details. You could even mention a fun fact about yourself, putting the audience at ease.

6. Work on Your Body Language

55% of people look to nonverbal communication when judging a presentation. Straighten your back, minimize unnecessary gestures, and keep your voice confident and calm. Remember to work on these aspects when practicing.

7. Memorize Structure, Not Words

You might feel better knowing exactly what you want to say. But skip the script and stick to memorizing the key points of your presentation. For example, consider picking three to four phrases or insights you want to mention for each part of your presentation rather than line-by-line memorization.

8. Learn Your Audience

Before crafting a killer outline and slide deck, research your audience. Find out what they likely already know, such as industry jargon, and where they might need additional information. Remember: You're presenting for them, not you.

9. Reframe Your Anxiety as Excitement

A study conducted byHarvard Business School demonstrates that reframing your anxiety as excitement can improve performance. For example, by saying simple phrases out loud, such as “I’m excited,” you then adopt an opportunity-oriented mentality.

10. Get Comfortable With the Setting

If you plan to present in person, explore the room. Find where you’re going to stand and deliver your presentation. Practice looking into the seats. By decreasing the number of unknowns, you can clear your head and focus on the job.

11. Get Familiar With Technology

Presenting online has unique challenges, such as microphone problems and background noise. Before a Zoom presentation, ensure your microphone works, clean up your background, test your slides, and consider any background noise.

12. Think Positively

Optimistic workers enjoy faster promotions and happier lives. By reminding yourself of the positives — for example, your manager found your last presentation impressive — you can shake off nerves and find joy in the process.

13. Tell a Story

To engage your audience, weave storytelling into your presentation — more than 5 in 10 people believe stories hold their focus during a presentation. Consider ways to connect different parts of your slides into a compelling narrative.

14. Prepare for Questions

At the end of your presentation, your audience will likely have questions. Brainstorm different questions and potential answers so you’re prepared.

15. Maintain Eye Contact

Eye contact signals honesty. When possible, maintain eye contact with your audience. For in-person presentations, pay attention to each audience member. For online ones, stare at your camera lens as you deliver.

16. Condense Your Presentation

After you finish the first draft of your outline, think about ways to condense it. Short and sweet often keeps people interested instead of checking their phones.

17. Use Videos

Keep your audience’s attention by incorporating video clips when relevant. For example, videos can help demonstrate examples or explain difficult concepts.

18. Engage With Your Audience

Almost 8 in 10 professionals view presentations as boring. Turn the tide by engaging with your audience. Encourage audience participation by asking questions or conducting a live survey.

19. Present Slowly and Pause Frequently

When you get nervous, you talk faster. To combat this, remember to slow yourself down when practicing. Place deep pauses throughout your presentation, especially when transitioning between slides, as it gives you time to breathe and your audience time to absorb.

20. Start and End With a Summary

A summary at the start of a presentation can pique your audience’s interest. One at the end brings everything together, highlighting key points your audience should take with them.

21. Ask for Feedback

You will never deliver the perfect presentation, so ask for feedback. Talk to your managers about where you could improve. Consider surveying your audience for an unbiased look into your presentation skills.

Effective Presentation Skills

Effective presentation skills include communicating clearly, presenting with structure, and engaging with the audience.

As an example, say a content manager is presenting a quarterly review to their team. They start off with a summary. Their introduction mentions an unprecedented 233% growth in organic traffic — numbers their team has not seen in years. Immediately, the presenter grabs their team’s attention. Now, everyone wants to know how they achieved that in one quarter.

Alternatively, think of an entrepreneur delivering their pitch to a group of investors. They start with a question: How many of you struggle to stay awake at work? They then segue into an exciting product designed to improve the sleep quality of working professionals. Their presentation includes videos demonstrating the science behind sleep and surprising statistics about the demand for their product.

Both examples demonstrate effective presentation skills. They incorporate strong attention grabbers, summaries, and attempts to engage the audience.

Think back to strong presentations you viewed as an audience member. Ask yourself: What made them so memorable, and how can I incorporate those elements into my presentations?

Presentation Skills for Executives

Presentations take up a significant portion of an executive’s workload. Executives regularly showcase key company initiatives, team changes, quarterly and annual reviews, and more. Improving your presentation skills as a leader can help with different parts of your job, such as:

Trust: Delivering great, effective presentations can build trust between you and your team.

Confidence: Most people dread presentations — so a strong presenter projects the confidence needed by a leader.

Emotional intelligence: A great presentation taps into the audience’s perspectives, helping executives improve their emotional intelligence .

Expertise: Presentations help executives display their subject-matter expertise, making employees safe in their hands.

Delegation: At times, executives might need to pull information from different sources for a presentation — improving their ability to delegate as managers.

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Most Important Presentation Skills (With Examples)

  • Most Common Skills
  • What Are Soft Skills?
  • What Are Leadership Skills?
  • What Are What Are Hybrid Skills?
  • What Are Teamwork Skills?
  • What Are Communication Skills?
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  • What Are Internal Analysis?
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  • What Is Professional Networking?
  • What Is Nonverbal Communication?
  • What Are Critical Thinking Skills?
  • Presentation Skills
  • What Is Accountability?
  • What Is Emotional Intelligence?
  • Verbal Communication Skills

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Presentation skills are important to your professional and personal life. Effective presentation skills can help you get ahead in your career. With the proper presentation skills, you’ll open up new doors for professional growth and be a more confident individual overall.

Whether you want to know the different types of presentation skills or improve your presentation skills, we’ll cover what presentation skills are, how to improve your ability to present, and showcase your new skills.

Key Takeaways:

Presentation skills are important in the workplace because they can be used for meetings, interviews, and conferences.

Some presentation skills examples include research, organization, and adaptability

Practice as much as possible before a presentation so that it becomes muscle memory, however, to engage the audience, be flexible with your presentation’s performance.

Good presentations are informative, engaging, and precise.

Most Important Presentation Skills (With Examples)

Different types of presentation skills

How to improve your presentation skills, examples of using presentation skills, presentation skills faq, final thoughts.

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Being a skilled presenter requires a constellation of hard and soft skills . Some different types of presentation skills include research, planning, and organization.

Below are more common types of presentation skills. As you read through this list, think about where you’re naturally strong and where you could do with some improvement:

Research. The first step of any successful presentation is the research and preparation phase. First and foremost, you have to become an expert on the content you hope to deliver. It’s also essential to research your audience to know which information is most pertinent for them.

Planning. Once you’ve completed your research, it’s time to develop a plan. During this phase, you’ll prioritize which information gets put front-and-center, and which is less vital for your ultimate goal.

Before you start drafting your presentation, it’s crucial to keep your goal at the forefront: what do you want the audience to do after listening to your presentation?

Organization . Audiences prefer presentations that are well-thought-out and delivered in a logical order. Before you even step foot in the room, you should know what you need to do to set up, have all your notes in order, and be aware of your allotted time.

Verbal communication. No surprises here, verbal communication skills are downright essential for an effective presentation. Even if you have very rigid notes to follow, being quick on your feet to answer questions or alter your content for the audience’s benefit will serve you well during presentations.

Nonverbal communication . Good body language means standing up straight, not fidgeting too much, and maintaining eye contact with your audience members.

Public speaking . Some people get nervous just thinking about speaking publicly. There’s nothing wrong with that, but it is crucial to keep your nerves under wraps for delivering the most effective presentation possible. Audiences are less likely to trust presenters who don’t appear confident.

Memorization. We’ve all seen presentations where the presenter is just reading directly off his Powerpoint slides – we don’t need to tell you that those presentations are unequivocally bad. It’s fine to have notes as a reference, but the more time you can spend looking at your audience rather than the sheet in front of you, the better.

Writing. Being a good writer will help keep your presentation organized and give a boost to your credibility. Before you can commit your content to memory, you need to develop that content.

Story-telling. Not all presentations require story-telling, but it can be a very effective method of grabbing your listeners’ attention. It can be a hypothetical story that presents a question or problem, a real story that leads into your main argument, or a story that continues throughout to illustrate the duller facts your presentation covers.

Rhetorical skills . Rhetoric is all about persuasion: how are your words going to induce action from the listener(s)? Rhetorical appeals are classified under three headings: ethos, logos, and pathos.

Ethos establishes credibility in the speaker and trust in the listeners through confident delivery and expert testimony. Logos covers your presentation’s logical thrust through statistics, models, comparisons, analogies, etc. Pathos is your presentation’s emotional appeal, supported by vivid language and stories that promote certain values.

Active listening . Pay attention to which parts of your presentation are grabbing listeners and which are falling flat. If your audience’s eyes start glazing over or phones start coming out, you know you’re losing them.

Adaptability . Like the above point, being able to adapt on the fly sets top-tier presenters apart from merely good ones. For instance, if you can tell your presentation isn’t working, you can open up the floor and ask questions as a way of determining your audience’s priorities.

Delivery. We bet you’ve heard some of the same Dad jokes multiple times in your life. Sometimes they’re hilarious, and sometimes they induce an eye-roll. The difference? Delivery. Pace, timing, tone, and enunciation/inflection are all important elements of good delivery.

Technical skills . All right, you’re all set with the perfect presentation, you walk into the room, and the A/V setup isn’t what you were expecting. Well, if you followed our advice above, you showed up a bit early and had time to fix it.

Analysis . Phew, your presentation is done. Time to forget about presenting until the next one comes up, right? No siree – now is the time for you to take a step back and evaluate your performance.

To improve your presentation skills, you should watch and learn what works and doesn’t work from others and practice with an audience of friends. Here are more ways to improve your presentation skills:

Watch and learn. You’ve seen presentations before, but to prepare for your own, try watching presentations to learn what works and what doesn’t. If you’re presenting at a conference, attend other presentations and pay attention to how the audience responds. Your audience probably won’t be much different.

Practice. Practice makes perfect, as the saying goes. Rehearse what you want to say, either on your own or with an audience of friends. You can even record yourself speaking and pinpoint weak areas and strengths . The more you perform your presentation, the more comfortable you’ll be delivering the real thing.

Visualize success. What speakers often forget is that audiences want you to do well. They’re there (more or less) of their own volition, and they want to hear what you have to say. Take that nervousness you’re feeling and transform it into excitement.

Exercise/drink water beforehand. The human body responds to stressful situations with a whole host of unwelcome physical side effects. If you stay hydrated and get some light exercise in beforehand, you’ll flush the adrenaline and cortisol (stress hormones) right out of your body.

Adopt a power stance and smile. Just as exercise and hydration help keep your body regulated, so does powerful body language . Standing straight with shoulders squared and a smile on your face, and your body will be tricked into thinking you’re in a confident and commanding position.

Engage your audience. The best presenters are also first-class entertainers. Don’t go overboard and start practicing your comedy routine, but lightening the mood with a joke or two can go a long way. Be sure to greet your audience enthusiastically.

Don’t get defensive if you’re stumped. There might be moments when an audience member asks a question, and you don’t have an answer . Don’t try to equivocate or dodge the question because people will see what you’re doing. It’s okay not to know everything, but pretending you do will only deteriorate your listeners’ faith in you.

Keep it concise. People won’t be upset if you wrap up earlier than expected, but they might be a little peeved if you start running over your allotted time. Cut irrelevant information, and your audience will thank you .

Take your time. All right, so we just suggested keeping things short, and now we’re telling you to take your time. What gives? Well, you should always include a bit of padding in your presentation. For example, if your presentation is meant to be a half-hour, try to get it down to 25 minutes, so you have some wiggle room.

Presentation skills cover a range of abilities that allow one to effectively engage their audience and get information across in a clear way. In today’s world, the persuasive power of presentations is more important than ever.

There are many different example scenarios in which you might give a presentation:

Delivering a presentation to colleagues, employees, or subordinates about new technology, processes, goals, etc.

Drumming up investor interest, either for a new business or for your current business’s expansion.

Teaching your team a new skill.

Deciding between two or more alternative options or solving a problem with a current system.

Progress reports.

Selling a product or service to a client.

Motivational speech

Interviewing for a new job or promotion

Saying goodbye to a colleague (or introducing a new one )

Giving a speech at a family function, like a wedding.

What are the four types of presentation?

The four types of presentation are: informative, instructional, arousing, and persuasive. Informative presentations briefly educate your audience on a specific topic. Instructional presentations teach your audience more thoroughly and generally come with more details and/or directions.

Arousing presentations are meant to evoke some kind of emotion in the audience. Persuasive presentations are designed to convince the audience of a particular viewpoint.

What are the four P’s of presentation?

The four P’s of presentation are planning, preparation, practice, and performance. As the four P’s imply, you need to plan and prepare your presentation, as well as practice. Finally, you need to be aware of your performance during your presentation to make sure you use your skills in an engaging manner.

What is the 10-20-30 rule of presentation?

The 10-20-30 rule is for a slide presentation and means you should use no more than 10 slides, present no longer than 20 minutes, and use no less than 30-point font. Considering these factors helps make a presentation efficient with its time. Remember you want to take your time and be direct with your information. Using the 10-20-30 rule helps you find a balance between these needs.

What is the most important part of using presentation skills?

An important part of using presentation skills would be speaking the language of the audience. Knowing your audience helps you get your point across. To help speak the language of the audience, you can use appropriate analogies and anecdotes and avoid any foreign words.

For example, if you are presenting a topic to a group of college freshmen about a topic you’re an expert in, try to use language that they would understand. Using language the audience will understand helps you get your point across better.

Whether you’re a natural showman or a super-shy introvert , keep the above tips in mind to improve your presentation skills. Because the chances are, you’ll have to give a presentation at some point in your life. With a little practice, you’ll have audiences clamoring for more.

Johns Hopkins Carey Business School – Presentation Skills

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Matthew Zane is the lead editor of Zippia's How To Get A Job Guides. He is a teacher, writer, and world-traveler that wants to help people at every stage of the career life cycle. He completed his masters in American Literature from Trinity College Dublin and BA in English from the University of Connecticut.

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How to Improve Your Presentation Skills

Your presentation skills are just as important as the information you are presenting. this guide will help you prepare for a presentation and polish your speaking skills for a successful pitch..

How to Improve Your Presentation Skills

The opportunity to pitch your services to a potential client, spell out your business plan to a potential business partner, or promote your business at an event may require that you give a presentation. Whether or not your presentation achieves its desired outcome can be affected by your skills as a speaker, so it's important to step in front of your audience with your best foot forward. The following guide explains how to prepare, deliver, and answer questions about a stellar presentation. How to Improve Your Presentation Skills: Preparation

1) Research your audience. Knowing the needs of your audience can help you tailor your presentation to target their interests and explain how your company can be of use in their specific situation. If you're going to be giving a presentation at an event, Santa Barbara, California-based public speaking coach Lisa Braithwaite suggests sending a questionnaire to a handful of people who will be in the audience before you start writing. Mike Aguilera, a communication expert who has given more than 1,000 presentations on effective communication, says that if he doesn't have time to do research beforehand, he will talk to the audience at his presentation or will even ask them what they're interested in during his speech.

2) Structuring your presentation. 'The classic format is to tell them what you're going to say, present, and then tell them what you told them,' says Aguilera. 'What I advise is to start off with the benefits of what you're going to say, the benefits to the audience, and then present and review.' Braithwaite says that most presentations can benefit from using this simple structure:     •    Opening - Your opening should be something that makes an emotional connection with the audience.  It can be a story, a question, or a shocking static. It should not be an introduction of yourself or five minutes of thank-yous. David Parnell, the founder of an attorney placement firm who recently finished an 850-page book on the psychology of effective communication, suggests that any stories you use should represent your audience's position in life and should use characters that are analogous to your audience.     •    Body - Try to stick to your three most important points. It's more important to engage the audience than to tell them everything you know. You will need to leave some information out, but it is likely that what you don't cover in the presentation will come up when you take questions. Keep your outcome in mind. You don't have to write out your presentation word for word (or worse, memorize it) if you just remember to keep going back to your main points and working toward your desired outcome. Be prepared to present both sides of an issue. You'll appear more credible if you acknowledge your competitors or any opposing arguments. After you've explained the other side, you can spell out exactly why your company is better or your argument is stronger.     •    Closing - The closing of your presentation is the last opportunity you have to give your audience something that will stick in their minds. You can go back to your opening or end on a clever slogan or a call to action. Parnell suggests that when making a business proposal, you end on a positive forecast. 'Your forecast will provide fodder that can serve to validate any subconsciously generated optimism,' he says. 3) P ractice, practice, practice...but don't memorize. 'It's different for everybody, but I will say one thing: If you practice your speech only once, you're going to stink,' Braithwaite says. She recommends starting to rehearse your presentation about a month in advance. You can talk into a mirror, talk to a wall, or ask a family member to listen. Some people volunteer to speak at church or join their local toastmaster club for practice speaking in public. Do whatever works for you, but make sure it includes practicing out loud so that you can get a sense of timing.     •    Rehearsing does not mean memorization - Memorizing your speech can make you sound mechanical and over-rehearsed. 'Really the only people who are good at memorizing things are actors,' Braithwaite says. 'if you're going to do it well, you actually have to act it out and play a character, and most speakers aren't very good at that.' Even if you are good at acting, Parnell suggests that you don't memorize your speech to perfection. 'When an individual is too polished, it makes them relatively inaccessible in the mind of the audience,' he says. 'The audience is human at the end of the day, and this person doesn't seem to be like them.  It really retards the rapport building process.'     •    Videotape yourself - You can't know how you come off to people until you see it. Recording yourself is the best way to target the areas where you can improve.     •    Calm your nerves - Aguilera suggests changing the word 'presentation' to 'conversation' when thinking about your big day. Feel better yet? If not, you can also quell panic by conditioning yourself to be in presentation-mode.  Aguilera imagines that he is going to stand up and give a presentation when he's at restaurants, in meetings, or, one time, even at an outdoor amphitheater. 'I walked all the way to the front of the stage as if I were looking for someone,' he says. 'Then I stood there and looked at the audience and said to myself, 'this is what it would feel like to present to 25,000 people.''     •    Stop working on it - 'You really need time to start getting into relaxation mode,' Braithwaite says. 'You can't be in your hyper rewriting, restructuring mode right up to your presentation.' Take a couple of days to relax before your speech.

Dig Deeper: Polishing and Rehearsing for a Perfect Presentation

How to Improve Your   Presentation Skills: Delivery

1) Verbal Delivery     •    Be Brief - A 2005 study by the Helsinki institute found that the average adult was able to focus on a loading web page for only four to eight seconds before looking somewhere else. Attention spans are short; don't dwell on a specific subject too long.     •    Ask questions to keep the audience engaged - This can be something as simple as pausing to ask if your audience understands everything you've presented thus far.     •    Speak to your demographic - Match the semantics of your audience as closely as possible. Speak their language. 'If you're selling a skateboard, for instance, your semantics are going to be a lot different than if you're working with a litigation attorney,' Parnell says.     •    Work on your tone - Evolutionary psychology suggests that people of both sexes respond better to deep male voices and high female voices, Parnell says.  It takes practice to change the tone of your voice, but it can be done.     •    Avoid speaking softly or other speech patterns that make you seem unconfident - For example, avoid ending sentences in an escalating tone that suggests every sentence you speak is a question.     •    You should, Umm, avoid, Uh, fill words - Aguilera offers one strategy for kicking a fill-word habit: Say the offending word and concentrate on it.'Then tell yourself, 'this is a fill word, I'm avoiding this,'' he says. 'When you say this, it creates that pattern of changing it so that you'll catch yourself when you start saying it.'     •     Don't use words like don't - Don't think about elephants. Ok, now what are you thinking about? Aguilera says that is why it's important to avoid phrases like 'don't worry.' Tell your audience what they should do instead. Similarly, don't say 'I hope you will enjoy this presentation.' Say, 'I am confident that you will enjoy this presentation.'

2) Body Language     •    Stand at a comfortable distance - Parnell suggests remaining within 2.5 - 7 feet of your audience. This presupposes (at a subconscious level) a personal to social relationship.     •    Eye contact - Don't surf the audience with your eyes.  Rather, make eye contact with one person at a time.     •    Appear confident:           a)    Shoulders back           b)    Arms at your sides or held in front of your body when making gestures           c)    Hands open or only slightly closed           d)    Smile slightly or keep your face neutral.           e)    Take long strides           f)     Make every movement purposeful and decided           g)    Treat props (like your resume or a handout) as though they are of value.  Don't let a paper in your hand flap back and forth carelessly. 3) Powerpoint     •    A Good Powerpoint...           a)    Relies heavily on images.           b)    Has only one or two sentences per slide.           c)    Entertains.           d)    Enhances your presentation, but doesn't summarize it.     •    A Bad Powerpoint...           a)    Contains font smaller than 32pt.           b)    Has more than five or six lines of text per slide.           c)    Displays a logo on every slide (your audience won't forget who you are).           d)    Is printed and distributed as a handout. Dig Deeper: The 7 Habits of Highly Effective Presenters How to Improve Your Presentation Skills : Questions Being prepared to answer questions plays a major role in appearing credible to your audience. Parnell says that immediately before their meetings, he asks his clients to write down questions that may come up regarding their presentations. This primes their brains for answering them. It's also important to anticipate any challenges to your presentation that might arise during Q&A time and to prepare responses. Braithwaite recommends taking questions before the end of your presentation. You'll have to let the audience know that you plan to continue after questions so that they don't start packing up their things, but this approach allows you to close your presentation on your own note. 'The audience will leave with your final message in their minds instead of some random question that someone asked that maybe was off-topic,' she says.

Also, keep in mind that you don't need to answer every question. If you don't know the answer or don't want to answer a question, a graceful exit line is, 'I don't have that information right now, but I would be happy to get it to you as soon as I can.' Did Deeper: Free Speech Resources on the Web Resources Lisa Braithwaite's blog about effective communication:  http://www.coachlisab.blogspot.com/ David Parnell's blog about the psychology of communication:  http://www.davidjparnell.com/ Inc. Magazine's Guide to Communication Skills: https://www.inc.com/guides/growth/23032.html Find a local public speaking club through toastmasters International: http://www.toastmasters.org/

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12 Ways to Improve Your Presentation Skills [for Work & Life]

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According to research by the National Institute of Mental Health, around 75% of people list public speaking as their number one fear , even higher than their fear of death! 

At the same time, though, presentation skills are among the most in-demand skills for just about any job out there . 

Want to get over your fear of public speaking, improve your presentation skills, and give your career a huge boost?

You’re in the right place! This article is here to tell you everything you need to know about presentation skills from A to Z: 

  • 9 Types of Presentations and Delivery Methods
  • 12 Steps to Giving Better Presentations
  • 5 Ways to Improve Your Presentation Skills

How to Add Your Presentation Skills to Your Resume

And more! Let’s dive in. 

What Are Presentation Skills?

Presentation skills are soft skills that allow you to present information clearly in front of an audience.

As such, these skills come in handy in all kinds of situations, including:

  • Work. For example, giving a presentation in front of your team, pitching a new idea, etc.
  • School or university. E.g., giving an oral presentation about a subject or presenting a master's thesis.
  • Personal life. E.g. giving a speech at your best friend’s wedding or a toast at a restaurant.

No matter the situation, people with strong presentation skills typically possess the following skills:

  • Body language
  • Public speaking
  • Communication skills
  • Emotional intelligence

Why Are Presentation Skills Important?

But, what exactly makes presentation skills so important in basically every life area? 

Here are their most noteworthy benefits: 

  • Increased employability. Presentation skills come in handy for many positions across all industries. 70% of respondents in a Prezi study said that presentation skills are critical for career success. As such, presentation skills are transferable skills that can instantly make you more employable.
  • Higher academic performance. In the US, most university classes involve a presentation assignment or two. As such, being good at presenting is essential if you want to succeed academically.
  • Effective networking. Having great presentation skills translates into great communication skills, which, in turn, helps you get better at professional networking .
  • Improved confidence. Being able to speak in front of an audience can be a serious confidence booster, easily translating to other areas in life.

9 Types of Presentation and Delivery Methods

There are several types of presentations out there. 

Some presentations are meant to inspire the audience (such as motivational talks), while others are simply meant to instruct or inform (HR giving a presentation about company policies to new employees). 

Here are the five most common types of presentations, explained: 

  • Persuasive presentations are meant to persuade the audience to make a decision, support a cause, side with a particular argument, and so on. A salesman pitching a product to a potential customer is an example of a persuasive presentation.
  • Informative presentations aim to inform the audience about a topic, procedure, product, benefit, etc. An example of an informative presentation is a weatherman reading the weather report on TV.
  • Inspirational presentations are meant to inspire the audience and potentially boost their confidence or morale. In a business setting, inspirational presentations are meant to motivate employees to perform better or get through tough times. In day-to-day life, on the other hand, an inspirational presentation could be trying to motivate a friend to do better at school.
  • Educational presentations , just like the name implies, aim to educate the audience. Professors giving a lecture or tour guides speaking to museum visitors are examples of educational presentations.
  • Instructional presentations are about instructing or guiding the audience on a set of guidelines, a new policy, a certain law, etc. An example of an instructional presentation is a flight attendant instructing passengers on what to do in case of an emergency.

On the same note, there are also 4 common ways presentations are delivered: 

  • Extemporaneous presentations. These presentations are planned, but you deliver them without preparation.
  • Manuscript presentations are presentations you deliver based on a script or notes.
  • Impromptu presentations aren’t planned but rather delivered on the spot.
  • Memorized presentations are those you learn by heart from start to finish.

11 Tips on How to Give Better Presentations

Looking to improve your presentation skills?

There’s good news and bad news.

The good news is that, with enough practice, you can get really good at delivering presentations.

The bad news, though, is that just like any other soft skill, in order to get good at delivering presentations, you’ll have to practice a lot.

To help get you started, below, we’re going to cover 12 of our best tips on how to improve your presentation skills, starting with:

#1. Prepare your presentation in advance

Impromptu presentations don’t happen that often in real life. Most times, you’ll have enough time to prepare for your presentation. 

Needless to say, you should use that time to your advantage. Don’t just make mental notes of what you’ll say during your presentation and call it a day, but actually plan it out from start to finish. 

When preparing your presentation in advance, make sure to consider the following points:

  • What type of presentation are you making?
  • What is your speech delivery method?
  • How are you going to grab the audience’s attention from the get-go?
  • What are the main points you need to cover?
  • What is the best way to make the conclusion memorable?
  • How much time do you have at your disposal?
  • What visual aids and multimedia can you use?
  • What does the audience expect to see/hear?

#2. Practice as much as possible

Just like with any other soft skill, the best way to hone your presentation skills is to practice as much as possible.

Some ways you can practice your presentation skills are:

  • In front of a mirror or in front of your friends and family.
  • Watch TED talks to get inspired and learn what good presentation skills look like.
  • Read books on communication, presentation, and public speaking.
  • Take extensive notes of what you need to improve. 
  • Record and time yourself when doing presentations.
  • Hire a public speaking coach on Fiverr or another platform.
  • Take a public speaking course at your local community college.

The more you practice, the better your presentation skills are going to get.

Also, when practicing, make sure to pay attention to your tonality, body language, and whether you’re using a lot of crutch words .

#3. Exercise

Yes, really.

Exercise can help improve your presentation skills!

Some ways it does so are:

  • It boosts the levels of neurotransmitters like serotonin, dopamine, and noradrenaline, all of which are known to improve your mood and regulate your anxiety. 
  • It improves your ability to focus and pay attention, benefits which can last for up to two hours after your workout .
  • It strengthens and protects your memory, making it easy to recall words. 

Now, when it comes to how much you should exercise, that can differ from one person to the next.

We say - find a golden mean that works best for you. If you’re not big on exercising, you can always start small with something casual like biking to work or playing a sport once or twice a week. 

#4. Arrive early

By arriving early for your presentation, you can deal with any possible setbacks (e.g. mic not working, USB failure, wardrobe malfunction, etc). 

This will give you plenty of time to start your presentation on your terms, instead of running around trying to fix things at the last minute. 

Not to mention, in certain situations arriving early can also help you to prepare mentally and emotionally for the upcoming presentation. 

Obviously, a casual presentation in front of coworkers won’t require much emotional preparation. But if you have to, say, pitch a marketing idea to your clients or address a room full of strangers, getting to exchange some words with them before the presentation could break the ice and make it easier to engage with them later on. 

#5. Know your audience

You should always keep your audience in mind when making (and delivering) a presentation. 

At the end of the day, if your message is not tailored to its audience, chances are, it’s going to fall flat.

If your audience is a group of 50-somethings, high-level executives, chances are they won’t get your Rick and Morty references or appreciate any attempts to keep the presentation light, casual, and humorous. 

Instead, stick to talking about facts and figures without any joking around, use straightforward language, and avoid over-the-top body language while delivering the presentation. 

If on the other hand, you’re delivering a presentation to your class of 20-somethings, then you’re a lot more likely to make an impact if you joke around, make references, and make the presentation more casual.

In short, if you want your presentation to carry as much impact as possible, make sure to think about who you’re presenting to. 

#6. Use Relaxation Techniques

Even the most seasoned public speakers experience some level of anxiety before giving a presentation.

To make sure nerves and anxiety don’t throw you off your A-game, you can take advantage of relaxation techniques. 

One of the simplest (and most effective) ways to relax before a presentation is to breathe.  

When we say breathing, though, we don’t mean the automatic in-and-out we do to stay alive. We mean taking deep, relaxing breaths from your stomach while being mindful of what you’re doing. 

Here’s how breathing mindfully before your presentation can help you give a better presentation: 

  • Calms your nerves
  • Reduces stress 
  • Helps with anxiety 

To practice mindful breathing, focus on breathing from your stomach and push your stomach out each time you inhale. When you’re inhaling and exhaling, count to at least three for each breath. 

Keep doing this and you’ll soon start feeling more relaxed. 

#7. Acknowledge That You’re Nervous

People appreciate honesty. 

If you go on stage feeling extremely nervous, use this neat little trick:

Instead of trying to play it cool, simply acknowledge that you’re feeling nervous by straight-up saying it.

Chances are, a very large chunk of your audience feels exactly the same way about public speaking, and you’ll build up some rapport just like that!

This same exact tip even applies to job interviews. You can simply tell the recruiters that you’re feeling nervous and need a minute - that’s totally acceptable!

Unless you’re applying for a job in sales, the job interviewer is not going to be evaluating you on how good you are at passing interviews.

#8. Tell stories

Storytelling is a powerful presentation tool. According to the Guardian, 63% of presentation attendees remember stories , while only 5% remember statistics.

That’s because a good story can take the audience on a journey, intrigue them, inspire them, and motivate them. In turn, they’re much more likely to remember your presentation.

There are several ways you can go about incorporating stories into your presentation. 

One is to tie your own stories, along with what you experienced, learned, or observed, to make your argument more impactful and relatable. Alternatively, you can also create a story for the sake of the presentation that can be just as impactful in driving your point across. 

Keep in mind, though, that not every presentation requires storytelling. If your presentation is packed with data and stats showing how you managed to improve profits by 20% in the last quarter, for example, then you don’t really need to include a story in there to make it impactful. 

#9. Be humorous

This one’s quite self-explanatory; as much as you can, be humorous during your presentation. It helps ease tension, get the attention of everyone in the room, and connect with them more effectively. 

Now, some people are born with humor. If you’re one of them, cracking a joke here and there should come very naturally to you. 

Otherwise, you can practice your presentation in front of your friends and family and prepare your jokes in advance. If your mock audience laughs at your jokes, chances are, so will your real audience!

#10. Use visual aids and media

Using visuals and other media forms (e.g. music, videos, infographics, etc.), can make your presentation significantly more engaging, memorable, and striking. 

Say, for example, that your presentation consists entirely of numbers and data. You can use data visualization (e.g. charts, graphs, and maps), to make the data stick with your audience better. 

Or, if you’re a lecturer at a university, you’ll want to use as many pictures, videos, and even music to help your students remember the information you’re transmitting. 

Some of the most popular ways to make your presentations as visual as possible involve using:

  • Whiteboards
  • Presentation applications 

#11. Engage the audience

To give a truly memorable presentation, engage your audience as much as possible. 

Instead of speaking to your audience, try to speak with your audience.

What we mean by this is that you should be very proactive in getting your audience involved in your presentation. Ask questions, get them to share stories, and so on. 

Some examples of how you can effectively engage an audience are: 

  • Asking a random audience member to share their experience on a topic.
  • Doing a count of hands (e.g. “Has anyone done X? Can I see a count of hands?” or “Which one of you guys likes Y? Raise your hands.” )
  • Do an on-the-spot poll (e.g. “How many of you guys do X?” or “how many of you guys think Y?” )
  • Making time for a Q&A at the end of your presentation. 

6 Ways to Improve Your Presentation Skills

Just like any other skill, presentation skills can be learned and improved. So, if you’re looking to improve your presentation skills, follow the tips below: 

  • Take every public speaking opportunity you get. The best way to learn presentation skills is by doing it. So, take every opportunity you get. E.g. volunteer to present a project, say a toast at your friend's wedding, etc.
  • Check these TED talks. Is there anything TED talks haven’t covered? Check out these talks that can teach you how to give awesome presentations: “ Giving Presentations Worth Listening To ”, “ the secret structure of great talks ,” and “ the science of stage fright (and how to overcome it) ”. 
  • Take public speaking classes. Udemy, Coursera, and LinkedIn all have great public speaking courses. Or, even better, take a class at your local college. This way, you’ll get a lot more practice than by taking an online class. 
  • Attend other presentations. This one’s pretty self-explanatory. The more presentations you attend, the more you can learn from others’ successes or failures. 
  • Grow your confidence. Speak in front of friends and family, film yourself, and accept constructive criticism. Soon enough, you’ll be confident enough to give excellent presentations!
  • Ask for feedback. How can you improve your presentation skills if you don’t know where you’re lacking? After your presentation, ask one or two members of your audience for personal, one-on-one feedback on how you did. 

If you want to show a potential employer that you’ve got presentation skills, you’ll need to highlight them on your resume.

And in this section, we’ll teach you just how to do that!

Before you do that, though, make sure to grab one of our free resume templates!

free resume templates

#1. List Your Presentation Skills Under Your Soft Skills 

The first and most obvious place to list your presentation skills is under your skills section . 

This part is pretty straightforward. Your skills section should be divided into “soft skills” and “hard skills” and look something like this: 

presentation skills on resume

Simply add “Presentation Skills” under the “Soft Skills” section, and you’re good to go.

#2. Mention Your Presentation Skills in Your Resume Summary 

If presentation skills are super important for the role you’re applying for, you can also include them in your resume summary : 

resume summary presentation skills

In a nutshell, the resume summary is a short paragraph on top of your resume that typically mentions: 

  • Your title and years of experience 
  • Your most noteworthy achievements
  • Your top skills and qualifications

Done right, this section should highlight all your strong points right from the get-go and get the hiring manager to go through the rest of your resume in more detail. 

Here’s an example of a resume summary that effectively mentions the candidate’s presentation skills: 

  • Sales professional with 7 years of experience in sales presentations and lead generation. Excellent public speaking skills. Track record of converting prospects into loyal customers.

#3. Prove Presentation Skills Through Your Work Experience 

Lastly (and most importantly), you should use your work experience section to prove that you’ve got the presentation skills you mentioned in your skills section.

Here’s exactly how you can do that: 

  • Keep your work experience section relevant. List recent and relevant positions. Omit outdated and irrelevant ones. For example, if you’re applying for a customer service position, you can mention the time you worked, say, as a receptionist. Your teen job mowing lawns, on the other hand? Not as important. 
  • Focus on achievements instead of responsibilities. Instead of telling the hiring manager what they already know (your responsibilities), focus on showing them how you made an impact with your achievements. A way to do that is to write down a couple of achievements for every presentation skill that you include under your soft skills. 
  • Make your achievements quantifiable . Adding numbers to your achievements makes them significantly more impressive. “Delivered a presentation that closed a 6-figure client” is a lot more powerful than “Delivered client presentations,” right?
  • Use action verbs and power words. Presentation skills are also about how you present yourself in your resume. Avoid dry and unimaginative language and go for these action verbs and power words instead.

Key Takeaways 

And that’s about all you need to know to improve your presentation skills!

Before you go, though, here’s a quick recap of everything we covered in this article:

  • Presentation skills are soft skills that allow you to present information clearly and convey your message effectively. 
  • Some important presentation skills include public speaking, communication, persuasion, creativity, humor, and emotional intelligence. 
  • Presentation skills can increase your employability, improve your academic performance, make it easier to network, and help you grow professionally. 
  • Some steps you can take to give better presentations are to prepare in advance, practice as much as possible, exercise regularly, be humorous, use visual aids and multimedia, engage the audience, and accept that you’re nervous. 
  • To improve your presentation skills, watch videos that teach you how to give great presentations, attend public speaking classes and other presentations, and grow your confidence. 
  • List your presentation skills under your skills section, mention them in your resume summary, and prove them with your achievements in the work experience section.

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Presentation Skills and Techniques

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Presentations skills and public speaking skills are very useful in many aspects of work and life. Effective presentations and public speaking skills are important in business, sales and selling, training, teaching, lecturing, and generally feeling comfortable speaking to a group of people.

Developing the confidence and capability to give good presentations, and to stand up in front of an audience and speak well, are also extremely helpful competencies for self-development and social situations.

Presentation skills and public speaking abilities are not limited to certain special people - anyone can give a good presentation, or perform public speaking to a professional and impressive standard. Like most specialisms, this requires  preparation  and  practice .

The formats and purposes of presentations can be very different, for example: oral (spoken), multimedia (using various media - visuals, audio, etc), PowerPoint presentations, short impromptu presentations, long-planned presentations, educational or training sessions, lectures, and simply giving a talk on a subject to a group on a voluntary basis for pleasure. Even speeches at weddings and eulogies at funerals are types of presentations.

Yet every successful presentation uses broadly the essential techniques and structures explained here.

This article provides:

  • A guide to the process of creating effective presentations ,
  • Tips and techniques for successfully delivering presentations
  • Explanations and methods for reducing presentation fears and stresses  - notably through the use of  preparation  and  control , to build  confidence

Fear of Public Speaking and Presentations

You are not alone if the thought of speaking in public scares you. On the contrary.

Everyone feels fearful of presenting and public speaking to one degree or another.

Giving a presentation is very worrying for many people. Presenting or speaking to an audience regularly tops the list in surveys of people's top fears - more than heights, flying or dying.

Here is a popular saying (which features in many presentations) about giving presentations and public speaking:

" Most people would prefer to be lying in the casket rather than giving the eulogy. "

I first heard a speaker called Michelle Ray use this quote in the early 1990s. The quote is often credited to Jerry Seinfeld, although the basic message is much older. For example (thanks Dr N Ashraf) the ancient Tamil work Thirukkural (also called Tirrukural) includes the following words in its aptly titled chapter,  Fearlessness in an Assembly :

" Many are ready to even die in battle, but few can face an assembly without nerves. " 

Couplet 723, from Thirukkural/Tirrukural, also called the Kural - a seminal guide to life and ethics attributed to the Tamil poet Thiruvalluvar, said to have lived between about 200-10BC.

I am grateful also to R Ersapah for an alternative translation of couplet 723, and below, a more modern literal interpretation:

" Many encountering death in face of foe will hold their ground; who speak undaunted in the council hall are rarely found. "

In more modern language this means:

" Many indeed may (fearlessly) die in the presence of (their) foes; (but) few are those who are fearless in the assembly (of the learned). "

In a French translation, this is:

" Nombreux sont ceux qui peuvent affronter la mort face à leurs ennemis; rares sont ceux qui peuvent sans crainte se tenir devant une assemblée. "

The title of Tirrukural's chapter 73 is: Not to dread the Council (French: Ne pas craindre les assemblees).

Couplet 727 says, amusingly and incisively:

" The learning of him who is diffident before an assembly is like the shining sword of an hermaphrodite in the presence of his foes... " (French: " Les connaissances de celui qui a peur des auditoires sont comme l'epee tranchante que tient l'eunuque en presence de son ennemi... " )

I am informed (thanks again R Ersapah) that all of chapter 73 fits the theme of  public speech  being  one of the greatest challenges many people face in their lives .

This is further evidence that speaking in public is not just a modern fear - this fear has been in humankind for at least 2,000 years.

Incidentally the English translation of Tirrukural comprises various chapters such as: Domestic Virtues, Ascetic Virtue, Royalty, Ministers of State, The Essentials of a State. The English Translations are by Rev Dr G U Pope and Rev W H Drew. The French translation is by a Mauritian author M Sangeelee.

I'm always keen to receive and share old examples of public-speaking-and-fear analogies - if you know any  please send them .

Understanding and Overcoming Fear

The key to managing and controlling anything is first to understand it, especially its causes.

The cause of fear is (a feeling of) insecurity and/or an unfamiliar or uncontrollable threat.

In the context of presentations and public speaking, this is usually due to:

  • Lack of  confidence , and/or
  • Lack of  control  (or a feeling of not having control) - over the situation, other people (the audience) and our own reactions and feelings
  • And (in some cases) possibly a bad memory or experience from our past

The effects of these are heightened according to the  size of the audience , and potentially also the  nature of the audience/situation  - which combine to represent a perceived uncontrollable threat to us at a very basic and instinctive level (which we imagine in the form or critical judgement, embarrassment, humiliation, etc).

This 'audience' aspect is illustrated by the following:

" Most of us would not feel very fearful if required to give a presentation to a class of 30 five-year-old children, but we would feel somewhat more fearful if required to give a presentation to an interview panel of three high court judges. So audience size is not everything - it's the nature of the situation and audience too. "

As such audience size and situation are circumstantial factors which can influence the degree of anxiety, but they are not causal factors in themselves. The causes exist because of the pressure to command, control, impress, etc.

Confidence and Control

The two big causal factors (low  confidence  and  control ) stem typically from:

  • Inadequate  preparation/rehearsal , and/or
  • Low  experience .

If we have a bad memory which is triggering a fear response, then it is likely that the original situation we recall, which prompts our feelings of anxiety, resulted from one or both of the above factors.

Preparation and rehearsal  are usually very manageable elements. It's a matter of making the effort to prepare and rehearse before the task is upon us. Presentations which do not work well usually do so because they have not been properly prepared and rehearsed.

Experience  can be gained simply by seeking opportunities for public speaking and presenting to people and groups, wherever you feel most comfortable (and then try speaking to groups where you feel less comfortable). Given that humankind and society everywhere are arranged in all sorts of groups - schools and colleges, evening classes, voluntary groups, open-mic nights, debating societies, public meetings, conferences, the local pub, sports and hobby clubs, hospitals, old people's homes, etc, etc - there are countless groups everywhere of people and potential audiences by which you can gain speaking and presenting experience - this is not so difficult to achieve.

So  experience , is actually just another manageable element before the task, although more time and imagination are required than in preparing and rehearsing a particular presentation.

Besides these preparatory points, it's useful to consider that  fear  relates to  stress .

Stress can be managed in various ways.  Understanding stress and stress management methods  can be very helpful in reducing the anxiety we feel before and while giving presentations and public speaking.

Physiology, Chemistry, Stress

Fear of public speaking is strongly related to stress - see the  causes of stress and stress management .

A common physical reaction in people when having to speak in public is a release of adrenaline and cortisol into our systems, which is sometimes likened to drinking several cups of coffee. Even experienced speakers feel their hearts thumping very excitedly indeed.

This sensational reaction to speaking in public is certainly not only felt by novices, and even some of the great professional actors and entertainers suffer from real physical sickness before taking the stage or podium.

So you are not alone. Speaking in public is genuinely scary for most people, including many who outwardly seem very calm.

Our primitive brain shuts down normal functions as the 'fight or flight' impulse takes over - see FEAR under the  acronyms  section (note: there is some adult content among these acronyms for training and presentations).

But don't worry - every person in your audience wants you to succeed. The audience is on your side (if only because they are very pleased that it's you up there in the spotlight speaking and not them).

All you need to do is follow the guidelines contained on this page, and everything will be fine. As the saying goes, don't try to get rid of the butterflies - just get them flying in formation.

Incidentally, the origins of this famous public-speaking/performing butterflies metaphor are typically given as "There is nothing wrong with stomach butterflies! You just have to get them to fly in formation!" - see the attribution information for the  butterflies metaphor  on the inspirational quotes page.

So, how do you calm the butterflies and get them flying in formation?

The answer (where  butterflies  equate to  fear ) is clear and simple in the following maxim:

To  calm the butterflies  you must  be relaxed . To  be relaxed  you must  be confident . To  be confident  you must  be prepared and rehearsed .

Good preparation  is the key to  confidence , which is the key to  being relaxed , and this calms the butterflies,(i.e., overcomes the fear).

Put another way, according to logical ' cause and effect':

Good preparation and rehearsal will reduce your nerves by 75%, and increase the likelihood of avoiding errors to 95%. (Source: Fred Pryor Organisation, a significant provider of seminars and open presentation events.)

And so this is the most important rule for effective presentations and public speaking:

Prepare , which means  plan it , and  practise/rehearse it .

Then you'll be in control, and confident.

Your audience will see this and respond accordingly, which in turn will help build your confidence, and you even start to enjoy yourself too.

And remember that there is a cumulative effect:

Every successful presentation that you create and deliver generates more experience and confidence for you, which makes every future presentation easier and more successful for you, and so it goes, until every last butterfly is calmed.

Tips for Effective Presentations

  • Preparation and knowledge (of subject and the presentation itself) are the pre-requisites for a successful presentation, which importantly produce confidence and control, which in turn is important for relaxing the presenter, and the audience.
  • As a presenter, remember and apply Eleanor Roosevelt's maxim that " no one can intimidate me without my permission ". When you are a presenter you are in charge. The audience generally accepts this, and you are within your rights to control anyone who does not.
  • Remember also that " depth of conviction counts more than the height of logic, and enthusiasm is worth more than knowledge ", (which is apparently attributed to David Peebles, about whom I have no further details - please let me know if you do).  Passion  is therefore a very powerful component in any successful presentation.
  • Good presenting is about  entertaining  as well as conveying information. As well, people retain more if they are enjoying themselves and feeling relaxed. So whatever your subject and audience, try to find ways to make the content and delivery enjoyable - even the most serious of occasions, and the driest of subjects, can be lifted to an enjoyable or even an amusing level one way or another with a little research, imagination, and humour.
  • Enjoyment and humour are mostly in the preparation. These effects are not easily produced spontaneously. You don't need to be a natural stand-up comedian to inject enjoyment and humour into a presentation or talk. It's the content that enables it, which is very definitely within your control.
  • Research and studies generally indicate that in presentations you have between 4 - 7 seconds in which to make a positive impact and good opening impression, so make sure you have a good, strong, solid introduction, and rehearse it until it is 'second nature' to you and an action of  'unconscious competence' .
  • Try to build your own credibility in your introduction, and create a safe comfortable environment for your audience,  which you will do quite naturally if you appear to be comfortable yourself .
  • Smiling helps a lot. It will relax you and the audience. In addition to giving you a relaxed calm appearance, smiling actually releases helpful 'happy' chemicals into your nervous system, and makes you feel good.
  • So does taking a few deep slow breaths to make you feel relaxed - low down from the pit of your stomach - before you take to the stage.
  • Avoid starting with a joke unless you are supremely confident - jokes are high-risk things at the best of times, let alone at the start of a presentation. I was sent this excellent and simple idea for a presentation - actually used in a job interview - which will perhaps prompt similar ideas and adaptations for your own situations. At the start of the presentation the letters T, E, A, and M - fridge magnets - were given to members of the audience. At the end of the presentation, the speaker made the point that individually the letters meant little, but together they made a team This powerful use of simple props created a wonderful connection between start and finish, and supported a concept in a memorable and impactful way. (Thanks P Hodgson) N.B. There is a big difference between telling a joke and injecting enjoyment and humour (US spelling, humor) into your talk. Jokes are risky. Enjoyment and humour are safe. A joke requires quite a special skill in its delivery. Joke-telling is something of an art form. Only a few people can do it well without specific training. A joke creates pressure on the audience to laugh at a critical moment. A joke creates tension - that's why it's funny (when it works). This tension equates to an expectation in the listener, which produces a small degree of pleasure when the joke works well, but a very unhelpful awkwardness if the joke is not well-delivered or well-received. A joke also has the potential to offend, and jokes are culturally very sensitive - different people like different jokes. Even experienced comedians can 'die' on stage if their jokes and delivery are at odds with the audience type or mood. On the other hand, enjoyment and humour are much more general, they not dependent on creating tension or the expectation of a punchline. Enjoyment and humour can be injected in very many different ways - for example, a few funny quotes or examples; a bit of audience participation; an amusing prop; an amusing picture or cartoon; or an amusing story (not a joke). Another way to realise the difference between jokes and enjoyment is to consider that you are merely seeking to make people smile and be mildly amused - not to have them belly-laughing in the aisles.
  • " Observant delegates among you perhaps will have noticed (refer to the error)... "
  • " Welcome everyone. Who among you has noticed my deliberate mistake?... "
  • " Welcome everyone. You might have noticed the experimental 'deliberate mistake' icebreaker this morning (refer to the mistake). Could you split into groups of three; analyse the situation, and prepare a two-minute presentation as to how the 'corrective-action loop' might be applied to minimise the chances of this happening again...... No, seriously... "
  • Try to start on time even if some of the audience is late. Waiting too long undermines your confidence and the audience's respect for you.
  • The average attention span of an average listener is apparently (according to various sources I've seen over the years) between five and ten minutes for any single unbroken subject. Younger 'Playstation' and 'texter' generations will have even less tolerance than this, so structure your content accordingly.
  • Any audience will begin to wriggle and feel less comfortable in their seats after about 40 minutes of sitting listening/watching. So presentations which are longer than this time should include a reason for the audience to move a little, or ideally stand up and move about, after about 40 minutes.
  • Break up the content so that no single item takes longer than a few minutes, and between each item try to inject something amusing, amazing, remarkable or spicy - a picture, a quote, a bit of audience interaction - anything to break it up and keep people attentive.
  • Staying too long (ten minutes or more) on the same subject in the same mode of delivery will send people into a trance-like state, when they are not properly listening, watching or concentrating on the presentation - often called the MEGO state (My Eyes Glaze Over). So break it up, and inject diversions and variety - in terms of content and media (the different ways you can communicate to people or engage their interest). Using a variety of media and movements will maintain maximum interest. Think of it like this - the audience can be stimulated via several senses - not just audio and visual (listening and watching) - consider including content and activity which addresses the other senses too - touch certainly - taste maybe, smell maybe - anything's possible if you use your imagination. The more senses you can stimulate the more your audience will remain attentive and engaged.
  • You can stimulate other things in your audience besides the usual 'senses'. You can use content and activities to stimulate feelings, emotions, memories, and even physical movement. Simply asking the audience to stand up, snap their fingers, or blink their eyes (assuming you give them a good reason for doing so) immediately stimulates physical awareness and involvement. Passing several props or samples around is also a great way to stimulate physical activity and involvement.
  • Quotes are a wonderful and easy way to stimulate emotions and feelings, and of course, quotes can be used to illustrate and emphasise just about any point or concept you can imagine. Research and collect good quotations and include them in your notes. Memorise one or two if you can because this makes the delivery seem more powerful. See the  funny quotations  and  inspirational quotes  webpages for ideas and examples. Always credit the source of quotes you use. Interestingly, Bobby Kennedy once famously failed to credit George Bernard Shaw when he said that " Some men see things as they are and ask 'why?'; I dare to dream of things that never were and ask 'why not?'. ".
  • Failing to attribute a quote undermines a speaker's integrity and professionalism. Conversely, giving credit to someone else is rightly seen as a positive and dignified behaviour. Having quotes and other devices is important to give your presentation depth and texture, as well as keep your audience interested... " If the only tool in your toolbox is a hammer you'll treat everything as a nail. " (Abraham Maslow)
  • So don't just speak at people. Give them a variety of content, and different methods of delivery - and activities too if possible.
  • Be daring and bold and have fun. Use props and pass them around if you can. The more senses you can stimulate the more fun your audience will have and the more they'll remember.
  • Some trainers of public speaking warn that passing props around can cause a loss of control or chaos. This is true, and I argue that it's good. It's far better to keep people active and engaged, even if it all needs a little additional control. Better to have an audience slightly chaotic than bored to death.
  • Planned chaos is actually a wonderful way to keep people involved and enjoying themselves. Clap your hands a couple of times and say calmly "Okay now - let's crack on," or something similarly confident and unphased, and you will be back in control, with the audience refreshed for another 5-10 minutes.
  • Create analogies and themes, and use props to illustrate and reinforce them. For example, a bag of fresh lemons works well: they look great, they smell great, they feel great, and they're cheap, so you can give out loads and not ask for them back - all you have to do is think of an excuse to use them!
  • Questions and 'hands-up' feedback
  • Pictures, cartoons and video-clips
  • Video-clips  and sound-clips
  • Surveys and statistics
  • Straw polls (a series of hands-up votes/reactions which you record and then announce results)
  • Inviting a volunteer to take the stage with you (for a carefully planned reason)
  • Audience participation exercises
  • Asking the audience to do something physical (clapping, deep breathing, blinking, finger-snapping, shouting, and other more inventive ideas)
  • Asking the audience to engage with each other (for example introductions to person in next chair)
  • Funny quotations  (be careful not to offend anyone)
  • Inspirational quotations
  • Props, samples, physical objects (see the  visual aids ideas page )
  • Examples and case-study references
  • Fables  and analogies
  • Prizes, awards and recognising people/achievements
  • Book recommendations
  • Fascinating facts (research is easy these days about virtually any subject)
  • Statistics (which dramatically improve audience 'buy-in' if you're trying to persuade)
  • Games and exercises and icebreakers
  • Body language , and the changing tone and pitch of your voice.
  • For long presentations of more than an hour or two, such as training sessions, aim to have a 'rest' break every 45-60 minutes for people to get up and stretch their legs, otherwise, you'll be losing their attention regardless of the amount of variety and diversion 'spice' you include.
  • Take the pressure off yourself by not speaking all the time. Get the audience doing things, and make use of all the communications senses available.
  • Interestingly the use of visual aids generally heightens retention of the spoken word - by 70% or more. The figure is demonstrably and substantially more than 70% for certain things, for example: try memorising a person's face from purely a verbal description, compared with actually seeing the face. A verbal or written description is only fractionally as memorable as actually seeing anything which has more than a basic level of complexity.

Edgar Dale's Cone of Experience

  • Heard and Seen 50%
  • Said and Done 90%
  • So use visual aids a lot in your presentations.  Your voice is not the only or main tool at your disposal. Get visuals working fully for you, and your presentations will be more engaging, and a lot easier for you to deliver and enjoy.

Tips for Using Visual Aids

  • For printed visual aids with several paragraphs of text, use serif fonts (a font is a typeface) for quicker readability.
  • For computer and LCD projectors use sans serif fonts, especially if the point size (letter size) is quite small.
  • Arial is a sans serif font. Times is a serif font. (A serif font has the extra little cross-lines at the ends of the strokes of the letters. Interestingly, serif fonts originated in the days of engraving, before printing, when the engraver needed a neat exit from each letter.)
  • Extensive sections of text can be read more quickly in a serif font because the words have a horizontal flow, but serif fonts have a more old-fashioned traditional appearance than sans serif, and so stylistically can seem old-fashioned, which does not fit certain presentations.
  • If you need to comply with a company/corporate typeface (font/letter design) you'll maybe have no choice of lettering style. If you are creating and delivering the presentation for a company or organization of any sort then ask if there is a recommended/compulsory 'house' typeface, and if so, then use it, along with corporate colour/colour schemes and branding. Marketing departments usually keep this information.
  • Generally, try to use no more than two different typefaces (fonts) and no more than two size/bold/italic variants, or the text presentation becomes confused and very distracting to read quickly and easily.
  • Whatever - try to select fonts and point sizes that are the best fit for your medium and purpose.
  • If in doubt simply pick a well-readable serif font and use it big and bold about 20-30pt for headings, and 14 - 16 point size for the body text.
  • See the  marketing and advertising  section for lots of tips and secrets about presenting written/typed/electronic/printed words.
  • See also the writing tips on this website for good general guidance and tips about writing effectively, so that your audience can read, understand, and absorb what you want to communicate to them.
  •  Your own written cue/prompt cards and notes  - Create your own prompts and notes to suit your purpose and situation. Cue cards are usually very effective aids, but make sure to  number them  and  tie them together, in order . In the pressure of a presentation, it is very easy to accidentally shuffle or drop your cue cards, which is then a serious nuisance and distraction for any presenter. A single  ' at-a-glance timetable sheet  is a useful aid for any presenter, especially for presentations longer than half an hour, where keeping track is more challenging. A timetable on one sheet is also useful to monitor your timing and pace.

Preparation and Creating Your Presentation

This is a sequential step-by-step process - a list of the main action points - for creating and preparing a successful and effective presentation - large or small. The process includes preparing, creating, checking, rehearsing, refining and finalising the presentation.

  • Think about your audience, your aims, their expectations, the surroundings, the facilities available, and what type of presentation you are going to give (lecture style, informative, participative, etc).
  • What are your aims? To inform, inspire and entertain, maybe to demonstrate and prove, and maybe to persuade.
  • How do you want the audience to react?
  • Thinking about these things will help you ensure that your presentation is going to achieve its purpose.
  • Clearly identify your subject and your purpose to yourself, and then let the creative process take over for a while to gather all the possible ideas for the subject matter and how you could present it.
  • Think about interesting ways to convey and illustrate and bring your points to life, so that your presentation is full of interesting things (think of these as 'spices') to stimulate as many senses as possible. A presentation is not restricted to spoken and visual words - you can use physical samples and props, sound and video, body movement, audience participation, games and questions, statistics, amazing facts, quotes, and lots more ideas to support your points and keep the audience engaged.
  • Use  brainstorming  and 'mind-mapping' methods (mind-mapping is sketching out ideas in extensions, like the branches of a tree, from a central idea or aim). Both processes involve freely putting random ideas and connections on a piece of paper - the bigger the sheet the better - using different coloured pens will help too.
  • Don't try to write the presentation in detail until you have decided on the content you need and created a rough structure from your random collected ideas and material. See the  brainstorming  process - it's very helpful and relevant for creating and writing presentations.
  • When you have all your ideas on paper, organise them into subject categories. Three categories often work best. Does it flow? Is there a logical sequence that people will follow, and which makes you feel comfortable?
  • Use the  'rule of three'  to structure the presentation where possible, because sets of three have a natural balance and flow. A simple approach is to have three main sections. Each section has three sub-sections. Each of these can have three sub-sections, and so on. A 30-minute presentation is unlikely to need more than three sections, with three sub-sections each. A three-day training course presentation need to have no more than four levels of three, giving 81 sub-sections in all. Simple!
  • Presentations almost always take longer to deliver than you imagine.
  • When you have a rough draft of your presentation you should practise it, as if you were actually in front of an audience, and check the timings.  If your timings are not right - (usually you will have too much material) - then you can now adjust the amount of content, and avoid unnecessarily refining sections that need to be cut out. Or if you are short of content, you can expand the presentation material accordingly, or take longer to explain the content you already have.
  • You must create a  strong introduction  and a  strong close .
  • You must  tell people what you're going to speak about  and the  purpose or aim of your presentation .
  • And if you finish with a stirring quotation or a stunning statistic, you must, before this,  summarise what you have spoken about  and if appropriate,  demand action from your audience , even if it is to go away and think about what you have said.
  • Essentially the structure of all good presentations is to:  " Tell'em what you're gonna tell'em. Tell'em. Then tell'em what you told'em. "  (Thanks N Toptani for suggesting that this famous quote about public speaking originated by George Bernard Shaw)
  • When you have structured your presentation, it will have an opening, a middle with headed sections of subject matter, and a close, with an opportunity for questions, if relevant. This is still a somewhat flat 'single-dimensional' script.  Practice it in its rough form , which is effectively a 'read-through' rather than a fully formed presentation with all aids and equipment.
  • Next, you bring it to life as a fully formed presentation - give it space and life and physicality and character - by blending in your presentation methods, aids, props, and devices, as appropriate. This entails the equipment and materials you use, case studies, examples, quotations, analogies, questions and answers, individual and syndicate exercises, interesting statistics, samples, visual and physical aids, and any other presentation aid you think will work.  This stage often requires more time than you imagine if you have to source props and materials.
  • Practice your presentation in rough  full form  with all your aids and devices. Review and record the timings. They will be different compared to earlier simple read-throughs. Amend and refine the presentation accordingly. Practising at this stage is essential to build your competence and confidence - especially in handling and managing the aids and devices you plan to use - and also to rehearse the pace and timings. You'll probably be amazed at this stage to realise how much longer the presentation takes to deliver than you imagined when you were simply reading on your cards or notes.
  • If your presentation entails audio-visual (AV) support and equipment provision by specialist providers then ensure you control the environment and these services. If there are audio-visual aspects happening that you don't understand then seek clarification. You must understand, manage and control these services - do not assume that providers know what you need - tell the providers what you want, and ask what you need to know.
  • Ask an honest and tactful friend to listen and watch you practice. Ask for his/her comments about how you can improve, especially your body language and movement, your pace and voice, and whether everything you present and say can be easily understood. If your test-listener can't make at least half a dozen constructive suggestions then ask someone else to watch and listen and give you feedback.
  • Refine your presentation, taking account of the feedback you receive, and your own judgement. Test the presentation again if there are major changes, and repeat this cycle of refinement and testing until you are satisfied.
  • Produce the presentation materials and organise the equipment, and ensure you are comfortable with your method of reading from notes, cards etc.
  • Practice your presentation in its refined full form. Amend and refine as necessary, and if possible have a final rehearsal in the real setting, especially if the venue/situation is strange to you.
  • Take nothing for granted. Don't guess or make assumptions about anything that could influence your success. Check and double-check, and plan contingencies for anything that might go wrong.
  • Plan and control the layout of the room as much as you are able. If you are a speaker at someone else's event you'll not have complete control over this, but if it's your event then take care to position yourself, your equipment and your audience and the seating plan so that it suits you and the situation. For instance, don't lay out a room theatre-style if you want people to participate in teams; use a cabaret layout instead. Use a boardroom layout (everyone around a big long table) if you want a cooperative debating approach for a group of up to 10-12 people. Consider splitting people into sub-groups if the total group size is more than 10-12 people. (See guidance on managing group sizes in the team building section.)
  • Make sure, when the room/venue is prepared, that (before delegates arrive) everyone will be able to see you, and all of the visual displays (screen, whiteboard, etc).
  • Make sure you understand, and if appropriate control and convey, the domestic arrangements (fire drill, catering, smoking, messages, coffee and lunch breaks etc). If you are running/starting the event, then this is your responsibility. It is also good to remind people of these arrangements when restarting after a lunch break. To build these aspects into your presentation and timings if they are required.

Delivering Presentations Successfully

  • The day before your presentation  see again the notes about calming your butterflies - i.e., be prepared and rehearsed, be  confident , calm your butterflies, and overcome any fears you have.
  • In the half-hour before your presentation: Relax.  If you are not relaxed then try to find a way to become so. Think about breathing slowly and deeply. Think about calming relaxing things. Smile. If despite all your preparations you remain scared, a good way to overcome your fear is just to do it. Paraphrasing the great philosopher Friedrich Nietzsche.. " What doesn't kill you makes you stronger. " Remember you are not alone among presenters in having these feelings, and the audience is on your side. Remember also, the initial impact is made and audience's mood towards you is established in the first 4-7 seconds. So go for it.
  • Start with your solid practised opening, and  smile .  Enjoy it.  Or look like you are enjoying it.
  • Be firm, be confident and be in control; the stage is yours, and the audience is on your side.
  • Introduce yourself and tell them what you're going to tell them. Tell them why you are telling them it; why it's important, and why it's you that's telling them.
  • Tell the audience how long your presentation will last, and explain when in the presentation the audience is able to ask questions.
  • It is generally easier to deliver and manage a presentation if you tell the audience to ask their questions at the end. For a more participative and involving presentation you can allow questions at any time, but ensure you keep firm control of your timings, and the audience.
  • If your audience is more than about 30-40 people then it can become difficult to take questions during the presentation, so for large groups, and certainly, groups exceeding 100 people it's generally best to take questions at the end of the presentation.
  • By the time you've done this introduction, you've established your authority, created respect and credibility, and overcome the worst of your nerves. You are probably enjoying it. If you're just giving a short presentation then by the time you've done all this you've completed a quarter of it!
  • Be aware of your own  body language  and remember what advice you got from your friend on your practice run. You are the most powerful visual aid of all, so use your body movement and position well. Don't stand in front of the screen when the projector is on.
  • If people talk amongst themselves just stop and look at them. Say nothing, just look. You will be amazed at the effect, and how quickly your authority increases. This silent tactic usually works with a chaotic audience too.
  • If you really need to change things during the presentation then change them, and explain to the audience why you are doing it if that helps you and them.
  • If you want a respite or some thinking time, asking the audience a question or involving them in an exercise takes the pressure off you, and gives you a bit of breathing space.
  • Pausing is fine. A pause tends to seem like an age when you're up there presenting, but actually, the audience won't notice a pause, and will not think a pause is a mistake unless you draw attention to it. An occasional pause is perfectly fine, and very reasonably helps you to concentrate on what you're going to say next.
  • Keep control. No one will question your authority when you have control, so don't give it up.
  • If you don't know the answer to a question then say so and deal with it later. You have the right to defer questions until the end (on the grounds that you may well be covering it in the presentation later anyway, or just simply because you say so).
  • Close positively and firmly, thank the audience, and accept plaudits graciously.

Creating presentations: Step-by-Step

This is the basic sequence of actions for creating and preparing a presentation up to the point of actually delivering the presentation to an audience:

  • Define purpose
  • Gather content and presentation ideas
  • Structure the subject matter (sections, headings, order)
  • Develop how to present it (style, elements, props, equipment)
  • Prepare presentation (wording, design, materials, equipment)
  • Practise and rehearsals (get feedback, refinement)
  • Plan venue, control the environment
  • 'Dress rehearsal' if warranted
  • Relax and prepare yourself - confidence and control

And in a little more detail..

Prepare the Presentation

  • What's the purpose?
  • What outcomes and reactions are you seeking?

Consider the more detailed nature of:

  • Subject and content, audience needs, type of presentation, equipment and venue.
  • Create and gather ideas - brainstorm, mind-map, initially random, be innovative and daring.
  • Materials, media, exercises, case studies, statistics, props, quotations, analogies, and participation.
  • Anticipate questions, know your subject and reference points
  • Decide your notes system - cue cards, sheet notes.

Create and Design the Presentation

  • Plan the structure - sections, order, headings, intro/middle/close.
  • Tell'em what you're gonna tell'em, tell'em, tell'em what you told'em.
  • Use the ' rule of three'
  • Points of interest ('spice') and activities - early impact - create a credible impression.
  • Consider audience attention span and audience profile to get the language and tone right
  • Build the presentation, prepare equipment, prepare materials and props, and create your prompts or notes.
  • Dry-run practise timings, fall-backs/contingencies.
  • Practise full presentation ('dress rehearsal'), get feedback, refine, practise and practise. Practice gives you control. Control gives you confidence. Confidence and control overcome fear.

Deliver your Presentation

  • If necessary revisit your notes about how to relax. Stress can be managed, and to a small degree, it is part of the presentation experience. Butterflies are exciting and beautiful, even if they are not in perfect formation.
  • You have prepared and practised, so your presentation will succeed and be enjoyable.
  • The audience is on your side.
  • Use a solid well-rehearsed opening, to make an immediate friendly impact.
  • " Tell'em what you're gonna tell'em, tell'em, then tell'em what you told'em. "
  • Use confident body language, control, firmness, and confidence, speak your audience's language, and accentuate the positive (be positive and upbeat).
  • Pause when you need to and don't apologise for it - pausing is perfectly okay.
  • Use audience participation where possible, be clear, calm, close powerfully and simply and gratefully, and have fun!

Related Materials

  • BODY LANGUAGE THEORY, GUIDE, DE-CODER
  • CLEAN LANGUAGE - DAVID GROVE QUESTIONING METHOD
  • MEHRABIAN'S COMMUNICATION THEORY - VERBAL, NON-VERBAL, BODY LANGUAGE
  • NEURO-LINGUISTIC PROGRAMMING (NLP)
  • TEAM BRIEFING PROCESS
  • TRANSACTIONAL ANALYSIS - ERIC BERNE - EARLY THEORY
  • TRANSACTIONAL ANALYSIS - ERIC BERNE - RECENT THEORY
  • TREE SWING CARTOONS (NEW VERSIONS)
  • Presentation Skills
  • Skills & Tools

Presentation skills can be defined as a set of abilities that enable an individual to: interact with the audience; transmit the messages with clarity; engage the audience in the presentation; and interpret and understand the mindsets of the listeners. These skills refine the way you put forward your messages and enhance your persuasive powers.

The present era places great emphasis on good presentation skills. This is because they play an important role in convincing the clients and customers. Internally, management with good presentation skills is better able to communicate the mission and vision of the organization to the employees.

Importance of Presentation Skills

Interaction with others is a routine job of businesses in today’s world. The importance of good presentation skills is established on the basis of following points:

  • They help an individual in enhancing his own growth opportunities. In addition, it also grooms the personality of the presenter and elevates his levels of confidence.
  • In case of striking deals and gaining clients, it is essential for the business professionals to understand the audience. Good presentation skills enable an individual to mold his message according to the traits of the audience. This increases the probability of successful transmission of messages.
  • Lastly, business professionals have to arrange seminars and give presentations almost every day. Having good presentation skills not only increases an individual’s chances of success, but also enable him to add greatly to the organization.

How to Improve Presentation Skills

Development of good presentation skills requires efforts and hard work. To improve your presentation skills, you must:

  • Research the Audience before Presenting: This will enable you to better understand the traits of the audience. You can then develop messages that can be better understood by your target audience. For instance, in case of an analytical audience, you can add more facts and figures in your presentation.
  • Structure your Presentation Effectively: The best way to do this is to start with telling the audience, in the introduction, what you are going to present. Follow this by presenting the idea, and finish off the presentation by repeating the main points.
  • Do a lot of Practice: Rehearse but do not go for memorizing the presentation. Rehearsals reduce your anxiety and enable you to look confident on the presentation day. Make sure you practice out loud, as it enables you to identify and eliminate errors more efficiently. Do not memorize anything as it will make your presentation look mechanical. This can reduce the degree of audience engagement.
  • Take a Workshop: Most medium and large businesses allow their employees to take employee development courses and workshops, as well-trained employees are essential to the success of any company. You can use that opportunity to take a workshop on professional presentation skills such as those offered by Langevin Learning Services , which are useful for all business professionals, from employees to business trainers and managers.

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  • Career Planning
  • Skills Development

Important Presentation Skills for Workplace Success

presentation skills unit

  • What Are Presentation Skills?

Steps To Create a Presentation

Skills that help make an effective presentation, how to make your skills stand out.

xavierarnau / Getty Images

Whether you’re a high-level executive or an administrative assistant, developing your presentation skills is one key way to climb in an office-based job. Leaders make decisions based on information shared in presentation format, and hardly any business changes its mind without first seeing a persuasive presentation.

It is important for any office employee to know what steps go into creating an effective presentation and what presentation skills are most important to employers. Highlighting these skills will also help you stand out during your job search.

Key Takeaways

  • Presentation skills are what you need to know to be able to give an engaging, effective presentation.
  • The steps to creating a successful presentation are preparation, delivery, and follow-up.
  • Employers want to know you have the necessary skills to research, analyze, and create a presentation, plus the communication skills needed to deliver it and field questions afterward.
  • You can highlight your skills to employers through your resume, cover letter, and interview.

What Are Presentation Skills? 

Presentation skills refer to all the qualities you need to create and deliver a clear and effective presentation. While what you say during a presentation matters, employers also value the ability to create supporting materials, such as slides.

Your prospective employer may want you to deliver briefings and reports to colleagues, conduct training sessions, present information to clients, or perform any number of other tasks that involve speaking before an audience.

Giving engaging and easy-to-understand talks is a major component of the strong  oral communication skills  that are a  job requirement  for many positions. Not all presentations take place in a formal meeting. Many presentation skills are relevant to one-on-one consults or sales calls.

Any presentation has three phases: preparation, delivery, and follow-up. All presentation skills fit into one of these three phases.

Preparation 

Preparation involves research and building the presentation. Consider the audience you'll be presenting to and what most interests them. This may mean crafting the entire text (or at least writing notes) and creating any slides and other supporting audio/visual materials.

You will also have to make sure that the appropriate venue is available, properly set up beforehand, and ensure the projector (if you'll need one) works and connects with your laptop.

You'll also want to practice your presentation as many times as you need to to feel comfortable delivering it with ease and confidence within the time allotted for the presentation.

Skills related to preparation include conducting research related to your presentation topic, devising charts and graphs depicting your research findings, and learning about your audience to better tailor your presentation to their needs. You'll also need to create digital slides, using statistics, examples, and stories to illustrate your points and effectively to persuade the audience.

Preparing handouts or digital references is an added courtesy that will help the audience pay attention because they won't be preoccupied with note-taking.

Your delivery is the part of the presentation that the audience sees. A good delivery depends on careful preparation and confident presentation and requires its own distinctive  skill set . 

Skills related to delivery include giving an attention-grabbing opening for a talk, providing a summary of what will be covered to introduce the presentation and provide context, and using  body language  and eye contact to convey energy and confidence.

Make sure you pause to emphasize key points, modulate your vocal tone for emphasis, and articulate your speech clearly and smoothly.

Don't be afraid of injecting humor or speaking with enthusiasm and animation—these techniques can help you in projecting confidence to your audience.

Summarize key points at the conclusion of the presentation, and be sure to have a plan for how you'll field any audience questions.

Presentation follow-up includes properly breaking down and storing any equipment, contacting any audience members with whom you agreed to communicate further, and soliciting, collecting, and analyzing feedback.

In some presentations, you may collect information from audience members—such as names and contact information or completed surveys—that you also must organize and store.

Skills related to follow-up include creating an evaluation form to solicit feedback from attendees, interpreting feedback from evaluations, and modifying the content and/or delivery for future presentations. Other follow-up skills include organizing a database of attendees for future presentations, interviewing key attendees to gain additional feedback, and emailing presentation slides to attendees.

To create and deliver the most effective presentation takes a variety of skills, which you can always work to improve.

You must be able to look honestly at your performance, assess the feedback you get, and figure out what you need to do to get better. That takes  analytical thinking .

More importantly, you need to have a firm grasp of the information you are about to communicate to others. You need to analyze your audience and be prepared to think quickly if asked questions that force you to demonstrate that you are fully aware of the material and its implications.

The kind of analytical skills you need to be an effective presenter include problem sensitivity, problem-solving , reporting and surveying, optimization, and predictive modeling. It also helps to be adept at strategic planning, integration, process management, and diagnostics. With these skills, you'll be better able to objectively analyze, evaluate, and act on your findings.

Organization

You do not want to be the person who spends half of their presentation time trying to find a cable to connect their laptop to the projector. Many things can and do go wrong just before a presentation unless you are  organized .

Presentation preparation also means keeping track of notes, information, and start/stop times. You will want to proofread and fine-tune all the materials you plan to use for the presentation to catch any mistakes. Make sure you time yourself when you rehearse so you know how long it will take to deliver the presentation.

A presentation that's finished in half the time allotted is as problematic as one that's too long-winded.

Some key organizational skills to work on include event planning, auditing, benchmarking, prioritization, and recordkeeping. Make sure your scheduling is on point and pay close attention to detail. Quick thinking is an important skill to have for when things inevitably go wrong.

Nonverbal Communication

When speaking to an audience, the way you present yourself can be just as important as how you present your information. You want to appear confident and engaging. You can do this through good posture, the use of hand gestures, and making eye contact with the audience.

Practice your  nonverbal communication  by filming yourself doing a practice presentation and observing your body language carefully. Your physical bearing and poise should convey a degree of comfort and confidence in front of an audience, while active listening , respect, and emotional intelligence will help you in facilitating group discussions.

Presentation Software

Microsoft PowerPoint is the dominant software used to create visual aids for presentations. Learn to use it well, including the special features outside of basic templates that can really bring a presentation to life. Even if someone else is preparing your slideshow for you, it will help to know how to use the software in case of last-minute changes.

Other software that is good to learn includes Microsoft Office, Apple Keynote, Google Slides, and Adobe Presenter.

Public Speaking

You need to appear comfortable and engaging when speaking before a live audience, even if you're not. This can take years of practice, and sometimes  public speaking  just isn't for certain people. An uncomfortable presenter is a challenge for everyone. Fortunately, public speaking skills can improve with practice . Some skills to work on include articulation, engagement, and memorization. You should be able to assess the needs of the audience and handle difficult questions. Controlling your performance anxiety will help you communicate more effectively.

Research is the first step in preparing most presentations and could range from a multi-year process to spending 20 minutes online, depending on context and subject matter. At the very least, you must be able to clearly frame research questions, identify appropriate information sources, and organize your results. Other useful skills include brainstorming, collaboration , comparative analysis, data interpretation, and deductive and inductive reasoning. Business intelligence is a skill that will help you evaluate what information you need to support the bottom line, while case analysis and causal relationships will help you parse and evaluate meaning.

Verbal Communication

Public speaking is one form of  verbal communication , but you will need other forms to give a good presentation. Specifically, you must know how to answer questions. You should be able to understand questions asked by your audience (even if they're strange or poorly worded) and provide respectful, honest, and accurate answers without getting off-topic. Use active listening, focus, and empathy to understand your audience. Skills such as assertiveness, affirmation, and enunciation will help you restate and clarify your key points as it relates to their questions or concerns.

You may or may not need a written script, but you do need to pre-plan what you are going to say, in what order you will say it, and at what level of detail. If you can write a cohesive essay, you can plan a presentation.

Typical writing skills apply to your presentation just as they do to other forms of writing, including grammar, spelling, vocabulary, and proofreading. The ability to build outlines, take notes, and mark up documents will also be useful.

More Presentation Skills

In addition to the skills previously mentioned, there are other important skills that can apply to your presentation. The other skills you need will depend on what your presentation is about, your audience, and your intended results. Some of these additional skills include:

  • Summarizing
  • Providing anecdotes to illustrate a point
  • Designing handouts
  • Recognizing and countering objections
  • Posing probing questions to elicit more detail about specific issues
  • Awareness of ethnic, political, and religious diversity
  • Receiving criticism without defensiveness
  • Refraining from speaking too often or interrupting others
  • Anticipating the concerns of others
  • Product knowledge
  • SWOT analysis format
  • Supporting statements with evidence
  • Multilingual
  • Working with reviewers
  • Consistency
  • Developing and maintaining standard operating procedures (SOPs)
  • Developing a proposition statement
  • Creating and managing expectations

Include skills on your resume. If applicable, you might mention these words in your  resume summary  or  headline .

Highlight skills in your cover letter. Mention one or two specific presentation skills and give examples of instances when you demonstrated these traits in the workplace.

Show your presentation skills in job interviews. During the interview process, you may be asked to give a sample presentation. In this case, you will want to embody these skills during the presentation. For example, you will want to demonstrate your oral communication skills by speaking clearly and concisely throughout the presentation.

PennState. " Steps in Preparing a Presentation ."

Harvard Division of Continuing Education. " 10 Tips for Improving Your Public Speaking Skills ."

Northern Illinois University. " Delivering the Presentation ."

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